Apple announced that it has hired Angela Ahrendts, CEO of Burberry, as Senior Vice President of Retail and Online Stores. According to the press release, Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores.
“I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”
Ahrendts will join Apple in the spring and will continue her role as Burberry CEO until then.
“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”
The head role of Apple's retail stores has had significant turnover in the past couple of years. Ron Johnson left Apple in 2011 after having been at Apple for eleven years and is widely credited for building up their retail initiative. Johnson was replaced by John Browett who lasted less than a year at Apple.
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest.
Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
Tuesday January 20, 2026 2:34 am PST by Tim Hardwick
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely.
Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
Wednesday January 21, 2026 10:54 am PST by Joe Rossignol
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses.
Below, we have recapped rumored features for each product.
Smart Home Hub
Apple home hub (concept)
Apple's long-rumored smart home hub should...
Tuesday January 20, 2026 4:36 pm PST by Juli Clover
Apple's App Store, iTunes Store, and Apple TV service are experiencing an outage at the current time, according to Apple's System Status page.
Apple says that some users may be experiencing issues with the App Store and iTunes Store. Apple also says some users may be seeing intermittent issues with Apple TV. The Apple TV Channels feature is down too, and users may be unable to access some...
Wednesday January 21, 2026 12:31 pm PST by Juli Clover
Apple is working on a small, wearable AI pin equipped with multiple cameras, a speaker, and microphones, reports The Information. If it actually launches, the AI pin will likely run the new Siri chatbot that Apple plans to unveil in iOS 27.
The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape. It has an aluminum and glass shell, and two cameras at the...
You're aware that Apple is sometimes the most valuable company in the world, the most recognizable brand in the world, and did I mention it's often the most valuable company in the world?
isn't this a downgrade for her? From CEO of burberry to a Vice President!
I still cant believe they hired John Browett. A guy that was in charge of an awful electronic store that couldn't be a more opposite type of retail space than Apple. I don't see how they thought that was going to work, no wonder he was off within 11 months.
Apple announced that it has hired Angela Ahrendts, CEO of Burberry, as Senior Vice President of Retail and Online Stores. According to the press release, Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores.
