Apple Launches 'Apps for Earth' Promotion in Support of World Wildlife Fund

With Earth Day just over a week away, Apple has begun an initiative wherein users can help raise money for the World Wildlife Fund by making purchases within specially designated apps. Running from now until April 24 (two days after Earth Day), all proceeds collected from participating apps will go to the WWF, which is the world's leading conservation organization with aims to protect natural resources -- from forests and oceans to wildlife and food -- through innovative, global solutions.

earth day app store
Some of the apps joining in on the fundraiser include Angry Birds 2 [Direct Link], Hearthstone [Direct Link], VSCO [Direct Link], Trivia Crack [Direct Link], and several dozen more. In addition to the Apps for Earth promotion, the company has thematically changed the entire front-end of the App Store with multiple environmentally conscious messages and themed categories.

The official WWF Together app [Direct Link] acts as a hub for all of the fundraising material, along with giving users exclusive Earth Day-themed content.

WWF is proud to be part of Apps for Earth, helping protect the planet, one app at a time. Through April 24 only, when you download WWF Together and purchase Earth’s story, 100% of proceeds go to WWF. In addition to 16 free stories of amazing animals, you’ll experience a 360-panoramic image of Earth from space on iPhone, play with digital water, and take and share a photo with the origami planet as part of #AppsforEarth.

Many of the apps have been updated to reflect the partnership with Apple and WWF, but some are also including exclusive content in addition to raising money for the organization. Popular camera app VSCO, for example, is introducing a limited edition WWF preset that "subtly enhances natural settings, and is ideal for landscapes & wildlife." Angry Birds 2 is also introducing a special level and spell into its campaign with an ocean conservation theme.

For more information on the work achieved by the World Wildlife Fund, check out its official website. More details on Apple's own participation in environmental protection is available on its website, as well.

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Top Rated Comments

lewisd25 Avatar
107 months ago
I love animals, wildlife, and the environment, but I cannot forgive the World Wildlife Fund for robbing wrestling fans of the WWF. The professional wrestling that I grew up with died when they forced Vince McMahon to change his company's name.
Score: 13 Votes (Like | Disagree)
keysofanxiety Avatar
107 months ago
it is equally important to mention that the single greatest thing anyone can do for the environment is to go vegan. Current mainstream lifestyles are not sustainable.
How can you tell if somebody's a vegan? Don't worry, they'll tell you.

"Single greatest thing anyone can do for the environment" — I think you've been sniffing too many of your own greenhouse gases.
Score: 12 Votes (Like | Disagree)
Harrycooke Avatar
107 months ago
Raising awareness for climate change and environmental issues is very important, so it is equally important to mention that the single greatest thing anyone can do for the environment is to go vegan. Current mainstream lifestyles are not sustainable. Animal agriculture is the leading cause of greenhouse gasses and it also uses up incredible amounts of water (California, are you listening?). Overfishing combined with massive amounts of pollution are causing vast dead zones in the oceans. We as a species and as a planet can not continue to live like this and expect our grandchildren and their children to have a safe planet in which to live.
Score: 11 Votes (Like | Disagree)
Benjamin Frost Avatar
107 months ago
Raising awareness for climate change and environmental issues is very important, so it is equally important to mention that the single greatest thing anyone can do for the environment is to go vegan. Current mainstream lifestyles are not sustainable. Animal agriculture is the leading cause of greenhouse gasses and it also uses up incredible amounts of water (California, are you listening?). Overfishing combined with massive amounts of pollution are causing vast dead zones in the oceans. We as a species and as a planet can not continue to live like this and expect our grandchildren and their children to have a safe planet in which to live.
Eat your heart out.

I love meat, and will enjoy eating burgers, steaks, sausages, beef, lamb, gammon, chicken and fish for as long as animals graze our fine earth.

It's the cycle of life.
Score: 10 Votes (Like | Disagree)
G4DPII Avatar
107 months ago
Save the life of thousand of innocent vegetables, EAT BACON. Sodding hypocritical hippy wannabees.

We believe in saving the planet, here buy our latest and greatest iPad and iPhone every year. If Apple truly want to help save the planet, stop releaseing a new product every 6 months. Release a product with cutting edge technology every 18 - 24 months.
Score: 7 Votes (Like | Disagree)
pat500000 Avatar
107 months ago
Raising awareness for climate change and environmental issues is very important, so it is equally important to mention that the single greatest thing anyone can do for the environment is to go vegan. Current mainstream lifestyles are not sustainable. Animal agriculture is the leading cause of greenhouse gasses and it also uses up incredible amounts of water (California, are you listening?). Overfishing combined with massive amounts of pollution are causing vast dead zones in the oceans. We as a species and as a planet can not continue to live like this and expect our grandchildren and their children to have a safe planet in which to live.
I got steak sauce ready.
Score: 7 Votes (Like | Disagree)