Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Apple Launches 8 GB iPhone 5c, Relaunches 16 GB iPad 4
The relaunch of the 16 GB iPad 4 has resulted in Apple discontinuing the three-year-old iPad 2, although the company's European stores still currently show the iPhone 4S being sold alongside the new 8 GB iPhone 5c.
Apple's iPhone 5c has seen lower-than-expected sales since its debut last September due to high demand for the flagship iPhone 5s. The move also comes amid a renewed push by Apple to promote the iPhone 5c, as the company has debuted a new set of playful dot-centric for the phone on popular blogging platform Tumblr as well as the front page of Yahoo.com and in recent issues of The New York Times.
Meanwhile, the iPad 4 has been brought back into Apple's lineup after being removed in favor of the iPad Air last October. However, KGI Securities analyst Ming-Chi Kuo predicted in February that the company would shift from the iPad 2 to the iPad 4, as the latter sports Apple's A6X chip and 1GB memory compared to the former's A5 processor and 512 MB of memory.
Both devices are available to order from Apple's Online Store or through the company's retail locations.