App Store Prices Increase in Europe and Canada Amidst Product Price Hikes in Brazil
After sending out an email to developers earlier in the week detailing App Store price changes coming to a few territories, Apple has today raised the price of apps in all countries within the European Union, Norway, Russia, and Canada. The price increases are due to shifting currency exchange rates and tax increases in some countries.
The price of the least expensive paid apps in the App Store, which are priced at $0.99 in the United States, moved from £0.69 to £0.79 in the UK, €0.89 to €0.99 in EU countries, and $0.99 to $1.19 in Canada, with similar price increases hitting the likes of Norway and Russia. On the other hand, app prices in Iceland are seeing a cut from where they were earlier in the week.
Simultaneously, the company has raised the prices of its products in Brazil by an average of 10 percent, where they're already the highest priced in the world. As reported by ZDNet, the 16 GB iPhone 5s jumped to R$ 2,500 ($938), a 13.6 percent increase from R$ 2,200 ($825). The iPhone 6 Plus saw a smaller 6.81 percent hike to R$ 4,700 ($1,763) from an original R$ 4,400 ($1,651).
Just last week Apple raised developer program prices in a number of countries, most notably Germany and the UK, so today's app price hikes in these territories no doubt fall in line with the company keeping up with fluctuating currency values and foreign exchange rates.
Both changes come on the heels of Apple celebrating the App Store's biggest sales day in history on New Year's Day, along with a prosperous 2014 that saw total developer earnings hit $25 billion since the store's opening.