CBS CEO: Apple's 'Pressed the Hold Button' on Streaming TV Service [Update: Bloomberg Confirms]

Speaking today at the Business Insider Ignition Conference in New York City, CBS CEO Les Moonves made some statements suggesting Apple may have put the development of its rumored television streaming service on hold.

"They've had conversations on it and I think they pressed the hold button," Moonves said, referencing prior talks CBS has had with Apple about joining its subscription service. Apple and CBS were reportedly negotiating prices before Apple paused the discussions.

Today, Moonves said that Apple and CBS were close to settling on a price point of between $30 and $40 per month for these bundles -- Moonves specifically mentioned the price point of $35 multiple times -- before Apple decided to pause and reconsider.

Apple's streaming television service was originally rumored to be launching alongside the new Apple TV, but Apple has had ongoing trouble establishing deals with content providers. Difficulty securing content deals has delayed and shifted Apple's television plans for years, but in 2015, it looked like a things were coming together for a subscription service.

appletvos
In May, Moonves, who has been very open with his comments on CBS' negotiations with Apple, said Apple and CBS were still in talks and that CBS would "probably" ink a deal with the Cupertino company. At the time, he had recently met with Eddy Cue and said he was "very excited" about Apple's service. In October, he made similar statements, suggesting discussions between the two companies had not progressed further towards a deal.

Rumors have suggested Apple is aiming for a web-based streaming service that would bundle approximately 25 channels for $30 to $40 per month. Earlier this year, Apple was said to be in discussions with several content providers in addition to CBS, including ABC, Fox, Disney, Viacom, and Discovery.

Given Moonves' comments and the general lack of recent rumors, it is not clear when Apple will launch its streaming television service. An August report from Bloomberg suggested negotiation troubles had delayed its release until 2016, but there's been no word on Apple's plans beyond that. There are a lot of factors involved in the launch of the streaming service, as Apple needs to secure deals with dozens of content providers, including local affiliates.

Moonves believes Apple's streaming television service, or something like it, will launch in the near future. "This will happen," he told Business Insider. "People will not be spending money on channels they don't want to watch."

Update: Citing sources familiar with the matter, Bloomberg has confirmed that Apple has suspended its plans to offer a web-based streaming television service and will instead focus on "being a platform for media companies to sell directly to customers through its App Store."

Apple is not "giving up entirely" on a TV service, but it has not been able to secure deals that would allow it to sell a package of channels for $30 to $40 per month as media companies want more money for content.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Neutral)

Top Rated Comments

67952 Avatar
102 months ago
Screw a live TV service. I want iTunes to become a Netflix competitor. #AppleTakeMyMoney
Score: 21 Votes (Like | Disagree)
drumcat Avatar
102 months ago
I think the tough part is that since everything is bundled, cord cutters still pay 75% of their prior monthly cost for "just internet" now. It's not a bargain because cableco is gonna get you anyhow.
Score: 14 Votes (Like | Disagree)
Dimwhit Avatar
102 months ago
Meanwhile, Netflix is changing TV right before our eyes. 32 original shows for 2016. They seem to get it.
Score: 13 Votes (Like | Disagree)
Z400Racer37 Avatar
102 months ago
Why doesn't Apple just do their own video hosting platform, kind of like a not sucky YouTube, and cut these guys off at the knees? We saw the consequences of Apple providing a platform for developers to deliver apps, why not videos?? They've got Capture (Phones) and Editing, why not Delivery and Monetization?
Score: 8 Votes (Like | Disagree)
rfahey79 Avatar
102 months ago
I want a list of items with toggles on them, similar to how we toggle mail, contacts, calendars in our mail settings. One for each channel that offers streaming, and each one that i toggle is between 4.99 and 9.99/month.

CBS [x] 4.99
NBC [x] 4.99
CNN [x] 4.99
Live MLB with no local blackout BS [x] 9.99
Live NFL with no local blackout BS [x] 9.99
Fox [x] 6.66

...

list of 100 channels my cable provider offers me but I never watch because their crap [ ] 9.99


This would make me a happy panda
Score: 7 Votes (Like | Disagree)
BillyMatt87 Avatar
102 months ago
Maybe Apple is starting to realize that it sucks at online services. Apple should give up on their streaming ambitions (both TV, Music, etc.) and just focus on developing quality stock apps and let the third party developers work their magic.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 17

Apple Releases iOS 17.0.2 and iPadOS 17.0.2 for All iPhones and iPads

Tuesday September 26, 2023 12:47 pm PDT by
Apple today released iOS 17.0.2 and iPadOS 17.0.2 updates, with the software coming five days after the releases of iOS 17.0.1 and iPadOS 17.0.1. Today's iOS 17.0.2 and iPadOS 17.0.2 updates arrive as build 21A351 and can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Note that iOS 17.0.2 was previously made available for iPhone...
Apple WWDC23 macOS Sonoma hero

macOS Sonoma Launching This Week With These New Features

Sunday September 24, 2023 12:45 pm PDT by
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
iPhone 15 Pro Lineup Feature

Kuo: iPhone 15 Pro Overheating Issues Likely Due to Thermal Compromises, Not 3nm Node

Tuesday September 26, 2023 9:12 am PDT by
Complaints about heat issues with the iPhone 15 Pro models are not related to TSMC's 3-nanometer node that was used for the A17 Pro chip, according to well-respected Apple analyst Ming-Chi Kuo. Kuo says that overheating could be caused by "compromises made in the thermal system design" that allowed Apple to cut down on the weight of the iPhone 15 Pro models. Kuo says that the reduced heat...
iPhone 16 Side Feature

iPhone 16 to Include an Additional Capacitive 'Capture' Button

Monday September 25, 2023 12:50 pm PDT by
The iPhone 16 series is expected to gain an additional capacitive button, known internally as the "Capture Button." Codenamed "Project Nova," the button is likely to be one of the main selling points of the iPhone 16 lineup, assuming it gets past the initial testing phase. The Capture Button is located on the same side as the Power button, only positioned slightly lower - where the mmWave cutout...
ipad mini blue

Apple to Launch iPad Mini 7 Later This Year, Industry Report Suggests

Monday September 25, 2023 3:16 am PDT by
Apple could be preparing to release a seventh-generation iPad mini before the end of the year, based on a new report by DigiTimes. In an article discussing stagnating global tablet demand in the second half of 2023, the Taiwan-based outlet forecasts an uptick in Apple's share of the market owing to orders for a "small-size" iPad in the fourth quarter. From the report (see bold): In the...
macos sonoma 4

Apple Releases macOS Sonoma With New Widget Features, Safari Updates, Screen Sharing Improvements and More

Tuesday September 26, 2023 10:01 am PDT by
Apple today released macOS 14 Sonoma, the newest version of the operating system that runs on the Mac. macOS Sonoma has been in beta testing for several months, and it is compatible with the 2019 and later iMac, the iMac Pro, the 2018 and later Mac mini, the 2018 and later MacBook Pro, the 2019 and later Mac Pro, and the Mac Studio. The ‌macOS Sonoma update can be downloaded for free on...