Withings on Tuesday completed its rebrand to the Nokia label, following news of the buyout last spring, and as part of the transition two new connected health products have been released under the Nokia name.

The Nokia Body ($60) is a new connected Wi-Fi scale featuring readouts for weight and BMI, with a Body+ ($100) offering additional metrics like body fat and water percentage plus bone and mass. Elsewhere the Nokia BPM+ ($130) is a small blood pressure cuff with Bluetooth connectivity. Both products appear to be slight variations on Withings devices, but with lower price tags.

nokiawithings
The Withings Body Cardio scale is still available under the new Nokia branding, as are the Withings Steel watch and Withings Go fitness trackers, now called the Nokia Steel and Nokia Go. Older products like the Aura sleep monitor alarm clock and the Thermo thermometer will also remain available.

Other Withings products like the Steel HR will return later in the year under the Nokia rebrand, with some of the portfolio discontinued. Nokia health products can be purchased at health.nokia.com.

Nokia has also refreshed the Withings Health Mate app, which communicates with the devices to offer users detailed analytics on their weight, activity, sleep, and blood pressure. New app sections include eight-week wellness programs such as Sleep Smarter, Pregnancy Tracker, and Healthier Heart.

Nokia announced the rebrand earlier this year at the Mobile World Congress, after the company acquired the French health tracking firm in 2015 for an estimated $192 million.

Top Rated Comments

Reason077 Avatar
57 months ago
This rebrand seems like a strange move. Withings has built a good reputation in the fitness-tracking space.

On the other hand, Nokia is a dated, tainted brand that I don't think people associate with fitness.
Score: 13 Votes (Like | Disagree)
John.B Avatar
57 months ago
This rebrand seems like a strange move. Withings has built a good reputation in the fitness-tracking space.

On the other hand, Nokia is a dated, tainted brand that I don't think people associate with fitness.
This change is nothing short of a dumpster fire. They should've leveraged the valuable Withings brand, not the tainted Nokia name.

The apps and website have also been dumbed down, to the point of being useless.
Score: 2 Votes (Like | Disagree)
honglong1976 Avatar
57 months ago
Withing built a decent reputation for health products and now they are all Nokia branded.

This isn't going to end well!
Score: 2 Votes (Like | Disagree)
ipedro Avatar
57 months ago
While I loved their devices and own several, I never liked the Withings brand itself. I almost bought into the FitBit ecosystem instead because of their better branding and community but my design intuition drew me to Withings despite not really liking the name. That definitely paid off in the long run with better health products and now with Nokia's partnership with Apple.

Nokia is refocusing itself as a mainstream health devices company so the purchase of the best health devices company makes perfect sense and gives them a large head start on that goal.

With Nokia's resources, marketing know how, and now direct partnership with Apple, I think they're going to be very big in this space.

I own an Aura that I love but that has been neglected on the software side, leaving so much potential on the table. I'm encouraged by Nokia picking up the slack. My scale and blood pressure cuff are already important contributors to my HealthKit data collection.
Score: 2 Votes (Like | Disagree)
paulryp Avatar
57 months ago
These watches look really nice, A great alternative to Fitbit. I would definitely consider the Steel HR. I think we will see Nokia gradually claw itself back into relevance over the next few years, especially if they can position themselves in Augmented Health.
Score: 1 Votes (Like | Disagree)
timmyh Avatar
57 months ago
Nope. The new $60 scale only measures weight (and by extension, BMI). The two more expensive re-badged Withings scales measure the rest.
True, thanks. It's confusing because they list the Body+ specs on both product pages. Watch out for that.
Score: 1 Votes (Like | Disagree)

Related Stories

youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
General Spotify Feature

Spotify Partners With Delta to Provide Free In-Flight Music and Podcasts Service

Thursday September 2, 2021 12:59 am PDT by
Spotify has announced a new partnership with Delta that will see the streaming service take over the "audio" section of Delta's in-flight seatback entertainment, making select playlists and podcasts freely available to all passengers. You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we're taking off in a new partnership with...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...