MacRumors

Apple's Chief of Worldwide Marketing, Phil Schiller, will be among the witnesses that both Apple and Samsung lawyers plan to call to the stand when the two companies return to court in March, reports PCWorld. The second trial will cover newer products that were not able to be included in the first jury trial.

Phil Schiller was first called as a witness during the initial patent dispute between Samsung and Apple in 2012, and again in a damages retrial that took place in November of 2013. Schiller told the jury Samsung made it "much harder" for Apple to market and sell its devices. Samsung made it "harder for us to get new customers and bring them into our ecosystem," he said.

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In the second trial, Schiller will be asked to testify on several different aspects of the iPhone, iPad, and iPod, including design, development, and marketing.

"Mr. Schiller will be called to testify regarding design, development, promotion, marketing, advertising, consumer demand for, and sales of the iPhone, iPad, iPod, and other Apple products, including the features accused of infringing the Samsung feature patents, the smartphone and tablet markets, the Apple brand and Apple's marketing and advertising efforts," Samsung said in a filing Thursday with the U.S. District Court for the Northern District of California.

Samsung also plans to call Hiroshi Lockheimer, VP of engineering at Google, and Todd Pendleton, Samsung's marketing chief for its U.S. telecoms division. As for Apple, along with Schiller, the company expects to call Tony Blevins, VP of procurement; Gregory Christie, VP of human interface; Bruce Watrous, its chief IP lawyer; and possibly Scott Forstall, Apple's former SVP of iOS software.

Following the conclusion of the initial patent dispute that covered older devices from both Samsung and Apple and the subsequent damages retrial to redetermine a portion of the reward, Samsung was ordered to pay Apple $890 million.

This second trial covers newer devices, such as the Galaxy Note, the Galaxy S III, the Galaxy Tab 10.1, the iPhone 4/4s/5, the iPad 2/3/4, and the iPad mini. As with the former trial, both Apple and Samsung are accusing each other of patent infringement, and laid out a list of asserted patents earlier this month.

Apple CEO Tim Cook and Samsung Electronics CEO Oh-Huyn Kwon are scheduled to attend a mediation meeting ahead of the trial, but if an agreement is not reached, the trial will proceed in March.

Apple sold more iPhones, Macs, iPads and iPod Touch devices than the total number of computers sold by the entire Windows PC industry in the holiday quarter, according to research done by analyst Benedict Evans. According to the data, it's the first time that Apple has surpassed the PC market in hardware sales.

The company has long said that it believes the tablet market will eventually be larger than the PC market. If iPhones are considered, Apple's iOS ecosystem alone -- never mind its Mac sales -- is already very close to surpassing the PC market in unit sales, and perhaps even in dollar sales as well.

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Two years ago, we noted that Apple's hardware ecosystem -- the iPhone, iPad and Mac -- had a combined average selling price well above that of the PC market as a whole, and that statistic remains accurate to this day. For the just-ended holiday quarter, Apple saw an average hardware selling price of $584 across the iPhone, iPad, iPod, and Mac lines, according to MacRumors research.

For the third quarter of 2013, the most recent quarter with data available, the average Windows PC sold for just $544.30. This suggests that not only is Apple selling more devices than the entire Windows PC market, but it is making more revenue as well.

Taco BellTaco Bell is planning to roll out its mobile ordering platform nationwide later this year, according to a report from Nation's Restaurant News, an industry trade publication. Taco Bell has been developing its new mobile ordering app for two-and-a-half years, testing the platform at five stores in California.

A number of other restaurants have supported mobile ordering, including Chipotle, as well as pizza restaurants including Domino's and Pizza Hut. However, a quick-serve restaurant like Taco Bell provides a different type of service with much less customization and customers that expect prompt turnaround on orders.

The app will allow users to find their closest restaurant, display pricing specific to that location along with customized menu selections and more. Users will be able to use Taco Bell gift cards or stored credit cards, with orders flagged in the restaurant as from a mobile device. Then, the app determines the users' location to determine when they are near the restaurant and only then will it send the order to be prepared.

