Apple today continued on with its latest iPad Pro campaign, today sharing two new Twitter-based video ads highlighting features like the Apple Pencil, the built-in camera, and recording functions.
The first ad focuses on the note taking capabilities of the iPad Pro, explaining that students can take better notes with the Apple Pencil and even use the recording capabilities of the device to capture full lectures.
The second video points out that an iPad Pro can replace several existing desktop accessories, like a scanner, a pad of paper, and a laptop.
Like the rest of the videos in the new iPad Pro campaign, the two new spots use real tweets from real people, with each video focusing on a problem someone has tweeted about.
Apple has shared several videos in the campaign so far, focusing on features like LTE connectivity, speed, the Apple Pencil, apps like Microsoft Word, and more.
The ad series comes as Apple is rumored to be preparing to introduce an updated iPad Pro lineup, perhaps as early as March. A flagship 10.5-inch iPad Pro with an upgraded processor and edge-to-edge display is rumored to be in the works alongside refreshed 9.7, 12.9, and perhaps 7.9-inch tablets.
Apple senior executive Eddy Cue, who oversees services such as iTunes and Apple Music, held discussions last week with Paramount Pictures and Sony Pictures, two of the biggest film studios in Hollywood, according to the New York Post, but the iPhone maker's exact ambitions in the content space are still uncertain.
The report suggested Apple is looking for a "transformative acquisition" and "not just a deal to buy TV shows," while an unnamed source is quoted as vaguely saying Apple is "preparing something big."
Apple has so far only flirted with original content, which it plans to distribute through Apple Music starting later this year.
It acquired the rights to Carpool Karaoke, for example, the popular segment from The Late Late Show with James Corden, which it plans to reboot as a series of sixteen half-hour episodes on Apple Music. The trailer for the show revealed it has a similar format of celebrity pairings singing along while driving.
Likewise, Apple's upcoming reality TV series Planet of the Apps will be released on a weekly basis in the Spring. On the show, hosted by Beats 1 radio host Zane Lowe, app developers compete for venture capital while receiving mentorship from influencers Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am.
Apple has sent mixed signals to Hollywood about its interest in original programming over the past few years, according to The Information.
Last year, it said Apple has met with film studios and producers about developing original TV shows to offer exclusively on iTunes, but Cue later said Apple is "not in the business of trying to create TV shows." Instead, he said Apple is willing to offer producers suggestions and guidance where possible.
We're not in the business of trying to create TV shows. If we see it being complementary to the things we're doing at Apple Music or if we see it being something that's innovative on our platform, we may help them and guide them and make suggestions. But we're not trying to compete with Netflix or compete with Comcast.
The report added that Apple is not interested in getting into expensive bidding wars over content with rivals such as Netflix and Amazon.
The Wall Street Journalrecently said Apple plans to "build a significant new business in original television shows and movies," which it compared to the likes of HBO's Westworld and Netflix's Stranger Things. It agreed that Apple is not looking to compete with Netflix, but rather promote Apple Music.
"In terms of original content, we've put our toe in the water doing some original content for Apple Music, and that will be rolling out throughout the year," said Tim Cook, Apple's CEO, on a conference call following the company's most recent earnings results. "We're learning from that and we'll go from there."
Apple has uploaded a pair of new Apple Music ads called "Best British Male" and "Best British Female" to its YouTube channel in the United Kingdom. The 30-second spots, narrated by Beats 1 radio host Julie Adenuga, were aired during The BRIT Awards for pop music in the United Kingdom on February 22.
The ads are in line with a report that said Apple is shifting its focus towards regional marketing campaigns. Apple Music has over 20 million subscribers, which still trails market leader Spotify, which yesterday revealed it has 50 million paying subscribers. Apple Music launched around the world in June 2015.
After a period of testing earlier in the year, Facebook recently began rolling out a new tourism feature called "City Guides" to its iOS app for a number of users (via The Next Web). Located in the Explore tab of the app -- similar to the recently expanded Weather feature -- City Guides presents users with a list of cities visited by their friends and provides recommendations on places to eat, visit, and stay on a future trip.
