Snapchat today expanded its set of available Lenses, introducing new ways to use the feature. Starting this morning, Snapchat users can access World Lenses, which are 3D objects that can be rotated and manipulated when taking a photo.


Objects like a rainbow, a multi-colored "hello" sign, or flowers can be positioned anywhere within a photo before it's taken, with gestures available for resizing and changing its location to the ideal spot in an image.

We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we've become puppies, puked rainbows, face-swapped with our best friends -- and begun to explore how Lenses can change the world around us.

Today, we're adding new ways to use Lenses.

While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you with new 3D experiences!

Snapchat has supported augmented reality live filters that alter a person's face since last year, but the new lenses mark the first time that Snapchat's made efforts to take advantage of the rear camera for augmented reality purposes.

Snapchat can be downloaded from the App Store for free. [Direct Link]

Top Rated Comments

Superhappytree Avatar
70 months ago
Just tried it out. Really cool. I can see why Cook says this is the future and favours it more over VR. Hopefully the iPhone 8 will take it one step further.
Score: 6 Votes (Like | Disagree)
v0lume4 Avatar
70 months ago
Just checked out this feature after reading this article. SUPER cool feature. I honestly don't know how they got it to work with a single camera like that in my phone. Great job Snapchat.

Try copying this, Instagram.
Score: 3 Votes (Like | Disagree)
itsmilo Avatar
70 months ago
Just tried it randomly and lol ...

Attachment Image
Score: 2 Votes (Like | Disagree)
thisisnotmyname Avatar
70 months ago
Absolutely. I have nothing against VR and hope Apple has plans for that too, but given how many people use Snapchat filters on a daily basis and how popular Pokèmon Go was, I just see more people using AR more than VR and preferring it. With VR, you need to wear a headset which currently are bulky and is why most don't want to use them. I'm sure in the future VR will advance enough to the point where the general consumer will want to use it.
AR is going to become ubiquitous in daily life at some point. Go far enough into the future and we'll all have contact lens or implants that directly manipulate signals to the optic nerve and there will be full time augmented data displayed for us. It will be pretty utilitarian: notifications, navigation, context aware information, ads (or replacing advertisement with something more pleasant). There will be more intermittent use of more highly focused AR too (things like viewing new furniture in your living room before buying it online) but the more general uses will be ever present. Purely virtual hardware will advance significantly as well, in the near term those headsets will get much less bulky and considerably more comfortable and eventually the same lens or neural interfaces will be able to accomplish both tasks, AR/VR are on the same continuum after all and just vary the amount of virtual being injected from some to all. VR will be the more creative space. Games and movies are the obvious ones but it will also be used to conceptualize that which doesn't yet exist (architecture, new products/experiences) and for social experiences (gathering with geographically separated friends/relatives or via avatars rather than representations of your actual form). I have all the major devices for AR and VR currently on the market and right now I'm more of a fan of VR; that's due to AR hardware not being as mature at this time (Microsoft's Hololens for example has a VERY limited field of view). I'm eagerly awaiting a day in which I can have all day unobtrusive but highly effective AR though.
Score: 1 Votes (Like | Disagree)
wlossw Avatar
70 months ago
I always felt like life would be better if it were a movie. Now we can add special effects... I'm just waiting to play a better part... I guess I better try making nice with the director...
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...