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Workers will be challenged to maintain speed of service during peak hours, when restaurants are receiving a steady flow of mobile orders at the same time guests are lined up at the counter. However, [Jeff Jenkins, mobile lead for Taco Bell] contends that mobile ordering will help eliminate some of the drag caused by consumers with “menu board anxiety,” as well as improving accuracy. When ordering by smartphone, for example, guests can take their time deciding whether to add sour cream or remove the cheese without holding up the line. “It’s really more about convenience and customization,” he noted.

Taco Bell told NRN that it expects young Millennials, its primary customer demographic, will embrace the mobile ordering platform. NRN claims that 74 percent of consumers aged 18 to 34 said they would order takeout/delivery on a mobile device, if it were available.

According to Jenkins, Taco Bell's mobile lead, "Mobile is the biggest shift in QSR since the drive thru" and "if you can get 10 million people to download your app, you’re putting a portal to Taco Bell in 10 million pockets."

Taco Bell has an existing app, but the new mobile ordering is expected to roll out nationally later this year.

mailicon.jpgApple has developed a system for both avoiding spam and locating its source, according to a patent application published by the United States Patent and Trademark Office on Thursday (via AppleInsider).

The patent, originally filed for in 2012, describes an email system that would allow users to create temporary, disposable email addresses linked to a permanent email account. These temporary addresses could be used to join websites or make purchases, with incoming emails to these addresses forwarded to the permanent email address.

If the temporary email address is sold by a site or otherwise compromised and begins to receive spam emails, it can simply be disabled and unlinked from the permanent account, effectively ending the spam emails.

As a bonus, assigning temporary email addresses when signing up for various accounts around the web also allows for specific identification of sites or parties that have misused email addresses. Apple specifies that contextual information can be included in the temporary addresses for easy identification.

An integrated system allows easily creating and using disposable email addresses. The disposable email address is created by an email server, which manages correspondence using the disposable email address to avoid exposing the associated non-disposable email address. Context information may be associated with a disposable email address, where the context information is not visible in email sent using the disposable email address. Should the disposable address be misused, the associated context may allow a user to recognize what correspondent exposed the disposable address to misuse.

Apple's system would also carefully manage incoming emails, assigning the proper address for replies so that a user’s permanent account is never revealed, and the temporary emails, unlike existing disposable email solutions, would be indistinguishable from standard email addresses.

While there are a variety of sites that provide access to temporary emails such as Mailinator and Guerrilla Mail, few of these services are able to be linked to a permanent account for ongoing usage until spam occurs and must be checked individually. Apple notes that current disposable email systems are difficult to use.

Gmail has its own solution in the form of email aliases, allowing customers to receive messages to username+anyalias@gmail.com, which is treated as the standard email address. Aliases in Gmail can be filtered to specific locations like the trash when subjected to spam, but they cannot be deleted entirely as Apple proposes.

Apple's solution combines a standard mail service with a temporary service like Mailinator, making it simple to create, manage, and delete disposable email addresses. The described system has the potential to allow users to greatly cut down on the amount of spam emails received if it is implemented, but as with many patents, it is unclear if Apple has plans to move forward with such a system.

Tag: Patent

While some hints about the functionality of Apple's upcoming smart watch have surfaced through software leaks and the company's hiring of a slew of sensor experts, the design of the product still remains a total mystery.

It is unknown what kind of screen the device will have, how the band will work, and how it will incorporate the myriad sensors it is rumored to include. For that reason, a wide variety of concept images have been surfacing, ranging from the Nike Fuel-style band shared by Todd Hamilton to a new, thicker design concept shared today by Swiss industrial design site DesignerEI.

These concept images feature a wide band with a deeply curved screen that would wrap around the front and sides of a wrist. A home button is built into the band, while a metal clasp potentially houses some sensors.

