Apple to Open First Retail Store in Brazil on February 15
Apple has confirmed on its website that it will be opening its first retail store in Brazil on Saturday, February 15. The store will be located in Rio de Janeiro's famous Barra da Tijuca borough, located at the VillageMall luxury shopping center.

The news follows a report from last October stating that Apple was planning to open its first store in the South American country between February and March 2014, giving the location a few months to be up and running before the start of the FIFA World Cup being held in Rio during the months of June and July.
The prior report also stated that Apple would be seeking some of its U.S. Apple retail employees to temporarily relocate to Brazil to educate local employees about Apple retail procedures and act as in-store workers. However, it is unclear as to whether Apple actually followed through on the initiative or not. Apple's difficulty in recruiting employees for its Brazilian store was reportedly one of the reasons as to why the company could not open the store in July as originally intended.
Apple began hiring for its first Brazilian retail stores in November 2012, and has been working with Foxconn to move some iPhone and iPad production to the country to avoid hefty import taxes and allow Apple to expand its market share. Last October, a regulatory agency also granted Apple the authorization needed to sell the iPhone 5s and iPhone 5c in Brazil, as both phones launched in the country shortly thereafter. It was also reported earlier this week that the company will restart iPhone 4 production in order to sell the device in Brazil, India, and Indonesia.
Thanks, Cássio!
Popular Stories
Apple does not approve of the "Hot Tub" pornography app that was released for the iPhone in the EU using alternative app distribution, Apple said in a statement to MacRumors. Further, Apple is concerned about the potential user safety risks with a pornography app, and says that it undermines consumer trust in the Apple ecosystem.
We are deeply concerned about the safety risks that hardcore...
Apple today announced the launch of a new app called "Invites," which is designed to allow users to plan events like birthday parties, graduations, vacations, baby showers, and more.
"With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together," said Brent Chiu-Watson, Apple's senior director of...
Apple this week increased the prices for its monthly AppleCare+ subscription prices for the iPhone, raising the cost by 50 cents for all models in the United States.
Standard AppleCare+ for the iPhone 16 models is now priced at $10.49 per month, for example, up from the prior $9.99 per month price. The 50 cent price increase applies to all available AppleCare+ plans for Apple's current...
Update: The new Apple Invites app has officially been announced.
The main iCloud.com page has seemingly confirmed Apple's rumored invites tool, which has yet to be officially announced by the company.
The page says "Apple Invites" will be an iCloud+ feature:Upgrade to iCloud+ to get more storage, plan events with Apple Invites, and have peace of mind with privacy features like iCloud...
Apple hasn't refreshed the Apple TV since 2022, but rumors suggest that we're finally going to get an update in 2025. We don't have a full picture of what to expect yet, but we have some hints on what's coming.
Subscribe to the MacRumors YouTube channel for more videos.
Updated A-Series Chip
The current Apple TV 4K uses the A15 Bionic chip that was in the iPhone 13 lineup, and it's time for...
Apple previously teased that Powerbeats Pro 2 would be released in 2025, and now an announcement date has leaked. Bloomberg's Mark Gurman today said Apple plans to unveil the wireless earbuds on Tuesday, February 11.
Powerbeats Pro 2 will be priced at $250 in the U.S., he said.
Powerbeats Pro are a sportier, fitness-focused alternative to AirPods Pro with built-in, adjustable ear hooks...
In the European Union, the Digital Markets Act allows developers to distribute iOS apps through alternate app stores. While Apple checks those apps for malware and other malicious content, there are few restrictions on subject matter, unlike Apple's own App Store. As a result, EU users can now download the first dedicated native pornography app created for the iPhone.
Called Hot Tub, the app ...
Apple today surprised us with a new Invites app, which is designed for planning events like birthday parties, vacations, and baby showers. We checked it out in our latest video to see how it works, what you can use it for, and to demonstrate all of the different features in the app.
Subscribe to the MacRumors YouTube channel for more videos.
Invites is a standalone app that you can download...