MacRumors

Amazon is set to cut its Prime annual membership price from $99 for a year to $79 on Friday, November 18. The one-day sale will run from 12am ET until 11:59pm PT and is only available for new members.

Amazon customers in the U.K. can take advantage of a similar promotion beginning today: Anyone who signs up for Amazon Prime between now and the end of Friday will receive a year's subscription for £59 instead of the usual £79 asking price, essentially amounting to three free months of the service.

Amazon Prime discount
The promotion coincides with the release of Amazon's new motoring show "The Grand Tour", the first episode of which can be streamed or downloaded on Friday morning by Prime members in the U.K., U.S., Germany, Austria, and Japan. Amazon says the show will be available to watch in 200 countries from December.

The benefits of Prime membership include free one-day delivery on eligible items, access to Amazon Prime Video and Prime Music, unlimited cloud photo storage with Prime Photos, access to the Kindle Owner's Lending Library, and early access to Amazon's Black Friday "lightning" deals.

Members also get an exclusive discount on subscriptions for Amazon's new Music Unlimited streaming service, giving them access to 40 million songs, compared to the 2 million included in the standard Prime Music package.

Related Forum: Community Discussion

Facebook has temporarily halted the collection of WhatsApp user data across Europe after pressure from privacy watchdogs, according to the Financial Times. The move follows news last week that the social media company, which owns the popular chat platform, agreed to pause data collection in the U.K. while a government probe there inquired into WhatsApp's privacy policy.

The Irish Data Protection Commissioner's office, which acts as Facebook's European regulatory body, confirmed to FT that the company had suspended European data collection since last week.

WhatsApp_facebook
The change in data gathering means that WhatsApp users across Europe will no longer have select information shared with Facebook, including the phone number a user verifies during the registration process and the last time a user accessed the service.

Facebook acquired WhatsApp in 2014, but only began collecting data from users of the chat service in August this year. In September, German authorities ordered a halt to the practice in the country after ruling that it was an infringement of national data protection law.

Last month, pan-European privacy watchdogs signed an open letter to WhatsApp saying they had serious concerns over the privacy policy change, and urged Facebook to pause data collection until appropriate legal protections could be assured.

Apple's four main OLED suppliers won't be able to meet the production capacity necessary to match demand for the 2017 iPhone, according to a new report from Bloomberg. Supply constraints are expected to last until 2018.

brightiphonedisplay
OLED screens are more difficult to produce in mass quantities than LCD screens, which means Apple is "at the mercy" of suppliers who are willing to produce them in the necessary quantities. Bloomberg notes that the supply constraints may force Apple to either restrict OLED use to one version of the next iPhone or push adoption of the technology back.

While Apple and Samsung have an exclusive OLED deal for 2017, it doesn't guarantee that the company will be able to meet Apple's demand. For example, Samsung's OLED supplies have already been constrained due to its own smartphones, like the Galaxy S7 and S7 Edge.

Apple's OLED screen order is for displays larger than 5 inches, according to Bloomberg. The Cupertino company has ordered an initial round of 100 million units over the next year, but Samsung will only be able to provide a portion of that for the Holiday 2017 quarter. Apple may face troubles if Samsung can't meet its demand.

If Samsung sees supply constraints in its ramp up of OLED panels for the fall 2017 iPhone launch, Apple may not have another major provider to fall back on. That’s why Apple usually has multiple suppliers for key components. For example, it has sourced LCD panels from all of the major Asia-based display makers. For next year, at least, it appears that OLED supply chain may be a single-company affair.

On Tuesday, KGI Securities analyst Ming-Chi Kuo said that he believes Apple will launch an all-new OLED iPhone alongside 4.7-inch and 5.5-inch LCD iPhones. While all three iPhones are likely to sport a new design with a glass back, the new OLED iPhone will have a curved edge-to-edge display. Kuo previously said the OLED iPhone would sport a 5.8-inch display with a bezel-free design.

Related Forum: iPhone

sal-soghoianApple has eliminated the Product Manager of Automated Technologies role, ending Sal Soghoian's employment with the company. Soghoian revealed the news at the MacTech Conference in Los Angeles, according to Mac Observer. He also posted about the news on his website, which is dedicated to the user automation community.

