Netflix is testing a new feature that adds video promos in between episodes of TV shows, Netflix confirmed to TechCrunch this afternoon.
The promos Netflix is showing to some users include full-screen personalized videos with content recommendations similar to Netflix recommendations available elsewhere on Netflix.
According to TechCrunch, the promotional videos displace preview information for the next episode of a TV show, with title, description, and thumbnail no longer visible.
Many Netflix users on Reddit and Twitter who have the new video promos have been complaining about them, with multiple threats to cancel the service if Netflix does indeed introduce promotional videos.
TechCrunch says that this is not a feature that is rolling out to subscribers at this time, but is instead a test that Netflix is running to determine how to better promote content.
Still, a small percentage of Netflix's global audience is impacted by the test, which is ongoing.
The promos Netflix is showing to some users include full-screen personalized videos with content recommendations similar to Netflix recommendations available elsewhere on Netflix.
According to TechCrunch, the promotional videos displace preview information for the next episode of a TV show, with title, description, and thumbnail no longer visible.
Many Netflix users on Reddit and Twitter who have the new video promos have been complaining about them, with multiple threats to cancel the service if Netflix does indeed introduce promotional videos.
TechCrunch says that this is not a feature that is rolling out to subscribers at this time, but is instead a test that Netflix is running to determine how to better promote content.
Still, a small percentage of Netflix's global audience is impacted by the test, which is ongoing.
At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.While some users have said the ads are not skippable, it does appear that customers are able to continue on with an episode at any time, bypassing the promotional video, a feature that has been confirmed by Netflix.
In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested.
Tag: Netflix
110 comments
Alongside the new 11 and 12.9-inch iPad Pro models, Apple introduced a second-generation Apple Pencil, which is designed to work exclusively with its latest tablets.
In our latest YouTube video,...
Apple's new 11 and 12.9-inch models are its thinnest yet, measuring in at just 5.9mm, and both forum complaints and a new bend test video suggest the two devices have the potential to bend...
We're now one week away from Black Friday holiday shopping, which will take place on Friday, November 23. Of course Black Friday isn't just one day any more, and sales have already kicked off...
Nike today launched a new series of Sport Bands and Sport Loops for the Apple Watch on its website, introducing three unique colors: Celestial Teal, Olive Flak, and Smokey Mauve.
The bands are...
Apple back in April ended development on its AirPort line of products, which includes the $99 AirPort Express, the $199 AirPort Extreme, and the $299 AirPort Time Capsule.
At the...
Apple today highlighted "Shot on iPhone" photos captured with its latest smartphone, the iPhone XR. Apple shared portraits, landscapes, and more that iPhone XR users posted on social networks...
Apple has hired indie entertainment studio A24 to produce a "slate of films" for the Cupertino company, reports Variety.
Apple said it has signed a multiyear agreement with A24 that will...
Apple today announced a new update for Final Cut Pro X, which introduces support for workflow extensions that will allow professional video editors to use third-party apps and services directly...
