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On April 28, 2003, Apple introduced the iTunes Store, its iconic digital marketplace for downloading music. 22 years later, most of us don't purchase songs and albums individually anymore, and the iTunes Store doesn't exist as it once did, but played a major role in Apple history.

Early Years

When it launched, the iTunes Store was only for the Mac, but it expanded to Windows PCs before the end of 2003. It was a one-stop shop for music that could be loaded onto an iPod, and Apple CEO Steve Jobs inked deals with a number of different record labels to get it up and running.

In the first 18 hours following the launch of the iTunes Store, Apple sold ~275,000 tracks, with songs priced at $0.99 at the time. Less than a week after launch, Apple sold 1 million songs, and at the two week mark, Apple was at 2 million songs sold.

By 2008, five years after the iTunes Store launched, Apple's iTunes Store was the biggest music vendor in the United States. In 2010, it was the largest music seller in the world, bringing in over a billion dollars.

Pricing

The iTunes Store sold songs for $0.99 in the United States, though some were more expensive at $1.29. Albums were priced at $9.99 by default, but distributors were able to set higher prices. Apple regularly offered iTunes promotions, including weekly free songs.

Beyond Music

Before the App Store launched in 2008, the iTunes Store also housed apps, plus it was home to digital books before the launch of the iBooks Store. Apple also used the iTunes Store for distributing podcasts, TV shows, and movies.

The Rise of Streaming Music

In the 2010s, interest in streaming music started to pick up, cutting into music purchases. Streaming services like Rhapsody, Yahoo Music, and Pandora launched earlier in the decade, but more people became interested in streaming music when Spotify launched in the United States in 2011.

Beats Music launched in 2014, and was quickly purchased by Apple when Apple acquired the Beats brand. Apple ended up turning Beats Music into Apple Music, a Spotify competitor that launched on June 30, 2015. By 2016, just 24 percent of the music industry's revenue came from digital music sales, with streaming services bringing in over 50 percent of total revenue.

The iTunes Store Today

You'll still find the iTunes Store app on your iPhone, but it's a little harder to find on the Mac. It's available as a dedicated section in the Apple Music app for those who still purchase music.

TV shows and movies were split out into the TV app, while podcasts were split into the Podcasts app as part of changes made in macOS Catalina back in 2019. The Windows version of the iTunes Store stuck around longer, but in 2024, Apple launched dedicated ‌Apple Music‌, Apple TV, and Apple Devices apps for Windows users to replace iTunes.

Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.

Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard anything else about an upgraded display coating since then, and it's sounding like that's because it didn't work out.

Apple planned to use the anti-reflective coating for the higher-end ‌iPhone 17 Pro‌ and the ‌iPhone 17 Pro‌ Max models, which would have made them the first iPhones with an anti-reflective display. Apple ran into problems scaling up the display coating process, and it is currently no longer a planned feature for the ‌iPhone 17 Pro‌ models.

The process for adding the anti-reflective coating to the iPhone display was too slow when taking into account the millions of devices that Apple produces, so even though it was only planned for the Pro models, it still seems that it wasn't feasible this year.

Current ‌iPhone‌ models have a fingerprint-resistant oleophobic coating, but Apple hasn't focused heavily on anti-reflective technology. For the Mac and iPad Pro, Apple offers a nano-texture display that cuts down on glare, but that's not something that has been expanded to the ‌iPhone‌. It's possible Apple pivoted to nano-texture or a simpler coating, but it's also possible it's just been scrapped entirely for now.

With the Galaxy S24 Ultra, Samsung debuted a Gorilla Glass Armor display panel, which cuts down on reflections by up to 75 percent. The technology improves contrast in bright lighting conditions and makes colors seem more true to life even in the sun or in rooms with bright lights.

If the iPhone 17 models don't end up with the planned anti-reflective display properties, Apple could introduce the display improvement in a future ‌iPhone‌ as the manufacturing process improves.