Q. I hear you no longer work for Apple; is that true?

A. Correct. I joined Apple in January of 1997, almost twenty years ago, because of my profound belief that “the power of the computer should reside in the hands of the one using it.” That credo remains my truth to this day. Recently, I was informed that my position as Product Manager of Automation Technologies was eliminated for business reasons. Consequently, I am no longer employed by Apple Inc. But, I still believe my credo to be as true today as ever.

Soghoian was responsible for advancing a number of automation technologies for Apple, including UNIX CLI, Apple Events, JavaScript, AppleScript, Automator, Apple Configurator, scripting support for Photos, iWork, Finder, Mail and other Apple programs as well as Master for iTunes tools and Dictation Commands.

Since Apple eliminated the position, it's unclear what the move means for the future of automation technologies in macOS. Soghoian says the best thing to do for those concerned is to direct any questions or concerns to Apple.

If user automation technologies are important to you, then now is the time for all good men and women to reach out, speak up and ask questions. The macOS user automation technologies include: UNIX CLI (shell, python, ruby, perl), System Services, Apple Events (JavaScript, AppleScript, AppleScriptObj-C, Scripting Bridge), Automator, Apple Configurator (AppleScript, Automator), and Application scripting support in Photos, iWork, Finder, Mail, and other Apple applications.

Starting on December 1, Soghoian says he will begin considering opportunities and is available for consulting for user automation services. He also says he's optimistic about the future of user automation. "I've seen the benefits and power of individuals being able to automate critical and repetitive tasks," he wrote on his website. "Solution apps are great, emojis are fun, but there's nothing like really great automation tools."

Photo Credit: Andy Ihnatko

Correction: Original version of this story said that the MacTech Conference took place in San Francisco. It did not, it took place in Los Angeles.

191200_largerApple is researching whether iPhone and Apple Watch can be used to "passively monitor data" from patients suffering from Parkinson's Disease, according to Fast Company. Those with Parkinson's often see their doctors every six months, leaving wide gaps between visits where symptoms could improve or worsen, putting some on the wrong dose of medication.

Stephen Friend, the Sage Bionetworks president and co-founder that joined Apple in June, is in charge of the research. Friend and, by extension, Sage, have been valuable partners for ResearchKit. The company is behind the Parkinson mPower study app, which lets people easily participate in the world's "largest and most comprehensive" study on the disease.

Bay Area neurologist Diana Blum tells Fast Company that using phones to monitor patients could be an "important window" into the time between doctor's visits. Apple is hoping that Friend's research could help built an evidence base that proves the effectiveness of using mobile device to monitor patient symptoms.

Apple has worked on beefing up its ResearchKit team, most recently hiring Duke's Dr. Ricky Bloomfield, who was on the forefront of implementing ResearchKit and HealthKit. One of Bloomfield's research fields is autism, having created Autism Beyond. Other recent hires include Dr. Mike Evans, who will help Apple chart "the future of family medicine," and Stanford's Dr. Rajiv B. Kumar, who has used ResearchKit to help patients with diabetes.

Apple has a team of people working on integrating augmented reality functionality into the iPhone's camera app, reports Business Insider. Employees from several different augmented reality companies Apple has acquired are said to be involved in the effort, including those from Metaio and Flyby Media.

Citing sources familiar with Apple's plans, Business Insider says Apple's goal is for consumers to be able point the phone at a real-world object and have that object be recognized. Apple is already working on similar technology using machine learning techniques and has built basic object recognition capabilities into the Photos app.


Object recognition in the camera app would potentially allow for the real-time recognition of objects, but it is more complex than what is available in the Photos app because it involves 3D objects. Such a feature could be used for spacial recognition and mapping, among other things.

Facial recognition and manipulation may also be a goal, perhaps allowing the camera app to be used to apply Snapchat-style augmented reality filters to people. Apple is said to be planning to release an augmented reality SDK for developers following the debut of the rumored camera feature, which would allow third-party apps access the AR camera technology too.

Another early feature for Apple's AR integration into the camera app could be to recognize and manipulate people's faces. Apple integrated facial recognition technology into the photos app in the most recent version of its iOS software, and purchased FaceShift, a company with similar technology in 2015.

Recent rumors have suggested Apple's ultimate augmented reality ambition may be a set of smart glasses, which would connect wirelessly to the iPhone and display "images and other information" to the wearer.

A recent hire, John Border, seems to confirm Apple's rumored interest in smart glasses. Border, who describes himself as a "subject matter expert" in head-worn displays, plastic optics manufacturing, and camera systems and image sensors, recently joined Apple after serving as the chief engineer at Osterhout Design Group, a company that developed a set of smart glasses.

