A Brussels judge may block access to all Apple websites in response to a complaint filed by Federal Public Service (FPS) Economy, reports Belgian newspapers (Via Tech.eu). Apple is accused of misleading consumers about warranty protections available for products purchased from Apple's retail and online stores.
The complaint, filed last year, claims Apple advertises its one-year warranty and extended AppleCare warranty, but does not inform consumers of their right to a two-year statutory warranty under EU law. In response to this claim, Apple painstakingly outlined the differences between the company's standard one-year warranty coverage, its AppleCare extended protection plan and the EU's two-year warranty, but the website comparison was not sufficient for the Belgian regulatory group.
The Brussels investigative judge can order Belgium ISPs to blacklist Apple's website as Belgian law allows for the regulation of electronic services in cases where consumer protection rights are being violated. Though he has the power to block Apple, the judge is unsure how to proceed as blocking Apple's website also interferes with critical iOS and OS X services like iTunes and iCloud.
Consumer associations throughout Europe continue to be critical of Apple's warranty policy in its European stores. The company was fined $1.2 million in Italy over the issue and has faced lawsuits in Germany, Luxembourg, and Portugal.
Apple today announced the retirement of Chief Financial Officer Peter Oppenheimer. Oppenheimer will leave Apple in September of this year and will be succeeded by Luca Maestri, Apple’s vice president of Finance and corporate controller. This change in executive leadership comes one day after Goldman Sachs announced that Oppenheimer would be joining the banking firm's board of directors.
“Peter has served as our CFO for the past decade as Apple’s annual revenue grew from $8 billion to $171 billion and our global footprint expanded dramatically. His guidance, leadership and expertise have been instrumental to Apple’s success, not only as our CFO but also in many areas beyond finance, as he frequently took on additional activities to assist across the company. His contributions and integrity as our CFO create a new benchmark for public company CFOs,” said Tim Cook, Apple CEO. “Peter is also a dear friend I always knew I could count on. Although I am sad to see him leave, I am happy he is taking time for himself and his family. As all of us who know him would have expected, he has created a professional succession plan to ensure Apple doesn’t miss a beat.”
Oppenheimer joined Apple in 1996 as the Senior Director of Finance and Controller and was promoted several times before being appointed Chief Financial Officer in 2004. During his 18 years with Apple, Oppenheimer helped the company build a strong balance sheet, while expanding its data and corporate facilities in the US and acquiring key technology to drive innovation.
Luca Maestri joined Apple in March 2013, after serving as the Chief Financial Officer at both Nokia Siemens Networks and Xerox. His 25-year career has spanned the globe with various leadership roles within General Motors bringing him to Asia Pacific, South America and Europe.
Pandora confirmed today that Apple's newly released CarPlay feature does not include integration with Pandora's popular streaming music service, despite CarPlay offering support for other music services including iTunes Radio, Spotify, Beats Radio, Stitcher Radio for Podcasts, and iHeartRadio.
In a statement to MacRumors, Pandora said that although its service was not integrated into CarPlay, Apple "continues to be a valued partner." The company also suggests that it is continuing to explore opportunities to expand its presence within the car, hinting that it could be working towards integration with CarPlay in the future.
At this time, Pandora is not integrated with Apple CarPlay. As a first mover in the auto space, we continue to broaden our relationships with OEMs while also exploring other opportunities to expand our presence in the car. Apple has been and continues to be a valued partner.
It is unclear why Apple chose to exclude Pandora from CarPlay while supporting other competing services from companies like Beats Music and Spotify, but it may be due to the similarities between iTunes Radio and Pandora's own service. Both services are station-based, allowing users to create radio stations based on music genres, artists, and specific songs, which are then used to play similar music, making Pandora a direct competitor for iTunes Radio.
Pandora, in addition to mirroring iTunes Radio's functionality, is also ranked as the most popular music app in the App Store, sitting at the top of the free app charts in that category and the number 22 free app overall. The less popular services from Spotify and Beats Music work differently than Pandora and iTunes Radio, allowing users to search for specific songs, while iHeartRadio acts more like a traditional radio station.
In its statement, Pandora was quick to point out that although it is not included in CarPlay, its service is already integrated with more than 130 different vehicle models and present on several aftermarket stereo devices.
