MacRumors

Apple today shared three new videos that are part of its ongoing iPad Pro advertising campaign, which features tweets from actual Twitter users complaining about problems that Apple suggests can be fixed with an iPad Pro. "Real problems... answered" is the campaign's tagline.

All of the videos are 15 seconds in length, the ideal size for sharing on social media, where the spots have been featured.

The first video features a tweet that says "My laptop weighs five million tons..." which is used as the basis to highlight the iPad Pro's weight (about a pound) and its ability to run apps like Excel and PowerPoint.


In the second video, a Twitter user complains about needing to get out of her dorm room, which is answered with "Well, get out of there! You know your iPad Pro can hold your textbooks and notes so you can study just about anywhere."


The third video features a tweet complaining about a dead laptop battery during a flight, which is used to point out the all day battery life of the iPad Pro.


Apple's been running its Twitter-based iPad Pro advertising campaign since mid-February. It uses real tweets from real people, but actors are used in the videos to hold up signs and do the voiceovers. Videos so far have focused on features like the Apple Pencil, its range of note taking capabilities, its slim size and portability, its range of software, and more.

iOS 10.3, released earlier this week, fixes a major vulnerability that could cause iPhones to repeatedly dial 911, reports The Wall Street Journal. In the United States, 911 is an emergency telephone number that summons police, fire, and EMS services.

The 911 security flaw surfaced in October after an 18-year-old iOS developer in Arizona discovered and published code that would cause an iPhone to dial 911 over and over again. The teenager was arrested after the 911 system in Surprise, Arizona was overwhelmed with more than 100 hang-up calls in just minutes.

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Because the code was published online, thousands of accidental 911 calls were placed across the United States, demonstrating an effective cyberattack method that could severely disrupt emergency services.

The code exploited an iPhone feature that allows users to click on a phone number in a text message or on a webpage and immediately dial that number. With the iOS 10.3 update, iPhones always require secondary confirmation before automatically calling a number using that method.

Apple says the update supersedes that capability and now requires users to always press a second confirmation before initiating a call.

Apple says it initially worked with app developers to fix the vulnerability, and this update will now prevent it from happening even on apps that hadn't already fixed the issue.

iOS 10.3, which introduces features like Find My AirPods and a new Apple Filesystem, also includes dozens of major security fixes. Another major iOS 10.3 bug fix, which could result in endless Safari pop-ups that "locked" the Safari app, was outlined earlier this week.

Related Forum: iOS 10

Apple today provided public beta testers with macOS 10.12.5, a new update that's been in developer testing since March 28. macOS Sierra 10.12.5 comes a little over a week after releasing macOS Sierra 10.12.4, which introduced Night Shift for the Mac.

Beta testers who have signed up for Apple's beta testing program will receive the 10.12.5 macOS Sierra beta through the Software Update mechanism in the Mac App Store.

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Those who want to be a part of Apple's beta testing program can sign up to participate through the beta testing website, which gives users access to both iOS and macOS Sierra betas. Betas should not be installed on a primary machine due to the potential for instability.

The release notes accompanying the developer beta say the update "improves the stability, compatibility, and security of your Mac."

There's not much to glean from Apple's release notes, so it is not clear what minor feature tweaks or bug fixes might be included in 10.12.5. Nothing notable has been discovered in the developer betas thus far.

Related Forum: macOS Sierra

Estimated retail revenues from recorded music in the United States grew 11.4 percent to $7.7 billion in 2016, according to the Recording Industry Association of America. Streaming music revenue from companies like Spotify, Apple, Pandora, and YouTube accounted for 51.4 percent of that total and for the first time, contributed the majority of the year's revenue.

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At 11 percent growth, the music industry saw the biggest increase it's had since 1998, a time when six times more CDs were sold than today. Overall revenue continues to be half of what it was in 1999, and revenues from traditional unit-based sales, including physical products and digital downloads, have continued to decline. Physical sales accounted for just 21.8 percent of music industry revenue in 2016, while digital downloads and ringtones made up 24.1 percent.

Total revenues from streaming platforms were up 68 percent year over year and came in at a total of $3.9 billion. Streaming revenues have seen major growth over the last several years, having made up just 9 percent of total industry revenues in 2011.

