Apple announced that it has hired Angela Ahrendts, CEO of Burberry, as Senior Vice President of Retail and Online Stores. According to the press release, Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores.
“I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”
Ahrendts will join Apple in the spring and will continue her role as Burberry CEO until then.
“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”
The head role of Apple's retail stores has had significant turnover in the past couple of years. Ron Johnson left Apple in 2011 after having been at Apple for eleven years and is widely credited for building up their retail initiative. Johnson was replaced by John Browett who lasted less than a year at Apple.
Wednesday January 14, 2026 10:18 am PST by Joe Rossignol
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms.
iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
Tuesday January 13, 2026 6:11 am PST by Joe Rossignol
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year.
Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad
Logic Pro on the Mac and iPad
Pixelmator...
Monday January 12, 2026 1:15 pm PST by Joe Rossignol
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones.
iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer.
Below,...
Monday January 12, 2026 7:38 am PST by Joe Rossignol
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year.
Subscribe to the MacRumors YouTube channel for more videos.
"After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative...
Tuesday January 13, 2026 11:29 am PST by Joe Rossignol
Apple today released a firmware update for the AirPods Pro 3. The latest firmware has a version number of 8B34, up from the previous version 8B30.
Apple has a support document for AirPods firmware updates, and it indicates that the 8B34 update contains unspecified "bug fixes and other improvements."
No other AirPods models received firmware updates today.
How to install AirPods Pro...
Friday January 9, 2026 8:17 am PST by Tim Hardwick
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
Subscribe to the MacRumors YouTube channel for more videos.
...
Tuesday January 13, 2026 7:52 pm PST by Joe Rossignol
Apple and Google this week announced that Gemini will help power a more personalized Siri, and The Information has provided more details.
Subscribe to the MacRumors YouTube channel for more videos.
As soon as this spring, the report said the revamped version of Siri will be able to…
Answer more factual/world knowledge questions in a conversational manner
Tell more stories
Provide...
Tuesday January 13, 2026 10:50 am PST by Joe Rossignol
If you are not interested in subscribing to the new Apple Creator Studio bundle introduced today, you will officially start to miss out on some new features.
Apple said some "exciting new intelligent features and premium content" in Pixelmator Pro, Keynote, Numbers, Pages, and Freeform will only be accessible with a Creator Studio subscription. In the U.S., a subscription costs $12.99 per...
Thursday January 8, 2026 2:56 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Monday January 12, 2026 11:38 am PST by Joe Rossignol
Elon Musk today expressed concern about Apple and Google partnering on a more personalized version of Siri powered by Google's generative AI platform Gemini.
"This seems like an unreasonable concentration of power for Google, given that [they] also have Android and Chrome," wrote Musk, in a post on X.
Musk serves as CEO of xAI, the company behind Gemini competitor Grok.
It is unlikely...
You're aware that Apple is sometimes the most valuable company in the world, the most recognizable brand in the world, and did I mention it's often the most valuable company in the world?
isn't this a downgrade for her? From CEO of burberry to a Vice President!
I still cant believe they hired John Browett. A guy that was in charge of an awful electronic store that couldn't be a more opposite type of retail space than Apple. I don't see how they thought that was going to work, no wonder he was off within 11 months.
Apple announced that it has hired Angela Ahrendts, CEO of Burberry, as Senior Vice President of Retail and Online Stores. According to the press release, Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores.
