Facebook today plans to launch a new app for iOS and Android, simply titled "Work", that will allow businesses to build their own Facebook-like social networks to facilitate interaction amongst employees.

The service, which will also available on the main Facebook website, has been beta tested in "a very small set" of businesses around the world, Lars Rasmussen, the engineering director at Facebook who is heading up the project, told TechCrunch. Today's launch is the next step in testing the project, a continuation of a process the company has essentially been working on for a decade due to its basis in Facebook's own employees using the service to plan meetings, share files, and collaborate on projects.

Screenshot (112)

“Facebook at Work’s strength is that we’ve spent ten years and incorporated feedback from 1 billion active users,” he says. “All of that is embedded now in the same product but adapted for different use cases.”

And it’s actually used by staff. “When Mark makes an announcement he just posts it on Facebook at Work,” Rasmussen says.

No details on pricing of the app, or overall service, were given, though TechCrunch points out that Rasmussen never rules out advertisements as a future possibility for the service. Facebook at Work will also be a bit bare bones when it launches today, as the service will allow users to share and receive documents, but due to the company's time crunch to meet today's launch, there won't be any in-app editing yet.

Rasmussen also gave TechCrunch a run-down of how the service functions when starting out, describing linking accounts amongst a user's personal Facebook and an overall similarity to the company's previously established Groups service.

“When an employer adopts Facebook at Work, they can construct it with a set of new accounts. Users can then link their work and personal accounts together so that they are logged into both at the same time.” This would work much like Groups and public profiles do today. On mobile, you would have two mobile apps running at the same time, he adds. “Even if the employee chooses to link there is no crossover. The content stays entirely within your personal or work Facebook.”

Though Facebook's new app is decidedly business-focused, it follows the company's recent trend of separating individual aspects of the service into multiple independent apps acting autonomously from the main Facebook app.

The nascent service has a bit of an uphill battle, with competing services already filling the market and ensuring users their personal data won't leak over into the work side of things, but Rasmussen points out he's already seen how a service like this can fail by working on Google Wave, a similar work-focused service. “I can say that the challenges of making work more efficient is something that has been on my mind for a long time," he told TechCrunch, "And I come to it with a lot of passion and the knowledge of a failure of doing this at a different company."

Facebook's Work for iOS app is scheduled to launch later today.

Top Rated Comments

Fzang Avatar
100 months ago
I think we all need a minute or two to finish laughing and giggling at the idea of "Facebook Work". :p

If there's anything Facebook has ever accomplished, it certainly isn't "work".
Score: 10 Votes (Like | Disagree)
aajeevlin Avatar
100 months ago
Kids, here is an excellent example of the mean oxymoron - Facebook Work.
Score: 4 Votes (Like | Disagree)
Zxxv Avatar
100 months ago
haha and steal all the company info in the process. Are people really this thick?
Score: 4 Votes (Like | Disagree)
GoCubsGo Avatar
100 months ago
This is absurd. My company would never allow this kind of thing to be used. We have this interesting thing called the Intranet and SharePoint. Seems to handle our crap pretty well. If I want to communicate with a co-worker I pick up the phone or I send an e-mail. Others likely get off their ass and walk to another cubicle.
Score: 3 Votes (Like | Disagree)
macslayer118 Avatar
100 months ago
No thanks, Facebook. With all your "privacy" concerns what company would be using this to share documents?
Score: 3 Votes (Like | Disagree)
xlost6 Avatar
100 months ago
Omg..

Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
maxresdefault

Video Review: Four Days With the iPhone 14 Pro Max

Wednesday September 21, 2022 7:49 am PDT by
Apple on Friday released the new iPhone 14 models, and MacRumors videographer Dan picked one up on launch day. He's been using the iPhone 14 Pro Max non-stop since it came out, and over on the MacRumors YouTube channel, has shared his initial thoughts on the day-to-day experience with the latest iPhone. Subscribe to the MacRumors YouTube channel for more videos. Dan's mini review highlights...
iPad Pro Big Ol Logo

Five Features Rumored for the New iPad Pro Expected Next Month

Wednesday September 21, 2022 1:36 am PDT by
Rumors suggest Apple will announce new 11-inch and 12.9-inch iPad Pro models as soon as next month. The new iPads will be the first update to the iPad Pro series since April 2021 and will be an overall incremental upgrade that brings new capabilities and functionality to the highest-end iPad. According to reports, Apple is planning an event for October to announce the new iPad Pro models, a...
ios 16 lock screen feature

Some iOS 16 Users Complain About Slow Spotlight Search and Battery Drain

Wednesday September 21, 2022 4:25 am PDT by
It's been nine days since Apple released iOS 16 to the public, bringing major changes to the Lock Screen, Messages, Maps, and more. In the days following the release, some users have encountered several issues on their iPhones, ranging from slow system performance to battery drain. In the past few days, iPhone 14 Pro users have shared specific bugs related to Apple's latest high-end iPhones, ...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
facebook meta

Meta Sued Over Tracking iPhone Users Despite Apple's Privacy Features

Thursday September 22, 2022 5:12 am PDT by
Meta is facing a new proposed class action lawsuit that accuses it of tracking and collecting the personal data of iPhone users, despite features and policies made by Apple which are meant to stop that same type of tracking. In August, it was revealed that with the Facebook and Instagram apps, Meta can track all of a user's key taps, keyboard inputs, and more, when using the in-app browser....
apple watch ultra reddit 1

Lucky Customer Gets New Apple Watch Ultra Two Days Early

Wednesday September 21, 2022 2:03 pm PDT by
With millions of devices shipping out to customers with every Apple launch, there's occasionally someone who gets lucky and gets a new product ahead of schedule. This time around, Redditor playalisticadillac received an Apple Watch Ultra from AT&T two days before the official debut, sharing some images on the social media site. The images include an unboxing and comparisons to the...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...