Apple to Hire Burberry CEO Angela Ahrendts as Senior Vice President of Retail and Online Stores

AAApple announced that it has hired Angela Ahrendts, CEO of Burberry, as Senior Vice President of Retail and Online Stores. According to the press release, Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores.

“I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

Ahrendts will join Apple in the spring and will continue her role as Burberry CEO until then.

“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”

The head role of Apple's retail stores has had significant turnover in the past couple of years. Ron Johnson left Apple in 2011 after having been at Apple for eleven years and is widely credited for building up their retail initiative. Johnson was replaced by John Browett who lasted less than a year at Apple.

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Top Rated Comments

vincebio Avatar
139 months ago
Another bad choice...

dont you just love how users of a rumour forum on the internet know how to run one of the most valued companies in history.
Score: 44 Votes (Like | Disagree)
SethBoy Avatar
139 months ago
isn't this a downgrade for her? From CEO of burberry to a Vice President!

Pretty sure SVP at Apple is a step up for many CEOs.
Score: 29 Votes (Like | Disagree)
HowEver Avatar
139 months ago
You're aware that Apple is sometimes the most valuable company in the world, the most recognizable brand in the world, and did I mention it's often the most valuable company in the world?

isn't this a downgrade for her? From CEO of burberry to a Vice President!
Score: 26 Votes (Like | Disagree)
haruhiko Avatar
139 months ago
isn't this a downgrade for her? From CEO of burberry to a Vice President!
As long as the paycheck is upgraded...:D
Score: 23 Votes (Like | Disagree)
iMat77 Avatar
139 months ago
Strange...

Hired someone from Yves Saint Laurent
Hired someone from Burberrys
Hired someone from Nike

Seems like computers is truly not the only thing Cook has in mind.
Score: 22 Votes (Like | Disagree)
captain kaos Avatar
139 months ago
I still cant believe they hired John Browett. A guy that was in charge of an awful electronic store that couldn't be a more opposite type of retail space than Apple. I don't see how they thought that was going to work, no wonder he was off within 11 months.
Score: 20 Votes (Like | Disagree)