MacRumors

iBooksBack in July, Apple was found guilty of conspiring to raise the retail price of e-books, following a lawsuit brought by the United States Department of Justice.

As part of its punishment, Apple was ordered to hire an external compliance monitor to ensure that the company complies with all antitrust requirements in the future.

Michael Bromwich, a former U.S. Justice Department inspector general, was appointed to the position and is apparently charging exorbitant fees that Apple is unhappy with (via Bloomberg). The company has filed a formal objection against Bromwich, who has proposed an hourly fee of $1,100 along with a 15 percent administrative fee and an additional cost for hiring extra lawyers to assist him.

Mr. Bromwich has proposed an hourly rate for himself of $1,100. And because he lacks any antitrust experience, Mr. Bromwich has also retained the law firm Fried Frank to assist him, whose partner's hourly rate is $1,025. Mr. Bromwich has made no attempt to justify why his lack of any substantive experience with the matter at issue justifies hiring another law firm with a four-digit billing rate.

Following two weeks of work, Bromwich sent Apple an invoice of $138,432, which Apple described as "unprecedented in Apple's experience." Apple has also filed other complaints against Bromwich, suggesting that he is overstepping his bounds by demanding interviews with Apple employees like CEO Tim Cook and lead designer Jony Ive.

In a letter to Tim Cook and Apple’s board, Bromwich noted that he had experienced "a surprising and disappointing lack of cooperation from Apple and its executives" and suggested that Apple had no say in what it pays for external monitoring.

Our requests to meet with key Apple personnel have been largely ignored, and when not ignored the responses have been extremely slow in coming. The company has spent far more time challenging the terms of our compensation and raising other objections related to administrative matters, even though the Court's Order provided no role for Apple in setting the monitor’s compensation.

According to Apple, both Bromwich’s suggested compensation and his attempts to contact Apple board members and senior executives directly are inappropriate, and the company asks that the court issue an order directing Bromwich to limit his monitorship.

bf-holiday-hero-xl-2013With Black Friday well under way, many of the best deals have already sold out, or were only available in-store only. Here's a list of what's still available online.

Apple Store

Apple's online Black Friday sale continues until tonight with gift cards ranging from $50-$150 depending on model.

Apple's Black Friday sale is over.

iTunes Gift Cards, Accessories and Mac Software

- $100 iTunes Gift Card - $85 ($15 off)
- Apple TV - $85 ($15 off)

- Adobe Photoshop Elements 12 - $49.99 ($50 off)
- Adobe Photoshop Elements 12 & Premiere Elements 12 - $69.99 ($80 off)
- Quickbooks 2014 for Mac - $181.30 ($68.65 off)
- Microsoft Office 2011 Mac - $99.99 ($40 off)
- VMWare Fusion 6 - $38.88 ($21 off)

iPad Air

iPads were quick to sell out from various locations. BestBuy is sold out online for many products, but they still offer $50-$70 discounted prices for iPad Airs for online order with the option for in-store pickup.

MacMall now offers lower discounted prices on the iPad Air, though you may have to call them directly to reserve it at that price.

- iPad Air Wi-Fi - $20-$34 Off
- iPad Air Wi-Fi + Cellular - $20-$34 Off

BHPhotoVideo also has similar discounts for iPad Airs.

MacBook Air, MacBook Pro, iMac

The deepest Mac discounts from BestBuy sold out quickly. But some still remain:

- 15" Retina MacBook Pros - $150 off
- 21.5" iMac - $200 off

MacMall's Black Friday Mac sales continues with online availability:

Current Model Retail MacMall
11.6" MacBook Air 128GB $999 -$69
11.6" MacBook Air 256GB $1199 -$69
13.3" MacBook Air 128GB $1099 -$69
13.3" MacBook Air 256GB $1299 -$69
13" MacBook Pro (Retina) 128GB $1299 -$49
13" MacBook Pro (Retina) 256GB $1499 -$49
13" MacBook Pro (Retina) 512GB $1799 -$49
15" MacBook Pro (Retina) 256GB $1999 -$74
15" MacBook Pro (Retina) 512GB $2599 -$74
21.5" iMac 2.7GHz $1299 -$49
21.5" iMac 2.9GHz $1499 -$49
27" iMac 3.2GHz $1799 -$49
27" iMac 3.4GHz $1999 -$49
Click on prices to link directly to product.

iOS App Discounts

iOS developers are discounting their apps as well with prices tracked in real-time on AppShopper.

