MoviePass Reveals $9.95/Month Plan for 3 Films, Ditching Peak Pricing and No Longer Limiting Major Movies

Monday August 6, 2018 7:57 AM PDT by Mitchel Broussard

MoviePass is restructuring its subscription model once again, today announcing that it will not be raising prices for its subscribers and instead return to its traditional $9.95/month price tag while limiting how often users can go to the movies every month. Effective August 15, subscribers will transition to the new model upon their renewal and from then on be able to see three movies every month at $9.95.


The move follows negative responses that the company received after it announced its intention to raise the base subscription price to $14.95/month just last week. These users will also gain access to up to a $5.00 discount on any additional movie tickets purchased after they see their three allotted movies in any given month.

"We are now creating a framework to provide the vast majority of subscribers with what they want most – low cost, value, variety, and broad availability – and to bring some moderation to the small number of subscribers who imposed undue cost on the system by viewing a disproportionately large number of movies," said MoviePass CEO Mitch Lowe. "We believe this new plan is a way for us to move forward with stability and continue to revitalize an entrenched industry and return moviegoing to everyone’s financial reach.”

MoviePass has had a turbulent summer, beginning with the introduction of Peak Pricing in July, rolling out Ticket Verification to all users, and restricting major film releases from its subscribers for the first two weeks of release. In an interview with The Wall Street Journal today, MoviePass CEO Mitch Lowe confirmed that all of these changes are now being abandoned.

After one week of analyzing customer responses and internal debate, Mr. Lowe said MoviePass is abandoning those changes. The price increase and restriction on new releases are being revoked, there will be no surcharges, and users will no longer have to upload photos of tickets they buy to prove they are not committing fraud.

“We’ve been whipsawing people back and forth,” said Mr. Lowe. “I think we’ve got it now.”

This means that the three films subscribers will be able to see each month will "include many major studio first-run films." The company says that about 85 percent of its subscribers already only see three or fewer films per month, leading to the decision to install the new plan for its entire subscriber base.

Still, it's a major change in comparison to what MoviePass announced one year ago this month, allowing users to see one movie per day every month at $9.95. The new model is akin to what MoviePass was before it surged in popularity last year, when it offered price tiers like $50/month for six movies.

Top Rated Comments

(View all)
Avatar
22 months ago
This sounds like a totally reasonable compromise. Where I live, the price of a single ticket is about $11, so it would still be worthwhile for me even if I only saw 1 film a month.

The problem is now that MoviePass have proven themselves to be completely untrustworthy and in the process alienated a significant majority of their customer base, myself included. Who's to say they won't come up with some crazy new way to jerk everyone around in another few months? It's definitely been a turbulent few weeks and it sounds like they're making good efforts to improve, but I think the damage is done.
Score: 6 Votes (Like | Disagree)
Avatar
22 months ago
I think this is fair to be honest.
Score: 5 Votes (Like | Disagree)
Avatar
22 months ago
Too late. I canceled already. I had enough of the see saw mentality
Score: 3 Votes (Like | Disagree)
Avatar
22 months ago

Too late. I canceled already. I had enough of the see saw mentality

I cancelled last week and was still charged for a new month yesterday. HOT MESS.
Score: 3 Votes (Like | Disagree)
Avatar
22 months ago
Let's see how many days this plan lasts.
Score: 3 Votes (Like | Disagree)
Avatar
22 months ago
MoviePass advertises itself as an Unlimited, movie a day service… now they are saying this about going to a 3 ticket a month plan: “…to bring some moderation to the small number of subscribers who imposed undue cost on the system by viewing a disproportionately large number of movies…” so they blame people who try to use it the way they advertised for their own short term thinking?? I have zero respect for these people.

> Key word here is “many” not “all”…
“…The new plan will include many major studio first-run films. …”

Just more B.S. trying to save themselves. Here's the full press release: https://www.reddit.com/r/MoviePassClub/comments/951e7o/official_press_release_moviepass_launches_new/

They’ve got so many people cancelling and switching to AMC or Sinemia or other that they’ve adopted something similar, but, without advance ticketing, nor premium upgrades, and who knows whether you’ll get to see the major studio first-run films you want to see? (And, what about Indie films?) With other plans you can see any film. (They are not saying "Unlimited", so, they can still impose the same kind of limitations they do now if they want to.)

Still no advance ticketing.
> Big problem I have is, I have to do advance ticketing now. Just a few months ago the local cinema upgraded to recliners and reserved seating, adding the ability to pick your seat online/in your phone. That would be ok, except, now that it has caught on, people are advance ticketing, and, with less seats, it’s nearly impossible to just go there and get a good seat. Most of the other cinemas I go to less frequently have also upgraded to mostly recliners and reserved seating, except for the IMAX, (that IMAX opened about 5 years ago, it’s 4 stories high with leather seating, armrests (w/cupholders) that go up/down, seatbacks recline a bit, it’s actually pretty nice).

So, I’m still glad I cancelled.

