Apple is reportedly planning to open its first retail location in Rio de Janiero, Brazil early next year, according to 9to5Mac. The specific target date for the opening would reportedly be between February and March 2014, which contrasts with an earlier report from August stating that Apple would be opening its first Brazllian retail store this December. An early 2014 opening would still have the store up and running several months before the start of the FIFA World Cup being held in Rio in June and July.

village_mall_rio
The report also states that Apple will seek some of its U.S. Apple Retail employees to temporarily relocate to Rio de Janeiro for a few months in early 2014 to educate local employees about Apple retail procedures and act as in-store workers. Apple's difficulty in recruiting employees for its Brazillian store was reportedly one of the reasons why the company could not open the store in July as originally intended.

Apple began hiring for its first Brazilian retail stores last November, and the company has been working with assembly partner Foxconn to move some iPhone and iPad production to the country to avoid hefty import taxes and allow Apple to expand its market share. In October, a regulatory agency also granted Apple the authorization needed to sell the iPhone 5s and iPhone 5c in Brazil. However, the company has not stated when exactly the new iPhones will launch in the country, as Brazil has not been included on the list of the next round of countries to receive the iPhone.

Top Rated Comments

thiagos Avatar
108 months ago
It makes me laugh to see that apple has so much trouble when opening stores in random countries around the world. It is going to be a pain to get employees. Puerto Rico is a U.S territory and we have many authorized apple resellers but no official apple store. It is ridiculous how apple keeps opening stores in random countries around the world and keeps ignoring Puerto Rico. The amount of apple products that are purchased here is growing every day. I don't believe this.

Luis,
Puerto Rico is too small of an island for them to target a store right now. They are not targeting random countries. They are opening stores in countries where their sales are quite high.
1. They have a factory in Brazil.
2. Brazil is fifth largest country in the world.
3. The World Cup is coming up, which means tons of tourists and sales.

If they haven't targeted Puerto Rico yet, it is for a reason.
Score: 1 Votes (Like | Disagree)

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