Pricing and availability changes rapidly on Black Friday, so sales may not be current. Some links may be via our affiliate links which can financially benefit this site.

Related Forum: Community Discussion

The Bureau: XCOM Declassified, a third-person shooter slightly similar to the popular Mac and iOS compatible title XCOM: Enemy Unknown, has launched for the Mac.

thebureau
Originally released for gaming consoles in August, The Bureau: XCOM Declassified is set in late 1962 at the height of the Cold War as players take controller of special agent William Carter and his two squad members to defend humanity. The title's gameplay focuses on a mix of shooting and squad-based tactics, as Carter and his personnel can use special abilities in battle against various types of alien enemies.

The year is 1962. JFK is President and the Cold War has the nation gripped by fear – but a far more powerful and insidious enemy than communism is threatening America. Known only to a select few, a top-secret government unit called The Bureau begins investigating and concealing a series of mysterious attacks by an otherworldly enemy. As special agent William Carter, call the shots, pull the trigger and lead your squad in a gripping third-person tactical shooter set within a high-stakes, covert war to defend humanity. The Bureau’s mission is clear – survive, adapt and overcome the enemy threat to protect the citizens from the truth.


The Bureau: XCOM Declassified
can be downloaded for $34.99 from the Mac App Store. [Direct Link]

Apple's online stores for the United States and Canada have just come back online for Black Friday's one-day shopping event, and, like its stores in Australia and New Zealand, the company is using bonus gift cards rather than discounts as customer incentives.

Apple's European stores saw a more traditional discounted pricing scheme, with prices reduced on products directly, rather than offering a gift card promotion.

Black Friday
Gift cards are offered with the purchase of the following items in the U.S.:

- iPad Air: $75 gift card
- iPad mini: $50 gift card on non-Retina models, no gift card on Retina models
- iPad 2: $50 gift card
- iPod touch: $50 gift card
- iPod nano: $25 gift card
- MacBook Air: $150 gift card
- MacBook Pro: $150 gift card for both Retina and non-Retina models
- iMac: $150 gift card
- Apple TV: $25 gift card
- AirPort Extreme and Time Capsule: $50 gift card

- Various accessories: Gift card amounts vary, including $50 for the Nest Thermostat, $25 for the Anki DRIVE Starter Kit, $25 for the Nike+ FuelBand, and $25 for the Automatic Smart Driving Assistant.

The discounts should run through the day today both on Apple's online store and in its retail outlets across North America.

Deals from third-party retailers may be even better than Apple's pricing for some customers, and we've summarized some of the best Mac and iPad deals over the past several days. We are also keeping track of deals on Apple products, accessories, software, and more in our Black Friday roundup.

Related Forum: Community Discussion

Apple's online stores for a number of European countries have just come back online for Black Friday's one-day shopping event, and unlike in Australia and New Zealand where the company is using bonus gift cards rather than discounts as customer incentives, Apple's European stores are seeing the more traditional discounted pricing scheme.

black_friday_ipad_uk
Apple is expected to be using the gift card offer in the United States, and it is unclear why the company's European stores have stuck with discounts rather than moving to the new gift card scheme.