Amazon is kicking off the week with discounts across the entire M3 iPad Air lineup, offering $100 off these tablets. Prices start at $499.00 for the 128GB Wi-Fi 11-inch M3 iPad Air, down from $599.00. Across the board, these are all new all-time low prices on the M3 iPad Air.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Every deal has been automatically applied and does not require you to clip an on-page coupon in order to see the final sale price. We've rounded up every discount available on Amazon in the lists below, and they include both 11-inch and 13-inch models.

Our list below focuses on Wi-Fi models, but you'll also find many cellular models on sale at $100 off right now. The 128GB cellular 11-inch iPad Air is available for $649.00 and the 128GB cellular 13-inch iPad Air is available for $849.00, both $100 discounts.

11-inch M3 iPad Air

• 128GB Wi-Fi - $499.00, down from $599.00
• 256GB Wi-Fi - $599.00, down from $699.00
• 512GB Wi-Fi - $799.00, down from $899.00
• 1TB Wi-Fi - $999.00, down from $1,099.00

13-inch M3 iPad Air

• 128GB Wi-Fi - $699.00, down from $799.00
• 256GB Wi-Fi - $799.00, down from $899.00
• 512GB Wi-Fi - $999.00, down from $1,099.00

Amazon is offering similarly major discounts on other Apple devices this week, including AirPods 4 and AirPods Pro 2, 11th generation iPad, Apple Watch Series 10, and M4 MacBook Air. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Apple today provided developers with the fourth betas of upcoming visionOS 2.5, tvOS 18.5, and watchOS 11.5 updates for testing purposes. The software is available a week after Apple seeded the third betas.

The betas are available to registered developers, and can be downloaded from the Settings app on each device.

No notable new features have been found in any of the software updates so far, suggesting Apple is focusing on under-the-hood performance improvements and bug fixes.

Apple today seeded the fourth beta of an upcoming macOS Sequoia 15.5 update to developers for testing purposes, with the software coming a week after Apple released the third ‌macOS Sequoia‌ 15.5 beta.

Registered developers can opt-in to the ‌macOS Sequoia‌ beta through the Software Update section of the System Settings app. An Apple ID associated with an Apple Developer account is required to get the beta.

‌macOS Sequoia‌ 15.5 appears to be a minor update so far, and no notable new features were found in the first three betas.

Work on new features for ‌macOS Sequoia‌ is winding down, as Apple will soon transition to macOS 16. The next-generation version of macOS is set to be unveiled at WWDC in June.

Apple today seeded the fourth betas of upcoming iOS 18.5 and iPadOS 18.5 updates to developers for testing purposes, with the software coming a week after Apple released the third betas.

iOS 18.5 and iPadOS 18.5 can be downloaded from the Settings app on a compatible device by going to General > Software Update.

So far, iOS 18.5 and iPadOS 18.5 are relatively minor updates, introducing just a few new design changes. There are more options for reverting the Mail app back to the prior design, including removing contact photos, and AppleCare info is easier to find. The update also likely has bug fixes and performance improvements that are less obvious.

Apple is transitioning to iOS 19 and iPadOS 19, which are set to be previewed in June at the Worldwide Developers Conference.

On iPhone 16 Pro and iPhone 16 Pro Max, the Voice Memos app includes a recording feature that lets you record a second audio layer – like vocals, narration, or an extra instrument – over an existing memo, all without needing headphones. Keep reading to learn how it's done.

Thanks to the A18 Pro chip's advanced audio processing, iPhone 16 Pro models can play an original Voice Memo recording through the speakers while simultaneously isolating and capturing new audio cleanly. Whether you're capturing a quick harmony, adding context to a saved memo, or simply experimenting with sound, layering recordings like this offers a seamless way to capture richer ideas.

Once finished, layered recordings can be edited, separated, and fine-tuned directly on the iPhone or easily transferred to apps like Logic Pro for more advanced mixing. For musicians, podcasters, or anyone who regularly records voice notes, it's a bit like having a mini studio setup right in your pocket. Here's how to make your first layered recording.