With CarPlay, iOS users with compatible cars will be able to utilize voice and touch commands, along with car controls, to access functions like Maps and various music apps, in addition to making phone calls and sending messages.
CarPlay will debut this week in vehicles from Ferrari, Mercedes-Benz, and Volvo. Apple has also made deals with other car companies for future integration, including BMW, Ford, Honda, Nissan, Kia, Toyota, and more.
Apple's Campus 2 project, which includes the giant "spaceship"-esque building envisioned by Steve Jobs, has been thoroughly outlined in city plans and models that depict the company's vision for the space, but in an interview with Architectural Record, Norman Foster, who designed the campus, gives some additional insight and context on the planning process behind the project.
Foster, who is the chairman of Foster + Partners, has led the construction of multiple high-profile buildings, including the massive Hearst Tower in New York and the bean-shaped McLaren Technology Centre that rests on an artificial lake. He helped Jobs design the campus based on Jobs' love of the Main Quad on the Stanford campus, and his desire to reintroduce native flora to the area.
Foster did a series of case studies, inspired by a London square with a park in the center, which eventually evolved into a perimeter area surrounding a larger outdoor park.
So a series of organic segments in the early studies started to form enclosures, all of which were in turn related to the scale of the Stanford campus. These studies finally morphed into a circular building that would enclose the private space in the middle—essentially a park that would replicate the original California landscape, and parts of it would also recapture the orchards of the past. The car would visually be banished, and tarmac would be replaced by greenery, and car parks by jogging and bicycle trails.
According to Foster, though the building is large, spanning more than a mile around, it's also compact, much like an airport. To combat the sheer size of the building, its sections have been broken up with cafes, lobbies, and entrances, with each section of the building carefully constructed with social interactions in mind.
Of course, you have got an enormous range of skills in this building—from software programmers, from designers, marketing, retail—but you can move vertically in the building as well as horizontally. The proximity, the adjacencies are very, very carefully considered.
The campus also houses miles of jogging and cycling trails, and Foster says that more than 1,000 bikes will be kept on the site for employees to travel around the campus. Landscaping connections and pathways will also help it to be more easily traversable, and parking will be underground to avoid marring the scenery.
Currently, construction on Apple's Campus 2 project is well under way, and just a few months after receiving final approval for the campus, Apple has demolished all of the existing buildings on the site, allowing the building portion of the project to begin.
When finished, the campus will house 12,000 Apple employees and will also include a fitness center, a presentation center, and more. Apple hopes to complete the project by 2016.
Microsoft has been aiming to entrench its popular Xbox Live service into both the iOS and Android ecosystems for several years, having introduced its first Xbox-compatible app SmartGlass in 2011, along with a few other iOS and Xbox hybrid apps.
SmartGlass, which is also available for the Xbox One, is designed to be a companion app that allows gamers to access and control their Xbox game consoles to browse content and track achievements. The SmartGlass app also allows an iOS device to be used as a remote control and a keyboard for the system.
Microsoft may be aiming to expand Xbox Live on iOS even further, according to a new report from The Verge, which suggests the company wants to poise Xbox Live as an optional replacement for Game Center.
While Microsoft has experimented with achievements on iOS and Android recently, the company is planning to push Xbox Live cross-platform in a big way soon. Sources familiar with Microsoft’s plans tell The Verge that Microsoft is building a platform to extend Xbox Live functionality to iOS and Android games.
Back in December of 2012, Microsoft experimented with an iOS game that provided gamers with Xbox Live achievements for reaching in-game milestones. The company plans to expand on this concept, making it easier for iOS and Android developers to incorporate Microsoft's framework into games on their respective platforms.
Microsoft already offers tools that allow Xbox Live functionality to be integrated into games, but to access them developers are required to be certified through Microsoft, which is a significant barrier to entry.
According to job listings found by The Verge, Microsoft is currently assembling a team that will create an "open-source, lightweight, extensible and scalable" framework that spans multiple platforms including the Windows Store, Windows Phone, iOS, and Android. Such a system, with fewer restrictions, could make it easier to integrate Xbox Live into apps and games.
Apple and Google both have proprietary game progress tracking in the form of Game Center and Google Play Games, but Microsoft appears to be aiming to get Xbox Live on all platforms, leading to a unified achievement system that would work with multiple systems.
