Apple has introduced a new "Shot on iPhone" campaign called "One Night on iPhone 7" that will be on display in 25 countries starting today.
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Apple enlisted a group of photographers to capture photos on one night—November 5, 2016—to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras. The photographers traveled around the world, ranging from the clubs of Johannesburg in South Africa to the rooftops of Shanghai in China.
Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang’s lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.
The photos will presumably be displayed on billboards and other advertising mediums in a number of cities around the world.
A collection of seven photos in the campaign can be downloaded from the Apple Newsroom.
Tags: Apple ads, Shot on iPhone
Top Rated Comments
(View all)Yup, good for you Apple. Keep pushing those crap-tastic cameras on your $700+ iPhones. I guess if that's the only real selling point you have in hardware. /s
Could you please explain in detail what the rest of the world is pushing boundaries for phones? I would love to read your response to that......
Meanwhile the rest of the world is pushing the boundaries on what REAL phones can do.
See these cool, amazing, breathtaking ads... Runs to room to grab iPhone and take similar photos.. Only to realize how crappy and far from the truth these ads really are.. SMH... I Give Apple Cool points for trying tho...
Give a good photographer a terrible camera, and they'll still probably take better pictures than you with a $5000 DSLR.Tastefully done.
Just advertising, other cameras have proven to be either the same or better.But serious question, can't most high end smartphones accomplish this?
Is the camera what really separates iPhone 7 apart, or the slick advertising campaign.
I'm sure nighttime photo's would be from dusk until dawn, not dawn to dusk.Apple enlisted a group of photographers to capture nighttime photos from dawn to dusk to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras.