Two Year Anniversary of Beats 1 Celebrated in New Interview With DJs

by

Two years ago Apple Music officially launched, alongside the debut of the service's 24/7 streaming radio channel Beats 1. In celebration of that anniversary, Beats 1 DJs Zane Lowe, Ebro Darden and Julie Adenuga have given an interview to Highsnobiety to discuss their career high points working on Beats 1, the evolving landscape of digital radio, and more.

Zane Lowe has spoken about his origins with Beats 1 and Apple Music in the past, and in today's interview he again references "perfect" timing in his move to Apple and hosting Beats 1. Lowe mentioned excitement about sharing new music with listeners -- from a live demo of Vince Staples' new record to discussing the Baby Driver soundtrack with Edgar Wright -- and said that he hopes Beats 1 is the "ultimate clubhouse for artists."

beats 1 zane lowe interview 01 1200x800

When I found myself in a room with Drake and Oliver and Future for the first time, talking about what OVO SOUND Radio would feel like, that was only a few weeks after I arrived. That was a pretty mind blowing experience to have. The quality and vision of that show. I get that feeling every time I turn on Beats 1 and Mike D is doing a radio show or Lorde is taking over the station and playing in a personal and talking about us in a personal and engaged way. Every time something exciting happens on Beats 1 we get closer to our goal which is to be the ultimate clubhouse for artists to be able to express themselves and enjoy the process of sharing music and sharing information.

Concerning Beats 1 and its musical genres, Darden mentioned that just because he's known as "the hip-hop guy" doesn't mean his show won't take the chance at highlighting other genres.

People think I’m “the hip-hop guy”, and I am that. But I’m also a music fan across the board. I’m amazed at how much great music is out there from all around the world. I get put on to new sounds from a myriad of genres and countries every day. There are tracks in other languages that I don’t understand, but I feel the message regardless. Beats 1 has definitely expanded my worldview.

When asked about the most difficult moment he's been faced with working on Beats 1, Lowe said it was deciding the basic definition of the service, mentioning that he asked himself, "...is this even radio?" With the rise of streaming services, like Apple Music, Lowe mentioned that the Beats 1 team had a chance to do something different with their version of traditional radio and decided to create a foundation of trust for artists that "let them drive their own conversation."

We had three months to build Beats 1 from scratch… the first question we asked on Day One was… is this even radio? Radio had been driving pop music in the world for 50 years, and for all of those years, that was the only way to get a hit record. I’m not sure that’s still the case. Radio listenership like that is declining and in some cases gone.

We had to face up to the reality that the old expectations may not fit the artist anymore. We have to trust the artists. Let them drive their own conversation. Trust that they know their audience. They know how to get the results. They know how this works. With that in mind, we built Beats 1, where artists can own their own real estate, drive their own message, satisfy their audience in their own voice, and hopefully, add value. Free has to lead somewhere. It has to collaborate. It has to build trust. And it’s working.

A few months after Apple Music launched, Beats 1 began saving replays of recent shows so listeners could revisit a segment that they missed at any time. Now, the "On Demand" section of Beats 1 includes recent shows, playlists, and a topic description for each of the DJ's shows after they air live.

Ending the interview, Lowe mentioned that even two years into the life of Beats 1, he's "never been more excited about where Beats 1 is at this moment, and this is just the beginning." Check out the full interview with Lowe, Darden, and Adenuga on Highsnobiety here.

Top Rated Comments

dominiongamma Avatar
45 months ago
Listened to it once then never again after that. Surprised Apple haven't got rid of it yet
Score: 5 Votes (Like | Disagree)
tkermit Avatar
45 months ago
Do people really listen to that station? I'd be surprised if Apple kept it going for much longer.
Score: 4 Votes (Like | Disagree)
testcard Avatar
45 months ago
Unfortunately my religion forbids me from visiting a website called Highsnobiety.
Score: 3 Votes (Like | Disagree)
Brenster Avatar
45 months ago
Huge Apple Music fan here but have only dipped into Beats 1 a handful of times, each time coming away with the impression that it serves hip-hop and other urban type music exclusively. Like classical, jazz, metal, rock or the more interesting side of electronica and you're pretty much stuffed. Lowe's delivery of 'breathless superlative strewn' anticipation of every single new track got old very quickly.

I'm assuming that there is an audience for Beats 1 out there but I'm nowhere near being part of it.
Score: 2 Votes (Like | Disagree)
lunarworks Avatar
45 months ago

Huge Apple Music fan here but have only dipped into Beats 1 a handful of times, each time coming away with the impression that it serves hip-hop and other urban type music exclusively. Like classical, jazz, metal, rock or the more interesting side of electronica and you're pretty much stuffed. Lowe's delivery of 'breathless superlative strewn' anticipation of every single new track got old very quickly.

I'm assuming that there is an audience for Beats 1 out there but I'm nowhere near being part of it.

Beats 1 operates on a schedule. You should check it out. If you like rock and metal, Joshua Homme, Lars Ulrich, and Corey Taylor all have shows, and those shows are on-demand in the archives. There's shows that feature a variety of electronica, but maybe not niche stuff you're looking for.

As for jazz and classical, that audience is pretty much 99% incompatible with the rest of their station.
Score: 2 Votes (Like | Disagree)
dragje Avatar
45 months ago
Been listening to Apple Music for about 2 years now, never once listened to Beats 1. Perhaps a good radio station for some, but it's not my cup of tea.