Apple's work on smart glasses is said to be in the early stages, and no product is expected to debut before 2018 should the project continue. It is not clear when Apple might introduce AR functionality in the camera app.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

To appease video content makers and lure new video services to the App Store, Apple plans to cut the fees it charges streaming video apps, reports Bloomberg.

Apple normally takes a 30 percent cut of all App Store app purchases and subscriptions, but for subscription-based streaming video apps like Netflix and Hulu, Apple plans to cut its fee to 15 percent. Apple has already reduced the fees for some of its video partners, and will soon extend the 15 percent rate to all subscription video services that are integrated with the company's upcoming TV app.

appletvappstore-800x298

Apple's hefty cut of sales made via its App Store has long angered partners, some of whom have accused the technology giant of anti-competitive behavior. The concessions speak to the growing importance of video to Apple, which next month will introduce a new app devoted to TV shows and movies.

For non-video subscription apps, Apple will continue to charge 30 percent, but will reduce that amount to 15 percent after an Apple customer has been subscribed to the service for a year, a change that was announced earlier this year.

Fee reduction rumors come as Apple is preparing to launch the aforementioned TV app, which will be available on both the fourth-generation Apple TV and iOS devices. Currently in beta testing, the TV app is designed to make it easier for users to find content to watch across multiple apps.

Because TV app is reliant on third-party content providers, it is in Apple's best interest to lure as many content providers to its platform as possible for the best user experience.

Twitter today introduced Snapchat-style QR codes, which are designed to make it easier to find and follow friends on the social network. Each Twitter QR code is unique to an individual Twitter user, so when scanned, it'll bring up the person's account.

To access your Twitter QR code, you'll need the official Twitter app for iOS. In the app, go to your profile, tap on the gear icon, and select the "QR Code" option to generate your own personal QR code or scan someone else's code.

twitterqrcode
Scanning a QR code is as simple as using the iPhone's camera to either scan from a secondary screen or an image you've saved to the camera roll. You can follow MacRumors on Twitter by scanning the below code with your iPhone and the Twitter app.

macrumorsqrcode
QR codes were first made popular by Snapchat as a quick way to find your friends without having to search for them, but they may not be as popular on Twitter because the QR code settings are buried so deeply within the app.

Twitter's QR codes are currently rolling out to users and may not be immediately available for everyone.

Twitter for iOS can be downloaded from the App Store for free. [Direct Link]

Tag: Twitter

As of this morning, fourth-generation Apple TV owners running the tvOS 10.1 beta were given access to the new "TV" app, which is designed to be a one-stop destination for finding and watching television and movies across the Apple TV and iOS devices.

The TV app, which works hand-in-hand with features like Live Tune-In and Single Sign On, aims to make it easier for users to locate content that's spread across dozens of television and movie apps. In the video below, you can see that the TV app is now fully functional, with a dedicated store, recommended content, and an Up Next syncing feature.


The TV app is organized into several sections. Watch Now, the main menu, feature a collection of shows and movies available from iTunes and other apps. Up Next, a subsection of Watch Now, keeps track of the TV shows and movies you've watched, remembering which episode of a TV show you're on or where a movie was paused, even across multiple devices.

A library houses all of the content you've purchased from iTunes, while a store section lists recommendations on what you should buy based on other things you've watched. The store not only features content from iTunes, but also several third-party apps like Hulu, HBO Now, and Starz.

The TV app is also available on iOS devices running the iOS 10.2 beta, and it has an interface that's identical to the TV app interface on the Apple TV.

tvOS 10.1 is limited to developers, but is expected to see a public release this December. Apple has promised that tvOS 10.1 features, including Single Sign On and the TV app, will be available before the end of the year.

Apple's new MacBook Pro models feature between two and four Thunderbolt 3 ports that carry power, USB, DisplayPort, HDMI, and VGA over a single cable, creating one standard for connecting most accessories and peripherals. Thunderbolt 3 uses the same connector type as USB-C, also called Type-C, meaning the new MacBook Pros are compatible with a growing lineup of USB-C external displays.

side_2016_macbook_pro
USB-C displays can display up to 4K video, transfer data, and charge the new MacBook Pro at up to 60W over a single cable connected between the display and notebook. LG's new UltraFine 5K display, meanwhile, uses Thunderbolt 3 to display 5K video and fully charge the new MacBook Pro at up to 85W. The 15-inch MacBook Pro with Touch Bar can drive dual 5K displays, while the 13-inch model can drive one 5K display.

