Apple Shares New 'Siri and Liam' TV Ad for Earth Day

Apple has shared a new television ad called "Siri and Liam" to celebrate Earth Day, which is today, April 22. In the 15-second spot, Siri asks Apple's recycling robot Liam what he is doing for Earth Day, before it humorously takes apart the iPhone. It is Apple's second Earth Day ad, the other being "Renewable Energy," shared in the past 24 hours, and continues the company's environmental push this month.


Apple first introduced Liam at its "Let Us Loop You In" media event in March as a robot that can disassemble old iPhones and recover recyclable materials. The robot can deconstruct nearly all parts of the iPhone in order to rescue cobalt and lithium from the battery, separate gold and copper from the camera, extract silver and platinum from the main logic board, and more.

Apple's Earth Day initiatives this year include turning Apple Store logos green, providing retail employees with green t-shirts, offering a selection of Earth-inspired Apple Music playlists, and launching an "Apps for Earth" promotion in support of the World Wildlife Fund. The company also released its annual environmental responsibility progress report [PDF] covering the 2015 fiscal year last week.

Top Rated Comments

Dilster3k Avatar
105 months ago
Did he just undress Siri in-front of the camera and then dump her? Damn Liam, what a thug.
Score: 14 Votes (Like | Disagree)
bbbb4b Avatar
105 months ago
Liam is a recycling bot, so that's the "pro green" message, even though in reality Liam is a lot more about cashing in on old/broken hardware by extracting precious metals (but don't tell anyone that cynical bit, it's Earth Day).
Yeah. What you just described is what is known as "recycling". I don't quite see what would be construed as cynical.
Score: 8 Votes (Like | Disagree)
Blackstick Avatar
105 months ago
I wonder if Liam has cousins that are quietly building the next model... you know, instead of the poorly paid Chinese workers.
Score: 6 Votes (Like | Disagree)
dewski Avatar
105 months ago
something about this is morbid to me
Score: 5 Votes (Like | Disagree)
DanielSw Avatar
105 months ago
And the slow but steady decline in the quality of Apple's ads continues.....
It's no decline. It's a good ad. It's funny. Or did you miss that?
[doublepost=1461337313][/doublepost]
I wonder if Liam has cousins that are quietly building the next model... you know, instead of the poorly paid Chinese workers.
They're not poorly paid. They're happy to work for Apple. There'll always be a need for human skills.
[doublepost=1461337435][/doublepost]
something about this is morbid to me
It's called a joke. And they're just machines. Nothing morbid about it.
Score: 5 Votes (Like | Disagree)
bgraham Avatar
105 months ago
And the slow but steady decline in the quality of Apple's ads continues.....
Score: 4 Votes (Like | Disagree)

Popular Stories

iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...