Bank of America this week released a new advertisement promoting Apple Pay, joining a growing number of financial institutions including Chase and Wells Fargo that are advertising Apple's recently launched mobile payments service.

The thirty-second video follows a businesswoman as she shops for her family and herself, buying a shirt, a dog bone, and some lipstick all with her iPhone. She then is seen leaving the store via an elevator, winking as the camera fades away.


Similar to previous commercials, the Bank of America ad focuses on the convenience of using Apple Pay to make payments with a Bank of America credit card. The narrator ends the ad by promoting Apple Pay as "the new, easy, secure, smart way to pay with a simple touch."

Interest in Apple Pay is increasing as additional banks and retailers start adopting the payment option. One of the newest retailers is the Amway Center in Orlando, Florida, which is the the home of the Orlando Magic basketball team, with Apple Pay support launching at concession stands and other retail locations within the arena tomorrow. According to the Magic, Chase card holders using Apple Pay at the Amway Center will be eligible for prizes such as $25 gift cards to the Magic team shop and Magic-branded iPhone 6 or 6 Plus cases over the next five home games. An iPad Air 2 will also be given away at each of the five games.

While many smaller banks have yet to roll out Apple Pay, support from the largest U.S. banks has given the service a strong foothold in the market. Apple recently confirmed that its mobile payments service now supports cards representing about 90 percent of the credit card purchase volume in the United States.

Related Roundup: Apple Pay

Top Rated Comments

osofast240sx Avatar
102 months ago
Why couldn't google get something like this together? This is a slam dunk for Apple
Score: 3 Votes (Like | Disagree)
Prof. Avatar
102 months ago
There really is no easier contactless payment option.
Score: 2 Votes (Like | Disagree)
coolfactor Avatar
102 months ago
I don't know a single person who has personally used this.

Suggesting what?

----------

So we have BofA and Wells Fargo doing Apple pay commercials. That's good news for Apple. I have yet to use it on mine but if more stores begin using it, I may start.

What are you waiting for? The stores you frequent don't accept it yet?

----------

Aren't Samsung working on a mobile payment service?

'We need to beat Apple to survive.'

Yes, there are hints about that. Will they be able to best Apple in terms of a clean, reliable, trustable solution? That remains to be seen.
Score: 1 Votes (Like | Disagree)
2457282 Avatar
102 months ago
Nice ad and is exactly my experience using Apple Pay. EXCEPT not that many places take it yet. They now have 90% of the credit cards that matter covered, but they need to get the stores to upgrade their POS systems.
Score: 1 Votes (Like | Disagree)
Zxxv Avatar
102 months ago
great advert. ballpark knocked the out of clean. not necessarily in that order
Score: 1 Votes (Like | Disagree)
nagromme Avatar
102 months ago
To add a detail: seems to be a Get Smart parody (doors and music).
Score: 1 Votes (Like | Disagree)

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