Nokia Completes Withings Rebrand With Two New Connected Health Products

by

Withings on Tuesday completed its rebrand to the Nokia label, following news of the buyout last spring, and as part of the transition two new connected health products have been released under the Nokia name.

The Nokia Body ($60) is a new connected Wi-Fi scale featuring readouts for weight and BMI, with a Body+ ($100) offering additional metrics like body fat and water percentage plus bone and mass. Elsewhere the Nokia BPM+ ($130) is a small blood pressure cuff with Bluetooth connectivity. Both products appear to be slight variations on Withings devices, but with lower price tags.

nokiawithings
The Withings Body Cardio scale is still available under the new Nokia branding, as are the Withings Steel watch and Withings Go fitness trackers, now called the Nokia Steel and Nokia Go. Older products like the Aura sleep monitor alarm clock and the Thermo thermometer will also remain available.

Other Withings products like the Steel HR will return later in the year under the Nokia rebrand, with some of the portfolio discontinued. Nokia health products can be purchased at health.nokia.com.

Nokia has also refreshed the Withings Health Mate app, which communicates with the devices to offer users detailed analytics on their weight, activity, sleep, and blood pressure. New app sections include eight-week wellness programs such as Sleep Smarter, Pregnancy Tracker, and Healthier Heart.

Nokia announced the rebrand earlier this year at the Mobile World Congress, after the company acquired the French health tracking firm in 2015 for an estimated $192 million.

Top Rated Comments

Reason077 Avatar
47 months ago
This rebrand seems like a strange move. Withings has built a good reputation in the fitness-tracking space.

On the other hand, Nokia is a dated, tainted brand that I don't think people associate with fitness.
Score: 13 Votes (Like | Disagree)
John.B Avatar
47 months ago

This rebrand seems like a strange move. Withings has built a good reputation in the fitness-tracking space.

On the other hand, Nokia is a dated, tainted brand that I don't think people associate with fitness.

This change is nothing short of a dumpster fire. They should've leveraged the valuable Withings brand, not the tainted Nokia name.

The apps and website have also been dumbed down, to the point of being useless.
Score: 2 Votes (Like | Disagree)
honglong1976 Avatar
47 months ago
Withing built a decent reputation for health products and now they are all Nokia branded.

This isn't going to end well!
Score: 2 Votes (Like | Disagree)
ipedro Avatar
47 months ago
While I loved their devices and own several, I never liked the Withings brand itself. I almost bought into the FitBit ecosystem instead because of their better branding and community but my design intuition drew me to Withings despite not really liking the name. That definitely paid off in the long run with better health products and now with Nokia's partnership with Apple.

Nokia is refocusing itself as a mainstream health devices company so the purchase of the best health devices company makes perfect sense and gives them a large head start on that goal.

With Nokia's resources, marketing know how, and now direct partnership with Apple, I think they're going to be very big in this space.

I own an Aura that I love but that has been neglected on the software side, leaving so much potential on the table. I'm encouraged by Nokia picking up the slack. My scale and blood pressure cuff are already important contributors to my HealthKit data collection.
Score: 2 Votes (Like | Disagree)
paulryp Avatar
47 months ago
These watches look really nice, A great alternative to Fitbit. I would definitely consider the Steel HR. I think we will see Nokia gradually claw itself back into relevance over the next few years, especially if they can position themselves in Augmented Health.
Score: 1 Votes (Like | Disagree)
timmyh Avatar
47 months ago

Nope. The new $60 scale only measures weight (and by extension, BMI). The two more expensive re-badged Withings scales measure the rest.

True, thanks. It's confusing because they list the Body+ specs on both product pages. Watch out for that.
Score: 1 Votes (Like | Disagree)

Top Stories

cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
ipad pro 2021 mysmartprice cad

Allegedly Leaked 2021 iPad Pro CAD Images Suggest Few Design Changes

Tuesday January 12, 2021 3:38 am PST by
Tech blogs 91mobile and MySmartPrice on Tuesday posted a series of allegedly leaked factory CAD images of Apple's upcoming fifth-generation 11-inch iPad Pro. Rumors suggest Apple plans to announce two new iPad Pro models in both 11-inch and 12.9-inch versions, and today's images offer perhaps the clearest indication yet that Apple's next-generation iPad Pros will have minimal, if any,...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
find my app safari post

Safari Allows Users to Enable Hidden 'Items' Tab in 'Find My' App Ahead of AirTags Launch

Wednesday January 13, 2021 5:45 am PST by
As seen in screenshots obtained by MacRumors in 2019, Apple's long-rumored AirTags items trackers are expected to be managed through the Find My app on iPhone, iPad, and Mac. Now, any user can get an early look at this tab. MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
mac anti reflective coating issue

Apple's Anti-Reflective Coating Repair Program Still in Effect for Some MacBooks With New Mail-In Policy

Tuesday January 12, 2021 10:07 am PST by
In an internal memo obtained by MacRumors, Apple recently informed its network of Apple Authorized Service Providers that mail-in repair is now required for Mac notebooks with anti-reflective coating issues in the United States. The new policy went into effect January 4, 2021 and means that customers who take an eligible 12-inch MacBook or MacBook Pro exhibiting this issue to an Apple...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
whatsapp wallpapers 1

WhatsApp Affirms User Privacy Following Backlash Over Data Sharing With Facebook

Tuesday January 12, 2021 6:39 am PST by
Following backlash after changing its terms and privacy policy to consolidate a significant amount of data sharing with Facebook, WhatsApp is now assuring users about the privacy measures built into its app. Last week, WhatsApp began informing users of updates to the app's terms of service and privacy policy. The updated agreements, which users must consent to in order to continue using...
apple racial equity justice initiative propel center render 01132021

Apple Launches New Nationwide Racial Equity and Justice Initiative Projects

Wednesday January 13, 2021 4:08 am PST by
Apple today announced a set of new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. Rendering of the Propel Center The projects include the Propel Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), an Apple ...