Add a Second Layer to a Recording

1. Open the Voice Memos app (in the Utilities folder) on your iPhone.
2. Tap the recording you want to add a vocal layer to, then tap the waveform icon to view the waveform.
3. Tap the plus (+) button.
4. When you're ready to record the second layer, tap the red record button.

The recording will appear in Voice Memos' list of recordings with a layered symbol (two overlapping tiles) next to it.

Mix the Layers

While viewing the waveform, you can easily mix the layers by tapping the settings button in the top-left corner and dragging the Layer Mix slider.

Separate the Layers

You can also separate the two layers to edit or play them separately: Simply tap the More button (three encircled dots) in the top-right corner, then tap Separate Layers. If you then tap Done, you'll see the two layers appear as separate recordings in the list. From there, you can select them, edit them, and play them separately.

Things to Know

While creating layered recordings is exclusive to the iPhone 16 Pro and iPhone 16 Pro Max, playback is more widely supported. Any device running iOS 18.2, iPadOS 18.2, macOS Sequoia 15.2, or later can play layered recordings without issue.

It's worth noting that layered recordings are saved in the QuickTime Audio (QTA) format. Devices on earlier software versions, such as iOS 18.1, iPadOS 18.1, or macOS Sequoia 15.1, won't display layered memos. However, if you separate the layers, each track is converted into an individual .m4a file, making them accessible across older devices. Also, keep in mind that only the original layer can be transcribed or recorded in stereo – additional layers are captured in mono.

Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.

The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to follow before the devices enter mass production.

This is a routine but key milestone for Apple to have achieved ahead of the iPhone 17 series launching in the usual month of September.

Following the EVT stage, there is still a window for Apple to make some smaller iPhone spec changes, if necessary. For example, Apple supply chain analyst Ming-Chi Kuo recently claimed that Apple would make a final decision on whether to include 8GB or 12GB of RAM in the iPhone 17 base model by May. At a minimum, Kuo expects the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max to be equipped with 12GB of RAM.

Read our iPhone 17, iPhone 17 Air, and iPhone 17 Pro roundups to learn more about the upcoming devices and their rumored feature sets.

Amazon has been offering a string of great discounts over the past day, introducing low prices on AirPods 4 and AirPods Pro 2, 11th generation iPad, and Apple Watch Series 10. Today, it's continuing this trend with new record low prices across the entire M4 MacBook Air lineup, with $150 off every model in every color available on Amazon.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with the 13-inch models, Amazon has up to $150 off all three of the new configurations of this notebook. Prices start at $849.00 for the 256GB model, then raise to $1,049.00 for the 16GB/512GB model and $1,249.00 for the 24GB/512GB model. All of these are new all-time low prices, beating the previous lows by more than $50.

Moving to the larger display models, Amazon has both 512GB versions of the 15-inch M4 MacBook Air on sale this week, as well as the 256GB model. The 16GB/512GB model is available for $1,249.00 and the 24GB/512GB model is on sale for $1,447.00. Similar to the 13-inch models, these are all new record low prices.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Apple's Beats brand is launching its Beats Pill speaker in two new colors today: Navy Blue and Blush Pink. The colors join the original Matte Black, Statement Red, and Champagne Gold colors that debuted last June. Beats introduced special-edition Light Gray and Dark Gray versions in a collaboration with Kim Kardashian back in October, but those have since been discontinued.

The catch with the latest Beats Pill colors is that they are retailer exclusives, with Navy Blue being available only from Walmart and Blush Pink only from Target in the United States. The Blush Pink model will be coming to John Lewis in the UK and Walmart in Canada this summer, but it appears the Navy Blue model will remain U.S.-only.

Compared to the previous Beats Pill+ that was discontinued in 2022, the revamped Beats Pill features a redesigned speaker system with a 20º upward tilt for better sound projection, a removable lanyard, USB-C and Bluetooth connectivity, up to 24 hours of battery life, and IP67 water and sweat resistance.

