New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple's 'One Night on iPhone 7' Ad Campaign on Display in 25 Countries Starting Today

Monday January 30, 2017 7:17 am PST by Joe Rossignol
Apple has introduced a new "Shot on iPhone" campaign called "One Night on iPhone 7" that will be on display in 25 countries starting today.

apple-one-night-shanghai
Jennifer Bin sought to show a different perspective of Shanghai

Apple enlisted a group of photographers to capture photos on one night—November 5, 2016—to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras. The photographers traveled around the world, ranging from the clubs of Johannesburg in South Africa to the rooftops of Shanghai in China.
Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang’s lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.
The photos will presumably be displayed on billboards and other advertising mediums in a number of cities around the world.


A collection of seven photos in the campaign can be downloaded from the Apple Newsroom.

Tags: Apple ads, Shot on iPhone
[ 57 comments ]


Top Rated Comments

(View all)

Avatar
avanpelt
29 months ago
"One night on iPhone 7"? Sounds like they're promoting a new drug.
Rating: 8 Votes
Avatar
Relentless Power
29 months ago

Yup, good for you Apple. Keep pushing those crap-tastic cameras on your $700+ iPhones. I guess if that's the only real selling point you have in hardware. /s
.....
Meanwhile the rest of the world is pushing the boundaries on what REAL phones can do.



Could you please explain in detail what the rest of the world is pushing boundaries for phones? I would love to read your response to that.
Rating: 7 Votes
Avatar
lunarworks
29 months ago

See these cool, amazing, breathtaking ads... Runs to room to grab iPhone and take similar photos.. Only to realize how crappy and far from the truth these ads really are.. SMH... I Give Apple Cool points for trying tho...

Give a good photographer a terrible camera, and they'll still probably take better pictures than you with a $5000 DSLR.
Rating: 5 Votes
Avatar
Zaft
29 months ago

Tastefully done.

But serious question, can't most high end smartphones accomplish this?
Is the camera what really separates iPhone 7 apart, or the slick advertising campaign.

Just advertising, other cameras have proven to be either the same or better.
Rating: 3 Votes
Avatar
bbbb4b
29 months ago

See these cool, amazing, breathtaking ads... Runs to room to grab iPhone and take similar photos.. Only to realize how crappy and far from the truth these ads really are.. SMH... I Give Apple Cool points for trying tho...

Poor little no-talent whiner. boo-hoo-hoo.
[doublepost=1485800097][/doublepost]

Why don't they address the horrible sound quality with voice telephone calls?

Just get off of Verizon. Problem solved.
[doublepost=1485800318][/doublepost]

This reminds me of the movie Night on Earth. Early 90's movie that I didn't see until a much later time but somehow could watch over and over.

One of my favorite directors; though not one of my favorite films by him. (but it's 'good') "Mystery Train" still my favorite.
Rating: 2 Votes
Avatar
BWhaler
29 months ago
Holy cow. That's an amazing ad. Well done.
Rating: 2 Votes
Avatar
kennyt72
29 months ago


Apple enlisted a group of photographers to capture nighttime photos from dawn to dusk to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras.


I'm sure nighttime photo's would be from dusk until dawn, not dawn to dusk.
Rating: 2 Votes
Avatar
Rogifan
29 months ago

Tastefully done.

But serious question, can't most high end smartphones accomplish this?
Is the camera what really separates iPhone 7 apart, or the slick advertising campaign.

Doesn't every smartphone company tout their camera in advertising as that's about the only thing left to get people to upgrade? Are people really buying new phones because the bezels are smaller or they place it on a mat to charge it?
Rating: 1 Votes
Avatar
69Mustang
29 months ago

I'm sure nighttime photo's would be from dusk until dawn, not dawn to dusk.

They were walking backwards while taking photo's. So they were walking away from the dawn into the dusk. This can understandably confuse people sometimes.
Rating: 1 Votes
Avatar
satchmo
29 months ago
Tastefully done.

But serious question, can't most high end smartphones accomplish this?
Is the camera what really separates iPhone 7 apart, or the slick advertising campaign.
Rating: 1 Votes

[ Read All Comments ]