May Cover of Food Magazine 'Bon Appétit' Shot on an iPhone 7

by

Food magazine Bon Appétit has used an iPhone to shoot the cover photography for its latest travel issue. The Condé Nast-owned publication follows in the footsteps of magazines like Billboard and Condé Nast Traveler, both of which have recently run covers shot on iPhones.

Bon Appètit has used iPhone-shot photos in the past – including in last year's Culture issue – but this is the first time photography shot using Apple's smartphone camera has graced the cover. The image, taken by Peden + Munk on an iPhone 7 Plus, shows a woman holding a strawberry Paleta, on location in the Tlacoula Market of Oaxaca, Mexico.


Peden told TechCrunch that the iPhone's portability and the "comfortability [of] not having some humungous lens in your face" allowed them to work with a tiny crew, so it felt like a "throwback to the early days" of their career.

"It didn't feel like a big magazine cover shoot where there were a bunch of assistants and light reflectors," Peden said. "It felt very comfortable and natural."

The photographers also said the VSCO app allowed them to edit photos while at their favorite bar or brunch spot, rather than having to drag out their laptop.

Creative director Alex Grossman said it made sense to lead with an iPhone picture for the May travel issue, given the close connection between photography and travel. The iPhone 7 "works really well picking up people and places", said Grossman, and while it's not completely comparable to "a $25,000 DSLR", when shot in the right conditions, "99.9 percent of people out there" are unlikely to notice the difference.

Apple is a Bon Appétit advertiser, and an Apple ad on the back cover of the May issue highlights the fact that the cover photo was taken on an iPhone.

Top Rated Comments

(View all)
Avatar
45 months ago
Wow. As a photographer, this is very cool, and at first glance a little unnerving. But the truth is, it's not the tools that make the photographer, but the photographer that makes the tools. Cameras are just getting better and more accessible to people.
Score: 12 Votes (Like | Disagree)
Avatar
45 months ago
99.9% of people out there are unlikely to notice the difference.

This sums up why consumer camera business has dropped off the map. There will of course still be pro level and prosumer offerings for those who have a deep interest in the best but 99.9% of us will never need a dedicated device again.
Score: 9 Votes (Like | Disagree)
Avatar
45 months ago

Low light still needs work but it does get better and better each year. For the majority of people smartphones are good enough. Plus smartphones are easy to use along with the ability instantly edit and share if you please. I still have a dedicated camera but it only goes with me when I am specifically going to take photos.

I agree with you wholeheartedly. As they say, the best camera is the one with you. The iPhone does a fine job most of the time, no doubt.

I just think all these articles and shot on iPhone ads are misleading to the average consumer. You can't just pick up an iPhone and take this photo the way these articles and ads insinuate - it as much about the photographer as it is about the camera.
Score: 5 Votes (Like | Disagree)
Avatar
45 months ago

I agree with you wholeheartedly. As they say, the best camera is the one with you. The iPhone does a fine job most of the time, no doubt.

I just think all these articles and shot on iPhone ads are misleading to the average consumer. You can't just pick up an iPhone and take this photo the way these articles and ads insinuate - it as much about the photographer as it is about the camera.

Any camera ad, for any camera, can be misleading, for the same reason. How many DSLRs has Nikon and Canon sold to amateurs simply because that's what the pros use?

Sometimes, the shot is dependent on a camera's unique capabilities, but far more often, there's a long list of cameras that could have taken a shot of comparable (or even greater) quality. Perhaps more to the point, there's often a long list of factors that contributed to the shot that have nothing to do with the camera, from supplemental lighting and tripods to wardrobe and makeup, location (and travel budget), attractiveness of the subject, art direction... and the photographer's skill at utilizing them all.

To me, this is a pretty "honest" camera ad - the shot is well within the normal capabilities of the camera and the average point-and-shoot photographer.
Score: 4 Votes (Like | Disagree)
Avatar
45 months ago

I agree with you wholeheartedly. As they say, the best camera is the one with you. The iPhone does a fine job most of the time, no doubt.

I just think all these articles and shot on iPhone ads are misleading to the average consumer. You can't just pick up an iPhone and take this photo the way these articles and ads insinuate - it as much about the photographer as it is about the camera.

Next you'll tell me that putting on mascara doesn't turn a woman into a supermodel, and tossing a Pepsi to someone won't stop a riot.
Score: 4 Votes (Like | Disagree)
Avatar
45 months ago
Cover shot was an iPhone marketing stunt. Fine. Shows what it can do. But then for the photographer to go on with his rediculous story about how natural it feels to use it and how editing on the iPhone is a breeze was pretty funny. Silly.
Score: 4 Votes (Like | Disagree)

Top Stories

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....