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All categories of streaming, including paid subscriptions, SoundExchange distributions, and on-demand ad-supported streams, saw growth. Paid subscriptions had the largest growth, accounting for $2.5 billion of the $3.9 billion made from streaming music.

Growth was driven by very strong new user adoption, as the number of paid subscriptions to full on-demand services grew 109% to average 22.6 million for the year, compared with 10.8 million in 2015. Adoption was driven by growth from both new and existing services, as it was the first full year of results for Apple Music, and other leading services like Spotify Premium grew as well.

In a blog post on Medium, Recording Industry Association of America CEO Cary Sherman points out that Apple Music pays the highest royalties to artists, more than Spotify and significantly more than YouTube, which Sherman claims exploits a "legal loophole" to pay creators at low rates.

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According to Sherman, while 2016 was "year of significant progress" for the U.S. music business, "recovery is fragile and fraught with risk." Streaming services must make up losses from CDs and digital downloads, and the growth isn't there yet. "Much rides on a streaming market that must fairly recognize the enormous value of music," he writes.

Apple is planning another shakeup within its retail stores, according to a source who shared the company's plans with MacRumors. At the end of April, Apple plans to eliminate certain retail positions, including Business Manager, Business Events Lead, Events Coordinator, and Events Lead.

Apple Store Leaders began informing affected employees about the change earlier this week, and many were caught off guard by the sudden sunsetting of specialized positions that have long existed at retail stores.

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Our source says that the elimination of the Business Manager position is something of a shock because Business Managers lead the Business Team and are responsible for bringing in up to 20 percent of overall store sales.

"These managers have established relationships with various small and medium businesses in their markets," said the source. "Their position is highly specialized and often times not easily understood by retail leadership who do not have experience in B2B sales." Existing managers, senior managers, store leaders, and market leaders are currently unfamiliar with the "complex sales cycles involved with B2B engagements," so Apple's retail change could have a significant impact on business sales.

Employees who currently hold positions that are being eliminated have been told they can take a lower level (also lower paying in many cases) position or take two months of severance pay. "This comes as a rude awakening to employees who have always felt Apple has had their best interest," said the source.

Managers and affected employees have been notified about the imminent change, with a broader announcement planned for an all-hands meeting that will take place on Sunday, April 23. Apple may share more information on the reasoning behind the elimination of the positions and its future retail plans at that time. On its "Jobs at Apple" page, Apple has already removed "Business Manager," as an option, a change that was made recently.

The sunsetting of these specialized retail positions comes following some major retail changes that were introduced in mid-2016. Three new retail positions were added, including Pro, Creative Pro, and Technical Expert, and several other positions were renamed.

Popular automation platform IFTTT today announced a few new iOS-focused toolsets that will integrate Apple's Calendar and App Store into new applets, allowing users to streamline certain workflows related to each of Apple's applications.

With Calendar Applets, users can get important information funneled right into their daily agenda. This includes automation flows that add in weather reports to the calendar at certain times of the day, track Foursquare checkins and work hours, or get daily email summaries of every new Calendar event.

ifttt applets
The company said that App Store Applets will keep a user's device "full of the newest and best apps" that Apple's store has to offer. With the new IFTTT feature, users can get notified when a certain app gets a price drop or receives an update, or even when a new game enters into popularity in the top ten free apps list.

Services that work with your smartphone or tablet have been an important part of IFTTT since the very beginning. Today we’re excited to announce two brand new ways to do more with your iOS devices: the iOS Calendar and App Store services.

In total there are a collection of IFTTT applets for iOS users surrounding first-party Apple apps like Contacts, Reminders, Photos, and the Safari Reading List. The company has listed a few examples of these on its website here.

Tag: IFTTT

Twitter today announced that usernames such as @MacRumors will no longer count towards the 140-character limit for tweets.

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Now, the usernames of anyone who a user is replying to will appear above the tweet rather than within the tweet itself, so that users have more characters to have conversations. Twitter said users will be able to tap on "Replying to…" to see and change which users are part of the conversation.