Examples of discounts include the following items (prices from UK store):

- iPad Air: Save £31-61
- iPad mini: Save £15 on non-Retina models, no discount on Retina models
- iPad 2: Save £25
- iPod touch: Save £25
- iPod nano: Save £11
- MacBook Air: Save £81
- MacBook Pro: Save £81 on both Retina and non-Retina models
- iMac: Save £81
- Apple TV: Save £15
- AirPort Extreme: Save £15
- AirPort Time Capsule: Save £25
- Various accessories: Discounts vary

Sales in Apple's U.S. and Canadian stores should begin at midnight Pacific Time.

Deals from third-party retailers may be even better than Apple's pricing for some customers, and we've summarized some of the best Mac and iPad deals over the past several days. We are also keeping track of deals on Apple products, accessories, software, and more in our Black Friday roundup.

Related Forum: Community Discussion

Apple's online stores for several countries including Australia and New Zealand have launched their Black Friday one-day shopping events, also giving an idea of what promotions will be like as the event launches in a number of other countries over the coming hours.

black_friday_apple_au_live
As rumored, Apple is offering offering gift cards with purchases rather than direct discounts on most items. While many customers would prefer discounts over free gift cards, others may appreciate that the gift card offers typically represent better deals than seen with discounts in past years.

Gift cards are available with the purchase of the following items (prices from Australian store):

- iPad Air: A$ 75 gift card
- iPad mini: A$ 50 gift card on non-Retina models, no gift card on Retina models
- iPad 2: A$ 50 gift card
- iPod touch: A$ 50 gift card
- iPod nano: A$ 25 gift card
- MacBook Air: A$ 150 gift card
- MacBook Pro: A$ 150 gift card for both Retina and non-Retina models
- iMac: A$ 150 gift card
- Apple TV: A$ 25 gift card
- AirPort Extreme and Time Capsule: A$ 50 gift card
- Various accessories: Gift card amounts vary

Gift card amounts for customers in the U.S. and other countries should be similar and cover the same products. Sales in Apple's U.S. store should begin at midnight Pacific Time.

Some third-party retailers such as MacMall may be offering even better deals than Apple, particularly when sales tax difference and discounts vs. gift cards are taken into account, and we've put together several overviews of deals for Macs and iPads. Additional deals are summarized in our Black Friday roundup.

Related Forum: Community Discussion

mapsU.S. District Judge Lucy Koh has dismissed a privacy lawsuit against Apple alleging that the company was collecting location data through iPhones and iPads even when the devices' geo-location data was turned off, reports Reuters. Koh found that the plaintiffs had not adequately shown that they relied on Apple's alleged misrepresentations, writing in her ruling:

Plaintiffs must be able to provide some evidence that they saw one or more of Apple's alleged misrepresentations, that they actually relied on those misrepresentations, and that they were harmed thereby.

The plaintiffs alleged that Apple was collecting location data in violation of its own privacy policy and also claimed Apple lured them into spending more money on their devices than they would have if they had known about the sort of data that Apple had been collecting.

The case is one part of a nationwide litigation that combines 19 related lawsuits. This specific lawsuit was first filed in 2011 and was one of the first of many lawsuits against Apple and other tech companies regarding location data and privacy.

Concerns regarding location data have have ramped up in recent months following news of a U.S. government program called PRISM allowing the National Security Agency direct access to user data on corporate servers from Internet companies like Apple, Google, Yahoo, Microsoft, Facebook and more. Since then, Apple and other companies have reiterated statements on customer privacy.

According to a report from Daily News Thailand [Google Translate] (via South China Morning Post), a man in Thailand was pronounced dead after being electrocuted by his iPhone 4s, which he was using while it was charging. The man appeared to be using an unauthorized third-party charger to charge his device, which often do not meet Apple's safety standards.

thaiman_iphone

Local police found that the smartphone was still connected to a charger in a nearby power outlet, indicating that the victim had likely been talking on the phone while charging it at the same time.

Photographs taken of the charger show a blue model different from the standard white ones that Apple includes with every iPhone, suggesting that it was a cheaply made fake.

This is not the first time this year that an iPhone was accused of being a safety hazard, as a woman in China suffered eye injuries from her iPhone 5 after it exploded while she was on the phone this past August. Additionally, a Chinese man was left in a coma after receiving an electric shock while charging his iPhone 4 in July, which followed the death of a Chinese woman under similar circumstances.

The latter two incidents also reportedly involved the use of unauthorized third-party adapters, with Apple responding to the events by establishing an international third-party USB charger "Takeback Program" offering official replacement chargers for $10 to anyone who turns in a suspect adapter.

Ahead of Thanksgiving, which will take place in the United States on Thursday, November 28, Infinity Blade III has gained new themed Turkey Helms. The helms, which resemble turkey heads, are available for free for both of Infinity Blade III's playable characters, Isa and Siris.

The helm for Siris is a turkey head that also includes a top hat and a monocle, while the hat for Isa is a turkey head with a bow. The helms, which are provided to players for free, will boost experience and skill points earned while they are worn.

turkeyhelm
The Turkey Helm will be available in Infinity Blade III for a week, after which time it will be unavailable. Infinity Blade III can be downloaded from the App Store for $6.99. [Direct Link]

The original Infinity Blade game is also available for free this week as part of a Black Friday promotion. [Direct Link]

Black Friday, which falls on November 29 this year, will see multiple retailers offering discounts on Apple's lineup of Macs, including the Retina MacBook Pro, the MacBook Air, and the iMac. While Mac discounts haven't been as popular as iPad discounts, there are still some great deals available from retailers like Best Buy, MacMall, and Amazon, which will price match the lowest available price.

macbook_pro_13_15_late_2013
We've listed the best Mac deals from our Black Friday Roundup below, but these discounts are likely to be popular so customers aiming to get a good price should purchase early.

11 and 13-inch MacBook Air

Best Buy is offering a $150 blanket discount on all MacBook Airs, beginning on Friday, November 29 at 10 AM. Customers will be able to take advantage of the deal both online and in Best Buy stores.

MacMall will be offering a $102 discount on both the 11 and 13-inch MacBook Air models, dropping the price of the entry level 11.6-inch MacBook Air to $897 and the entry-level 13-inch MacBook Air to $997. MacMall's deals are available online.

Because Best Buy charges sales tax in all states, many customers may find that MacMall's deals offer higher discounts. MacMall only charges sales tax in California, Colorado, Illinois, New York, Tennessee, Minnesota, Georgia, North Carolina, and Wisconsin.

13-inch Retina MacBook Pro

As one of its "Doorbuster Deals." Best Buy is offering a $200 discount on the entry-level 13.3-inch Retina MacBook Pro, which comes to $1,099.99.

MacMall is offering $102 off of its stock of 13-inch Retina MacBook Pros, bringing the price of the entry-level model down to $1,187.

15-inch Retina Macbook Pro

Best Buy is offering a $150 blanket discount on all of its 15-inch Retina MacBook Pros, bringing the cost of the entry-level model down to $1,849. This deal is available both online and in-store now

MacMall is offering $150 off on current generation standard configuration 15-inch Retina MacBook Pros. Other 15-inch models are $102 off. MacMall's prices, which are available now, will offer a better deal to customers who do not live in one of the states where the company charges sales tax.

iMac

Best Buy will be offering a $200 discount on the entry-level 21.5 iMac, dropping the price from $1,299 to $1,099. The discount is available now.

MacMall is offering a $102 discount on both 21.5 and 27-inch iMacs, which will be available online beginning today at 12 PM PT.

Apple TV, Airport Express, iTunes Gift Cards

Other notable discounts from Best Buy on Apple accessories include a $15 discount on the Apple TV, a $20 discount on the Airport Extreme, and a $100 iTunes card for $85.

For a full list of deals on Apple products ranging from iPads and iPhones to Macs and accessories, make sure to check out our Black Friday Roundup and our guide on how to get the best deal on an iPad. Our roundup includes a list of deals on hardware, accessories, software, and apps, and will be updated as new deals become available.

