Apple is planning to open a retail store on the famous Avenue des Champs-Élysées in Paris, France, reports French site MacGeneration [Google Translate] citing information shared by French newspaper Le Figaro. Rumors about a store on Champs-Élysées have been circulating since 2012, but it appears Apple has finally secured a lease for a storefront on the famous avenue.

applestorechampselysees

Google Maps view of prospective Apple Store location, via MacGeneration

Apple is said to have signed a 12 year lease for a building at 114 avenue des Champs-Élysées in December of 2015. The store will reportedly encompass an area of 6,200 square meters, with offices located above the retail space.

At the current time, 114 avenue des Champs-Élysées is home to several shops and a law firm, but Apple has leased the entire building. According to Le Figaro, Apple will not open the Champs-Élysées store until 2018 or 2019 because it needs time to create a building plan with architectural design partner Norman Foster and obtain authorization for a remodel.

If a store does indeed open on Champs-Élysées, it will be the 20th Apple retail store in France.

Top Rated Comments

DanielSw Avatar
79 months ago
Nice of Apple to open new Apple stores, but it would be nicer if they opened Apple stores in new areas instead of populating countries that already have a ton of them available.
Apple's not running a charity. They put stores where there are markets to support them. For other less desirable areas they sell through Walmart, Best Buy, and Target.
Score: 5 Votes (Like | Disagree)
firewood Avatar
79 months ago
Money is just no object for Apple, is it?
Money is the object. Apple mints more revenue per square foot than the high end jewelry and fashion stores in the same neighborhoods. Just another investment with a positive return.
Score: 5 Votes (Like | Disagree)
garirry Avatar
79 months ago
Nice of Apple to open new Apple stores, but it would be nicer if they opened Apple stores in new areas instead of populating countries that already have a ton of them available.
Score: 2 Votes (Like | Disagree)
macs4nw Avatar
79 months ago
Money is the object. Apple mints more revenue per square foot than the high end jewelry and fashion stores in the same neighborhoods. Just another investment with a positive return.
http://idioms.thefreedictionary.com/money+is+no+object
Score: 1 Votes (Like | Disagree)
Kajje Avatar
79 months ago
Myeongdong Seoul, Causeway Bay Hong Kong, Fifth Avenue New York, Regent Street London, Bahnhofstrasse Zurich, Ginza Tokyo and now Champs Elysees Paris.

Every single one of these are worlds absolute top and most expensive shopping locations on level of rental prices.

While @firewood is correct indeed on the fact that Apple stores are generating a huge load of revenue per sq foot, these locations are not about revenue.

Quoting Damian Lewis on Showtime's Billions: What's the point of having so much FU-money if I never can say FU?

These are statement locations, a reinforcement of Apple's plan to market fashion products rather than anything else.
People should buy an iPhone for the fashion statement. The fact it's just a fantastic device with great technology is just a bonus.
Score: 1 Votes (Like | Disagree)
manu chao Avatar
79 months ago
How many flagship stores does Apple have in France?

I ask, because the Champs-Élysées has been a tourist trap for ages, and for the most, flagship Apple stores have been on or near major tourist traps, if not in major tourist trap cities..

BL.
They have two stores in Paris itself (one in an underground shopping area below the Louvre, and one near the opera which is their flagship store for Paris). They have another six stores in the greater Paris region (but they are all mall-type stores). Of the remaining eleven stores in France, four could be called flagship stores (in that they have high ceilings and have a nice storefront to the street): Lille, Strasbourg, Aix-en-Provence, and Bordeaux. You can see the full listing at: www.apple.com/fr/retail/storelist ('http://www.apple.com/fr/retail/storelist/') (a URL in which you can substitute the country code for France with that of other countries to get respective lists, eg, www.apple.com/de/retail/storelist ('http://www.apple.com/de/retail/storelist/')).
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...