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Apple Quashes Rumors of Potential Tidal Acquisition

Apple has moved to quash rumors that it is interested in purchasing rival music streaming service Tidal, according to BuzzFeed.

Back in June of this year, The Wall Street Journal reported that Apple was "in talks" to acquire Tidal, which has fiercely competed with Apple Music for exclusivity rights to top list artists.

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However, pushed on the subject in a forthcoming interview, head of Apple Music Jimmy Iovine told BuzzFeed that "We're really running our own race. We're not looking to acquire any streaming services." Iovine didn't deny that discussions had taken place, but said that no acquisition deal was currently in the works.

Iovine's remarks are the first time anyone from Apple has commented on the alleged talks, which some believed indicated Cupertino's hardened resolve to catch Spotify as the leader in the streaming market. Yesterday, Spotify announced that it now has over 40 million paying subscribers, compared to Apple Music's 17 million as of early September, showing that Spotify is still outpacing Apple's service in terms of growth.

Buying Tidal would have landed Apple Music an additional 4 million subscribers, all things remaining the same.

Theoretically, acquiring the company could have also aided Apple's relationships with some big names in the music industry – Tidal is owned by various artists including Beyoncé, Rihanna, Kanye West, Alicia Keys, and Madonna. Back in June, Kanye West suggested the company wanted to partner up with Apple Music to heal the schism between the rival services, which he said was harming the industry.

In March 2015, Jay Z acquired Tidal parent company Aspiro AB for $56 million, but it has struggled to find stability. The company has moved on three chief executives in the last year, and last week it reported a net loss of $28 million for 2015, more than double its losses from the year before.

Apple released a redesigned, more streamlined version of its own streaming service on Tuesday as a part of the new iOS 10 release.



Top Rated Comments

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34 months ago

Sorry Kanye. Maybe some other time.


The moment he heard the news..

Rating: 20 Votes
34 months ago
Kanye West is seriously getting far too much attention in the world.
Rating: 14 Votes
34 months ago
Sorry Kanye. Maybe some other time.
Rating: 14 Votes
34 months ago
Why acquire when you can just wait a few months and watch it burn itself to the ground?
Rating: 11 Votes
34 months ago

What every one seems to have forgotten is that Tidal has an edge over Spotify and AM..."lossless" streaming. I had fully expected that AM would leverage "quality" at launch and was very disappointed they didn't try to raise the bar given their historical stance on quality of audio whether it's calls, music, compression standards etc.

I'm patiently waiting for AM to upgrade in this area. Currently I feel Apple has double standards: on one end professing quality and on the other keeping the status quo on audio quality for their streaming service. Tidal (and potentially Spotify) would die overnight if they AM offered lossless (i.e. CD Quality) streaming. Come on Apple, do it!!!


You think people on here care about lossless when they're listening through BT headphones!!!?

Apple has clearly taken the 'mainstream' option in audio fidelity. If you're looking for pro audio solutions, Apple is no longer an option.
Rating: 7 Votes
34 months ago

He's earned it.

Funny. This was a joke I take it?
Rating: 6 Votes
34 months ago

There used to be a difference between Apple & other services like Facebook. Facebook buys the biggest players on the market (Instagram, WhatsApp, ..) so it becomes the biggest player. Apple normally does not buy big players but becomes the biggest player anyway by making a killer competitive product.
I'm curious about where this will end. Will they buy Spotify or will they make a killer competitive product?

I used iTunes for over 12 years, switched to Apple Music - it messed up my library. Now I'm a Spotify user.


Spotify is not sustainable as a business. The more customers they amass, the more money they lose.
Rating: 5 Votes
34 months ago

What every one seems to have forgotten is that Tidal has an edge over Spotify and AM..."lossless" streaming. I had fully expected that AM would leverage "quality" at launch and was very disappointed they didn't try to raise the bar given their historical stance on quality of audio whether it's calls, music, compression standards etc.

I'm patiently waiting for AM to upgrade in this area. Currently I feel Apple has double standards: on one end professing quality and on the other keeping the status quo on audio quality for their streaming service. Tidal (and potentially Spotify) would die overnight if they AM offered lossless (i.e. CD Quality) streaming. Come on Apple, do it!!!

Apple probably realized early on what Tidal discovered after launch. The masses don't care about lossless. The niche group that does... yeah, they don't move the profit needle. Tidal might die overnight if Apple intro'd lossless, but it's already dying so that would be no big feat. Lossless isn't the "be all, end all". Most don't care about it and even fewer have any idea what it is.
Rating: 3 Votes
34 months ago
Iovine didn't deny that discussions had taken place, but said that no acquisition deal was currently in the works.

"Jimmy, please buy us, I'm broke"

"No"
Rating: 3 Votes
34 months ago
Good. Let Tidal die.
Rating: 3 Votes

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