Amplify Mode and Stereo Mode let you sync up two Beats Pill speakers for either bigger overall sound or separate left and right channels, while USB-C support means you can charge a recent iPhone or other devices from the speaker. The Beats Pill can also be used as a speakerphone for connected devices, with a noise-learning algorithm and full duplex support ensuring high-quality calls.

As part of the launch of the new colors for the Pill, Beats is introducing a pair of new "Pill People" shorts featuring WNBA star Angel Reese as the pink Pill Person and former F1 driver Daniel Ricciardo as the blue Pill Person.

The new Navy Blue Beats Pill from Walmart and Blush Pink Beats Pill from Target are available starting today at the same $149.99 price point as the standard colors.

Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.

In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold" new iPhone Pro model that makes greater use of glass in its design.

Writing in his latest Power On newsletter, Gurman says the new models are "extraordinarily complex" and will involve "new parts and production techniques" that are best supported by Apple's established manufacturing hubs in China. The facilities have the experience and infrastructure required for the advanced engineering challenges the anniversary models will likely present.

The report comes amid Apple's ongoing efforts to diversify its manufacturing footprint. Last week, The Financial Times reported that Apple plans to assemble all U.S.-bound iPhones in India by the end of 2026, in response to escalating trade tensions between the U.S. and China and the Trump administration's latest round of tariffs.

However, shifting production of the 20th anniversary models to India appears unlikely. As Gurman points out, Apple has never launched a major new product design outside of China during its first cycle, and there is little indication that will change in the near term.

The foldable iPhone is rumored to feature a book-like design that folds horizontally, revealing an internal display similar in size to an iPad mini. Reports suggest the device could have a premium price tag upwards of $2,000. Details about the anniversary iPhone are scarcer, but it could take the form of an all-screen design featuring an under-screen camera system.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Following in the wake of great deals on AirPods and Apple Watch, Amazon today also introduced $50 discounts on nearly every model of Apple's 11th generation iPad. Prices now start at $299.00 for the 128GB Wi-Fi iPad, down from $349.00, a new record low price.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Additionally, Amazon has the 256GB Wi-Fi iPad for $399.00 and the 512GB Wi-Fi iPad for $599.00, both $50 discounts and new all-time low prices.

There are also numerous discounts on cellular models, starting at $449.00 for the 128GB model. Amazon is providing an estimated delivery of early may for free shipping, while Prime members should be able to get the tablets before the end of April.

The 11th generation iPad is mainly a spec bump for the tablet line, now featuring the A16 chip and more storage, with the same design as the 10th generation iPad. The new ‌iPad‌ starts with 128GB of storage, and is also available in 256GB and a new 512GB configuration. The previous model was only available in 64GB and 256GB configurations.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Amazon is offering numerous all-time low prices on Apple Watch Series 10 and Apple Watch SE, including both GPS and cellular models. You'll find all-time low prices for both watches, and in regards to the Series 10, we're tracking $100 discounts for the first time in a few weeks.

Apple Watch Series 10

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon has the 42mm GPS Apple Watch Series 10 for $299.00, down from $399.00, as well as the 46mm GPS model for $329.00, down from $429.00. Both of these are record low prices on the Apple Watch Series 10, and they're available in numerous case colors and band styles, all of which you can find in the lists below.

42mm GPS Apple Watch Series 10

• Jet Black Aluminum Case with Black Sport Band (S/M) - $299.00, down from $399.00
• Jet Black Aluminum Case with Ink Sport Loop - $299.00, down from $399.00
• Rose Gold Aluminum Case with Plum Sport Loop - $299.00, down from $399.00
• Rose Gold Aluminum Case with Light Blush Sport Loop - $299.00, down from $399.00
• Silver Aluminum Case with Blue Cloud Sport Loop - $299.00, down from $399.00
• Silver Aluminum Case with Denim Sport Band (S/M) - $299.00, down from $399.00