After tapping on a city, the app provides a list of friends who have been to the location along with the places they checked into while they were there. So if you're looking for restaurant or hotel suggestions, it's easy to bookmark the hotspots right in the app and message a friend to see what they think about it. Further down the page is a "Places The Locals Go" section that lists popular spots based on each location's Facebook page rating.
City Guides also provide insight into upcoming events in each city to help plan a trip, as well as giving tourists a scrollable list of popular attractions to stop by when they arrive. Users will be able to jump into City Guides directly from the home screen as well, thanks to a redirection prompt placed under city check-in posts of their friends and family.
While Facebook is dedicated to bolstering its video content across many devices, the company is consistently adding minor updates like City Guides to its mobile app, even introducing a way for users to apply for a job without leaving Facebook.
The City Guides feature is said to be available for a small group of users at first before a wider rollout. Facebook is available on the iOS App Store for free. [Direct Link]
Use of iPads and MacBooks in U.S. schools hit a new low last year, with Apple struggling to make further inroads into the education sector, according to new figures (via The New York Times).
According to research company Futuresource Consulting, in 2016 the number of devices in American classrooms that run iOS and macOS fell to third place behind both Google-powered laptops and Windows devices.
Out of 12.6 million mobile devices shipped to primary and secondary schools in the U.S., Chromebooks accounted for 58 percent of the market, up from 50 percent in 2015. Meanwhile, school shipments of iPads and Mac laptops fell to 19 percent, from about 25 percent, over the same period, while Microsoft Windows laptops and tablets stayed relatively stable at about 22 percent.
At an operating system level, Chromebooks continue to gain market share, reaching 58% in 2016, up from 50% in 2015. The strong combination of affordable devices, productivity tools via G-Suite, easy integration with third party platforms/tools, task management/distribution via Google Classroom and easy device management remains extremely popular with US teachers and IT buyers alike. The rise of Chromebooks has also set new industry benchmarks with regards to average device pricing, with prices reaching as low as $120 on certain projects.
Apple attempted to outmaneuver its education rivals in 2016, announcing its Classroom app, Swift Playgrounds, and a number of other major education-focused feature updates in iOS 9.3, including the ability to share iPads. Microsoft also made significant developments in 2016, including the launch of Microsoft Classroom, 'School Data sSync', and several integrations with popular third party solutions.
This surge in competition has dented Apple's education revenue stream, according to research firm IDC. Of the $7.35 billion that schools, colleges and universities spent on mobile and desktop computers in 2016, sales of Apple devices fell to $2.8 billion, down from $3.2 billion in 2015.
Apple's iPad first lost its lead over Google's line of Chromebook laptops in 2014. Analysts at the time said the swing in fortunes for Google's Chromebooks could be attributed to their low cost, which starts at $199 for some models.
"At the end of the day, I can get three Chromebooks for each of the Mac devices I would have purchased," said Steve Splichal, the superintendent of Eudora Public Schools, speaking to The New York Times. He added that Eudora students continued to use MacBooks for certain creative courses and that first graders and younger students still used iPads.
Apple CEO Tim Cook has previously made light of Chromebooks' increased popularity in the classroom by calling them "test machines", referring to schools' need for cheap devices for mass computerized testing purposes.
However, Cupertino is not interested in advancing testing. Cook said in 2015 that Apple is interested in "helping students learn and teachers teach, but tests, no."
Apple is set to feature its own in-house developed integrated fingerprint ID technology in the OLED version of its next iPhone, according to a new report out on Friday.
Apple's upcoming "iPhone 8" is expected to feature a virtual home button embedded in the display, but questions persist over the role of Touch ID in such a radical redesign, as conflicting reports from analysts, rumors of biometric alternatives, and Apple patents abound.
Today, DigiTimes cited industry sources claiming that an Apple-designed "built-in fingerprint sensor device" is indeed on the way, and will replace the traditional capacitive touch technology known as Touch ID.
