Withings on Tuesday completed its rebrand to the Nokia label, following news of the buyout last spring, and as part of the transition two new connected health products have been released under the Nokia name.

The Nokia Body ($60) is a new connected Wi-Fi scale featuring readouts for weight and BMI, with a Body+ ($100) offering additional metrics like body fat and water percentage plus bone and mass. Elsewhere the Nokia BPM+ ($130) is a small blood pressure cuff with Bluetooth connectivity. Both products appear to be slight variations on Withings devices, but with lower price tags.

nokiawithings
The Withings Body Cardio scale is still available under the new Nokia branding, as are the Withings Steel watch and Withings Go fitness trackers, now called the Nokia Steel and Nokia Go. Older products like the Aura sleep monitor alarm clock and the Thermo thermometer will also remain available.

Other Withings products like the Steel HR will return later in the year under the Nokia rebrand, with some of the portfolio discontinued. Nokia health products can be purchased at health.nokia.com.

Nokia has also refreshed the Withings Health Mate app, which communicates with the devices to offer users detailed analytics on their weight, activity, sleep, and blood pressure. New app sections include eight-week wellness programs such as Sleep Smarter, Pregnancy Tracker, and Healthier Heart.

Nokia announced the rebrand earlier this year at the Mobile World Congress, after the company acquired the French health tracking firm in 2015 for an estimated $192 million.

Top Rated Comments

Reason077 Avatar
50 months ago
This rebrand seems like a strange move. Withings has built a good reputation in the fitness-tracking space.

On the other hand, Nokia is a dated, tainted brand that I don't think people associate with fitness.
Score: 13 Votes (Like | Disagree)
John.B Avatar
50 months ago
This rebrand seems like a strange move. Withings has built a good reputation in the fitness-tracking space.

On the other hand, Nokia is a dated, tainted brand that I don't think people associate with fitness.
This change is nothing short of a dumpster fire. They should've leveraged the valuable Withings brand, not the tainted Nokia name.

The apps and website have also been dumbed down, to the point of being useless.
Score: 2 Votes (Like | Disagree)
honglong1976 Avatar
50 months ago
Withing built a decent reputation for health products and now they are all Nokia branded.

This isn't going to end well!
Score: 2 Votes (Like | Disagree)
ipedro Avatar
50 months ago
While I loved their devices and own several, I never liked the Withings brand itself. I almost bought into the FitBit ecosystem instead because of their better branding and community but my design intuition drew me to Withings despite not really liking the name. That definitely paid off in the long run with better health products and now with Nokia's partnership with Apple.

Nokia is refocusing itself as a mainstream health devices company so the purchase of the best health devices company makes perfect sense and gives them a large head start on that goal.

With Nokia's resources, marketing know how, and now direct partnership with Apple, I think they're going to be very big in this space.

I own an Aura that I love but that has been neglected on the software side, leaving so much potential on the table. I'm encouraged by Nokia picking up the slack. My scale and blood pressure cuff are already important contributors to my HealthKit data collection.
Score: 2 Votes (Like | Disagree)
paulryp Avatar
50 months ago
These watches look really nice, A great alternative to Fitbit. I would definitely consider the Steel HR. I think we will see Nokia gradually claw itself back into relevance over the next few years, especially if they can position themselves in Augmented Health.
Score: 1 Votes (Like | Disagree)
timmyh Avatar
50 months ago
Nope. The new $60 scale only measures weight (and by extension, BMI). The two more expensive re-badged Withings scales measure the rest.
True, thanks. It's confusing because they list the Body+ specs on both product pages. Watch out for that.
Score: 1 Votes (Like | Disagree)

Top Stories

apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone12cameras

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
duanrui iphone13 notch samples

More Leaked iPhone 13 Samples Show Smaller Notch, Repositioned Earpiece and Front Camera

Wednesday April 14, 2021 1:06 am PDT by
Leaker known as "DuanRui" has today shared an image of two iPhone 13 "film samples," which show the same rumored smaller notch design coming to the iPhone 13 series that we've seen from other sources. In past tweets, DuanRui has accurately leaked the correct names of the iPhone 12 models and an iPad Air 4 manual revealing its new design, so there's good reason to think this leak is credible, ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...
parallels windows 10 arm mac

Parallels 16.5 Can Virtualize ARM Windows Natively on M1 Macs With Up to 30% Faster Performance

Wednesday April 14, 2021 7:00 am PDT by
Parallels today announced the release of Parallels Desktop 16.5 for Mac with full support for M1 Macs, allowing for the Windows 10 ARM Insider Preview and ARM-based Linux distributions to be run in a virtual machine at native speeds on M1 Macs. Parallels says running a Windows 10 ARM Insider Preview virtual machine natively on an M1 Mac results in up to 30 percent better performance compared ...
iphone 13 pro render rear

iPhone 13 Pro Rumored to Be Thicker and Feature Larger Rear Camera System

Wednesday April 14, 2021 7:07 am PDT by
Tech blog 91Mobiles has obtained 3D renders of what it claims will be the iPhone 13 Pro, revealing a largely familiar design with a few notable changes, including a smaller notch and a significantly larger rear camera system. Following renders of the standard iPhone 13 model from MySmartPrice yesterday, which showed a new diagonal rear camera layout, these renders of the 6.1-inch iPhone 13...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...