Apple Posts New 'On The Runway' Video Showcasing Burberry Fashion Show Shot on iPhone 5s
Apple has added a new video to its iPhone 5s marketing page showcasing footage shot at Burberry's Spring/Summer 2014 runway show back in September.
The thirty-second spot shows how the then-unreleased iPhone 5s was used to shoot video at the fashion show, including the elaborate camera rigs that were used. The song in the background is Soothing Me So by Victory.
On the runway with iPhone 5s
Burberry Spring/Summer 2014. An incredible collection. Shot with stunning clarity. On iPhone 5s.
Roughly a month after the fashion show was shot with the iPhone 5s, Apple announced the
hiring of Burberry CEO Angela Ahrendts to run its retail and online stores. Ahrendts will join Apple in the spring and will continue in her role as Burberry CEO until then.
Popular Stories
If you pay for extra iCloud storage on your iPhone, beyond the 5GB included for free, you might receive two more perks on iOS 27 at no additional cost.
First, Apple said there will be daily usage limits for some of the new and enhanced Apple Intelligence features on iOS 27, including image generation. However, the company noted that "increased access" is available with "most" iCloud+ storage ...
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, but we did not hear many specific details about this functionality until now.
In a WWDC 2026 video aimed at developers, Apple said the CarPlay video feature is available in new vehicles that support it. When playing a video in an iPhone app...
iOS 27's key new feature is a more intelligent and personal version of Siri, but the changes go well beyond that. In a press release today, Apple outlined additional enhancements coming across Apple Maps, Find My, Apple Wallet, Apple Music, and more.
Apple Maps has gained an enhanced Flyover experience powered by AI, enabling you to view aerial imagery in "stunning detail" for select cities.
...