46mm GPS Apple Watch Series 10

• Jet Black Aluminum Case with Black Sport Band (M/L) - $329.00, down from $429.00
• Jet Black Aluminum Case with Ink Sport Loop - $329.00, down from $429.00
• Rose Gold Aluminum Case with Light Blush Sport Band (M/L) - $329.00, down from $429.00
• Rose Gold Aluminum Case with Plum Sport Loop - $329.00, down from $429.00
• Silver Aluminum Case with Blue Cloud Sport Loop - $329.00, down from $429.00
• Silver Aluminum Case with Denim Sport Band (M/L) - $329.00, down from $429.00

Apple Watch SE

In addition to Series 10 deals, Amazon is discounting the 40mm GPS Apple Watch SE to $169.00 today, down from $249.00. This is the best price we've tracked so far in 2025, and it's available in Starlight, Silver, and Midnight Aluminum color options.

Additionally, you can get the 44mm GPS Apple Watch SE at an all-time low price of $199.00 today on Amazon, down from $279.00. This one is also available in Midnight, Silver, and Starlight Aluminum colors, and multiple band sizes.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Amazon this week has major discounts on a few AirPods models, including all-time low prices on the AirPods 4. You can get the base AirPods 4 for $99.99 on Amazon, down from $129.00.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon also has the AirPods 4 with Active Noise Cancellation for $148.99, down from $179.00. We did track these at a lower price during the 2024 holiday season, but that deal never returned and today's is the best we've seen so far in 2025.

Additionally, you can get the AirPods Pro 2 for $169.99 today on Amazon, down from $249.00. This is the lowest price we've tracked so far in 2025 on the AirPods Pro 2, and it's an overall solid second-best price.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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MacRumors readers have a chance to get 20 percent off a collection of Anker's best chargers, power banks, cables, hubs, and docks this weekend. In order to get this deal, head to Anker's website and add an accessory to your cart, then enter the code Ankermacrumors2025 at checkout to see the discount.

Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Our exclusive 20 percent off code works on most accessories sitewide, including Anker's new "high power" charging accessories. This exclusive discount code does not stack with existing discounts on Anker's website, but it can be used on multiple items in the same cart.

In the lists below, we've collected a few examples of the best products available at a discount with our exclusive promo code, but remember that it works sitewide. You have until April 30 to take advantage of this promotion, so be sure to browse Anker's best products on its website before the end of the month.

It's also worth noting that Anker is still hosting its Earth Day sale, and some of the discounts in that event are steeper than our 20 percent sitewide discount. Be sure to check and compare both discounts in your cart before you place your order to ensure you have the best deal.

Portable Chargers

• MagGo 10,000 mAh Power Bank - $60.00, down from $74.99
• 25,000 mAh Power Bank - $108.00, down from $134.99
• Prime 20,000 mAh Power Bank - $96.00, down from $129.99

Wall Chargers

• 67W 3-Port Wall Charger - $39.99, down from $59.99
• 140W 4-Port Charger with USB-C Cable - $80.00, down from $99.99

Charging Stations

• MagGo 3-in-1 Foldable Charging Station - $71.99, down from $89.99
• MagGo 3-in-1 Charging Stand - $74.99, down from $110.99
• 3-in-1 Cube with MagSafe - $93.99, down from $129.99

Hubs

• 200W 6-Port Prime Charger with USB-C Cable - $75.20, down from $103.99
• 250W 6-Port Prime Charger - $154.00, down from $169.99

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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We've known for quite some time about Apple's plans for a thinner "iPhone 17 Air" coming later this year, but wow, the latest dummy models give us our best look yet at just how thin this phone is going to be.

Other Apple news and rumors this week included another iOS 18.5 beta, the 10th anniversary of the Apple Watch launch, and more management reshuffling in Apple's Siri division, so read on below for all the details on these stories and more!

iPhone 17 Air's Extreme Thinness Demoed in New Video

As we get closer to the expected September launch of the iPhone 17 lineup, increasingly sophisticated dummy units from case manufacturers and others are starting to surface and they're highlighting just how thin the upcoming "iPhone 17 Air" is going to be. In fact, it's going to be barely thick enough to house functional side buttons.