LG launched its UltraFine 4K and 5K displays in partnership with Apple, which exited the standalone display business after discontinuing its Thunderbolt Display earlier this year. The first USB-C displays from other manufacturers were released just this year, so the current selection remains limited. MacRumors has rounded up most of the options available from LG, ASUS, Acer, and Lenovo below.

LG 27UD88

lg-27ud88
Display size: 27-inch
Display resolution: Ultra HD (3,840×2,160 pixels)
PPI: 163
Display technology: IPS LED
Aspect ratio: 16:9
Refresh rate: 60Hz
Color gamut: sRGB (over 99%)
Brightness: 350 cd/m2
Ports: 1 input USB-C, 2 USB 3.0, 2 HDMI 2.0, 1 DisplayPort 1.2
Cables included: USB-C to USB-C, USB-C to USB, HDMI, DisplayPort
Power delivery to MacBook Pro: Up to 60W
Price: $699 at B&H Photo Video or $740 on Amazon

LG 38UC99

lg-38uc99
Display size: 37.5-inch curved
Display resolution: Wide QHD+ (3,840×1,600 pixels)
PPI: 110
Display technology: IPS LED
Aspect ratio: 21:9 (ultrawide)
Refresh rate: 60Hz
Color gamut: sRGB (over 99%)
Brightness: 300 cd/m2
Ports: 1 input USB-C, 2 USB 3.0, 2 HDMI 2.0, 1 DisplayPort 1.2
Cables included: USB-C to USB-C, USB-C to USB, HDMI, DisplayPort
Power delivery to MacBook Pro: Up to 60W
Price: $1,499 at B&H Photo Video or $1,699 on Amazon

➜ Click here to read rest of article...

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Neutral)
Related Forum: MacBook Pro

safaripreviewiconApple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced in March of 2016. Apple designed the Safari Technology Preview to test features that may be introduced into future release versions of Safari.

Safari Technology Preview release 18 includes bug fixes and updates for Input Events, Javascript, Shadow DOM, Web Inspector, CSS, Rendering, Printing, Web APIs, HTTP Authentication, and more.

The Safari Technology Preview update is available through the Software Update mechanism in the Mac App Store to anyone who has downloaded the browser. Full release notes for the update are available on the Safari Technology Preview website.

Apple's goal with Safari Technology Preview is to receive feedback from developers and users on its browser development process. Safari Technology Preview can run side-by-side with the existing Safari browser and while designed for developers, it does not require a developer account to download.

T-Mobile has announced a limited time promotion offering four lines of unlimited talk, text, and 4G LTE data for $120 per month. The deal offers new and existing customers with at least two lines an additional two more lines free, including families or individuals adding a smartphone and/or tablet to their plans.

tmobile-deal
T-Mobile ONE regularly costs $70 per month for the first line, $50 per month for the second line, and $20 per month for each additional line, totaling $160 per month for a family of four. However, an existing promotion already offers the third line for free, so the new deal offers an additional $20 per month in savings.

The promotion will be offered between Friday, November 18 and Sunday, November 20. A 24-month finance agreement is required.

Update: A T-Mobile spokesperson informed MacRumors the deal also applies to older Simple Choice voice plans.

Apple has shown a willingness to buy projects that can help promote its services, but its interest in acquiring original content remains tepid, according to The Information. The report claims Apple is not interested in getting into billion-dollar bidding wars over projects with rivals such as Netflix and Amazon.

Apple bought an unscripted TV series based on James Corden's highly popular "Carpool Karaoke" segment to promote Apple Music, for example, while it is also planning an original TV series called Vital Signs, described as a dark semi-autobiographical drama starring Beats co-founder and Apple executive Dr. Dre.

Meanwhile, Apple reportedly met with representatives for comedian Chris Rock earlier this year about a potential video deal, although the discussions did not lead anywhere and Rock ultimately signed a reported $40 million deal with Netflix to deliver two stand-up specials airing in 2017.

Apple's lack of original content is seen as a disadvantage for the company, potentially hurting its efforts to expand the Apple TV's market share.