Twitter already stopped counting photos, videos, GIFs, polls, and Quote Tweets towards the 140-character limit for tweets last September, and it removed the 140-character limit from Direct Messages in August 2015.

Twitter said this update is rolling out now on the web as well as in the Twitter app for iOS [Direct Link] and Android.

Tag: Twitter

The new 9.7-inch iPad is now available for purchase at select Apple Retail Stores in the United States, Canada, Australia, and Japan, according to the company's in-store pickup tool enabled today. A handful of stores may have had limited stock already, but supplies now appear ample for Apple to accept reservations.

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Apple has yet to activate Personal Pickup in other countries where it operates Apple Retail Stores, including Belgium, Brazil, China, France, Germany, Hong Kong, Italy, Macao, Mexico, the Netherlands, Spain, Sweden, Switzerland, Turkey, the United Arab Emirates, and the United Kingdom.

Nevertheless, in-store stock may be available as early as today in some of those countries as well. Apple said the new 9.7-inch iPad would be available to purchase at select Apple Retail Stores, authorized resellers, and carrier stores by the end of this week in more than 20 countries. Call ahead to check.

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Availability of new 9.7-inch iPad in Los Angeles area Apple Stores today

Apple began accepting online orders for the new 9.7-inch iPad on its website last week, with initial orders estimated for delivery between March 31 and April 5 in the United States. Orders placed today are estimated to ship between April 6 and April 14 depending on the shipping method selected.

Apple accepts iPad returns within 14 calendar days of receiving an online order, so some customers that still have a far out delivery date may elect to try their luck in stores, but your mileage may vary. Online orders can also be canceled on Apple's website if they have yet to be processed for shipment.

Apple unveiled the new 9.7-inch iPad last week as a low-cost successor to the iPad Air 2, which has been discontinued. The tablet features a faster A9 chip and brighter Retina display than the iPad Air 2, but it is somewhat thicker and heavier than the iPad Air 2 since it lacks a fully laminated display.

The tablet essentially packs an iPhone 6s chip with other iPad Air 2 components into an original iPad Air design. Read our new 9.7-inch iPad vs. iPad Air 2 article for a side-by-side comparison of complete tech specs.

The new 9.7-inch iPad starts at $329 for a 32GB model with Wi-Fi, making it the cheapest new tablet that Apple has ever sold. Apple also offers a 128GB model with Wi-Fi for $429, while cellular-capable 32GB and 128GB models are available for $459 and $559 respectively in Silver, Gold, and Space Gray.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

As we enter April and the official opening of Apple's latest campus, Apple Park, drone videographer Matthew Roberts today shared the latest aerial update on the construction progress for the site -- an update that is expected to be the last before Apple Park opens.

In the video, more solar panels sit atop the main circular building's roof awaiting installation, showing that construction on the site will be down to the wire ahead of employees' move-in date, which has yet to be specified by Apple beyond the month of April.


Around the campus, the Tantau Avenue parking garage is nearing completion while internal additions are finally being added, with Roberts' drone catching glimpses of office chairs and desks in the R&D Facility. Other areas are far from completion, like the newly christened "Steve Jobs Theater," which isn't expected to open until later this year.

Roberts' video also notes that "more prep for the pond has been occurring" within the large, central courtyard of Apple Park, and landscaping is ramping up ahead of the April grand opening. Nearby at the main building, staircases have been installed leading up to the entryway atrium.

MacRumors has been following Apple's progress on Apple Campus 2 for years, dating back to when late CEO Steve Jobs pitched the idea for the campus in 2011, to the day demolition began on the site in 2013. In February, Apple officially named the campus "Apple Park" and revealed its opening date would be coming sometime in April, with construction on various buildings continuing after employees move in.

Facebook today announced that it will begin allowing its users to generate their own crowdfunding campaigns directly within the social network's mobile app, meant as a way "to raise money for themselves, a friend, or someone or something not on Facebook, for example a pet." Any user 18 or older will be able to set up a personal fundraiser, which Facebook hopes will be a way for people to more easily reach potential project backers like close friends and family members.