During this time Apple did changed Apple Music's interface for the better, but i.m.h.o there is still some work to do, like, a stand alone music app and the possibility perhaps to pay a little bit extra for a better kbps ratio to enable better quality music. Especially for those people that have faster connections at home.
Score: 2 Votes (Like | Disagree)

Top Stories

apple top apps games 2020

Apple Shares Top 20 Most Downloaded Games and Apps of 2020

Tuesday December 1, 2020 9:38 pm PST by
Alongside picks for the top iPhone, iPad, and Mac apps and games of the year, Apple today shared charts featuring the Top Games of 2020 and the Top Apps of 2020, revealing the most popular free and paid apps and games during the year. Among Us! was the top free game of 2020, followed by Call of Duty: Mobile, Roblox, and Subway Surfers. Ink Inc. Tattoo Drawing was the number four free app,...
m1 chip macbook air pro

Developer Delves Into Reasons Why Apple's M1 Chip is So Fast

Monday November 30, 2020 1:57 pm PST by
Apple's M1 chip is the fastest chip that Apple has ever released in a Mac based on single-core CPU benchmark scores, and it beats out many high-end Intel Macs when it comes to multi-core performance. Developer Erik Engheim recently shared a deep dive into the M1 chip, exploring the reasons why Apple's new processor is so much faster than the Intel chips that it replaces. First and foremost,...
maxresdefault

Italy Fines Apple $12 Million for Misleading iPhone Water Resistance Claims

Monday November 30, 2020 3:10 am PST by
Apple has been slapped with a 10 million euro ($12 million) fine by Italy's antitrust watchdog for unfair commercial practices related to its iPhone marketing in the country. One of the Apple ads cited in the Italian watchdog's proceedings (credit: setteBIT) Specifically, Apple is being charged for misleading claims in promotional messages about how deep and how long iPhones can be submerged...
General cyber monday 20 sale feature

Apple Cyber Monday 2020: Discounts on iPads, Macs, AirPods, and More [Updated]

Monday November 30, 2020 6:25 am PST by
Today is Cyber Monday, a shopping event that sees many of the same deals from Black Friday bleed over into a new week, along with a few brand new offers on everything from Apple products to related accessories. In this post we'll highlight the best online discounts that you can find on Apple devices today. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
16 inch MBP Mini Led

Mini-LED M1 MacBook Pro and Mini-LED iPad Pro Models Coming First Half of 2021

Monday November 30, 2020 2:24 am PST by
Apple is widely reported to be embracing mini-LED display backlighting technology for some products next year, and a new report today by DigiTimes has named several of Apple's partners in the supply chain that are expected to benefit from the switch. According to the report, Apple is set to launch its first mini-LED iPad Pro in the first quarter of 2021 and mass produce mini-LED MacBook Pro...
iphone8guide b

iOS 14.2 Quietly Added FaceTime 1080p Support to iPhone 8 and Later Models

Wednesday December 2, 2020 3:21 am PST by
Back in early November, Apple released iOS 14.2 and announced with it a slew of new features for iPhones, but one thing it didn't mention was the apparent addition of support for 1080p FaceTime calls on iPhone 8 and later devices. The little-known fact was discovered by MacMagazine, which found that Apple quietly updated the specs pages for devices like iPhone XR shortly after the release of ...
Mac Mini 2018

Apple Developers Now Able to Natively Run macOS Within AWS With Amazon EC2 Mac Instances

Monday November 30, 2020 9:01 pm PST by
As AWS re:Invent kicks off, Amazon Web Services today announced new Mac instances for Amazon Elastic Compute Cloud, allowing AWS customers to run on-demand macOS workloads in the AWS cloud for the first time. Amazon says that the new feature extends the flexibility, scalability, and cost benefits of AWS to all Apple developers as those creating apps for iPhone, iPad, Mac, Apple Watch, Apple...
best apps of 2020

Wakeout! Named Apple's Best App of 2020, While Zoom Earns the Title for Best iPad App

Tuesday December 1, 2020 9:26 pm PST by
Apple today shared its App Store Best of 2020 winners, highlighting its picks for the top iOS, iPadOS, and macOS apps and games released over the course of the year. Apple's iPhone App of the Year award went to Wakeout!, which is a family friendly exercise and movement app that encourages people to complete easy exercises while at home. Apple's iPad App of the Year was Zoom, which soared in...
magsafe duo charger

MagSafe Duo Charger for iPhone 12 and Apple Watch Now Available for Purchase

Tuesday December 1, 2020 4:15 pm PST by
Apple today began selling the MagSafe Duo Charger that was announced alongside the new iPhone 12 models back in October. Priced at $129, the MagSafe Duo offers a MagSafe charging puck for the iPhone 12, 12 Pro, 12 Pro Max, and 12 mini, along with an Apple Watch charger. Though the accessory was announced in October and was listed as coming soon, it was not clear when it would launch. Orders...
imac 5k 2014 video

Apple Adds First iMac Models With Retina 5K Display to Vintage Products List

Tuesday December 1, 2020 8:09 am PST by
The first iMac with a Retina 5K display is one of several iMac models that have been added to Apple's vintage products list this week. In the past, vintage Apple products were no longer eligible for repairs at the Genius Bar or at Apple Authorized Service Providers, but Apple began offering extended repairs of select vintage products in 2018. Many of the iMac models listed below will likely...