Apple has selected neither Synaptics' Natural ID touch fingerprint sensor nor Qualcomm's Sense ID fingerprint technology for its new OLED iPhones, and decided to use its own Authentec algorithm combined with Privaris glass identification technology to redesign a new fingerprint ID solution, according to industry sources.
Apple's Touch ID fingerprint sensor technology originally came from AuthenTec, which Cupertino acquired in 2012, while the Privaris reference harks back to a patent portfolio Apple bought from the closed biometric security firm in June 2015 that included dozens of patents relating to fingerprint and touchscreen technology, including – in at least one example – the ability to use a touchscreen and fingerprint reader at the same time.
DigiTimes has sources within Apple's supply chain, but it has a mixed track record at reporting on Apple's unannounced product plans, so this latest report should be treated with caution. That said, additional claims made in the article potentially clarify mixed messages regarding production timelines for this year's iPhone line-up:
Apple's in-house developed fingerprint ID solution will be fabricated at TSMC's 12-inch line using 65nm process technology, said the sources, adding that production for the new OLED iPhone is unlikely to start until September due to the redesigned fingerprint ID solution.
Information gathered previously by other sources from the supply chain suggested that Apple plans to ramp up iPhone 8 production in June, because that would allow Apple to work out any manufacturing issues in the design and lead to better supply in preparation for a September launch.
However, according to DigiTimes' sources, Apple will enter volume production in July only for "two other new iPhones, which will retain LCD for their displays" – suggesting reports of an early summer ramp-up relate exclusively to the two "S" cycle iPhones that Apple is also rumored to be launching this year. What that could mean for the fate of the "iPhone 8" remains unclear, but not starting production until September would leave supplies limited for a fall launch.
Finally, the report goes on to claim that the tenth-anniversary edition iPhone will use "biometric authentication systems such as ultrasound", adding to the possible mix of facial recognition and iris scanning technologies also rumored to be in the works. Apart from the edge-to-edge display supplied by Samsung, other features more widely expected for the "iPhone 8" include some form of wireless charging and a glass body.
Apple board member and former Vice President Al Gore debuted "An Inconvenient Sequel: Truth to Power," the sequel to his hit documentary "An Inconvenient Truth," tonight in Silicon Valley. Apple CEO Tim Cook and Senior Vice President of Environmental Policy Lisa Jackson were also in attendance, with Cook delivering an introduction for the film that was recorded by venture capitalist Steve Jurvetson (via9to5Mac).
In his opening remarks, Cook said while there are signs "all around us of the climate crisis" there's also plenty of reason to be optimistic about the future. Cook points out that renewable energies have been developed and deployed around the world in the past couple of years, and that "almost every country" in the world has agreed to combat climate change and reward renewable energy use.
After the screening, Gore went on to praise Apple, commending them for using 100 percent renewable energy in some countries and pushing hard to do the same on a global scale. He calls Apple the most environmentally friendly company in the world, and praises the Cupertino company for showing other companies that it's possible to be profitable and invests in renewable energy at the same time.
In January, Greenpeace declared Apple the "Greenest Tech Company" for the third straight year. "An Inconvenient Sequel: Truth to Power" opens in theaters July 28, 2017.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Bare Bones Software, the company behind popular code editors BBEdit and TextWrangler, this week announced plans to retire TextWrangler as it focuses development on BBEdit.
Going forward, TextWrangler will not be updated for the next version of macOS, but it will continue to be functional so long as the new version of macOS doesn't introduce any software-breaking bugs.
Bare Bones is instead recommending its customers download BBEdit 11.6, which was released in July. Customers can use BBEdit 11.6 unlicensed indefinitely, and the unlicensed version contains the same features that are available in TextWrangler. BBEdit is not available through the Mac App Store like TextWrangler, but can be downloaded from the Bare Bones Software website.
What you may not know is that last July, we released BBEdit 11.6. You can use this version unlicensed, forever, for free. Without a license, BBEdit now includes all of the features that TextWrangler offers, plus quite a few others. That's right. You no longer have to pick between them.
