Apple Debuts New Mountaineering 'Your Verse' iPad Story
Apple has released another story in its current "Your Verse" ad campaign for the iPad Air that showcases the extraordinary use of the tablet in a variety of situations. This latest edition shows how mountaineers Adrian Ballinger and Emily Harrington have used the iPad when scaling some of the world's most renowned mountains.
Ballinger and Harrington are shown using the iPad from base camp to summit, documenting their trip with photos and blog posts. Instead of waiting weeks to share their adventure, the pair used the iPad to provide expedition details as they happened. The iPad was also used for terrain mapping the terrain and route planning through treacherous mountain regions.
"Not long ago, they relied on outdated or inaccurate paper maps to inform their plan of attack. Sometimes maps of these areas didn’t even exist. But now with iPad and the Gaia GPS topography app, they can see remote mountain regions in great detail."
"Five years ago, it was hard to even get a paper map of some of these places. Now with the iPad it’s remarkable how much we can plan ahead," said Ballinger.
Mountain expeditions are only one of several stories highlighted by Apple. An earlier documentary shows how the iPad was used by biologist Michael Berumen to study underwater coral reefs, while other shorter profiles that encompass a variety of disciplines were summarized in the recent "Your Verse" ad. The "Your Verse" series is a continuation of the "Life on iPad" ad campaign that Apple kicked off last year.
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Top Rated Comments
Sadly some people still think , its useless toy .....
Web page for this story contains nice clean use of animations and photos. Apple's website is truly benchmark for aesthetic web designing
True. But when climbing some of "the world's most renowned mountains" you can expect to have below freezing temperatures.
Temps on mountains aren't always below freezing.