Check out our recap of all of the features were expecting to see in this new ultra-thin iPhone model, including a fresh rumor claiming it will get the same 12GB of memory as the upcoming Pro models.

AirPods Pro 3 Just Months Away – Here's What We Know

It sounds like third-generation AirPods Pro earbuds are just a few months away, with rumors suggesting we should see them sometime later this year.

The rumors indicate Apple's popular high-end earbuds should see a slimmer form factor, a faster audio chip with improved Active Noise Cancelation, in-ear heart-rate tracking similar to that which debuted on Powerbeats Pro 2 a few months ago, and more, so check out our overview of everything we know about the AirPods Pro 3.

iOS 18.5 Includes Only a Few Changes So Far

This week saw the release of a new iOS 18.5 beta for developers and public beta testers, but so far we're seeing very few changes in store for this update, with really only a couple of tweaks to the Mail and Settings apps discovered so far.

A mid-May public release for iOS 18.5 seems likely, but Apple is largely turning its attention to iOS 19 at this point, and we'll be seeing that unveiled at WWDC in early June.

iPhone 17 Pro Allegedly Coming in Sky Blue Color Used for MacBook Air

Apple's Pro iPhone models typically come in a handful of neutral color options with one additional color that changes from year to year and stands out a bit more. For the iPhone 17 Pro and Pro Max coming in September, it sounds like that could be a Sky Blue color similar to the one that appeared on the latest MacBook Air.

We're expecting quite a few changes for the iPhone 17 Pro, with the most immediately obvious one being a significantly larger rear camera bump.

Siri Management Team Gets Overhaul After Apple Intelligence Failure

As part of the leadership shakeup in the wake delays in the development of an Apple Intelligence-powered Siri revamp, new boss Mike Rockwell is shaking up the Siri management team to try to breathe new life into the project and get it back on track.

The move comes as Apple continues to promote Apple Intelligence features that are available like Clean Up in the Photos app, although the company has pulled back on some of its "available now" marketing for Apple Intelligence after push-back from a consumer advocacy group.

Apple Watch Launched 10 Years Ago This Week

This week marks the 10-year anniversary of the original Apple Watch launching in the United States and eight other countries around the world. While it was initially announced in September 2014, the revolutionary wearable device didn't officially launch until April 24, 2015.

As part of the anniversary, Apple celebrated Global Close Your Rings Day, with a special badge and animated iMessage stickers available to all users who closed their Move, Stand, and Exercise rings on Thursday. Apple is also giving out limited-edition physical pins at its retail stores while supplies last.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.

2025 Apple Watch Ultra 3

Apple didn't update the Apple Watch Ultra in 2024, opting only to introduce a new color, so it's due for a refresh. There are some exclusive features that are rumored for the Apple Watch Ultra that will further distinguish it from the standard Apple Watch lineup.

5G and Satellite Connectivity

Like the Apple Watch Series 11, the Apple Watch Ultra is likely to get a new MediaTek modem that will enable 5G connectivity for the first time, but it is also rumored to be getting satellite connectivity.

Right now, satellite connectivity is limited to the iPhone 14 and later, but by adding it to the Apple Watch Ultra, Apple will be able to better compete with companies like Garmin that offer dedicated satellite hardware for off-grid emergency use. The Apple Watch Ultra is aimed at hikers, scuba divers, and others who often partake in activities in remote areas, so a backup connection would definitely increase its appeal with the device's target audience.

With satellite integration, the Apple Watch Ultra would be able to connect to available Globalstar satellites to send texts and location information when cellular networks and Wi-Fi aren't available. It could either be limited to emergency situations, or available for texting like satellite connectivity on the ‌iPhone‌.

Satellite connectivity is expected to be a feature exclusive to the Apple Watch Ultra, and it's not something we expect to see added to the Apple Watch Series 11.

Design and Display

With the Apple Watch Series 10, Apple introduced an LTPO3 OLED display that's bigger and brighter than the Apple Watch Ultra display, with faster refresh rates that enable a live ticking seconds hand on some watch faces.

This year, Apple could bring those same display improvements to the Apple Watch Ultra, so it's possible the Apple Watch Ultra 3 will feature the same wide-angle OLED that's up to 40 percent brighter at certain viewing angles, and the faster refresh rate for the seconds hand.

Similarly, Apple redesigned the back of the Apple Watch Series 10, and it's now made of metal instead of ceramic. It's also got a larger charging coil and integrated antenna, and we could see all of these changes come to the Apple Watch Ultra 3.

Health Features

Apple is working on a blood pressure monitoring feature, and there is a chance that it could launch in the 2025 Apple Watch Series 11 and Apple Watch Ultra 3, but it's not guaranteed because there have been some development problems that could delay it.

If we do get blood pressure monitoring, it won't provide exact systolic and diastolic measurements, instead monitoring for hypertension and providing an alert if the condition is detected over time.

After receiving a hypertension alert, an Apple Watch user could provide that information to a medical professional for additional testing, similar to how the existing atrial fibrillation features work in the Apple Watch.

watchOS 12

watchOS 12, set to launch in September, is expected to have some design changes that will be applicable to the Apple Watch Ultra 3. We could get visionOS-like design changes that will match the changes coming in iOS 19, but there's not going to be a complete overhaul.

We could see new interface elements that are inspired by visionOS, with an emphasis on translucency, glass-like finishes, rounded buttons, and subtle lighting effects.

Apple could also introduce a new set of features "powered" by Apple Intelligence. These capabilities won't run directly on the Apple Watch because it does not have enough RAM or storage space to support it, but a connected ‌iPhone‌ will be able to supply enough power for Apple Watch ‌Apple Intelligence‌ features.

There are also rumors that Apple is working on a new version of the Health app that has personalized health recommendations to help users lead a healthier lifestyle, and that functionality would likely have an Apple Watch component.

2025 Apple Watch SE

Apple doesn't update the ‌Apple Watch SE‌ very often, and it's actually been three years since we last got a refresh. It's overdue for an update, and 2025 is expected to be the year.

The ‌Apple Watch SE‌ hasn't had an update since 2022, so a new model will have an updated chip that's faster and more capable, and there's a possibility that there could be design changes.

Design

There were rumors that Apple was working on a colorful, hard plastic casing for the next ‌Apple Watch SE‌, but it may have been scrapped. Apple's design team didn't like the look of the plastic watch and the casing is not cheaper than aluminum to make, so Apple might have nixed it.

If that's the case, the next ‌Apple Watch SE‌ could continue to use aluminum and it will look similar to the current model, but it is probably going to get a larger display and slimmed down bezels. The current ‌Apple Watch SE‌ is available in 40mm and 44mm size options and it was modeled after the Apple Watch Series 6, but Apple has made two sizing updates since then. The ‌Apple Watch SE‌ will either get the 41mm and 45mm size options introduced with the Apple Watch Series 7, or the 42mm and 46mm size options Apple added with the Series 10. The 41mm/45mm size option is most probable because it distinguishes the ‌Apple Watch SE‌ from the Series 11 without making the third-generation SE look too outdated.

Display

Larger display sizes are a possibility as mentioned above, and so is always-on display technology. This is an Apple Watch staple that hasn't ever been introduced for the ‌Apple Watch SE‌ line, but it's now been around so long that it's probably affordable enough for Apple to add.

Faster Chip

The current ‌Apple Watch SE‌ has an S8 chip that's based on the A13 Bionic chip, but the Apple Watch Series 10 uses an S10 chip. The Series 11 could get an even faster chip, and Apple could use the current S10 for the ‌Apple Watch SE‌.