> Yearly plan? If you are on a MP yearly billing cycle that started in 2017, see this on reddit: https://www.reddit.com/r/MoviePassClub/comments/94wgs0/moviepass_is_breaching_the_tos_for_annual/ (No, this isn't about the change for monthly users, this is about limiting what you can see, peak pricing, etc.)
Score: 3 Votes (Like | Disagree)

Top Stories

Apple Acquires Weather App Dark Sky

Tuesday March 31, 2020 10:22 am PDT by Juli Clover
Apple has acquired weather app Dark Sky, Dark Sky's developers announced today. Dark Sky is one of the most popular weather apps on the App Store, known for its accuracy and storm warnings. Our goal has always been to provide the world with the best weather information possible, to help as many people as we can stay dry and safe, and to do so in a way that respects your privacy. There is no ...

Zoom Accused of Misleading Users With 'End-to-End Encryption' Claims Amid Other Security Issues [Updated]

Wednesday April 1, 2020 2:47 am PDT by Tim Hardwick
Zoom is facing fresh scrutiny today following a report that the videoconferencing app's encryption claims are misleading. Zoom states on its website and in its security white paper that the app supports end-to-end encryption, a term that refers to a way of protecting user content so that the company has no access to it whatsoever. However, an investigation by The Intercept reveals that...

Case for Upcoming Low-Cost iPhone Shows Up at Best Buy With Alleged April 5 Stock Date

Monday March 30, 2020 4:25 pm PDT by Juli Clover
Apple has a new low-cost iPhone in the works, which is supposed to be launching sometime in the first half of 2020. Given the ongoing situation in the United States and other countries, it's been unclear if the device is going to launch within the planned timeline, but there are signs that it could be coming soon. We started seeing cases for the new low-cost iPhone back in early February,...

Bloomberg: Apple's 5G iPhone Still on Schedule for Fall Launch, But Future Products Could Be Delayed

Monday March 30, 2020 2:40 am PDT by Tim Hardwick
Apple's 5G iPhone is still on track to launch within the company's typical annual fall release schedule, according to a new Bloomberg report on filed on Monday. Signs are that Apple's Chinese-centric manufacturing -- of which Hon Hai is the linchpin -- is slowly getting back on track. The next iPhones with 5G wireless capabilities remain on schedule to launch in the fall, partly because mass...

Testing Brydge's New Pro+ Keyboard With Trackpad for iPad Pro

Monday March 30, 2020 2:04 pm PDT by Juli Clover
Well ahead of when Apple introduced trackpad support in iOS 13.4, Brydge announced an iPad Pro keyboard with a built-in multi-touch trackpad. We have one of Brydge's new Pro+ keyboards on hand, and thought we'd check it out to see how it works with Apple's new 2020 iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. The Brydge Pro+ keyboard is similar in design to...

Apple's Work on New Upcoming Products Progressing Normally as Employees Adjust to Telecommuting

Monday March 30, 2020 11:58 am PDT by Juli Clover
Apple's development of upcoming products is progressing as usual despite the fact that Apple employees around the world are working from home, according to a new report today out from Bloomberg. Apple is still working on new versions of the HomePod, Apple TV, MacBook Pro, budget iPads, Apple Watch, iPhone, and iMac, all of which could be released "as early as later this year" and have been...

Apple Releases ProRes RAW Beta for Windows

Monday March 30, 2020 9:33 am PDT by Juli Clover
Apple today released ProRes RAW for Windows in a beta capacity (via Mark Gurman), with the software designed to allow ProRes RAW and ProRes RAW HQ video files to be watched in compatible applications on Windows machines. According to Apple, the software will let the files be played within several Adobe apps: Adobe After Effects (Beta) Adobe Media Encocder (Beta) Adobe Premiere...

Apple Configurator 2 Updated With New Features, Including Support for Restoring Firmware on 2019 Mac Pro

Tuesday March 31, 2020 5:34 am PDT by Joe Rossignol
Apple Configurator 2 has been updated to version 2.12 with several improvements, including support for restoring firmware on the 2019 Mac Pro. The release notes:• Added support for restoring firmware on the 2019 Mac Pro • Allow access to websites using TLS 1.0 and 1.1 • VPN: Configure Provider Designated Requirement for Custom SSL connection type • VPN: Configure network options for ...

Seemingly Unreleased Version of Logic Pro X With Live Loops Appears on Apple's Education Site [Updated]

Sunday March 29, 2020 7:23 am PDT by Hartley Charlton
Update: Apple has replaced the Logic Pro X image with an older version. Original story follows. A seemingly unreleased version of Logic Pro X has appeared on Apple's education site, as spotted by a Reddit user. The image from Apple's education products page shows a 16-inch MacBook Pro running Logic Pro X, but with a familiar interface that looks extremely similar to GarageBand's Live Loops ...

Apple's 2020 MacBook Air vs. 2020 iPad Pro

Wednesday April 1, 2020 2:45 pm PDT by Juli Clover
Apple in March updated both the MacBook Air and the iPad Pro, and with the iPad Pro increasingly positioned as a computer replacement, we thought we'd compare both new machines to see how they measure up and which one might be a better buy depending on user needs. Subscribe to the MacRumors YouTube channel for more videos. We're comparing the base model 12.9-inch iPad Pro and the base model...