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The underside of the band houses a sensor that would be in contact with the skin, an important design element as many of the sensors that are rumored for the iWatch, such as the heart rate or hydration monitor typically require direct sensor-to-skin contact.

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While the creator of the concept suggests the iWatch might be powered via kinetic energy, such a concept is unlikely to provide enough power to the device, which is said to be powered by standard lithium-ion batteries rather than motion or solar energy.

It is unlikely that the iWatch will take on such a thick and bulky design, but this concept does give a look at how various sensors might possibly be incorporated into the product.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Almost half of the consumers who buy a new smartphone are storing their older phone instead of recycling it in the used handset market, according to the "Mobile Mountain Study" conducted by research group OnePoll for resale site SellCell (via MarketWatch). These unused phones are worth almost $47 billion, with older iPhone models accounting for approximately $13.4 billion of these hoarded phones.

Though many people are storing their iPhones, some owners are taking advantage of the iPhone's strong resale value by trading them in. A SellCell survey from January 2014 shows that the iPhone 4 and 4S are among the most traded-in cellphones in the US. The most lucrative Top Ten trade-in is the 16GB iPhone 5s, which sells for an average price of $325. The 5s is followed by the Samsung Galaxy S4 16GB at $213 and the iPhone 5 16GB at $211.

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Source: SellCell.com; survey conducted in January 2014

Most people (40%) with an old phone sitting in their drawer keep the device as a spare, while others (36%) just don't know what to do with them. A small percentage (20%) give them away to friends or family or to charity (12%). A surprisingly high number of people are simply "too lazy" to recycle or trade-in their old phones (17%), while others have elected to simply throw theirs in the trash (9%).

The recycling of phones will become increasingly important as the smartphone market reaches its saturation point in the next few years. As customers switch from feature phones to smartphones, iPhone ownership is expected to increase to 68% by 2017 with customers acquiring phones from both new and used sources.

Related Forum: iPhone

Apple continues to add to its team of medical and biosensor experts, with the hiring of Marcelo Lamego, the former chief technology officer of non-invasive patient monitoring company Cercacor. Lamego's recent change in employment was spotted by Network World.

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Before joining Apple in January, Lamego spent the previous eight years as the CTO of Cercacor working on sensor-based medical technologies like those used in the Pronto-7, a portable, non-invasive device which measures hemoglobin, oxygen saturation, pulse rate and more. The Pronto-7 is sold by pulse oximetry company Masimo, from which Cercacor was spun off in the late 1990s.

Lamego worked on the Rainbow SET Technology platform used in the Pronto-7 during his time as a research scientist at Masimo, continuing that work after moving to Cercacor. Rainbow SET is described by Masimo as "a noninvasive monitoring platform enabling the assessment of multiple blood constituents and physiologic parameters that previously required invasive or complicated procedures."

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(Credit:Masimo)

It is not clear what position Lamego holds at Apple, but he is one of many recent biomedical and sensor research scientists who are now employed by Apple. These new hires allegedly were recruited to join Apple's iWatch team, which according to MobiHealthnews, has grown to include 200 employees. Lamego isn't the first Apple hire to come from Masimo either. Last year, Apple also added Michael O'Reilly, M.D., former Chief Medical Officer and EVP of Medical Affairs at Masimo, to its ranks.

Network World's report also highlights several other health-related experts who are either confirmed or speculated to be working for Apple, including biosensor algorithm architect Nima Ferdosi from Vital Connect. Ferdosi's hiring late last year came around the same time that Apple hired Ravi Narasimhan from the same company. A third Vital Connect employee, biomedical engineer Alexander Chan, is alsp speculated to have joined Apple, although his LinkedIn profile lists his employer only as "technology company" in the Bay Area.

Several other health-related companies were reported to have lost employees to Apple last year, including AccuVein and C8 Medisensors. Network World has identified AccuVein engineer Yuming Liu as one of those employees and speculates that C8's Stephen Waydo may be another.