Goldman Sachs Group today announced that Apple Chief Financial Officer Peter Oppenheimer will join the banking firm's board of directors, effective immediately.
Oppenheimer will become the board's 13th director and will serve on the firm’s Audit, Risk, Compensation and Corporate Governance, Nominating and Public Responsibilities committees.
“Peter’s 25 years of broad experience across important industries will add a valuable perspective to our Board of Directors,” said Lloyd C. Blankfein, Chairman and CEO. “We appreciate his willingness to serve as a director and look forward to benefitting from his judgment and counsel.”
Oppenheimer joined Apple in 1996 as the Senior Director of Finance and Controller and was promoted several times before being appointed as Apple's Chief Financial Officer in 2004. Besides serving on the board at Goldman Sachs, Oppenheimer also is a board member for the California Polytechnic State University Foundation and Sacred Heart Schools in Atherton, California.
Oppenheimer isn't the only Apple executive to serve on the board of directors at another company. Apple CEO Tim Cook is a member of the board at Nike, while senior vice president of Internet Software and Services Eddy Cue serves on Ferrari's Board of Directors, a role he undertook in November 2012.
Following this morning's announcement from Apple that it will officially begin rolling out its "CarPlay" iOS vehicle integration with Ferrari, Mercedes-Benz and Volvo on board as the first launch partners this week, Volvo has published its own press release announcing the launch. Volvo's promotional materials include a new video briefly showing off CarPlay in action.
Volvo also goes a step beyond the basic CarPlay implementation to take advantage of the large portrait touch screen on the upcoming XC90 SUV, making both Apple and Volvo controls available simultaneously.
Volvo enhances Apple’s capabilities by linking them to a specially-developed interface that allows drivers to use voice and touch controls to access Apple features and services, ensuring the entire interaction is always safe and easy to use.
With Apple CarPlay, users will immediately recognise their basic iPhone applications, such as phone, messages, music and navigation. The initial offer also features third party audio apps including Spotify, the popular music streaming service.
Volvo's press release also makes clear that while the initial implementation of CarPlay will require a wired connection using an iPhone's Lightning connector, Wi-Fi connectivity will be "coming in the near future".
Starting today, Apple is expanding its iPhone trade-in program to French retail stores, making France the third country to offer Apple's in-store recycling initiative. Though not publicly announced, an Apple spokesperson in France confirmed the launch to iPhoneAddicts.
The program allows customers to trade-in an older iPhone at a retail store and immediately receive up to €215 ($296) in a gift card credit that can be used towards the purchase of a new iPhone. French retail store employees have been briefed on the program and have been told to inform customers of the recycling option when they buy a new phone. Trade-in details already listed on France's Apple Store website.
Apple's in-store iPhone recycling program debuted in the U.S. in August 2013 and was rolled out to the UK a few months later. Apple has a similar online trade-in program that requires customers to send in their old iPhone before receiving a credit. This mail-in program may offer greater value for a used iPhone, but the in-store program offers the convenience of a no-hassle credit that's immediately applied to the purchase of a new model.
As part of Apple's announcement earlier today regarding the launch of its new iOS vehicle integration at the Geneva International Motor Show, the company revealed that it has rebranded the feature from "iOS in the Car" to "CarPlay".
Curious about whether Apple had previously sought to protect the CarPlay name with a trademark application, MacRumors has investigated the situation and determined that Apple appears to have registered a shell company by the name of Carplay Enterprises LLC on November 14, 2013.
Delaware corporate registration for Carplay Enterprises
The company has no obvious link to Apple aside from the fact that it is headquartered at 1209 Orange Street in Wilmington, Delaware, where other Apple-related companies have also been listed. The building is, however, essentially a mail stop that serves as the headquarters for hundreds of thousands of companies seeking to take advantage of Delaware's business-friendly laws.
Its occupants, on paper, include giants like American Airlines, Apple, Bank of America, Berkshire Hathaway, Cargill, Coca-Cola, Ford, General Electric, Google, JPMorgan Chase, and Wal-Mart. These companies do business across the nation and around the world. Here at 1209 North Orange, they simply have a dropbox.
Less than a week after its formation, Carplay Enterprises began filing for trademarks on the "CarPlay" name, with applications in Australia, Norway, and a number of other countries coming on November 19 and the United States and several more countries following a day later. Apple's U.S. application seeks protection in three classes: Computers (including handheld devices, peripherals, and software), GPS navigation, and Computer programming.
