Apple Launches 'Apps for Earth' Promotion in Support of World Wildlife Fund
With Earth Day just over a week away, Apple has begun an initiative wherein users can help raise money for the World Wildlife Fund by making purchases within specially designated apps. Running from now until April 24 (two days after Earth Day), all proceeds collected from participating apps will go to the WWF, which is the world's leading conservation organization with aims to protect natural resources -- from forests and oceans to wildlife and food -- through innovative, global solutions.
Some of the apps joining in on the fundraiser include Angry Birds 2 [Direct Link], Hearthstone [Direct Link], VSCO [Direct Link], Trivia Crack [Direct Link], and several dozen more. In addition to the Apps for Earth promotion, the company has thematically changed the entire front-end of the App Store with multiple environmentally conscious messages and themed categories.
The official WWF Together app [
Direct Link] acts as a hub for all of the fundraising material, along with giving users exclusive Earth Day-themed content.
WWF is proud to be part of Apps for Earth, helping protect the planet, one app at a time. Through April 24 only, when you download WWF Together and purchase Earth’s story, 100% of proceeds go to WWF. In addition to 16 free stories of amazing animals, you’ll experience a 360-panoramic image of Earth from space on iPhone, play with digital water, and take and share a photo with the origami planet as part of #AppsforEarth.
Many of the apps have been updated to reflect the partnership with Apple and WWF, but some are also including exclusive content in addition to raising money for the organization. Popular camera app VSCO, for example, is introducing a limited edition WWF preset that "subtly enhances natural settings, and is ideal for landscapes & wildlife." Angry Birds 2 is also introducing a special level and spell into its campaign with an ocean conservation theme.
For more information on the work achieved by the World Wildlife Fund, check out its official website. More details on Apple's own participation in environmental protection is available on its website, as well.
Popular Stories
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect.
In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year.
H2 Chip
...
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes.
A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas.
Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air.
iOS 16 introduces a revamped Lock...
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around.
iPhone 14
The iPhone 14 can probably be described more as an "iPhone 13S" because...
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
It's crazy to think about, but next month will mark five years since Apple announced the Apple Watch Series 3. Despite being a severely antiquated smartwatch, the Series 3 has remained at the bottom of Apple's lineup for $199.
Suppose you're still holding on to your Apple Watch Series 3. In that case, this article will list all the major new features and changes you'll get if you decide to...
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8.
The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...
Top Rated Comments
"Single greatest thing anyone can do for the environment" — I think you've been sniffing too many of your own greenhouse gases.
I love meat, and will enjoy eating burgers, steaks, sausages, beef, lamb, gammon, chicken and fish for as long as animals graze our fine earth.
It's the cycle of life.
We believe in saving the planet, here buy our latest and greatest iPad and iPhone every year. If Apple truly want to help save the planet, stop releaseing a new product every 6 months. Release a product with cutting edge technology every 18 - 24 months.