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The catch is that fundraisers will be locked into six specific categories: education, medical, pet medical, crisis relief, personal emergency, and funeral and loss. Every fundraiser will also face a 24-hour review process by Facebook to ensure that the project's creator and its goals are legitimate. The company broke down the six categories in today's press release:

  • Education: such as tuition, books or classroom supplies
  • Medical: such as medical procedures, treatments or injuries
  • Pet Medical: such as veterinary procedures, treatments or injuries
  • Crisis Relief: such as public crises or natural disasters
  • Personal Emergency: such as a house fire, theft or car accident
  • Funeral and Loss: such as burial expenses or living costs after losing a loved one

On the donator side of things, friends and family will be able to support a user's fundraiser in a few taps and without leaving the Facebook app. The company said that all payments are secure and that donators will have more peace of mind thanks to Facebook's use of real profile information for the person raising the funds, and the person or cause the money will go to.

Personal fundraisers allow people to reach friends where they already are to quickly build momentum for their cause. Friends can donate in a few taps with secure payments, without leaving Facebook. Since you can see real profiles on Facebook, donors will see how they are connected to the person who created the fundraiser, the person benefiting and others who are supporting the fundraiser.

The update is also bringing donate buttons to Facebook Live streams of verified pages, which the company said will give "public figures, brands, businesses and organizations new ways to fundraise on Facebook for the nonprofits they support." With a simple tap, watchers of live streams can donate to a specified cause that the page is supporting.

Facebook said that personal fundraisers will be entering a beta over the next few weeks, and should face a wider launch sometime after that.

Uber today is beginning to roll out a new "pickup corrections" feature in its iOS app, which will allow riders to change their pickup location after it's been entered and a ride has been requested. With the new addition, riders who accidentally enter a wrong pickup location can tap "edit" next to it, enter the new address, confirm it, and send it to the driver, who is updated on-the-fly about the new location.

uber update pickups

The rider changes the pickup (left) and the driver gets an update (right)

Uber said that the small but helpful update is designed to save the time and frustration of both riders and drivers, the former of which would previously have to call the latter to either manually give out a new location or cancel the ride altogether.

The pickup is a core part of the Uber experience and we’re always looking for ways to make it as painless as possible for both riders and drivers. This simple fix gives riders more control over their pickup experience and saves everyone time and avoidable headaches.

The new update also comes with a collection of driver-side support tweaks, which "give drivers more of a say on concerns and complaints that affect their bottom line." This includes ways for Uber to validate a driver corresponds correctly to their in-app profile to satisfy riders, an adjustment to the scale of the rider complaint system, changes to how disputes are handled on fare adjustments, and more.

The new pickup corrections update will begin rolling out today to users in the United States, United Kingdom, and Canada, and should take a few weeks to get to everyone. Uber this week also published a humorous post that looks at the most common items lost on trips, the most forgetful cities, and the most common days of the week during which riders forget items.

Tag: Uber

Mobile messaging app Telegram introduced voice calls today, bringing the communications platform's secure feature list up to date and more in line with rival chat apps WhatsApp, Viber, Messenger, and Signal.

Telegram said in a blog post that the voice calls are based on the same end-to-end encryption methods as its Secret chats feature, but says it has introduced a new "key exchange mechanism" to make sure calls are even more secure.

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The key verification UI we came up with in 2013 to protect against man-in-the-middle attacks served well for Telegram (and for other apps that adopted it), but for Calls we needed something easier. That‘s why we’ve improved the key exchange mechanism.

To make sure your call is 100% secure, you and your recipient just need to compare four emoji over the phone. No lengthy codes or complicated pictures!

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Whenever possible, calls go over a peer-to-peer connection, "using the best audio codecs to save traffic while providing crystal-clear quality", according to Telegram. If a peer-to-peer connection can't be established, the closest server to the user is connected to instead.

Once a voice call is made, a dedicated tab for calls appears on the main screen of the app. The Voice Calls feature rolls out in Western Europe today, with the rest of the world to get them "very soon".

In addition to voice calls, the latest v3.18 version of the app also offers users direct control over the quality of videos shared over the platform. Telegram remembers the compression rate once it has been selected, and uses it as the default setting for future video uploads.