BBEdit is free for 30 days, after which a license costs $49.99. Customers who don't wish to purchase a license can continue to use the software's free features indefinitely.
Spotify this afternoon announced that it has hit a new milestone, reaching a total of 50 million paying subscribers. That's up from 40 million in September, suggesting Spotify is growing at a rapid pace despite the surging popularity of Apple Music.
Spotify is Apple Music's staunchest rival and over the course of the last year, the two music services have clashed several times due to Apple Music's tactic using exclusives to lure new customers. Spotify in August made headlines when it allegedly started punishing artists who agreed to Apple Music exclusives, displaying their content less prominently and offering fewer promotional opportunities.
Spotify denied the claims, but the relationship between the two has grown increasingly heated as Apple Music's popularity grows. Both services are now testing new features and subscription models to attract new users.
Going forward, Apple plans to use original television programming to entice subscribers, debuting shows like Carpool Karaoke on Apple Music. Spotify, meanwhile, has recently started testing a lossless version of its streaming service to attract audiophiles.
Apple Watch Series 1 and Series 2 have proven to be a "magnificent success" for Apple, which recorded its "best quarter ever" in the wearables market, according to the latest data from research firm IDC.
Fourth quarter shipments reflected in millions (Source: IDC)
Apple shipped an estimated 4.6 million Apple Watch units in the fourth quarter of 2016, up from an estimated 4.1 million in the year-ago quarter, according to IDC. Its share of the wearables market, which includes basic fitness trackers, was an estimated 13.6%, down slightly from 14.1% in the year-ago quarter.
Apple closed the gap with wearables market leader Fitbit, which experienced one of its "largest declines ever" in the fourth quarter. Fitbit shipped an estimated 6.5 million fitness trackers in the quarter, down from 8.4 million in the year-ago quarter. Fitbit's market share dropped from 29% to 19.2%, said IDC.
Apple has been heavily marketing the Apple Watch's fitness capabilities as of late, rather than positioning it as a fashion accessory, and this shift in focus has allowed it to grow its presence in the wearables market, according to IDC:
Apple Watch Series 1 and Series 2 proved to be a magnificent success for the company as it was the company's best quarter ever in the wearables market. The lower entry price point and the inclusion of GPS on the Series 2 along with a completely revamped user interface have helped the company grow its presence. Apple is one of the few companies that has been able to quickly refocus its watch to gain traction in the consumer market and has also been leading the charge on introducing the smartwatch category to the commercial segment.
Xiaomi finished second, between Fitbit and Apple, as its Mi Bands are priced well below most competing wearables, allowing the Chinese company to capture 15.2% market share based on an estimated 5.2 million shipments in the quarter. Xiaomi's market share rose considerably from 9.1% in the year-ago quarter.
Samsung was the fifth largest wearables vendor in the fourth quarter with an estimated 1.9 million shipments and 5.6% market share.
IDC estimates that Apple Watch shipments totaled 10.7 million in 2016 for an estimated 10.5% market share, down from an estimated 11.6 million shipments and 14.2% market share in 2015. The annual data has the same top five rankings as the quarterly data: Fitbit, Xiaomi, Apple, Garmin, and Samsung.
Annual shipments reflected in millions (Source: IDC)
It is important to acknowledge that these are estimated figures, and that shipments do not necessarily reflect sales. Strategy Analytics said Apple Watch shipments totaled 5.2 million last quarter, which is roughly 600,000 units higher than IDC's estimate, so there is clearly variation between datasets.
Apple does not officially disclose Apple Watch sales, instead grouping the device under its "Other Products" category in earnings results.
Apple only elected to share that the Apple Watch set all time sales records during the first quarter of its 2017 fiscal year, with CEO Tim Cook noting holiday demand was "so strong" that Apple "couldn't make enough."
The Nintendo Switch launches worldwide tomorrow, March 3, and as journalists and reviewers have had their hands on the console for the past week, news of its hardware and software features have been shared online.