The U.S. application lists as contact information a Gmail address and an attorney by the name of Robert Friedman who has no obvious connection to Apple, while the signatory on the application is listed as "not provided", suggesting that Apple was working quite hard to cover its tracks. Prior to the introduction of the iPad, Apple was discovered to have filed for a trademark on the name "iSlate" under a different shell company, with one giveaway being that the application was signed by an Apple employee.
U.S. trademark filing for "CarPlay"
Apple's apparent efforts to protect the CarPlay name extend back even further, however, as the November trademark applications all cite a May 20, 2013 application in Trinidad & Tobago as priority. Apple commonly uses Caribbean countries such as Trinidad & Tobago and Jamaica to establish trademark priority, taking advantage of filing systems that receive little attention and are difficult to search.
Apple introduced "iOS in the Car" at its Worldwide Developers Conference in early June, but it remains unclear whether that name was simply a placeholder with Apple intending all along to launch the feature as "CarPlay" once relevant trademark applications had been made throughout the world. Alternatively, Apple may have been considering several possibilities for the name and filed the application in Trinidad & Tobago to preserve that option before moving forward with the CarPlay name late in the year.
Apple is hiring engineers and supply chain managers for its operations in Asia as its seeks to expand and quicken the production of new and existing products, reports the Wall Street Journal. These new teams will work out of the company's main Asian campus in Shanghai, China and its office in Taipei, Taiwan.
The report states that the company is hiring engineers away from HTC, Inventec and other Taiwanese tech firms to build an engineering team in Taipei. These new hires will quicken the pace of production by working closely with Apple's Asian suppliers on hardware components for the iPhone and iPad. They also will oversee software quality assurance.
Apple has added several hundred new engineers and operations staff in China over the past two years, with a blitz of hiring that began in mid-2013, people familiar with the matter said. The total number of engineers and operations staff in China now exceeds 600, they said.
Apple also is adding supply chain managers to its Asian staff in response to ongoing criticism of working conditions in select supplier factories.
Apple's new operations in Asia may help combat supply constraints that have plagued recent product launches. The company admitted during its Q1 2013 earnings conference call that production issues limited the supply of the iMac during the holiday shopping season. More recently, Apple warned of low Retina iPad mini inventory prior to the tablet's launch in late 2013.
Apple has launched a new campaign for the iPhone 5c on popular social blogging platform Tumblr, reports9To5Mac. Featuring the tagline "Every color has a story", the campaign's page contains five videos each representing a different theme based on the combination of a certain iPhone 5c color and case. For instance, a video showing the yellow iPhone 5c and a black case displays a pattern mimicking concert lights, while another ad featuring the blue iPhone 5c and a white case imitates skaters on an ice rink.
The page also appears to be showing up as a "Sponsored Post" for a number of Tumblr users, indicating that Apple paid to promote its content on the network. The campaign itself is notable as Apple has traditionally remained off of social media aside from its official iTunes Facebook page and official App Store Twitter profile.
Apple revealed in its Q1 2014 earnings call that it saw lower-than-expected sales of the iPhone 5c due to high sales of the iPhone 5s, with other reports suggesting that the 5s was outselling the 5c by a two-to-one margin. Shortly after the phones were introduced, Apple scaled back iPhone 5c production while ramping up iPhone 5s production to meet customer demand.
As indicated last week, Apple today announced its CarPlay iOS vehicle integration feature at the Geneva International Motor Show, which allows an iPhone to take over the in-dash display of a car, providing Siri voice controlled access to aspects such as navigation, phone functions, messages, and music.
Once a Lightning-enabled iPhone is connected, the feature can be summoned and controlled on compatible cars through Siri voice control, a touchscreen, and on-board buttons. From there, users are able to access various iOS apps such as Maps, Phone, Messages, Podcasts, and Music. Third party apps such as Beats Radio, iHeartRadio, Spotify, and Stitcher are also supported, with Apple promising compatibility with more apps soon.
CarPlay will be accessible this week with vehicles from manufacturers such as Ferrari, Mercedes-Benz and Volvo, while other manufacturers such as BMW, Ford, GM, Honda, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, PSA Peugeot Citroën, Subaru, Suzuki and Toyota will receive the update later.
