'The One Device' Explores the Creation of the iPhone, the Technology That Went Into It, and More

As we noted last week, today marks the release of The One Device: The Secret History of the iPhone, a new book from Motherboard editor Brian Merchant chronicling the development of the original iPhone. I've had a chance to read through the book before its launch, and overall it's an entertaining read, although it comes up a bit short in its promise to unveil the secret history of the landmark device.

the one device secret history iphone book
The One Device is really a book in two parts, and the part directly covering the development of the original iPhone is actually only about 30 percent of the book, broken up into four chapters interspersed throughout. The remainder of the book covers topics that are related to the iPhone, but which are in most cases separate from the direct early iPhone history.

In the four chapters that cover the development of the iPhone, Merchant weaves together his own interviews with a number of engineers who worked on the original iPhone with tidbits and quotes pulled from other sources such as executives' testimony in the Samsung trial, Walter Isaacson's Steve Jobs, and Brett Schlender and Rick Tetzeli's Becoming Steve Jobs. Many of the members of the original iPhone team have left Apple over the past ten years, so some of those key former employees including Bas Ording, Richard Williamson, Imran Chaudhri, and the colorful Andy Grignon were willing to talk to Merchant about their time working on the project.

There are some interesting details about early work on multi-touch inspired by Wayne Westerman's FingerWorks technology that was eventually acquired by Apple, Steve Jobs' obsession with secrecy on the project that led to the team winning an internal "innovation award" at Apple's annual "Top 100" retreat even though the project they working on couldn't be revealed to the those in attendance, and the trials and tribulations faced by the small initial team working under signifiant pressure.

"That project broke all of the rules of product management," a member of the original iPhone group recalls. "It was the all-star team — it was clear they were picking the top people out of the org. We were just going full force. None of us had built a phone before; we were figuring it out as we went along. It was the one time it felt like design and engineering were working together to solve these problems. We'd sit together and figure it out. It's the most influence over a product I've ever had or ever will have."

The "secret history" outlined in these chapters feels a bit on the light side, and it left me wishing Merchant could have dug into more detail on it. That's understandably a difficult task given Apple's penchant for secrecy that keeps many of those with direct knowledge off limits and others who were able to talk still limited in what they felt comfortable disclosing, but I was still hoping for a bit more.

The bulk of the book covers topics that are more ancillary to the iPhone's development, areas such as raw material mining in Bolivia and Chile, working conditions in Foxconn's Chinese facilities, and some of the additional history on multi-touch. Background on ARM processors, lithium-ion battery technology, and Corning's Gorilla Glass help to fill things out, while a fairly extensive interview with Tom Gruber, one of the founders of Siri, helps the reader understand where Apple's personal assistant came from.

Merchant spices up these chapters with his own first-hand experiences gained by traveling to many of the locations, offering not only vivid descriptions of the locations themselves but also in-person interviews with some of the innovators responsible for the technological leaps that eventually enabled the development of the iPhone.

Overall, the book reveals only a few new tidbits and insights on the actual creation of the iPhone, but it's still interesting to hear some of these details shared directly by those who were there. Combine those stories with the background chapters on many of the components and technologies that have made their way into the iPhone, and for those reasons alone The One Device is a worthy read. It's a nice overview for those who may not be steeped in the history of Apple and its devices, but it left me wishing for more depth in the areas that mattered most.

The One Device: The Secret History of the iPhone launches today and is available from Amazon, the iBooks Store [Direct Link], and other retailers.

Top Rated Comments

djcerla Avatar
69 months ago
Basically, another remix of widely known facts about the iPhone, spiced up with some bashing about mining, working conditions in China and "low-tech" Schiller.

But a masterpiece in PR and teasing.
Score: 7 Votes (Like | Disagree)
adamneer Avatar
69 months ago
I don't really understand how they intend this book to be taken seriously with such a terrible cover.
Score: 6 Votes (Like | Disagree)
MyopicPaideia Avatar
69 months ago
Thanks for the honest review, and helping me in not wasting money on this. No involved Apple fan needs a rehash of stuff they already know :p
Score: 3 Votes (Like | Disagree)
kdarling Avatar
69 months ago
The preview reminded me of 'The Soul of a New Machine', ca 1980, a recommended read.
"The Soul of a New Machine" won a Pulitzer, and is indeed a must read for engineers and anyone else who wants to know what it's really like creating a new product, with horrible deadlines, and with marketing coming in and messing with your original clean design :)

It would be wonderful if the same author did a story on the iPhone; it would be a tense compelling read, one that would make sense to engineers / designers, and yet also explained to the layman.

---
OTOH, from the excerpts of this new book, it feels like this author doesn't have the background to be able to pick out what really happened. After all, most of the people who worked on it were kept separated (UI people never saw the device, and hardware people never saw the UI), so most people's memories will be like blind men describing an elephant, or even things they heard from someone else.

