Apple is planning to open a retail store on the famous Avenue des Champs-Élysées in Paris, France, reports French site MacGeneration [Google Translate] citing information shared by French newspaper Le Figaro. Rumors about a store on Champs-Élysées have been circulating since 2012, but it appears Apple has finally secured a lease for a storefront on the famous avenue.

applestorechampselysees

Google Maps view of prospective Apple Store location, via MacGeneration

Apple is said to have signed a 12 year lease for a building at 114 avenue des Champs-Élysées in December of 2015. The store will reportedly encompass an area of 6,200 square meters, with offices located above the retail space.

At the current time, 114 avenue des Champs-Élysées is home to several shops and a law firm, but Apple has leased the entire building. According to Le Figaro, Apple will not open the Champs-Élysées store until 2018 or 2019 because it needs time to create a building plan with architectural design partner Norman Foster and obtain authorization for a remodel.

If a store does indeed open on Champs-Élysées, it will be the 20th Apple retail store in France.

Related Roundup: Apple Stores

Top Rated Comments

DanielSw Avatar
67 months ago
Nice of Apple to open new Apple stores, but it would be nicer if they opened Apple stores in new areas instead of populating countries that already have a ton of them available.
Apple's not running a charity. They put stores where there are markets to support them. For other less desirable areas they sell through Walmart, Best Buy, and Target.
Score: 5 Votes (Like | Disagree)
firewood Avatar
67 months ago
Money is just no object for Apple, is it?
Money is the object. Apple mints more revenue per square foot than the high end jewelry and fashion stores in the same neighborhoods. Just another investment with a positive return.
Score: 5 Votes (Like | Disagree)
garirry Avatar
67 months ago
Nice of Apple to open new Apple stores, but it would be nicer if they opened Apple stores in new areas instead of populating countries that already have a ton of them available.
Score: 2 Votes (Like | Disagree)
macs4nw Avatar
67 months ago
Money is the object. Apple mints more revenue per square foot than the high end jewelry and fashion stores in the same neighborhoods. Just another investment with a positive return.
http://idioms.thefreedictionary.com/money+is+no+object
Score: 1 Votes (Like | Disagree)
Kajje Avatar
67 months ago
Myeongdong Seoul, Causeway Bay Hong Kong, Fifth Avenue New York, Regent Street London, Bahnhofstrasse Zurich, Ginza Tokyo and now Champs Elysees Paris.

Every single one of these are worlds absolute top and most expensive shopping locations on level of rental prices.

While [USER=19848]@firewood[/USER] is correct indeed on the fact that Apple stores are generating a huge load of revenue per sq foot, these locations are not about revenue.

Quoting Damian Lewis on Showtime's Billions: What's the point of having so much FU-money if I never can say FU?

These are statement locations, a reinforcement of Apple's plan to market fashion products rather than anything else.
People should buy an iPhone for the fashion statement. The fact it's just a fantastic device with great technology is just a bonus.
Score: 1 Votes (Like | Disagree)
manu chao Avatar
67 months ago
How many flagship stores does Apple have in France?

I ask, because the Champs-Élysées has been a tourist trap for ages, and for the most, flagship Apple stores have been on or near major tourist traps, if not in major tourist trap cities..

BL.
They have two stores in Paris itself (one in an underground shopping area below the Louvre, and one near the opera which is their flagship store for Paris). They have another six stores in the greater Paris region (but they are all mall-type stores). Of the remaining eleven stores in France, four could be called flagship stores (in that they have high ceilings and have a nice storefront to the street): Lille, Strasbourg, Aix-en-Provence, and Bordeaux. You can see the full listing at: www.apple.com/fr/retail/storelist ('http://www.apple.com/fr/retail/storelist/') (a URL in which you can substitute the country code for France with that of other countries to get respective lists, eg, www.apple.com/de/retail/storelist ('http://www.apple.com/de/retail/storelist/')).
Score: 1 Votes (Like | Disagree)

Top Stories

apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
OLED iPad Pro and MacBook Pro

iPad and MacBook Models With OLED Displays Rumored to Launch in 2022

Thursday March 4, 2021 8:19 am PST by
Apple plans to release new iPad and MacBook models with OLED displays in 2022, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The information was shared in the site's paywalled "Before Going to Press" section, so there are no further details yet, but the full report should be released by tomorrow. Apple has gradually increased its adoption of OLED...
iPad mini pro feature

Sketchy Rumor Claims 'iPad Mini Pro' Launching in Second Half of 2021

Wednesday March 3, 2021 3:04 am PST by
Apple is expected to launch a sixth-generation iPad mini in the first half of 2021, possibly as soon as this March, based on long-standing rumors. However, a new rumor out of Asia that has gained traction in the last 24 hours suggests an "iPad mini Pro" will arrive in the second half of this year. According to a post on Korean blog Naver, whose rumor track record is unknown, the device...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
apple pencil 3 leak

New Apple Pencil Allegedly Leaks With Glossy Finish and Redesigned Tip

Wednesday March 3, 2021 6:17 am PST by
Images supposedly depicting a third-generation Apple Pencil have been shared on Twitter by the leaker known as "Mr. White." The purported new Apple Pencil appears to share a very similar design to the current, second-generation Apple Pencil, which is shorter than the previous version and charges inductively on the side of an iPad. The updated Apple Pencil appears to have a glossy...
apple watch ecg wrist

Apple Watch ECG Feature Gets Approved in Australia

Wednesday March 3, 2021 2:07 am PST by
The Australian government has approved ECG functionality on the Apple Watch, giving Apple the all-clear to launch the feature for Apple Watch users in the country, according to a regulatory document first spotted by The 8-Bit. Earlier last month, the Apple Watch's irregular heart rhythm notification received approval in Australia, although ECG did not. Irregular heart rhythm is a feature...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...