Apple Testing More Than 10 Prototype iPhone Models, Including One With Curved OLED Display

iphone-7-front-backMultiple sources have claimed Apple will launch its first iPhone with a curved OLED display next year, and now The Wall Street Journal has thrown its weight behind those rumors.

The report claims an OLED version could be introduced as one of several new iPhone models unveiled next year, but it would have a higher price tag than current iPhone models.

OLED displays are thinner, lighter, and allow for flexible designs, but they are up to $50 more expensive to produce than traditional LCD displays, according to analysts cited.

OLED displays can also be more energy efficient, as unlike LCD displays, they do not require a backlight to illuminate the screen. When displaying black pixels, OLED displays are completely off, which could preserve battery life.

Apple is said to have more than 10 different iPhone prototypes under development, so it may decide not to launch a version with an OLED display next year, according to the report. Previous reports said Apple will also launch new 4.7-inch and 5.5-inch models with traditional LCD displays next year.

Apple will likely tap Samsung as its primary OLED display supplier, but it wants LG Display, Japan Display, and Sharp to ramp up production for 2018, the report added, corroborating information heard previously. Sharp President and CEO Tai Jeng-wu confirmed Apple's plans to switch to OLED technology last month.

Related Forum: iPhone

Top Rated Comments

thatanonymoususer Avatar
65 months ago
I think that Apple should think a while on their decision to split up the iPhone line further. Right now, we have the SE, 7@4.7", and 7@5.5" as the current flagship phones. A streamlined experience and the draw that if you buy one of their flagship phones, you'll be guaranteed to be able to do everything iPhone has to offer was one of the main pulls for buying an Apple product from a developer and a consumer standpoint.

As Apple further complicates the iPhone line, they step away from the curator role and start becoming more of a Samsung with a bunch of models shotgun scattered at the consumer to see which ones hit.
Score: 11 Votes (Like | Disagree)
chr1s60 Avatar
65 months ago
I can already see the iPhone 7s, the iPhone Pro, and the limited edition iPhone X.
Score: 9 Votes (Like | Disagree)
840quadra Avatar
65 months ago
I think having diverse suppliers will be key, and I am hoping for premium phones that offer both OLED and LCD. Not happy with burn-in on my android devices that have OLED, and if Samsung is the only supplier, it's clear they haven't solved that issue yet.
Score: 8 Votes (Like | Disagree)
iHack13 Avatar
65 months ago
tldr Apple fanbois posts :

OLED yeah mehh .. well there are problems with burn in and well yeah ummm they arent that great its kinda artificial and all I like more realistic colours (a few years ago: 4 inch iphone is the perfect size, no need for a bigger screen. lol at these people with the huge displays)

a year after this:
OMG!! I have to get this new OLED screen iphone 7 Plus (because the smaller iphone doesnt have it)
The screen is so gorgeous its the best that Apple has ever made (or imported from Samsung Electronics)

its going to be the same like the iphone with bigger screen is so much better and 4 inch isnt perfect all of a sudden. and that 2GB of RAM is also better than the once "enough" 1GB RAM.
Score: 7 Votes (Like | Disagree)
T'hain Esh Kelch Avatar
65 months ago
All iPhone 8's found in bars are covered with this:
Score: 7 Votes (Like | Disagree)
mscice Avatar
65 months ago
iPhone 8 Pro for $1.099 confirmed!
more like 1199 $ :))))
Score: 5 Votes (Like | Disagree)

Related Stories

iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
airpods family holiday

Best Black Friday AirPods Deals Still Available

Friday November 26, 2021 4:04 am PST by
Black Friday 2021 deals are still going strong into Cyber Monday, and in this article we're tracking the best deals across Apple's AirPods lineup. Throughout the week we've been sharing the best sales for Apple devices like iPhone, Mac, and iPad, so be sure to follow us on Twitter for all of the latest Black Friday sales Note: MacRumors is an affiliate partner with some of these vendors. When...
apple mixed reality headset mockup feature purple

Kuo: Apple AR Headset Coming in Late 2022 With Mac-Level Computing Power

Thursday November 25, 2021 8:32 pm PST by
Apple's long-rumored augmented reality (AR) headset project is set to bear its first fruit late next year with the launch of the first device carrying a pair of processors to support its high-end capabilities, according to a new research report from noted analyst Ming-Chi Kuo seen by MacRumors. According to Kuo, the higher-end main processor is said to be similar to the M1 chip Apple...
mac family holiday

Best Black Friday iMac and MacBook Deals Still Available

Friday November 26, 2021 4:29 am PST by
Our Black Friday 2021 coverage continues with the best deals you can find on MacBook Pro, MacBook Air, iMac, and Mac mini today. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...