Apple Debuts New Poetry-Themed 'Your Verse' iPad TV Ad

Apple debuted a new television ad for the iPad during the NFL playoffs this weekend. The 90-second spot features a Robin Williams speech from the film Dead Poets Society overlaying the iPad being used in a variety of industries including filmmaking, mountaineering, SCUBA diving, music and more.

Apple has also introduced a new website called "Your Verse" to share the stories of the iPad users behind the ad.

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.

To quote from Whitman,

"O me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse."

"That the powerful play goes on, and you may contribute a verse."

What will your verse be?

Apple is using the spot, along with its previously existing 'Life on iPad' website, to show the wide variety of ways the iPad can be used in work and life. Back in October, alongside the iPad Air launch, Apple ran a 'Pencil' television spot that touted the iPad's usefulness in "classrooms, boardrooms, expeditions" and in space.

Top Rated Comments

Macdude2010 Avatar
109 months ago
I don't know who Apple has been using for ads recently, but these are absolutely amazing! :apple:
Score: 42 Votes (Like | Disagree)
BWhaler Avatar
109 months ago
Old school Apple.

Magnificent.
Score: 36 Votes (Like | Disagree)
XboxMySocks Avatar
109 months ago
Holy hell, this is way more intense than usual Apple adverts. Who are they aiming at here?
Score: 32 Votes (Like | Disagree)
Glideslope Avatar
109 months ago
Nice

Certainly defines the target populations. Also demonstrates the devise as the real world tool for productivity, and advancement. A Tremendous separation between the iPad Air and Android Tabs. Hit the nail squarely on the head, IMO. Really, really quality stuff these day. :apple:
Score: 28 Votes (Like | Disagree)
MasterHowl Avatar
109 months ago
Love this ad, very powerful.

It's incredible what you can do with an iPad these days. And to think people said "iPad is pointless, it's just a big iPod Touch" when it first came out...

Good work Apple :apple:
Score: 25 Votes (Like | Disagree)
anotherarunan Avatar
109 months ago
This ad makes me want to buy an iPad (even though I already have one)
Score: 22 Votes (Like | Disagree)

Popular Stories

iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
airpodsprodesign

Kuo: AirPods, MagSafe Battery Pack, and Other Apple Accessories Also to Switch to USB-C in Future

Sunday May 15, 2022 5:59 am PDT by
Earlier this week, well-known Apple analyst Ming-Chi Kuo claimed that Apple plans to release at least one iPhone 15 model with a USB-C port in 2023. Now, in a follow-up tweet, he has claimed that accessories like AirPods, the MagSafe Battery Pack, and the Magic Keyboard/Mouse/Trackpad trio would also switch to USB-C in the "foreseeable future." Both the iPhone and all of the aforementioned...
apple tv 4k design green

Apple Releases tvOS 15.5 for Apple TV HD and Apple TV 4K

Monday May 16, 2022 9:57 am PDT by
Apple today released tvOS 15.5, the fifth major update to the tvOS operating system that first launched in September 2021. tvOS 15.5 comes more than two months after the release of tvOS 15.4, an update that brought support for captive WiFi networks. tvOS 15.5 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple...