CBS CEO: Apple's 'Pressed the Hold Button' on Streaming TV Service [Update: Bloomberg Confirms]

Speaking today at the Business Insider Ignition Conference in New York City, CBS CEO Les Moonves made some statements suggesting Apple may have put the development of its rumored television streaming service on hold.

"They've had conversations on it and I think they pressed the hold button," Moonves said, referencing prior talks CBS has had with Apple about joining its subscription service. Apple and CBS were reportedly negotiating prices before Apple paused the discussions.

Today, Moonves said that Apple and CBS were close to settling on a price point of between $30 and $40 per month for these bundles -- Moonves specifically mentioned the price point of $35 multiple times -- before Apple decided to pause and reconsider.

Apple's streaming television service was originally rumored to be launching alongside the new Apple TV, but Apple has had ongoing trouble establishing deals with content providers. Difficulty securing content deals has delayed and shifted Apple's television plans for years, but in 2015, it looked like a things were coming together for a subscription service.

appletvos
In May, Moonves, who has been very open with his comments on CBS' negotiations with Apple, said Apple and CBS were still in talks and that CBS would "probably" ink a deal with the Cupertino company. At the time, he had recently met with Eddy Cue and said he was "very excited" about Apple's service. In October, he made similar statements, suggesting discussions between the two companies had not progressed further towards a deal.

Rumors have suggested Apple is aiming for a web-based streaming service that would bundle approximately 25 channels for $30 to $40 per month. Earlier this year, Apple was said to be in discussions with several content providers in addition to CBS, including ABC, Fox, Disney, Viacom, and Discovery.

Given Moonves' comments and the general lack of recent rumors, it is not clear when Apple will launch its streaming television service. An August report from Bloomberg suggested negotiation troubles had delayed its release until 2016, but there's been no word on Apple's plans beyond that. There are a lot of factors involved in the launch of the streaming service, as Apple needs to secure deals with dozens of content providers, including local affiliates.

Moonves believes Apple's streaming television service, or something like it, will launch in the near future. "This will happen," he told Business Insider. "People will not be spending money on channels they don't want to watch."

Update: Citing sources familiar with the matter, Bloomberg has confirmed that Apple has suspended its plans to offer a web-based streaming television service and will instead focus on "being a platform for media companies to sell directly to customers through its App Store."

Apple is not "giving up entirely" on a TV service, but it has not been able to secure deals that would allow it to sell a package of channels for $30 to $40 per month as media companies want more money for content.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

67952 Avatar
76 months ago
Screw a live TV service. I want iTunes to become a Netflix competitor. #AppleTakeMyMoney
Score: 21 Votes (Like | Disagree)
drumcat Avatar
76 months ago
I think the tough part is that since everything is bundled, cord cutters still pay 75% of their prior monthly cost for "just internet" now. It's not a bargain because cableco is gonna get you anyhow.
Score: 14 Votes (Like | Disagree)
Dimwhit Avatar
76 months ago
Meanwhile, Netflix is changing TV right before our eyes. 32 original shows for 2016. They seem to get it.
Score: 13 Votes (Like | Disagree)
Z400Racer37 Avatar
76 months ago
Why doesn't Apple just do their own video hosting platform, kind of like a not sucky YouTube, and cut these guys off at the knees? We saw the consequences of Apple providing a platform for developers to deliver apps, why not videos?? They've got Capture (Phones) and Editing, why not Delivery and Monetization?
Score: 8 Votes (Like | Disagree)
rfahey79 Avatar
76 months ago
I want a list of items with toggles on them, similar to how we toggle mail, contacts, calendars in our mail settings. One for each channel that offers streaming, and each one that i toggle is between 4.99 and 9.99/month.

CBS [x] 4.99
NBC [x] 4.99
CNN [x] 4.99
Live MLB with no local blackout BS [x] 9.99
Live NFL with no local blackout BS [x] 9.99
Fox [x] 6.66

...

list of 100 channels my cable provider offers me but I never watch because their crap [ ] 9.99


This would make me a happy panda
Score: 7 Votes (Like | Disagree)
BillyMatt87 Avatar
76 months ago
Maybe Apple is starting to realize that it sucks at online services. Apple should give up on their streaming ambitions (both TV, Music, etc.) and just focus on developing quality stock apps and let the third party developers work their magic.
Score: 5 Votes (Like | Disagree)

Top Stories

iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
macbook air deals

Deals: Amazon Drops Price of 256GB M1 MacBook Air to New Low of $849.99 ($149 Off)

Friday August 27, 2021 6:16 am PDT by
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Only Silver and Gold are...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
maxresdefault

'Being James Bond' Retrospective Will Be Free to Watch Through Apple TV App

Tuesday August 31, 2021 8:25 am PDT by
Update 9/7/21: "Being James Bond" is now available to watch through the Apple TV app. Ahead of the theatrical release of James Bond film "No Time To Die" on October 8 in the United States, a 45-minute retrospective titled "Being James Bond" will be available to watch for free through the Apple TV app, according to Deadline. The story from MGM is said to feature Daniel Craig reflecting ...
ted lasso notchless phone

No, That Notchless iPhone Spotted in 'Ted Lasso' Isn't the iPhone 13

Tuesday August 31, 2021 2:15 am PDT by
Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production. Notchless ...