This week, Quartz technology reporter Mike Murphy discovered that when plugging the Nintendo Switch into a MacBook Pro through a dual USB-C cable, the Switch inexplicably acts as an external battery pack for the Apple laptop, providing charge to the MacBook instead of being charged itself. In the image, it appears that a third party USB-C cable is being used to connect the two devices (in the box, Switch only comes with a USB-C to AC adapter cable).
Lol if you plug a Nintendo Switch into a new MacBook Pro, the Switch charges the laptop, not the other way around pic.twitter.com/YJhMct6fKO
— Mike Murphy (@mcwm) March 1, 2017
Nintendo confirmed on its website that the Switch has a non-removable 4310mAh, 3.7V Lithium-ion battery, and early FCC filings -- as well as recent pictures -- of the included AC adapter confirmed that the console draws power up to 15.0V/2.6A, equating to 39W. The non-Touch Bar MacBook Pro has a 54.5-watt-hour lithium-polymer battery and can draw up to 61W from a power adapter.
Since much of Nintendo Switch's battery-related questionsare still up in the air in the time before launch, it remains unclear why the console would not automatically leech charge off the larger MacBook Pro. As game designer Bennett Foddy pointed out on Twitter, the connection between the Switch and MacBook Pro isn't inherently buggy or wrong, but it's easy to think that the MacBook Pro (battery life ~10 hours) would naturally provide power to the Switch (battery life 2.5-6.5 hours), like it does to iPhones and iPads.
In related Nintendo Switch and Apple news, Nintendo today launched its Nintendo Switch Parental Control app for iOS devices on the App Store [Direct Link]. The app will let parents remotely control the content of the games their kids play, as well as for how long, and even be able to restrict certain ESRB ratings and online features.
All three iPhones rumored to be launched in 2017 will retain Lightning connectors with the addition of USB-C Power Delivery for faster charging, including an all-new OLED model with a larger L-shaped battery and updated 4.7-inch and 5.5-inch models, according to KGI Securities analyst Ming-Chi Kuo.
An excerpt from his latest research note obtained by MacRumors:
New 2H17 models may all support fast charging. We believe all three new iPhones launching in 2H17 will support fast charging by the adoption of Type-C Power Delivery technology (while still retaining the Lightning port). A key technical challenge lies with ensuring product safety and stable data transmission during a fast charge. In order to achieve that goal, we think Apple will adopt TI's power management and Cypress's Power Delivery chip solutions for the new iPhone models. We note the OLED version may have a faster charging speed thanks to a 2-cell L shaped battery pack design.
Kuo expects Apple to retain the Lightning port given it has a slightly slimmer design compared to a USB-C port, to sustain MFi Program licensing income from Lightning accessories, and because he believes USB-C's high-speed data transmission is "still a niche application" for iPhone.
Kuo's prediction comes just two days after The Wall Street Journal seemingly reported that at least one upcoming iPhone model would have a USB-C port instead of a Lightning connector. However, the report's wording was somewhat vague and sparked a lot of confusingreaction among the Apple community.
Apple's latest MacBook Pro models are equipped with Thunderbolt 3 ports, which share the same connector design as USB-C, while the 12-inch MacBook also has a USB-C port. Apple could still bundle a Lightning to USB-C cable with its next iPhones to allow for connectivity with those notebooks out of the box.
Apple and 52 other major companies have signed a Supreme Court brief in support of seventeen-year-old Gavin Grimm, a young transgender man who's fighting with his local school district for the right to use the bathroom of his corresponding gender identity (via The New York Times).
Other than Apple, the tech companies include Amazon, Microsoft, PayPal, Twitter, Tumblr, Yelp, eBay, Airbnb, and more. There are also a few companies not in the tech field that have signed the brief, among them including GAP, Warby Parker, Williams-Sonoma, and MAC Cosmetics.
All of the companies signed a brief that will be filed today by gay rights organization the Human Rights Campaign, who is urging the Supreme Court to rule in Grimm's favor. Grimm is represented by the American Civil Liberties Union in his fight against the Gloucester County School Board in his home state of Virginia. The case dates back to 2015 and the Supreme Court agreed to rule on it back in October of 2016.