Telegram is a free download for iPhone on the App Store. [Direct Link]

iFixit has shared a brief teardown of Apple's new 9.7-inch iPad unveiled last week, and unsurprisingly, the tablet looks just as much like an original iPad Air on the inside as it does on the outside.

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In the side-by-side photo above, iFixit noted the original iPad Air on the left has a slightly larger Wi-Fi module compared to the new 9.7-inch iPad on the right, but otherwise the tablets look virtually identical.

iFixit said the new 9.7-inch iPad remains difficult to repair due to the front panel being glued to the device and strong adhesive holding everything in place. One plus is that the battery is not soldered to the logic board.

The new 9.7-inch iPad is all about price. It's the cheapest new tablet that Apple has ever sold, starting at $329, yet with a brighter display and a faster A9 processor compared to the now-discontinued iPad Air 2.

The fifth-generation iPad, as it is officially known, is also somewhat thicker and heavier than the iPad Air 2 since it lacks a fully laminated display with anti-reflective coating in order to keep costs down.

ipad 5 teardown
The tablet's tech specs are otherwise identical to the iPad Air 2, including a display resolution of 2,048‑by‑1,536 at 264 PPI, 8-megapixel rear iSight camera, 1.2-megapixel front FaceTime camera, two speakers, Lightning connector, 3.5mm headphone jack, Touch ID with Apple Pay, and Bluetooth 4.2.

The new 9.7-inch iPad can be ordered now on Apple's website in the United States and dozens of other countries.

Apple said the new 9.7-inch iPad is also available to purchase at select Apple Stores, authorized resellers, and carrier stores starting this week in more than 20 countries, including the U.S., Australia, Canada, China, France, Germany, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, and the U.K.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

All regulatory hurdles that previously made it difficult for Apple to sell the iPhone in Argentina are set to be removed next month, allowing Apple's suite of smartphones to be legitimately sold in the country for the first time in years. According to a person familiar with the Argentinian government's plans (via Bloomberg), President Mauricio Macri is seeking to lift restrictions placed by his predecessor in 2009 that pressured companies to assemble products locally.

Some companies abided by these rules and opened factories in Argentina, including Samsung, but Apple never did. Now with the restrictions being lifted, Apple will be able to import and sell iPhones created elsewhere to customers in Argentina, although the company will face a hefty import tax. iPhones in Argentina could be "at least 25 percent more expensive" than smartphones assembled locally, according to Bloomberg's source.

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One Apple reseller in the country, Hector Goldin, thinks it could cost even more than that. Goldin is already preparing pre-orders for iPhones, even though the customers placing the orders have yet to discover exactly how much they'll be paying for Apple's smartphone. Goldin is set to sell five iPhone models at his reseller location in Argentina beginning April 7, and is said to have been informed of the prices of each model, some of which could run "double the price in the U.S." In the past, Apple devices like the iPad have sold for three times as much in Argentina as they did in the U.S.

He declined to give prices, saying Apple doesn’t like to disclose such details until device goes on sale, but said it will be expensive -- perhaps double the price in the U.S. and 40 percent higher than in neighboring Chile because of sales, import and income taxes. But Argentines who do buy local will have be able to get full service on certified iPhones, he said.

“It’s hard to explain how happy I am,” he said. “I am already receiving the new ones for sale and at the same time getting reservations from clients who still don’t know the final price.”

Despite the steep price of the iPhone, local phone companies have been wanting to offer the smartphone "for high-end users" who aren't bothered by the expensive cost. Monthly installment plans will also be used by carriers in a bid to make iPhones "more accessible" to a wider group of Argentinians. Before the restriction's lift, iPhones found their way into users' hands in Argentina thanks to "gray market" resellers that imported the devices to sell online.

Apple is also expanding into Argentina with a new retail location set to open up in Buenos Aires in 2018, which will become Apple's first official retail location in the country. It was reported last month that a group of third-party retailers will also begin selling Apple products in 2017, including electronics chain Frávega, and with today's news that should begin including the iPhone as well.

Related Forum: iPhone

Apple is currently offering panoramic Instagram image-sharing tool Panols as a free download from within its Apple Store iOS app.

