Former Burberry CEO Angela Ahrendts has officially joined Apple and is now listed on the company's executive page alongside other major Apple execs like Jonathan Ive, Tim Cook, Eddy Cue, and Craig Federighi.
Ahrendts will take on the role of Senior Vice President of Retail and Online stores, a position that has seen significant turnover in recent years. Back in 2011, Ron Johnson left the position to join J.C. Penney after 11 years with Apple and while the role was filled by John Browett in 2012, he was ousted just months later. Since that time, Apple has operated without a retail leader.
Angela is responsible for the operation and expansion of Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar, personal setup and one-to-one personal training to help customers get the most out of their Apple products.
Back in October, when Ahrendts' hiring was first announced, Apple CEO Tim Cook noted he was "thrilled" she was joining the team, emphasizing that she shared Apple's values, "focus on innovation," and the company's dedication to customer experience.
Prior to joining Apple, Ahrendts served as CEO of Burberry beginning in 2006. She is largely credited with boosting Burberry back to fame after a decline, tripling the company's revenue and working to merge Burberry's online experience with the brick and mortar experience.
With her luxury brand experience and her dedication to improving customer experience, it's possible that Ahrendts could bring some significant improvements to both the online and retail shopping experience at Apple, at a time when the company is poised to launch several new flagship products, including the iPhone 6 and the iWatch.
Top Stories
Leaker Claims New 13-inch MacBook Pro Coming as Soon as Next Month
iOS 14 Could Offer Home Screen Widgets, Wallpaper Customizations
'Leaked' Images Allegedly Show iPhone 12 With Smaller Notch, Rear Camera Redesign, and Home Screen Widgets
More References to Apple's Upcoming Low-Cost iPhone Appear Online
The New York Times, IFTTT, Medium, and Other Apps Adopt Sign in With Apple Ahead of June 30 Deadline
Some Users Experiencing System Crashes on macOS 10.15.4, Especially During Large File Transfers
Apple Releases iOS and iPadOS 13.4.1 With Fix for FaceTime Bug
Top Stories: Apple Leaks iPhone SE and AirTags, Apple Buys Dark Sky, and More
Apple Reportedly Targeting WWDC for Over-Ear Headphones Launch, New 'AirPods X' Later in the Year
Top Rated Comments
(View all)WHY isn't Jonny Ive an Executive VP? Surely he's earned it! :confused:
Also, it's nice to see a diverse team of minorities at Apple... :rolleyes:
It's quite obvious apple isn't run by any prejucistce, so they hire people who are right for the job, hiring a minority just cause they are a minority is still racism in its self.
WHY isn't Jonny Ive an Executive VP? Surely he's earned it! :confused:
Huh?
What exactly is wrong with the shopping experience? I hope she doesn't make it all girly. Steve Jobs was definitely on the manly side of taste.
Yeah, totally. :rolleyes: Give it two months and every Apple Store will be pink, with dolls and motherhood training. Because that's how girls work. Good job on realising this. :rolleyes:----------
She's 54....Needs to lay off the botox :eek: :eek: :eek:
And you need to lay off the nasty, superficial comments. Since we're naming ages, I imagine you're 12 or 13?Honestly, it wouldn't surprise me. Style over substance.
She's amazing. Look her up on YouTube and TED. And look at her results with Burberry. She operates from a place or meaning, values and respect and gets amazing results. She's very inspiring and motivating. No substance? She truly thinks different and I expect her to fit in very well in Apple's culture.----------
what exactly is wrong with the shopping experience? I hope she doesn't make it all girly. Steve jobs was definitely on the manly side of taste.
wtf.