“These companies are sending a powerful message to transgender children and their families that America’s leading businesses have their backs,” Chad Griffin, the Human Rights Campaign’s president, said in a statement announcing the support.
Grimm's case is heating up in the face of President Donald Trump's decision to remove guidelines put in place by the Obama administration, specifically covering the use of public bathrooms, showers, and locker rooms by transgender students. The previous rules allowed transgender individuals to use the bathroom of their corresponding gender identity, but now it's up to the states to decide whether or not to support the guidelines or put in place a more restrictive system.
Last week, when Trump's decision was announced, Apple spoke out against the move and reiterated on its belief that "everyone deserves a chance to thrive in an environment free from stigma and discrimination." The Cupertino company also vocally disagreed with Trump's immigration executive order, joining another legal brief supported by nearly 100 U.S. companies in opposition to that immigration policy.
Apple has long supported and fought for the rights of LGBTQ individuals, marching in the annual San Francisco pride parade each summer and condemning legislation that would freely allow businesses to turn away gay and lesbian customers -- which was signed into law by Mike Pence in Indiana two years ago. A subsequent amendment to the religious freedom legislation was passed in the weeks after the initial law was signed, granting more protection to LGBTQ customers in the state of Indiana.
For the new case regarding Gavin Grimm, the Supreme Court is set to hear oral arguments from both sides at the end of March.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Google has ended production of its Pixel laptop, which originally aimed to compete with Apple's MacBook Air.
During a small meeting with journalists today at the Mobile World Congress in Barcelona, Google's senior vice president for hardware Rick Osterlohthe responded to a question about future Pixel notebooks, saying the company has "no plans to do one right now".
According to TechCrunch, he added that versions already on the market have totally sold out and there are no plans to make any more of them. However, Osterlohthe was quick to clarify that he was not referring to the notebooks' operating system, ChromeOS.
"Chrome OS is a huge initiative in the company," Osterloh said. "Google hasn't backed away from laptops. We have the number two market share in the U.S. and U.K. — but we have no plans for Google-branded laptops."
Google's Chromebook was the first device to carry the Pixel name, which has since been adopted by the tech giant's latest range of branded smartphones. The original Pixel laptops were launched in 2013 and were notable for their integrated hardware – which included a touchscreen – and their premium design appeal, but the web-only operating system only ran Chrome browser and a handful of other cloud-based apps, and prices started at $1,299.
The second version of the Pixel Chromebook launched in 2015 and cost $999. It was one of the first laptops to feature USB-C along with Apple's 12-inch Retina MacBook, but saw limited uptake due to the restrictive OS and prohibitive cost. Other third-party Chromebooks sell for as little as $250.
There's no cast-iron guarantee that Google won't launch any more branded laptops, but it seems the company wants to keep the Pixel name for its phones going forward, the only caveat being Google's Pixel C tablet, which it still sells.
Popular photo filter app Prisma has been updated with an in-app store for users to download additional filters for free.
The photo app uses the predictive analyses of neural network technology to achieve its stylistic interpretations, which typically makes them more unique than standard photo filters.
Prisma says the new store will bring even more originality to users' pictures, with the promise of new styles being added to the store every week, and possibly every day further down the line.
Users will also be able to rate and share individual filter styles in the near future, according to Prisma. In addition, users can now delete filters they don't like from the 44 styles that come with the app.
According to The Next Web, Prisma has also developed a desktop app that allows users to create their own unique styles by adjusting a series of parameters. The company is still refining the tool, which takes a while to process images and doesn't yet say what each slider control adjusts, but a preview is offered before the image is uploaded and processed.
Currently the filter creator is only available to the most active users, but Prisma plans on bringing it to mobile and more users soon.
Prisma is a free download on the App Store for iPhone and iPad. [Direct Link]
Spotify is prepping the launch of a lossless audio version of its streaming service, according to The Verge. The new subscription tier is said to be called Spotify Hi-Fi and will offer higher bandwidth lossless audio quality to members.