Related Forum: Community Discussion

Earlier this week, Apple teased its upcoming Black Friday promotion, which typically sees the company offering small discounts on a select number of products.

While Apple normally offers standard price cuts during Black Friday, this year’s event might focus on Apple Store gift cards with purchase rather than straight discounts, according to 9to5Mac. The promotion could see customers receiving an Apple Store gift card for later use when buying an eligible product.

blackfridayapple2013
Gift cards will likely be offered with the flagship products that Apple typically discounts, including iPads, iPods, MacBooks, and some accessories.

The gift card amounts are said to fluctuate based on the product. For example, gift cards that accompany accessories will have lower amounts of money than Macs. We’re hearing that accessories, such as the Dropcam, will likely include a gift card worth around $25, and Macs could include a $100 card. iOS Devices like the iPad will include a $50 Apple Store gift card. Some more expensive third-party products will also include $50 gift cards.

Apple is expected to announce its Black Friday deals on Friday, November 28 at midnight Pacific Time in the United States, but more information should be available tomorrow morning when Black Friday deals go live in Australia provided the gift card promotion isn't limited to the United States. Last year's discounts included $101 off MacBook Pros and Airs, $41 off the iPad with Retina Display, and $31 off of the iPod touch.

Related Forum: Community Discussion

60hour_black_friday_781x335
Online retailer MacMall has kicked off their 60 hour Black Friday sale just now. The sale runs until midnight on Friday. Traditionally, 3rd party retailers have offered better discounts than Apple once sales tax is taken into account. MacRumors is an affiliate partner of MacMall.

Their full sale list covers both new and previous generation products. We've pulled out some of the current-generation products of interest and their respective discounts:

Current Model Retail MacMall
16GB iPad Air Wi-Fi (Gray) $499 -$41
32GB iPad Air Wi-Fi (Gray) $599 -$41
64GB iPad Air Wi-Fi (Gray) $699 -$60
128GB iPad Air Wi-Fi (Gray) $799 -$70
11.6" MacBook Air 128GB $999 -$102
11.6" MacBook Air 256GB $1199 -$102
13.3" MacBook Air 128GB $1099 -$102
13.3" MacBook Air 256GB $1299 -$102
13" MacBook Pro (Retina) 128GB $1299 -$102
13" MacBook Pro (Retina) 256GB $1499 -$102
13" MacBook Pro (Retina) 512GB $1799 -$102
15" MacBook Pro (Retina) 256GB $1999 -$150
15" MacBook Pro (Retina) 512GB $2599 -$150
21.5" iMac 2.7GHz $1299 -$102
21.5" iMac 2.9GHz $1499 -$102
27" iMac 3.2GHz $1799 -$102
27" iMac 3.4GHz $1999 -$102
Click on prices to link directly to product.

Discounts on the MacBook Airs are most notable for a percentage of their total price. Also notable are the $150 discounts for 15" Retina MacBook Pros. MacMall also offers steeper discounts for previous generation machines.

When looking for the cheapest price, it's good to know which retailers charge sales tax automatically. MacMall charges sales tax in California, Colorado, Illinois, New York, Tennessee, Minnesota, Georgia, North Carolina and Wisconsin.

MacMall also runs physical retail stores in Illinois (Chicago) and California (Santa Monica, Torrance, Huntington Beach) and are offering in-store deals at those locations.

We expect to see additional Black Friday sales at Apple's online store though that doesn't kick in until Black Friday itself. We will also cover other sales and discounts. Please send in any notable Apple-related sales.

As numerous potential customers have discovered, the Retina iPad mini has been in very short supply since its quiet launch earlier this month, with Apple reportedly struggling with display yields that have limited production.

retina_ipad_mini_space_gray_silver
Several analysts had previously predicted that Retina iPad mini production would be limited to roughly two million units for the fourth quarter of 2013, but a new report from Digitimes claims that the production issues have been solved and that Apple has forged ahead with orders for four million units for the month of November as the company scrambles to build up its supplies for the holiday shopping season.