Usually $1.99, the Panols app takes pictures from a user's photo library that have been shot in panoramic mode and accurately splits them into three images. The triptych of photos can then be uploaded in the official Instagram app using the new Multiple Picture post feature, after which they appear in an account feed as a carousel-like seamless panoramic image.

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"Panols can be used by any iPhone photographer to display their Panorama photos the way they were meant to be seen. Users are no longer shackled by the limitations of Instagram, and instead can share their wide-screen shots in a fun and creative way."

The app lets users edit the metadata of each shot, including name, description, and geolocation, while Panols images are stored in a separate "Panols" album in the Camera Roll.

To get the Panols app, users can scroll down to find it in the Discover section of the Apple Store app, which a free download from the App Store. [Direct link]

Apple Music doesn't have the highest number of paid subscribers compared to Spotify, but it does have an edge up on its competitors -- a higher number of monthly unique users on mobile devices, thanks to its generous three-month free trial.

According to a recent report published by mobile analytics firm Verto (via TechCrunch), Apple Music had 40.7 million unique monthly mobile users during February of 2017. Verto only tracks Apple Music usage on mobile devices, so Apple's unique monthly user number could be higher.

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Comparatively, streaming radio service Pandora had 32.6 million unique monthly users during February, while Spotify had 30.4 million. iHeartRadio saw the fourth highest number of monthly visitors on mobile at 28.5 million, while SoundCloud came in fifth with 25.7 million. For Spotify, Pandora, iHeart Radio, and SoundCloud, mobile and PC visits are counted.

According to Verto, which gathers its data from 20,000 users in the UK and US and then pairs it with analytics information, Apple Music has the most monthly unique users due to the three-month free trial the company offers, which doubles the number of people that are using the Apple Music app in the United States.

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Click to enlarge

Apple has long offered three months of free music streaming when a user first signs up for Apple Music, two months longer than the trial period offered by Spotify.

As of December 2016, Apple Music has more than 20 million paid subscribers, a number that's been growing steadily since the service launched in 2015. Spotify, meanwhile, reached 50 million paying subscribers earlier this month.

Despite its lead over Apple Music, Spotify is taking cues from Apple. Earlier today, Spotify announced plans to debut an original show called "Traffic Jams," a copy of the "Carpool Karaoke" show Apple plans to launch on Apple Music.

Similar to Carpool Karaoke, in which celebrities and musicians will sing hit songs while in a car, Traffic Jams pairs well-known hip-hop producers and rappers, challenging them to produce a track in the backseat of a car.

Connected home security cameras have been on the market for quite some time, but D-Link recently began selling the first HomeKit-compatible security camera.

Priced competitively at $199, the D-Link Omna 180 Cam HD camera has several perks over competing cameras that don't offer HomeKit integration -- it's guaranteed to have Apple's required level of encryption, it works with Siri, and it can be viewed right in the Apple-created Home app.

Design

The Omna is made from brushed aluminum and is palm-sized, so it can be placed just about anywhere, but it needs to go on a flat surface and can't be wall mounted like some other options. Size wise, it's a bit taller than a standard soda can, but skinnier.

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The camera portion is mounted on the front, a microSD card slot is at the bottom along with a reset button, and there's a small grated area at the bottom, presumably for heat dissipation, since the Omna does get somewhat warm. A green LED on the front lights up when it's powered on, and a power cord is attached to the back.

➜ Click here to read more...

Google today announced it has updated its Calendar app with long-awaited iPad support.

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The app is essentially the same as the iPhone version, but it is now optimized for the tablet's larger screen. Google said a Today view widget for Notification Center and the Lock screen is coming soon.

Here's a quick overview of the app's features:

• Different ways to view your calendar - Quickly switch between month, week and day view.
• Events from Gmail - Flight, hotel, concert, restaurant reservations and more are added to your calendar automatically.
• To-dos - Use Reminders to create and view to-dos alongside your events.
• Goals - Add personal goals—like “run 3 times a week”—and Calendar will schedule time for them automatically.
• Quick event creation - Smart suggestions for event titles, places and people save you time when creating events.
• All your calendars in one place - Google Calendar works with all calendars on your device, including Exchange and iCloud

Google Calendar can be downloaded for free on the App Store [Direct Link].