Not having a slate of originals hurts Apple’s ability to differentiate its video-streaming offerings against rivals like Hulu, Netflix and Amazon, each of which now make their own shows that get them lots of attention, while also licensing reruns from TV networks. That could stymie Apple’s ability to increase market share for its streaming video device, the Apple TV, and lock more people into the Apple ecosystem.

Apple has sent mixed signals to Hollywood about its interest in original programming over the past few years, the report adds.

Apple has reportedly met with TV producers and Hollywood studios about developing original TV shows to offer exclusively on iTunes, but services chief Eddy Cue later said Apple is "not in the business of trying to create TV shows." Instead, he said Apple is willing to offer producers suggestions and guidance where possible.

Independent of its original content efforts, Apple has reportedly been getting more aggressive at landing movies for iTunes. The company was reportedly in discussions with the producers of the Michael Moore documentary "TrumpLand" very early in the process, for example, to secure an iTunes exclusivity window.

Apple got the right to offer “TrumpLand” on iTunes earlier than other online video services, in exchange for prominently promoting it on the iTunes homepage, according to a person involved in the discussions. Having Apple’s promotional commitment is significant enough to help get a movie financed, this person said.

Key players in Apple's content discussions are said to be Jimmy Iovine, along with Apple Music executives Larry Jackson and Robert Kondrk.

An incoming update to Google Translate on the web and mobile app will enhance the service's ability to translate whole sentences at a time, instead of going word by word. With the help of "Neural Machine Translation," Google said that Google Translate will be able to look at the "broader context" of a phrase to parse out a more naturalistic representation in the native language of the app's user.

With the update, Google mentioned that now translated paragraphs and entire articles are going to be "a lot smoother and easier to read," thanks to the new end-to-end learning system introduced within Neural Machine Translation. Like other AI-learning software, Google said this "basically means that the system learns over time to create better, more natural translations."

google-translate-4

Neural Machine Translation has been generating exciting research results for a few years and in September, our researchers announced Google's version of this technique. At a high level, the Neural system translates whole sentences at a time, rather than just piece by piece. It uses this broader context to help it figure out the most relevant translation, which it then rearranges and adjusts to be more like a human speaking with proper grammar.

With this update, Google Translate is improving more in a single leap than we’ve seen in the last ten years combined.

Across Google Translate on the web and in its iOS and Android apps, users will be able to put Neural Machine Translation to the test with eight languages to and from English and French, German, Spanish, Portuguese, Chinese, Japanese, Korean and Turkish. The company plans to eventually roll the update out to all of its 103 supported languages, and any device Google Translate is available on.

Google Translate is available to download for free from the App Store [Direct Link]. Google didn't confirm when Neural Machine Translation would begin rolling out, besides the fact that it'll be coming to Google Search, the Google Translate app, and the official website first.

Amazon today has expanded its Music Unlimited streaming service with a new subscription tier: $14.99 per month for a "Family Plan." The option supports up to six family members (at least 13-years-old) for simultaneous listening and personal recommendations. There's also an alternative payment option to pay $149 upfront for an entire year of the Family Plan, cutting the subscription down to about $12 per month (via TechCrunch).

amazon-family-plan
The plan works by creating an Amazon account for each family member, but there is no unified family account; as Amazon said, "the only thing that's shared is the payment." On the plan, one family member uses a "shared payment method" to pay for the subscription, which is a debit or credit card that Amazon uses to charge each month for the service. Each member can make purchases on Amazon and Amazon Music Unlimited with the shared payment method, and the subscriber of the plan will get notifications of all the activity going through the group.

Despite the group connectivity, each member will have "the same functionality as the Individual Plan subscription," with personalized music, library, playlists, and recommendations. The Individual Plan launched in October and marked Amazon's entry into the on-demand music streaming category, along with Apple Music and Spotify. Amazon's Family Plan directly sits alongside Apple Music's $14.99 per month Family Membership, which grants the full Apple Music experience for up to six people.

Read up on more information about Amazon Music Unlimited's new Family Plan here.

A number of new CarPlay-enabled vehicles are making their North American debuts ahead of the 2016 Los Angeles Auto Show this week, including models from Audi, Kia, and Hyundai's luxury brand Genesis.

audi-q5-euro

Interior of all-new 2018 Audi Q5 (European model shown)

Audi introduced a trio of CarPlay vehicles, including the all-new 2018 A5 and S5 cars and Q5 SUV. Audi's standard smartphone interface provides CarPlay and Android Auto integration via USB connection. The vehicles will arrive at U.S. dealerships in spring 2017. Pricing has yet to be announced.

