Apple Debuts New Poetry-Themed 'Your Verse' iPad TV Ad
Apple debuted a new television ad for the iPad during the NFL playoffs this weekend. The 90-second spot features a Robin Williams speech from the film Dead Poets Society overlaying the iPad being used in a variety of industries including filmmaking, mountaineering, SCUBA diving, music and more.
Apple has also introduced a new website called "Your Verse" to share the stories of the iPad users behind the ad.
We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.
To quote from Whitman,
"O me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse."
"That the powerful play goes on, and you may contribute a verse."
What will your verse be?
Apple is using the spot, along with its previously existing 'Life on iPad' website, to show the wide variety of ways the iPad can be used in work and life. Back in October, alongside the iPad Air launch, Apple ran a 'Pencil' television spot that touted the iPad's usefulness in "classrooms, boardrooms, expeditions" and in space.
Popular Stories
Apple has announced that iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 will be released today following more than six weeks of beta testing.
For the iPhone 15 Pro and iPhone 16 models, the update introduces additional Apple Intelligence features, including Genmoji for creating custom emoji, Image Playground and Image Wand for generating images, and ChatGPT integration for Siri. There is also ...
Next year's iPhone 17 Pro models will reportedly feature a major redesign, specifically centering around changes to the rear camera module, and now new supply chain information appears to confirm the striking change, according to a Chinese leaker.
iPhone 17 Pro concept render
Late last month, The Information's Wayne Ma claimed that the rear of the iPhone 17 Pro and iPhone 17 Pro...
Developers now have access to cloud-based M4 and M4 Pro Mac mini units via MacWeb, a Silicon Valley-based provider of cloud services.
The company has launched three configurations of the new Mac mini, powered by Apple's M4 and M4 Pro chips. Developers and IT teams can rent these machines for tasks ranging from basic development to advanced artificial intelligence modeling, providing an...
Wednesday December 11, 2024 10:02 am PST by
Juli CloverApple today released macOS Sequoia 15.2, the second update to the macOS Sequoia operating system that was released in September. macOS Sequoia 15.2 comes over a month after the release of macOS Sequoia 15.1.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings.
macOS Sequoia 15.2 adds Image Playground, an app that lets you create...
Apple plans to refresh both the Apple TV and the HomePod mini in 2025 as part of a major push into refreshing its smart home product offerings, reports Bloomberg's Mark Gurman.
In a report on an upcoming Apple-designed Bluetooth and Wi-Fi chip, Gurman says that the chip will be introduced in a new Apple TV and HomePod mini that are "scheduled" for 2025. While there is no exact timeline...
Wednesday December 11, 2024 10:54 am PST by
Juli CloverApple today made a mistake with its macOS Sequoia 15.2 update, releasing the software for two Macs that have yet to be launched. There is a software file for "Mac16,12" and "Mac16,13," which are upcoming MacBook Air models.
The leaked software references the "MacBook Air (13-inch, M4, 2025)" and the "MacBook Air (15-inch, M4, 2025)," confirming that new M4 MacBook Air models are in...
Wednesday December 11, 2024 10:03 am PST by
Juli CloverApple today released iOS 18.2 and iPadOS 18.2, the second major updates to the iOS 18 and iPadOS 18 updates that came out in September. The new updates come over a month after Apple released iOS 18.1 and iPadOS 18.1.
Subscribe to the MacRumors YouTube channel for more videos.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General >...