He also mashes events together, and seems to overly simplify important details. e.g.
"(Jobs) considered having Apple buy its own bandwidth and become its own mobile virtual network operator, or MVNO."
More than just considered. Jobs hired outside experts to help him approach Cingular in mid 2005 about setting up Apple as an MVNO and selling full service at $49 a month. Cingular saw it as too risky and refused Jobs' idea. - Project Vogue ('https://www.forbes.com/sites/petercohan/2013/09/10/project-vogue-inside-apples-iphone-deal-with-att/#1efee8404d3c')

Apple approached Verizon, but the two companies were unable to ink a deal; telecoms still wanted too much control over how a handset was designed.
Apple approached Verizon in mid 2005 about selling a new phone, but Verizon saw no benefit in Apple taking away customer relationships that Verizon considered important ('https://usatoday30.usatoday.com/tech/news/2007-01-28-verizon-iphone_x.htm'), like the ability to sell through Verizon's retail partners (which ironically has happened since then).

An executive at Cingular, meanwhile, began to cobble together an alternative deal Jobs might actually embrace: Give Cingular exclusivity, and we’ll give you complete freedom over the device."
In fact, it would take more than an year... until mid 2006... before Apple figured out how to entice Cingular with more realistic numbers and benefits as a device that would improve customer revenue and lessen churn.

In short, with nothing to demo until the end of 2006, nobody was clamoring (yet) to sell an unknown Apple phone. Especially after seeing the 2005 ROKR "iTunes Phone", which Jobs had crippled by limiting it to 100 songs so it would not compete with the iPod. Apple really had no choice by mid-2006 but to do whatever AT&T wanted, including an exclusive. Apple likes to paint it as if they came out on top, but AT&T has said they think ('http://appleinsider.com/articles/07/01/15/apple_cingular_claim_victory_over_eachother_say_more_iphones_in_queue.html') Apple gave up much more.

Still, I'm going to get a copy of the book, in hopes of picking out new tidbits of info.
Score: 2 Votes (Like | Disagree)
rodgersmc Avatar
69 months ago
Most books and researcher projects - excluding experimental sciences - are "rehashes." I'm not sure I get the complaint by the reviewer or comments here. You're right, the information is out there, but as a curious reader and sometimes Apple fan, I'd rather it be compiled into a readable narrative than spend my time digging around in forums and old articles on the internet...

I'll be reading it.
Score: 2 Votes (Like | Disagree)
WildCowboy Avatar
69 months ago
Don't waste your money. If you look up Phil and Tony's twitter accounts, they already are saying that a bunch of it never happened. And the writer basically replied with "Thats just what I heard". Capitalizing on alternative facts ;)
Actually, the writer said he has the recording of Tony saying exactly what was in the book, verbatim. Tony seems to be trying to backpedal on his quote in the book now that he sees how it looks on paper, but he hasn't explained why he's now saying his own words are "not true."
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
adaptive transparency airpods pro

iOS 16.1 Beta Brings Adaptive Transparency to Original AirPods Pro

Thursday September 29, 2022 1:08 pm PDT by
The third beta of iOS 16.1 that was released earlier this week expands the Adaptive Transparency feature introduced with the second-generation AirPods Pro to the original AirPods Pro. As noted on Reddit, first-generation AirPods Pro owners who also have the AirPods beta software will now see an "Adaptive Transparency" toggle in the AirPods section of the Settings app. The 5A304A beta...
tim cook malala

Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR

Thursday September 29, 2022 7:26 am PDT by
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
iOS 16 Wallpaper Spectrum Feature

Five Wallpaper Apps to Check Out for iOS 16's New Lock Screen Depth Effect

Thursday September 29, 2022 9:08 am PDT by
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
maxresdefault

Apple Responds to Video Testing Crash Detection Feature With Junkyard Vehicles

Friday September 30, 2022 9:11 am PDT by
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works. Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
iphone 14 iphone 14 plus in hand feature

iPhone 14 Is Secretly Hiding a Beloved Mac Feature

Friday September 30, 2022 3:24 am PDT by
The iPhone 14 and iPhone 14 Pro models bring over a longstanding Mac feature, but the setting to enable it is off by default. The feature, which is actually a new accessibility option, allows the iPhone to play a startup chime like the Mac. When enabled, the sound comes alongside a new shutdown chime. The Mac has featured a startup chime since 1987's Macintosh II, and the iconic "bong"...
Hero0005

Best Apple Deals of the Week: M2 MacBook Air Hits New All-Time Low Price at $1,049, Plus Sales on AirPods Pro and More

Friday September 30, 2022 9:05 am PDT by
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...