Apple Picks Up Numerous '.Camera' and '.Photography' Domain Names

ios7cameraLast week, we noted that Apple has registered several new ".guru" domains, part of an initial batch of new generic top-level domains (gTLDs) being launched over the coming weeks and months.

That rollout is continuing this week, and Apple has wasted no time securing a number of additional domains in the new .camera and .photography families. Among the new domains registered by Apple:

- aperture.camera and aperture.photography
- apple.camera and apple.photography
- facetime.camera and facetime.photography
- imovie.camera and imovie.photography
- iphoto.camera and iphoto.photography
- isight.camera and isight.photography
- photobooth.camera and photobooth.photography
- retina.camera and retina.photography

Other new gTLDs opening for registration this week include .equipment, .estate, .gallery, .graphics, and .lighting. While Apple has apparently placed blocks to prevent registration of its own trademarks under these new gTLDs, such as apple.estate and macbook.lighting, the company so far appears to have only pursued active registrations in the .camera and .photography families.

As with the new .guru domains registered by Apple last week, the company's new .camera and .photography domains are not yet active, and it is unclear whether Apple has plans to actively use them in the future.

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Top Rated Comments

luckydcxx Avatar
136 months ago
can we just keep .com, these are getting weird now.
Score: 15 Votes (Like | Disagree)
Elbon Avatar
136 months ago
They say over half of small businesses and the vast majority of people don't have websites. We're simply trying to change that.

How about eliminating domain squatting? Then it wouldn't be so hard for small business owners to find a unique name within an existing TLD.
Score: 6 Votes (Like | Disagree)
musika Avatar
136 months ago
:D Introducing NSA.camera! :D
Score: 6 Votes (Like | Disagree)
unplugme71 Avatar
136 months ago
Sorry but I rather go to apple.com then to apple.toaster

even macbook.apple is just weird.. too much to remember.

ICANN needs to prevent squatters or people who just buy domains to have them. After 12 months, or without records stating significant development and completion within 24 months, that the domain(s) will be removed from ownership and made available again.
Score: 4 Votes (Like | Disagree)
chfilm Avatar
136 months ago
Instead of wasting time on stuff like that, they should get on the raw processor of Aperture which absolutely sucks a**!

I was forced to switch to lightroom, because it just makes raws look soo much better, especially at high isos.
Score: 3 Votes (Like | Disagree)
stiligFox Avatar
136 months ago
Speaking of Aperture...! please Apple, pretty please? With caramel apple sauce on top?
Score: 3 Votes (Like | Disagree)