Details on the iWatch are still elusive, with contradicting reports on the features that'll make it into the launch version of the device. 9to5Mac stands behind its original report that the iWatch will be able to sense hydration and glucose levels, while MobiHealthNews claims the device will drop these advanced functions and focus on basic health parameters like exercise, diet, stress and medication scheduling.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Apple is winding down production of the iPad 2 as customer interest in the legacy device dwindles, according to a report from AppleInsider. First introduced in early 2011, the iPad 2 has remained in Apple's product lineup as a lower-price option even as newer iPad models have been discontinued.

According to people familiar with Apple's plans, the company has made the decision to ramp down iPad 2 production given that customers are resoundingly shifting purchases towards its more modern and capable iPads, namely the iPad mini and iPad Air.

Apple continues to sell 16 GB iPad 2 models priced at $399 for Wi-Fi only and $529 for Wi-Fi + Cellular for the time being, coming in $100 lower than corresponding iPad Air models. There is no word yet, however, on just when Apple plans to stop selling the iPad 2 as its stocks wind down.

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The iPad 2 remained popular even up until the launch of the iPad Air, with educational institutions and other specialized markets preferring the device for a combination of its lower price and its compatibility with numerous accessories through the legacy 30-pin dock connector. But with the introduction of the dramatically thinner iPad Air and Retina display-equipped iPad mini late last year, sales of the iPad 2 dropped dramatically and the company has apparently decided that continued production is not worthwhile.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

Rovio today announced a new version of its popular Angry Birds game after hinting about it yesterday on Twitter. The upcoming Angry Birds Stella features the "fierce and feisty" female lead character, Stella, along with her "friends and (fr)enemies."

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Angry Birds Stella will open a door to a part of the Angry Birds universe you've never seen before! There will be plenty of fun and adventure, but the bunch of passionate pals will also have to deal with some serious issues in order to protect their friendship and the environment they live in. Luckily, Stella and her friends are good at finding creative solutions!

Angry Birds Stella is expected to launch sometime this fall on iOS, as Rovio is also expected to tie-in animations, books, toys and more with its new title.

Rovio has rocketed to success on the back of the original Angry Birds title for the iPhone, bringing the game to other platforms and producing a line of Angry Birds-branded merchandising.

Besides Angry Birds, Rovio has also released other titles such as Bad Piggies [Direct Link] and Amazing Alex [Direct Link] games.

verizon_logo_500 Verizon today introduced its new "MORE Everything" plans, which offers up to double the monthly data for customers while also implementing doubled bandwidth, a complimentary 25GB of cloud storage, and unlimited international messaging.

The carrier is also offering discounts for customers enrolled in its Verizon Edge early upgrade program, as those with monthly data plans of 8GB of data or less receiving a line discount of $10, while others will receive a $20 line discount if their plans include 10GB of data or more.

The move comes in the midst of a marketing war between U.S. cellular carriers. Recently, AT&T launched lower-cost Mobile Share Value Plans for families and announced a new promotion to offer up to $450 in credits to customers that switch to it from T-Mobile. Meanwhile, T-Mobile launched its own program offering up to $350 in credits to customers that switch to its network.

Verizon also posted its results for Q4 2013 last month, stating that it had activated 8.8 million smartphones, down from 9.8 million smartphones in the year ago quarter. Notably, Verizon failed to announce sales numbers for the iPhone on its network, marking the first time that the carrier has done so since it began selling Apple's device in February 2011.

Photos of Apple's first Brazilian retail store in Rio de Janeiro have surfaced by way of website MacMagazine [Google Translate]. The store, which is located at the VillageMall luxury shopping center, is notable for taking on a unique "pavilion" look with a single floor and a curved glass exterior. Unlike most Apple Stores, the location is based on the concept of having two large separate spaces, with one side dedicated entirely to product testing and the other focusing on accessory sales and services.

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The store's opening was first announced by Apple on its website last week, as Brazilian news site The Globe [Google Translate] also interviewed Apple Chief Financial Officer Peter Oppenheimer about the location. Oppenheimer stated during the interview that Brazil is an "increasingly important market" for the company and that Apple was aiming to open its first Brazilian store ahead of the FIFA World Cup being held in Rio during the months of June and July.

