Google entered the smart speaker market in 2016 with the introduction of Google Home, allowing users to speak to Google Assistant and control various smart home products, listen to music, get the news, and more. Eventually, Google added the Home Mini and Home Max to the lineup, introducing products that were direct competitors to the Amazon Echo Dot and Apple HomePod, respectively.
Looking forward, the next Google Home will be a smart speaker equipped with a touch display that should arrive in time for the holiday shopping season, according to sources speaking to Nikkei Asian Review. This means that the new device "is likely to be similar to the Amazon Echo Show," which includes a display so users can do things like watch videos, view photos, and hold video calls.
Google's plan for the upcoming device is described as "aggressive":
"Google targets to ship some 3 million units for the first batch of the new model of smart speaker that comes with a screen," an industry source said. "It's an aggressive plan."
Earlier in 2018, Google announced a new "Smart Display" platform with partners like Lenovo, JBL, and Sony. Through these partnerships, the Google Assistant can be placed in devices not directly built by Google, like the Lenovo Smart Display and upcoming JBL Link View and ThinQ View. The new product described in today's report would represent Google's own first-party entry into this market.
Google and Amazon butted heads following the launch of the Echo Show last year, when Google removed YouTube from any Amazon Echo device with a screen. Google said that Amazon was violating its terms of service, but in December 2017 a YouTube spokesperson explained that the removal was due to Amazon not carrying certain Google products. This grants the upcoming speaker-equipped Google Home a potential edge in the market as Nikkei points out that playing and browsing YouTube will likely be a major selling point.
For Apple, the company is sticking to smart speakers without full displays. Although the HomePod does include a small screen that provides a visual indicator for Siri and volume buttons, no information regarding the currently playing song or album selection is available. Currently, the main rumor for the next iteration of HomePod is that Apple is working on a low-cost version of the speaker.
Google typically holds a hardware event in October, so we should hear more about the upcoming Google Home speaker with a touch screen -- if it exists -- around that time.