“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Greg Joswiak, Apple’s vice president of iPhone and iOS Product Marketing. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”
The feature was originally named iOS in the Car and was revealed last year at Apple's Worldwide Developers Conference (WWDC). While Apple executives went on record to say that the functionality was "very important to the company" and is an essential "part of the ecosystem," reports earlier this year stated that CarPlay was plagued by development issues. However, a video of the feature surfaced last month, and showed support for multiple resolutions of external displays, touch input and hardware controls, and voice input.
CarPlay will be available as an update to iOS 7 and works with Lighting-enabled iPhones including the iPhone 5s, iPhone 5c, and iPhone 5.
Apple's iTunes chief Robert Kondrk met with record label executives during Grammy Week in January about the potential of more exclusive album releases, like Beyoncé's iTunes-exclusive album last December, according to Billboard.
Apple Inc.’s music chief Robert Kondrk has been pressuring major labels for releases similar to last year's Beyonce exclusive, excluding services like YouTube and Spotify to help shore up slowing download sales, according to music executives familiar with the conversations.
While digital music track sales fell from 1.34 billion units to 1.24 billion units in 2013 due to the rise of streaming services like Spotify and YouTube, Beyoncé's album sold 1 million copies globally in a week iTunes alone.
Kondrk is using the album's success to sell label executives on the prospect of exclusively releasing albums on digital storefronts like iTunes. He told executives the exclusives don't have to be limited to iTunes as long as they weren't on streaming services like Spotify. The move would be to preserve sales on digital storefronts.
Finally, Kondrk asked executives if they could lock down individual track sales until after a certain window of time, which would then allow users to purchase individual music tracks and listen to albums on streaming services. This is in stark contrast to Steve Jobs' sell of unbundled legal access to music when the iTunes Music Store was introduced in 2003.
In January, it was reported that digital music sales declined year-over-year for the first time since the opening of the iTunes Music Store as more users opt for streaming services such as Spotify, Rdio, Pandora and iTunes Radio.
The Wall Street Journal today published a new excerpt from former WSJ reporter Yukari Iwatani Kane's new book Haunted Empire, Apple After Steve Jobs, offering a new look into the management style of Tim Cook.
Kane notes that when Cook started at Apple in 1998, he set high expectations for everyone working for him, asking them to act like Apple was a $20 billion company when they were a $6 billion company and to procure the best yields, delivery and prices on components.
To some, Cook was a machine; to others, he was riveting. He could strike terror in the hearts of his subordinates, but he could also motivate them to toil from dawn to midnight for just a word of praise.
Cook ran his operations meetings in an orderly and disciplined fashion, going through every item and finding any possible error in meetings that could last up to six hours long. These meetings, according to Kane, could sometimes be terrifying for employees.
Meetings with Cook could be terrifying. He exuded a Zenlike calm and didn't waste words. "Talk about your numbers. Put your spreadsheet up," he'd say as he nursed a Mountain Dew. (Some staffers wondered why he wasn't bouncing off the walls from the caffeine.) When Cook turned the spotlight on someone, he hammered them with questions until he was satisfied. "Why is that?" "What do you mean?" "I don't understand. Why are you not making it clear?" He was known to ask the same exact question 10 times in a row.
Unlike Jobs, Cook apparently used deafening silence when he wasn't happy with something. For instance, the excerpt explains an incident where someone was unable to answer one of Cook's questions so Cook didn't say a word and let the silence fester, causing everyone in the room to stare at the table. The atmosphere of the room would grow to intense levels as Cook kept his eyes on the person who wasn't able to answer until Cook pulled out an energy bar from his pocket to eat as he waited for an answer.
However, once Cook became CEO he made moves to make Apple feel more open internally than it had under Jobs. He opted to communicate with employees more often via emails and town-hall meetings. And, unlike Jobs, who opted to have lunch with Jony Ive, Cook would have lunch at the cafeteria and introduce himself to employees he didn't know and ask to eat with them.
Haunted Empire, Apple After Steve Jobs will be published on March 18.
Nearly a year after it was announced, Apple appears ready to introduce launch partners for its "iOS in the Car" initiative, according to a report in the Financial Times. The piece claims Volvo, Mercedes-Benz and Ferrari -- where Apple Senior Vice President Eddy Cue is a board member -- will be Apple's initial partners.