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Oppenheimer also confirmed plans for more stores in the country eventually, stating that Apple sees "great opportunity" in the region. Brazil has been a tough market for the company as prices on iOS devices in the country have been steep due to high import taxes on electronics. Apple cut the price of the iPhone 4 and 4s in Brazil back in early 2013, and just recently announced plans to continue selling the low-cost iPhone 4.

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The first Brazilian Apple Store will open on Saturday, February 15 at 11 A.M.

Apple today published its 2014 Supplier Responsibility Report, releasing the results of its supplier audit program for 2013 and confirming that its partners only use ethically sourced tantalum, which is a primary metal used in electronic components that can be also be mined from war-torn regions in Africa.

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In January 2014, we confirmed that all active, identified tantalum smelters in Apple’s supply chain were validated as conflict-free by third-party auditors, and we will continue to require all suppliers to use only verified tantalum sources. We know supply chains fluctuate, and we’ll maintain ongoing monitoring of our suppliers’ smelters.

Apple's senior vice president of operations Jeff Williams, also spoke to The Wall Street Journal on the matter:

In the company's 2014 Supplier Responsibility report published on Wednesday, Apple identified that its suppliers use 20 global smelters or refiners whose tantalum has been verified by third-party auditors as what the industry calls "conflict-free." Jeff Williams, Apple's senior vice president of operations, said the company has had success in pressuring tantalum smelters to agree to a third-party audit because Apple and other consumer electronics firms are the biggest users of the metal.

The gathering of tantalum, along with other minerals such as gold and tungsten, has become a controversial subject in the tech industry due to their sourcing at mines blamed for funding conflict in the Democratic Republic of the Congo (DRC). Apple added in its report that it will continue to support conflict-free supply lines and economic development in the region instead of abandoning the questionable minerals.

Apple's report also noted a number of other achievements for 2013, including driving suppliers to achieve a 95% compliance rate with the company's standard maximum 60-hour workweek, requiring suppliers to reimburse $3.9 million in excess foreign contract worker fees, and tracking the weekly work hours for over 1 million supply chain workers.

In its Supplier Responsibility Report for 2012 published last year, Apple revealed that it had dropped one of its suppliers in China after finding evidence of 74 underage workers at one facility.

appletv.pngApple's plans for its revamped Apple TV have been scaled back compared to what the company had previously intended, reports The Wall Street Journal. According to the publication, Apple was originally approaching media companies directly to obtain content rights for an ambitious a-la-carte-Internet-enabled TV set-top box, but has since gone in a different direction.

In the current discussions, which involve at least two big media companies, Apple envisages working with cable companies, rather than competing against them, the people said. For programming, it would rely on cable providers to acquire programming rights from media companies, rather than acquire them on its own, the people said. Apple might consider seeking some rights directly in the future, one of the people said.

Apple had been trying to negotiate with companies like CBS and Disney to offer the networks' content directly to Apple customers over the Internet, cutting out cable and satellite providers like Comcast, Time Warner and DirecTV. However, the media companies consistently pulled out of negotiations, fearing that any potential deal with Apple could damage their revenue streams.

Apple's ambitious plans went even further, as the company hoped to erase the distinction between live and on-demand TV, allowing users to watch any show at any time via iCloud as well as being able to skip commercials. In addition, Apple explored the possibility of paying media companies more for ad-free TV.

Having abandoned those lofty ideas in the face of failed negotiations, Apple is now asking content providers for the last five episodes of any given show rather than an entire season. This structure is similarly used by Hulu and is considered a standard amongst TV show streaming services.

Apple's latest approach is far less ambitious. Instead of asking for full current seasons of shows, it is asking programmers for just the most recent five episodes of current-season shows—the standard for video-on-demand services in the TV industry, a person familiar with the matter said. Apple is also proposing to disable fast-forwarding on shows for three days after they air, which would protect TV channels.