As bottlenecks in making components for the iPad mini with Retina have gradually been removed, Apple has increase orders in November to nearly four million units, according to Taiwan-based supply chain makers.

Currently, Apple's orders for the iPad mini with Retina have already surpassed those for the first-generation iPad mini, the sources noted.

In-store availability of Retina iPad mini models has improved markedly for Apple's U.S. retail stores, with the company starting to offer walk-in sales late last week, although availability of Wi-Fi models remains much stronger than for cellular-capable models. Orders placed through Apple's online store are currently being quoted 5-10 business day shipping estimates for all models.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Neutral)
Related Forum: iPad

5c_and_5s According to research firm Kantar Worldpanel (via Unwired View), the iPhone 5s and iPhone 5c accounted for 76% of new smartphone sales in Japan during the month of October, including 61% of phones sold on NTT DoCoMo, the country's biggest carrier.

Availability of the new iPhone 5s and lower-cost iPhone 5c through DoCoMo marks the first time that Apple's mobile phones have been offered on the carrier, coming after a July report pointed to a loss of 3.2 million users over the last four and a half years as the carrier did not have a deal with Apple to offer the iPhone. DoCoMo's losses continued in September with a record loss of 66,800 subscribers, with that drop attributed to a lack of stock of the new iPhone 5s.

Reports of DoCoMo adding the iPhone ramped up ahead of the September iPhone 5s/5c launch following comments from CEO Kazuto Tsubouchi citing "compelling reasons" to reach a deal, and the carrier did indeed launch the new iPhones alongside other Japanese carriers on September 20.

All three major Japanese carriers including DoCoMo, SoftBank, and KDDI have been offering the iPhone 5s free on contract through special promotions since its launch in September. DoCoMo has also been offering rewards points for users who bring in used iPhones from SoftBank or KDDI.

Related Forum: iPhone

Yesterday, a survey published yesterday by Piper Jaffray analyst Gene Munster stated that the iPhone 5s is approaching 90% availability in Apple's U.S. retail stores, with supply begin to match consumer demand of the device.

Now, The Wall Street Journal is reporting that the shortened wait times for the high-end iPhone is due in part to supplier Foxconn and its high volume production, with the company adding more workers to its assembly lines in China as its overall production capacity grows.

iphone5s

The Taiwan-based contract manufacturer, which has more than one million workers in China, has operated 100 production lines around the clock in Zhengzhou, north central China, at full capacity, according to executives at Hon Hai. The company has about 300,000 workers at its Zhengzhou site, dedicated to just making the iPhone 5S and key components such as metal casings.

To get a glimpse of just how complicated it is to manufacture the iPhone 5S, Hon Hai executives said the company has about 600 workers on each iPhone 5S production line to handle assembly work.

“We have been churning out about 500,000 iPhone 5Ss everyday, the highest daily output ever,” said the executive who declined to be named.

The executive cited in the report also stated that it takes a longer time to assemble an iPhone 5s compared to the iPhone 5c or previous generation iPhone 5, with only 500 workers per production line to assemble the two lower-end devices.

Notably, a report from Digitimes earlier this month stated that the Zhengzhou factory would be ceasing production of the iPhone 5c to shift the facility's manufacturing efforts toward the iPhone 5s. Foxconn was also previously estimated to be operating at only a minimum capacity of 8-9,000 iPhone 5c units per day.

Originally released in September, supplies of the iPhone 5s remained somewhat constrained following the launch, with the bulk of stock tending to go to Apple's own retail stores. However, while supplies continued to be scarce during September and October, they have appeared to generally improved throughout November, with several colors and capacities of the iPhone 5s available for immediate pick up in Apple Stores in the United States.

Related Forum: iPhone

"Jobs," the Steve Jobs biography directed by Joshua Michael Stern and starring both Ashton Kutcher as Jobs and Josh Gad as Wozniak, can now be purchased or rented in iTunes.

