Apple Debuts New Poetry-Themed 'Your Verse' iPad TV Ad

Apple debuted a new television ad for the iPad during the NFL playoffs this weekend. The 90-second spot features a Robin Williams speech from the film Dead Poets Society overlaying the iPad being used in a variety of industries including filmmaking, mountaineering, SCUBA diving, music and more.

Apple has also introduced a new website called "Your Verse" to share the stories of the iPad users behind the ad.

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.

To quote from Whitman,

"O me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse."

"That the powerful play goes on, and you may contribute a verse."

What will your verse be?
Apple is using the spot, along with its previously existing 'Life on iPad' website, to show the wide variety of ways the iPad can be used in work and life. Back in October, alongside the iPad Air launch, Apple ran a 'Pencil' television spot that touted the iPad's usefulness in "classrooms, boardrooms, expeditions" and in space.

Top Rated Comments

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79 months ago
I don't know who Apple has been using for ads recently, but these are absolutely amazing! :apple:
Rating: 42 Votes
79 months ago
Old school Apple.

Rating: 36 Votes
79 months ago
Holy hell, this is way more intense than usual Apple adverts. Who are they aiming at here?
Rating: 32 Votes
79 months ago

Certainly defines the target populations. Also demonstrates the devise as the real world tool for productivity, and advancement. A Tremendous separation between the iPad Air and Android Tabs. Hit the nail squarely on the head, IMO. Really, really quality stuff these day. :apple:
Rating: 28 Votes
79 months ago
Love this ad, very powerful.

It's incredible what you can do with an iPad these days. And to think people said "iPad is pointless, it's just a big iPod Touch" when it first came out...

Good work Apple :apple:
Rating: 25 Votes
79 months ago
This ad makes me want to buy an iPad (even though I already have one)
Rating: 22 Votes
79 months ago

I have to laugh. If this commercial came from Microsoft or Samsung, all these "brilliant!" comments would be "ridiculous". And you all know it too.

You are a sad sad man.
Rating: 20 Votes
79 months ago
Crazy. This is a hark back to Job's contractual ideas working with Lee Clow in 1997. I just read about it earlier today on Chapter 25 of the Steve Jobs biography.
They ended up using the "Think Different" speach narrated by Richard Dreyfus (Robin Williams, whom was asked, apparently didn't do adds) but this same idea (the Dead Poets Society clip) was pitched. I think this add is a legacy tribute. Nicely done Apple.
Rating: 20 Votes
79 months ago

Nope, I go by the history of forums like these. Personally, I prefer and own mostly Apple tech, but that doesn't mean I drink the Apple koolaid. The bias of the typical Apple fan is hilarious. Insult an Apple product and they act like you just insulted their mother.

By the way, I have a B.A. in Media Study, with concentrations in film and video production. So my "imagination" is perfectly fine.

If that were a real degree then you'd have no excuse. Sorry, but this is a very good ad. If you're going to argue bias you need to actually find an example of bias, right? Since, this isn't a case of Apple lovers loving a bad ad, maybe you could link us to a good MS ad where most MR comments are negative? I'll hold my breath for that.
Rating: 19 Votes
79 months ago

One of the best Apple ads ever.

(The first test of an ad is whether it makes the viewer want to watch it again, immediately. This one did for me.)
Rating: 18 Votes

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