The Wall Street Journal also suggests that it is unclear whether Apple will sell its own box or allow cable distributors to lease boxes to customers when the company is able to establish a deal for a television service.

Apple has long been in negotiations with Time Warner Cable for some sort of television-related product, with a recent report suggesting talks are ongoing. Apple may run into some trouble reaching a deal with TWC, however, as Comcast has reportedly inked a deal to purchase the company.

Apple may be planning to unveil a redesigned Apple TV box in April, which is rumored to include both app and game support, but it is unclear whether that product will also offer new television-related content.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Rovio today tweeted a teaser image of an upcoming Angry Birds game, which it calls "a big adventure with new birds." Many of the games in Rovio's ultra popular Angry Birds series have utilized the same group of birds introduced in the original game, each of which has its own special ability.

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While the company has added some new birds and modified existing birds for select games like Angry Birds Star Wars, today's tweet hints at some all new birds for the next Angry Birds game.

Aside from revealing new birds, Rovio's teaser is short on information. It is not clear when the company plans to release its newest game, except for a vague "coming soon" announcement.

Rovio's Angry Birds series has been wildly successful, garnering tens of millions of downloads and spawning an entire line of merchandise. The company has thus far released eight variations of the original Angry Birds game that debuted in 2009.

mavericks.pngApple today seeded build 13C59 of OS X 10.9.2 to developers, marking the sixth beta iteration of 10.9.2.

The release comes roughly a week after the fifth OS X 10.9.2 beta, build 13C53, and nearly two months after the first OS X 10.9.2 beta.

The update is available to registered developers through the Software Update mechanism in the Mac App Store as well as through the Mac Dev Center.

Apple continues to ask developers to focus on mail, messages, graphics drivers, VoiceOver, VPN, and SMB2. Earlier betas of OS X 10.9.2 began allowing Mac users to block people on iMessage and FaceTime, as can be done in iOS 7, and also introduced FaceTime Audio.

Related Forum: OS X Mavericks

Apple’s iPad Air outperforms competing tablets by a significant margin when it comes to battery life, according to a new test conducted by Which? Test Lab, a consumer test organization in the United Kingdom.

In a battery usage test that covered both Internet and video use, the iPad Air bested both the iPad 2 and the Retina iPad Mini, as well as tablets from competing companies like Amazon, Google, and Samsung.

Tablet Battery Life
With the Internet (web browsing) test, the iPad Air saw 658 minutes of battery life, or nearly 11 hours. The Retina iPad mini came in second place with 614 minutes of battery life, while the Samsung Galaxy Note 10.1 and the Amazon Kindle Fire HDX 8.9 lasted just 483 minutes and 481 minutes (eight hours), respectively. Apple’s iPad 2 also performed well, lasting 590 minutes.

In the video test, the iPad Air lasted quite a bit longer than its competitors at 777 minutes (almost 13 hours). The Kindle Fire HDX 8.9 and the Nexus 7 from Google came in second and third, at 714 minutes and 669 minutes, respectively. The Retina iPad mini and the iPad 2 fared decently at 660 and 604 minutes, respectively, while the Samsung Galaxy Note 10.1 came in dead last with 465 minutes of battery life (7.75 hours).

For the tests, Which? set all of the tablets at a brightness of 200 nits (what it calls a reasonable daytime brightness level) and checked battery life while web browsing over wi-fi (with 3G enabled) and during video playback. The tests may not be entirely reflective of real world usage given variations in browsing and video watching habits, but the experiment does give a clear overall view of the battery life of the iPad Air compared to its competitors.

A set of images depicting what could be a prototype of the next-generation iPhone were first shared with MacRumors by an anonymous Twitter user earlier today. Australian writer Sonny Dickson, who also shared some of the same images, told MacRumors that they were initially shared by someone in China who claimed the images show the "iPhone 6".