A faster chip would improve speeds for things like using apps on the ‌Apple Watch SE‌, and it would allow for some Siri requests to be processed on-device for quicker response times and more accurate dictation. Right now, ‌Siri‌ isn't able to access health info on the ‌Apple Watch SE‌, but that could change if the third-generation model gets a new chip.

It's also possible that Apple will add an Ultra Wideband chip to the next ‌Apple Watch SE‌, allowing for Precision Finding and HomePod integration.

Health Features

The ‌Apple Watch SE‌ does not have ECG or temperature sensing capabilities, nor does it offer sleep apnea detection. It's possible at least one of these features will expand to Apple's more affordable watch line this year, with sleep apnea being the most likely because it doesn't require any additional hardware.

Apple Watch Series 11

If you want to know what's rumored for the Apple Watch Series 11, we have a dedicated guide that aggregates all of the rumors that we've heard so far.

Launch Date

The Apple Watch Ultra 3, Apple Watch Series 11, and ‌Apple Watch SE‌ 3 are expected in September 2025, and they will likely launch alongside the new iPhone 17 models.

For this week's giveaway, we've teamed up with Lululook to offer MacRumors readers a chance to win a 13-inch iPad Air and a Lululook Foldable Magnetic Charging Mount to go along with it.

Lululook makes all kinds of stands and accessories for the iPad and other Apple products, and its $100 Foldable Magnetic Charging Mount is not quite like other stands you've seen. It's a desk stand that clamps on to the edge of a desk or a table, with an adjustable arm that can be tilted and angled to get the perfect viewing position.

An ‌iPad‌ connects directly to the mount using magnets that hold it securely in place, while the other end clamps to a desk. There are actually 88 small magnets to ensure that your ‌iPad‌ isn't going to go anywhere. A joint on the clamp allows it to be rotated 360 degrees, and there's also another joint at the top, so it's easy to reposition.

A USB-C cable provides power, and the ‌iPad‌ is able to charge through the Smart Connector. With the three section arm, it can be shifted around on a desk, so it's perfect for setting up an ‌iPad‌ as a second monitor, or attaching one to a worktable where you want to be able to watch video content while the ‌iPad‌ is out of your workspace. You can use it in either landscape or portrait mode. There are versions of the stand for the 13-inch 2024 iPad Pro models and the 2025 iPad Air models, plus it works with some older iPads too, including the 2018 and later 13-inch ‌iPad Pro‌ models.

Lululook has plenty of other stand options too, if you don't need the clamp design. The Magnetic Wireless Charging Stand for the 13-inch ‌iPad Pro‌ and Air is $90, and it has a clean, Mac-like look. It charges an ‌iPad‌ via ‌Smart Connector‌, and it has two 360-degree pivot points for adjustability. The stand is made from aluminum alloy so it has a sleek look that blends well with Apple devices.

There's also the $80 Magnetic iPad Stand for the 13-inch ‌iPad Pro‌ and ‌iPad Air‌, which is a good option if you don't need included charging. It has a 360-degree rotating base, and it is height and angle adjustable so you can get it into just the right position. It rotates into portrait or landscape mode, and magnets hold it securely in place.

We've got a 128GB 13-inch ‌iPad Air‌ and a Lululook Foldable Magnetic Charging Mount for one lucky MacRumors reader. To enter to win, use the widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winner(s) and send the prize(s). You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, following us on Instagram, following us on Threads, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years or older, UK residents who are 18 years or older, and Canadian residents who have reached the age of majority in their province or territory are eligible to enter. All federal, state, provincial, and/or local taxes, fees, and surcharges are the sole responsibility of the prize winner. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

The contest will run from today (April 25) at 9:00 a.m. Pacific Time through 9:00 a.m. Pacific Time on May 2. The winner will be chosen randomly on or shortly after May 2 and will be contacted by email. The winner will have 48 hours to respond and provide a shipping address before a new winner is chosen.