Kia's latest CarPlay vehicle is the 2017 Soul Exclaim, its all-new five-door crossover with a 201-horsepower turbocharged engine. CarPlay and Android Auto come standard with the vehicle's UVO3 infotainment system. The non-turbo 2017 Kia Soul also features CarPlay support. Pricing and availability was not disclosed.

Genesis, which Hyundai spun into a standalone luxury car brand in 2015, followed suit with the introduction of its all-new 2018 Genesis G80 3.3T Sport trim with CarPlay and Android Auto integration via USB connection. The luxury sedan, available spring 2017, is equipped with a 9.2-inch touchscreen navigation system.

This article will be updated to reflect other new CarPlay vehicles as they are announced at the auto show over the next few days.

Update: The 2017 Jeep Compass and 2018 Alfa Romeo Stelvio also debuted with CarPlay support.

Related Roundup: CarPlay
Tags: Audi, Kia

Popular task-managing app Todoist today announced a new AI-powered feature called "Smart Schedule," which intelligently takes into account user habits and pre-existing tasks to organize and schedule tasks on its own. The company said that it created the feature because so many of its users -- 70 percent in total -- face unfinished tasks each day.

With Smart Schedule, Todoist hopes that percentage will begin dropping as the new feature begins learning and adapting to the following factors: your habits, task urgency, weekdays versus weekends, upcoming tasks, daily and weekly goals, and more. On a personal level, Smart Schedule will be able to figure out things like what time of day each user checks their email, which day they read most, and suggest tasks accordingly.

todoist-update-1
The feature will also accumulate anonymous data from all Todoist users to figure out how urgent generic tasks are, as well as when more users do tasks during the week ("check email") instead of the weekend. The company said that users will still have full control over their schedule, and can edit and delete Smart Schedule's suggestions as they see fit. Due to its AI-learning, Todoist also mentioned that the feature will only get smarter the more it's used.

Smart Schedule uses predictive modeling to help you easily plan out your tasks for the day and week to come. It learns your personal productive habits, and takes into account patterns across all Todoist users, to predict the best possible due dates for your tasks.

That means those 50+ overdue tasks you have hanging around can be quickly rescheduled en masse, while new and unscheduled tasks can be easily assigned to the best due dates. In this way, Smart Schedule makes it much easier to stay on top of your to-do list and roll with the punches when your day doesn’t go as planned.

Todoist also confirmed that Smart Schedule is "completely private and completely yours," with the feature's accumulating personal data never accessed by a Todoist employee or any outside service.

Todoist is available to download for free from the iOS App Store [Direct Link] and the macOS App Store [Direct Link]. Users can subscribe to Todoist Premium for $28.99/year for access to more features, including location-based notifications, automatic backups, Apple Calendar syncing, and more.

Tag: Todoist

Apple's new "Designed by Apple in California" photo book, chronicling 20 years of Apple design with 450 photos of its products and the processes used to make them, is now available for purchase on Apple's website in a smaller 10.2×12.8 inches size for $199 and a larger 13×16.3 inches size for $299.

apple-photo-book
The 300-page hardback book, reflecting the time period between the original iMac and Apple Pencil, is estimated to ship in 1 business day in the United States. It is also available in the United Kingdom for £169/£249, with estimated delivery by Friday, and in Australia, France, Germany, Hong Kong, Japan, South Korea, and Taiwan.


The book is dedicated in the memory of late Apple co-founder Steve Jobs. The photos were taken by photographer Andrew Zuckerman.

A visual history spanning iMac to Apple Pencil, complete with descriptions of innovative materials and techniques, it captures every detail with honesty and intention. Printed on specially milled German paper with gilded matte silver edges, using eight color separations and low-ghost inks, this hardcover volume took more than eight years to create and has been crafted with as much care and attention as the products featured within. It is both a testament and a tribute to the meticulous design, engineering, and manufacturing methods that are singularly Apple.

The book is also now available at select Apple retail stores, such as Apple Regent Street in London, Apple Opera in Paris, and Apple Ginza in Tokyo. In the U.S., this includes various locations in New York City, Los Angeles, Chicago, Miami, Dallas, San Francisco, and Palo Alto, and at Apple's campus store at its Cupertino headquarters.