Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Says New iMacs Geared Towards Pros Coming Later This Year
Apple's marketing chief Phil Schiller and software engineering chief Craig Federighi have confirmed that Apple is working on new iMac models that the company expects to launch later "this year," as reported by TechCrunch.
Apple did not share specific details about what to expect from the refresh, but Thunderbolt 3 ports and faster processors are likely at the very least. At least one model will reportedly have the option for a new and likely faster AMD graphics chip, but few other iMac rumors have surfaced to date.
Federighi thinks the new iMac models will address "even more of the pro market," as noted by Daring Fireball:
KGI Securities analyst Ming-Chi Kuo previously said he expected new iMac models to launch in the mid first half of this year, but that timeline appears to be inaccurate as we move further into April.
Apple did not share specific details about what to expect from the refresh, but Thunderbolt 3 ports and faster processors are likely at the very least. At least one model will reportedly have the option for a new and likely faster AMD graphics chip, but few other iMac rumors have surfaced to date.
Federighi thinks the new iMac models will address "even more of the pro market," as noted by Daring Fireball:
That is a pretty incredible evolution that we’ve seen over the last decade. The original iMac, you never would’ve thought as remotely touching pro uses. And now you look at today’s 5K iMac, top configs, it’s incredibly powerful, and a huge fraction of what would’ve traditionally — whether it’s audio editing, video editing, graphics, arts and so forth — that would’ve previously absolutely required the Mac Pros of old, are being well-addressed by iMac. But there’s still even further we can take iMac as a high performance, pro system, and we think that form factor can address even more of the pro market.Apple last updated the iMac in October 2015, a span of 539 days, according to the MacRumors Buyer's Guide.
KGI Securities analyst Ming-Chi Kuo previously said he expected new iMac models to launch in the mid first half of this year, but that timeline appears to be inaccurate as we move further into April.
Related Roundup: iMac
Buyer's Guide: iMac (Buy Now)
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30 months ago
unprecedented announcement from Apple. Looks like the pro-consumers were loud enough and Apple listened - plus competition is heating up from Microsoft. Have to love competition - Apple works best when its under pressure - this is excellent news.
My prediction for the iMac is they add pencil support.
My prediction for the iMac is they add pencil support.
30 months ago
Way to kill the current sales. Well done Schiller.
THIS took REAL COURAGE, and I applaud Apple for doing so.I'm glad they recognized that it's better to lose a few sales today, if it means preventing some customers from leaving forever.
30 months ago
So, 31st December?
Apple will invent a new month to take place after December. They will call it iMember and it will last 650 days. This way they can both deliver a new iMac this year, and the Mac Pro next year.
30 months ago
Make the iMac more expandable please! The screen can be glued together but please make sure to use m2 SSD and make both SSD and the memory accessible!
30 months ago
I hope this marks the beginning of a new era of greater transparency (and regularity) in upgrading their desktop computers. The amount of (legitimate) angst Apple's actions (or lack thereof) have caused in the pro/prosumer community of Apple users was reaching toxic levels and IMHO had begun to threaten the Mac's status as a platform people can count on long term.
Still, the proof will be in the pudding, and while the spec bumped Mac Pro's are a nice start, Apple's got a long road ahead of them if they want to regain user trust.
Still, the proof will be in the pudding, and while the spec bumped Mac Pro's are a nice start, Apple's got a long road ahead of them if they want to regain user trust.
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