Though it does not mention iOS in the Car by name, the article claims drivers will be able to use Apple Maps for navigation on the car's in-dash screen, as well as watch movies, listen to music, make calls and send text messages through the system with full Siri integration.
The FT says the announcement will be made at the Geneva Motor Show next week, one of the premier motor shows on the calendar.
The technology group will next week launch its first in-car operating system with Ferrari, Mercedes-Benz and Volvo as it attempts to take the lead in a fierce race to dominate tomorrow’s smart cars.
[...]
The deal marks the first time that Apple is embedding its software in devices other than its own branded products. The choice of the Ferrari, Volvo and Mercedes-Benz is seen to be in keeping with the US tech group’s high-end phones.
Apple executives have said in the past that iOS in the Car is "very important" to the company and is an essential "part of the ecosystem". At it's WWDC keynote last year, Apple claimed it was working with a number of partners including Honda, Nissan, Chevrolet, Hyundai, and more, in addition to Ferrari, Volvo and Mercedes. It was reported earlier this year that iOS in the Car had been plagued by organizational issues but, if the FT report is accurate, it would appear the project is quickly moving towards a public launch.
During Apple's annual shareholder's meeting today, CEO Tim Cook angrily rebuffed a representative from the National Center for Public Policy Research or NCPPR -- a conservative think tank -- that asked the company to disclose the costs of its sustainability programs, such as solar energy facilities, and to embrace a corporate policy that focused on profits above all else.
The representative asked Cook about the impact of the company's renewable energy programs on its bottom line, and also asked Cook to commit to only undertaking projects that were explicitly profitable.
The CEO did not take this well, according to a report from MacObserver, which said that Cook's body language changed significantly and his gentle and controlled speaking style gave way to a rapid-fire response.
What ensued was the only time I can recall seeing Tim Cook angry, and he categorically rejected the worldview behind the NCPPR's advocacy. He said that there are many things Apple does because they are right and just, and that a return on investment (ROI) was not the primary consideration on such issues.
"When we work on making our devices accessible by the blind," he said, "I don't consider the bloody ROI." He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.
Finally, Cook looked at the questioner and said "if you want me to do things only for ROI reasons, you should get out of this stock."
Following the meeting, the NCPPR released an incendiary press release that is heavily critical of Cook, claiming that shareholder value is destroyed in favor of efforts to combat climate change.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Best Buy is introducing another special deal this weekend, offering a minimum of $150 for trade-ins of working iPhone 4s and iPhone 5 smartphones. Customers must buy a new smartphone with two-year contract on AT&T, Sprint or Verizon, however. The offer is good through the end of the day tomorrow, March 1. The chain has also reduced the price of the base 16GB iPhone 5s to $150 to match the buyback.
With a number of carriers moving away from two-year contracts for its customers -- instead focusing on non-subsidized, but cheaper, monthly plans -- it may be affecting the bottom line of retailers like Best Buy because plans like AT&T Next do not, in many cases, require customers to pay money up front.
For upgrade-eligible iPhone-owners looking to move to the iPhone 5s, this promotion could be an inexpensive way to do that.
Earlier today, reports indicated Apple's $25 gift card with the purchase of an Apple TV promotion could be an effort to clear out stock ahead of an imminent updated Apple TV launch, but notable Apple journalist Jim Dalrymple has said that is not the case.
According to one of his famous "Nope" posts, Apple does not have plans to release a new Apple TV in the immediate future. Specifically, Dalrymple clarified to MacRumors that the company is not on the verge of launching a revamped Apple TV next week, but he does not appear to refute reports suggesting a redesigned box could come in later in the year, possibly ahead of Apple's Worldwide Developers Conference.
While the promotion led to some chatter about an immediate Apple TV product launch, the majority of Apple TV reports over the course of the last month or two have pointed towards a revamped Apple TV that might be revealed at some point in March or April. Bloomberg has suggested the new Apple TV could be revealed in April with a launch coming later in the year, while the Financial Times has just released a similar report pointing towards a launch ahead of WWDC in June.
Though an updated Apple TV will not come in the immediate future, a launch later in the year has not been ruled out. It is clear that Apple is working on some kind of update to the product, with rumors hinting at the new Apple TV gaining gaming support and possibly a full App Store.