Apple's Initial Sapphire Production to Target iWatch, Not iPhone 6?

Evidence has made clear that Apple is investing heavily in sapphire for its future products with the company working with partner GT Advanced Technologies to start production of the material in a new Arizona plant. Earlier reports suggested the sapphire is likely for the next-generation iPhone, but G 4 Games points to new reports from Asian supply chain sources speaking to MyDrivers [Google Translate] and PCPOP [Google Translate] claiming the iWatch will be the first Apple device to be equipped with the scratch-resistant material.

sapphire_furnaces

Furnaces for sapphire glass production

According to the reports, the biggest factor in using sapphire for the iWatch and not the next iPhone is cost, with the price of sapphire driving up the retail price tag of the iPhone. A price increase could be detrimental to Apple as the iPhone already has a premium price tag.

According to Chinese media sources (which are citing “Taiwan supply chain insiders”), Apple has put a lot of effort into fitting the next iPhone with a sapphire screen. These sources claim that “beta” iPhone units (read: some of the prototypes Apple is currently testing) are already sporting sapphire protected panels, but unfortunately, chances are that they will not make it on the final product.

The problem is not necessarily due to low yield (which still is a problem, at least until Apple’s [Arizona] plant will be fully operational), but mainly because fitting a sapphire screen on the next iPhone would make its price skyrocket.

Fortunately though, the same sources also say that Apple will manage to fit sapphire screens on the rumored iWatch. The smartwatch is said to feature a 2 inch panel, and evidently, the production costs would be much lower.

Though the iWatch would certainly benefit from a sapphire layer to protect its display, the volume of raw material and equipment Apple is purchasing hints at much bigger plans than a 2-inch watch display. Apple allegedly has ordered enough furnaces to manufacture approximately 200 million 5-inch sapphire displays, a volume which would meet the yearly demand for its iPhone product line. In 2013, Apple sold approximately 150 million iPhones worldwide.

Related Roundup: Apple Watch Series 8
Buyer's Guide: Apple Watch (Buy Now)
Related Forums: iPhone, Apple Watch

Top Rated Comments

Shayanftw Avatar
113 months ago
iPhone 6

6 months later...

iPhone 6s - s for sapphire
Score: 3 Votes (Like | Disagree)
Sir Ruben Avatar
113 months ago
I have always been a watch lover but for some reason every time I get a new watch I manage to catch it on a door frame or a wall! It never seems to happen when Im wearing an old watch. SO, sapphire sounds good to me, then again I'll probably scuff the aluminium bezel or its high shine tapered edge instead ;)
Score: 3 Votes (Like | Disagree)
leeds utd fc Avatar
113 months ago
News flash sheep like companies. Nobody wants to wear a watch. That's why everyone stopped a long time ago. My guess lots will buy into the fad just like the companies did. But once the honeymoon is over people will just start looking at their phone again to get the time.

I never even realised that I didn't want to wear a watch.
I shall now put my watch in its box and hide it away at the back of a drawer as I've stopped wearing one.
I'll also stay away from Watchuseek. Actually, my wife would probably think that's a good idea. It would stop me spending large amounts of money on watches. That I don't want, apparently.
Score: 2 Votes (Like | Disagree)
Jsameds Avatar
113 months ago
Yes, watches are made with sapphire crystal :rolleyes:

Yes. Yes they are.
Score: 2 Votes (Like | Disagree)
taptic Avatar
113 months ago
Makes sense. A watch gets hit and scraped on so many things, you'd want it as strong as possible...
Score: 2 Votes (Like | Disagree)
ahlsn Avatar
113 months ago
Production costs were estimated to about $25 if i remember right. Will it really be that more expensive? How about sticking with the said focus to build great products.
Score: 2 Votes (Like | Disagree)

Popular Stories

apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
tim cook spring loaded event

Six Major Products to Expect From Apple in 2023

Sunday September 25, 2022 10:57 am PDT by
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more. Other than new iPhones and Apple Watches, which are expected...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
iPhone 14 Pro Sports Scores Dynamic Island

iPhone 14 Pro Features Live Sports Scores in Dynamic Island on iOS 16.1

Monday September 26, 2022 7:52 am PDT by
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island. Premier League match in Dynamic Island via Paul Bradford ...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
iPhone 14 Pros in Hand Black Background Feature

Verizon iPhone 14 Pro Customers Reporting Cellular Connection Issues

Monday September 26, 2022 6:23 am PDT by
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping. Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
iphone 14 pro max deep purple

iPhone 15 'Ultra' Could Replace Pro Max Model Next Year

Sunday September 25, 2022 7:02 am PDT by
Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today. Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
apple watch ultra deuglify 1

Apple Watch Ultra User Mods Titanium Casing to 'Deuglify' Design

Tuesday September 27, 2022 8:05 am PDT by
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing. The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...