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It is entirely unclear whether the device in the images is a legitimate iPhone 6 prototype or whether it is a fake. Early prototypes of the iPhone 5s and the iPhone 5c exhibited a blank rear shell while the iPhone 6 shell in the picture clearly shows FCC text that is generally added to the phone at a later date. There are also no plastic or glass cutouts for an antenna, something the current-generation iPod Touch -- which sports a similar aluminum-bodied design -- has next to its rear-facing camera.

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We asked designer Federico Ciccarese to conduct some measurements based on the photos and he believes the iPhone in the images is 4.7 inches diagonally and 2.3 inches wide, the same width as the existing iPhone 5s.

iphone-6-47iPhone 5s overlayed. iPhone 5s dimensions (mm) in red. iPhone 6 dimensions in blue.
iPhone 6 Dimensions: 2.3" x 5.1" with 4.7" Diagonal Screen

Rumors have suggested the iPhone 6 will be manufactured in multiple sizes, with rumors pegging one phone at approximately 4.7 inches and a second between 5.5 and 5.7 inches. The screen may also be bezel-free, similar to competing phones from companies like Samsung.

A report from earlier today indicated the iPhone 6 may be thinner and lighter than the existing iPhone 5s, thanks to advancements in LED backlighting technology. The device in the images is indeed thinner, taking on a curved-edge design much like the existing iPod touch, the iPad mini, and the iPad Air.

The iPhone 6 may also include a sapphire glass display, which is both thin and durable. It is also believed that the iPhone 6 will be equipped with the Touch ID fingerprint authentication system first introduced with the iPhone 5s.

Even if these images are fake, they give a good idea of what a larger screened iPhone 6 could look like. More images below.

Update: A few readers have pointed out why they believe these images to be fake: repeating textures, wrong font, copied texture.

➜ Click here to read rest of article...

Related Forum: iPhone

Apple is working on a platform that combines OS X and iOS to boost iPhone and iPad sales, according to J.P. Morgan analyst Mark Moskowitz (via CNET). He believes that a combo operating system, which he has termed "iAnywhere," would work in tandem with an iOS device docked to a secondary display, running as a full-blown computer.

"While not a new idea, our global tech research team believes Apple could be on the cusp of introducing a new category with iAnywhere, a converged MacOS-iOS operating system that allows an iPhone or iPad to dock into a specially configured display to run as a computer," Moskowitz said. "In our view, this category would be a leapfrog event, potentially jumpstarting iPhone and iPad growth as well as peripherals and cloud-based software and services sales."

Other PC and smartphone manufacturers have experimented with dual operating systems and other hybrid solutions. Samsung, for example, introduced the ATIV Q, an Ultrabook capable of running and switching between both Windows 8 and Android 4.2.2. Motorola experimented with a docking solution for its Atrix 4G phone, but no manufacturer has thus far combined a dock with a converged mobile/desktop operating system.

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Motorola's Atrix Dock

Moskowitz believes Apple could introduce iAnywhere sometime in the next 12 to 18 months, but during a recent interview with Macworld, Apple executives Phil Schiller and Craig Federighi explicitly said that convergence between iOS and OS X was an "absolute non-goal" for the company.

"To say [OS X and iOS] should be the same, independent of their purpose? Let's just converge, for the sake of convergence? [It's] absolutely a non-goal," Federighi said. "You don’t want to say the Mac became less good at being a Mac because someone tried to turn it into iOS. At the same time, you don't want to feel like iOS was designed by [one] company and Mac was designed by [a different] company, and they're different for reasons of lack of common vision. We have a common sense of aesthetics, a common set of principles that drive us, and we're building the best products we can for their unique purposes.

While Schiller and Federighi noted iOS and OS X would share a common sense of aesthetics and design principles to make it easier for customers to switch between iOS devices and Macs, the two operating systems would remain distinctly "different in those things that are critical to their essence." Given the executives' strong stance on convergence, it seems unlikely the company has plans to debut the iAnywhere system Moskowitz has outlined.