The film, which scored a 26% on Rotten Tomatoes, can be purchased for $19.99 in high definition or $14.99 in standard definition. A 24-hour rental is also available for $3.99 (SD) or $4.99 (HD).


"Jobs" can also be purchased or rented via Amazon Instant Video for $14.99 and $4.99, respectively, and it is available on both Blu-ray ($22.99) and DVD ($17.99) from Amazon.com.

Originally released on August 16, the movie received mixed reviews from critics, who felt that it was unappealing and focused too heavily on Apple rather than on the life of Steve Jobs. Original Apple employees like Daniel Kottke and Bill Fernandez also criticized the movie for its inaccuracies.

During its opening weekend, "Jobs" made just $6.7 million, which was below the $8–9 million projected by its distributor, Open Road Films. In theaters the movie, which had a budget of $12 million, has earned $16.1 million in the U.S. and $19.8 million abroad, for a worldwide total of $35.9 million.

Another Steve Jobs movie, from screenwriter Aaron Sorkin, remains in the works with a prospective 2014 release date.

Firearms accessory maker Magpul has released a new addition to its popular iOS accessory line, bringing the Magpul Field Case to the iPad mini. The plastic case is made in the same style as the company's PMAG rifle magazines and includes Magpul's logo on the back.

Magpul iPad Mini

The Magpul® Field Case for the iPad® mini is a semi-rigid cover designed to provide basic protection in the field.

Made from a durable thermoplastic, the Field Case features PMAG®-style ribs for added grip, snap-on design for easy installation and removal, and is low bulk to preserve the thin and light nature of the mini.

Designed and manufactured in the U.S.A.!

Magpul already makes a number of popular iPhone cases, including its $17 Field Case and the sturdier Bump Case which is $27.

The Magpul Field Case for the iPad mini is now shipping to Magpul dealers and distributors with a recommended price of $27, and should eventually be available on the company's website.

Microsoft today released two new anti-iPad ads, continuing its ongoing campaign that pits various Windows tablets against Apple’s iPad. In the new holiday-themed advertisements, Microsoft highlights both the Surface’s kickstand and its support for multiple user accounts.

It is officially the holiday season and we know that many of you are in the middle of deciding which devices to purchase for family, friends, and yourselves. As you consider the alternatives, you should think about what you want to do on your tablet. Surface is designed and built for people who want to do more and be productive on a tablet. This means different things to different people, so we’ve put together a series of videos (with more to come) to show you how Surface compares to its competition in accomplishing many of the things you do every day.

In the first ad, Microsoft suggests that both the Surface and the tablet’s hands-free mode keep the screen clear while completing tasks such as cooking. Windows 8.1 includes a Food & Drink app that allows users to flip through recipe pages by waving a hand in front of the device. "Free apps on the iPad don’t offer the same hands-free technology," says the voiceover.


In the second ad, Microsoft points out the iPad’s failure to support multiple user accounts in iOS, which is a point of contention for many iPad users. Both the Surface 2 and the Surface 2 Pro support both multiple accounts and parental monitoring. "The iPad doesn’t allow for multiple accounts and does not have the ability to monitor usage," states the ad.


Microsoft’s newest ads are part of a long series of anti-iPad advertisements that have attempted to point out several flaws in Apple’s tablet, including its lack of an integrated kickstand and keyboard, the absence of dedicated productivity software on the tablet its poor multitasking capabilities and its failure to offer expandable storage. Microsoft’s VP of communications, Frank Shaw, even took to the company’s blog in October to denounce Apple’s iWork software.

Despite its steady stream of ads and its vigorous anti-iPad campaign, Microsoft was forced to initiate price cuts on its original Surface tablets earlier this year, revealing in July that the Surface lineup had earned just $853 million for the company.

Though the original Surface tablets did not sell well, Microsoft released its Surface 2 and Surface 2 Pro in September, priced at $449 and $899, respectively.