Apple Posts New 'On The Runway' Video Showcasing Burberry Fashion Show Shot on iPhone 5s

Apple has added a new video to its iPhone 5s marketing page showcasing footage shot at Burberry's Spring/Summer 2014 runway show back in September.

The thirty-second spot shows how the then-unreleased iPhone 5s was used to shoot video at the fashion show, including the elaborate camera rigs that were used. The song in the background is Soothing Me So by Victory.

On the runway with iPhone 5s

Burberry Spring/Summer 2014. An incredible collection. Shot with stunning clarity. On iPhone 5s.


Roughly a month after the fashion show was shot with the iPhone 5s, Apple announced the hiring of Burberry CEO Angela Ahrendts to run its retail and online stores. Ahrendts will join Apple in the spring and will continue in her role as Burberry CEO until then.

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Top Rated Comments

ZOZO4 Avatar
137 months ago
Gorgeous female asses in slow-motion - what more could a guy ask for?:D

No clothes.
Score: 7 Votes (Like | Disagree)
firestarter Avatar
137 months ago
Shock news, pretty girls sell gizmos...

But at the end of the day, the video quality is nothing special and the lighting is very dull. Lots of super close ups to try and coax some sort of limited depth of field from the small sensor.
Score: 6 Votes (Like | Disagree)
blue-flash Avatar
137 months ago
The iPhone 5s camera quality is amazing! I can only imagine how future models will improve.
Score: 4 Votes (Like | Disagree)
cdmoore74 Avatar
137 months ago
Not again!
Score: 4 Votes (Like | Disagree)
newyorksole Avatar
137 months ago
The iPhone 5s: gorgeous women will walk right up to you in single file… then turn around and leave. :apple:

gorgeous, curve-less, butt-less women.

you're not looking at much by watching them go...
Score: 3 Votes (Like | Disagree)
AngerDanger Avatar
137 months ago
The iPhone 5s: gorgeous women will walk right up to you in single file… then turn around and leave. :apple:
Score: 3 Votes (Like | Disagree)