Currently, Tidal is the only major music streaming service to offer an optional "lossless" audio tier, although other, lesser known lossless services do exist.
Tidal says tracks heard through its "CD quality" lossless service aren't compressed, so users are said to hear the music the way the artists intended – though whether one can tell the difference between compressed and uncompressed tracks can depend on the listener. What Spotify defines as lossless remains to be seen.
Spotify began testing the service with a small group of users on Tuesday, according to reports, offering the tier for $5 to $10 above the $10 per month price of a standard Spotify subscription.
However, users who received the invitation to sign up for the Hi-Fi service either got an error message or were told the service was unavailable in their area at the time.
A Tidal HiFi subscription costs $19.99. Apple Music streams at a bitrate of 256Kbps, while Spotify's current Premium tier streams at a maximum 320Kbps.
Apple tonight debuted an ad for its Home app on the Home app webpage on its site, showing off what users can with the HomeKit ecosystem. The ad is not yet on Apple's YouTube page, and is only available on Apple's website.
The ad depicts a woman who uses the Home app to get through the day. When she wakes up, she tells Siri good morning, prompting Siri to tell the woman that her home is ready for the day, turning on the lights and opening the window shades. She then opens the Home app and clicks on the "Breakfast Time" scene, which turns on her coffee maker via an iHome SmartPlug and adjusts the temperature via a Honeywell smart thermostat.
Once she's ready for the day, she leaves home and clicks the "Lock Up" scene in the Home app, which turns everything in her house off and locks the door. Hours later, she returns home and clicks the "I'm Home" scene, which turns everything back on and unlocks the door. She heads to her Apple TV and uses the Siri Remote to declare that it's "movie time," which prompts the Home app to dim the lights and close the window shades.
Finally, she clicks the "Lights Out" scene, which turns everything off other than a small lamp next to her bed so that she can read a book on her iPad. Eventually, she clicks the "Good Night" scene to turn off the lamp and go to sleep.
In addition to the new ad, Apple has refreshed its Home webpage with new verbiage. The new copy appears to be less flowery and more direct and focused on app functionality. For instance, the accessories section of the webpage is now titled "One app for all your home accessories" rather than "So many accessories. One easy way to control them." Some lines in the descriptions have also been removed.
Oculus co-founder Nate Mitchell recently sat down with TechCrunch for an interview discussing the future of the Oculus Rift, where he said that while Mac support is something the company would like to implement, it's not currently in the works.
According to Mitchell, while Mac support is "near-and-dear" to his heart, Oculus is "just not quite there yet." Mac integration is, in fact, so far off that it's not even on the Oculus roadmap for the next six months.
"We do want to do OS X (macOS) support for Rift, it's not something that's currently on the roadmap for-- I can even say-- the next six months," Mitchell tells me. "We will continue to revisit it, the real challenge for us is just how much we invest into that space because it does require a lot of our time and energy to get it right and to deliver a great experience."
Early versions of the Oculus Rift did work with some higher-end Mac machines, but during the product's development period, Oculus was forced to drop Mac support. Mac development was put on hold in order to focus on "delivering a high quality consumer-level VR experience," on Windows machines with more robust hardware.
Last year, Oculus founder Palmer Luckey made headlines when he said the Oculus Rift wouldn't offer Mac support until Apple releases a "good computer." He said Oculus Rift support was ultimately "up to Apple," and that the company needed to "prioritize higher-end GPUs."
Hardware requirements for the Rift became less stringent in October thanks to software advancements and will now run on any machine equipped with an Nvidia 960 or greater, an Intel i3-6100 or greater, or an AMD FX4350 or greater. With the changes, some Macs, including the latest MacBook Pro, could potentially work with the Rift, but Oculus isn't yet prepared to delve into Mac development.
Starting today, Oculus is dropping the price of the Rift and Touch controllers by $100, dropping the price to $598 for both products, a much more affordable price point. Individually, the Rift is now priced at $499 and the Touch controllers are now priced at $99.
