Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
'iPhone 8' Could Reportedly Be Called 'iPhone Edition,' Ship Well After 4.7-Inch and 5.5-Inch Versions
Apple may call the 2017 iPhone 8, rumored to be announced alongside the iPhone 7s and 7s Plus at a September event, the "iPhone Edition," according to a new report from Japanese website Mac Otakara. The name would reportedly signal that the phone is a higher end model, similar to how Apple names the Apple Watch Edition. The "Edition" moniker lines up with reports that the model could cost upwards of $1,000.
The report goes on to note that Apple is currently testing multiple prototypes alongside the iPhone 8. The prototypes experiment with screen technology and materials, with some prototypes using an LCD display while others use AMOLED. The prototypes are also in testing with and without home buttons. Further, Apple is using them to test glass, aluminum and white ceramic chassis.
Apple is trying to gauge which materials and technologies they can procure at mass scale for production, according to Mac Otakara. KGI Securities analyst Ming-Chi Kuo, Nikkei and the Wall Street Journal have reported the iPhone 8 will feature an OLED screen, while the 4.7-inch and 5.5-inch lower-end models will sport LCD displays.
Mac Okatara says the only features Apple is reportedly certain of are a 5-inch display, wireless charging and dual cameras. The 5-inch display Mac Otakara is referring to is the usable space on the display. The iPhone 8 is expected to utilize an edge-to-edge display that puts a 5.8-inch display in a handset roughly the size of a 4.7-inch iPhone. 5.15 inches of the 5.8-inch display will be usable. The difference will be used for a wide row of virtual buttons.
The Cupertino company is also expected to announce a more standard 4.7-inch iPhone 7s and 5.5-inch iPhone 7s Plus alongside the "iPhone Edition." According to Mac Otakara, while those two models are expected to launch in September, the "iPhone Edition" may not launch until well after that.
The report goes on to note that Apple is currently testing multiple prototypes alongside the iPhone 8. The prototypes experiment with screen technology and materials, with some prototypes using an LCD display while others use AMOLED. The prototypes are also in testing with and without home buttons. Further, Apple is using them to test glass, aluminum and white ceramic chassis.
Apple is trying to gauge which materials and technologies they can procure at mass scale for production, according to Mac Otakara. KGI Securities analyst Ming-Chi Kuo, Nikkei and the Wall Street Journal have reported the iPhone 8 will feature an OLED screen, while the 4.7-inch and 5.5-inch lower-end models will sport LCD displays.
Mac Okatara says the only features Apple is reportedly certain of are a 5-inch display, wireless charging and dual cameras. The 5-inch display Mac Otakara is referring to is the usable space on the display. The iPhone 8 is expected to utilize an edge-to-edge display that puts a 5.8-inch display in a handset roughly the size of a 4.7-inch iPhone. 5.15 inches of the 5.8-inch display will be usable. The difference will be used for a wide row of virtual buttons.
The Cupertino company is also expected to announce a more standard 4.7-inch iPhone 7s and 5.5-inch iPhone 7s Plus alongside the "iPhone Edition." According to Mac Otakara, while those two models are expected to launch in September, the "iPhone Edition" may not launch until well after that.
Tag: macotakara.jp
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28 months ago
It was way cooler back when Apple just had ONE version of the iPhone (but in different storage capacities and with black and white options). Such simpler times! Now it's like they're trying to confuse their customers by having so many different versions... Ugh!
28 months ago
Such a dumb name.
At least it’s better than using the word Pro to denote needless expensiveness without any true professional qualities, which is pretty much how things are now.
28 months ago
Edition is a much better name than Pro for something like an iPhone. The Pro labeling should be reserved for macs.
28 months ago
When I see rumours about the $1000 iPhone it always reminds me about this quote from Steve Jobs:
"What ruined Apple wasn't growth. What ruined Apple was values. John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place -- which was making great computers for people to use.
They didn't care about that anymore. They didn't have a clue about how to do it and they didn't take any time to find out because that's not what they cared about. They cared about making a lot of money. So they had this wonderful thing that a lot of brilliant people made called the Macintosh and they got very greedy. And instead of following the original trajectory of the original vision -- which was to make this thing an appliance, to get this out there to as many people as possible -- they went for profits and they made outlandish profits for about four years. Apple was one of the most profitable companies in America for about four years.
What that cost them was the future. What they should have been doing was making reasonable profits and going for market share, which was what we always tried to do.
"What ruined Apple wasn't growth. What ruined Apple was values. John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place -- which was making great computers for people to use.
They didn't care about that anymore. They didn't have a clue about how to do it and they didn't take any time to find out because that's not what they cared about. They cared about making a lot of money. So they had this wonderful thing that a lot of brilliant people made called the Macintosh and they got very greedy. And instead of following the original trajectory of the original vision -- which was to make this thing an appliance, to get this out there to as many people as possible -- they went for profits and they made outlandish profits for about four years. Apple was one of the most profitable companies in America for about four years.
What that cost them was the future. What they should have been doing was making reasonable profits and going for market share, which was what we always tried to do.
28 months ago
No doubt this iPhone Edition will be glorious and sell like hot cakes, but I think it's unfortunate for the customer that this is how Apple means to catch up to the competition -- a third, even higher and more expensive tier iPhone. This is how we're going to "celebrate" the tenth anniversary iPhone, by further fragmenting features between the models.
28 months ago
After getting use to the 5.5" Plus screen I really don't know how I feel about going to a smaller 5" or 5.15" display.
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