Apple to Open First Retail Store in Brazil on February 15

Apple has confirmed on its website that it will be opening its first retail store in Brazil on Saturday, February 15. The store will be located in Rio de Janeiro's famous Barra da Tijuca borough, located at the VillageMall luxury shopping center.

applestore_brazil_invite
The news follows a report from last October stating that Apple was planning to open its first store in the South American country between February and March 2014, giving the location a few months to be up and running before the start of the FIFA World Cup being held in Rio during the months of June and July.

The prior report also stated that Apple would be seeking some of its U.S. Apple retail employees to temporarily relocate to Brazil to educate local employees about Apple retail procedures and act as in-store workers. However, it is unclear as to whether Apple actually followed through on the initiative or not. Apple's difficulty in recruiting employees for its Brazilian store was reportedly one of the reasons as to why the company could not open the store in July as originally intended.

Apple began hiring for its first Brazilian retail stores in November 2012, and has been working with Foxconn to move some iPhone and iPad production to the country to avoid hefty import taxes and allow Apple to expand its market share. Last October, a regulatory agency also granted Apple the authorization needed to sell the iPhone 5s and iPhone 5c in Brazil, as both phones launched in the country shortly thereafter. It was also reported earlier this week that the company will restart iPhone 4 production in order to sell the device in Brazil, India, and Indonesia.

Thanks, Cássio!

Top Rated Comments

strategicthinke Avatar
133 months ago
Do you know anything about Brazil?

Dear "silvetti", I wonder if you know anything about Brazil and Rio de Janeiro or if you are just a self-centered first world citizen with a "better-than-you" mindset. You'd be surprised at how much culture, development and wealth we have here...
Score: 7 Votes (Like | Disagree)
silvetti Avatar
133 months ago
They better put private security company with AR15's at the door and around or the stock will be over in a day :D
Score: 3 Votes (Like | Disagree)
Roniniku Avatar
133 months ago
Relax there tough guy...

Dear "silvetti", I wonder if you know anything about Brazil and Rio de Janeiro or if you are just a self-centered first world citizen with a "better-than-you" mindset. You'd be surprised at how much culture, development and wealth we have here...

Yes, Brazil does have a lot of culture, development in some areas and a sliver of wealth but it is also absolutely rife with violent crime. Silvetti's comment was on point but was clearly made in jest. Calling him/her self-centred was pretty lame. Are "first world" countries better? In most ways, of course they are. Does brazil have to be bad to make them good, no way...and does them being good make Brazil bad? Nope. Brazil has the ability to make itself just as good as any other country but it starts from the inside. It's great that you love your country, as you should...now do what you can to fix it, in any small way, rather than hurling childish insults.
Score: 2 Votes (Like | Disagree)
aziesemer Avatar
133 months ago
Dear "silvetti", I wonder if you know anything about Brazil and Rio de Janeiro or if you are just a self-centered first world citizen with a "better-than-you" mindset. You'd be surprised at how much culture, development and wealth we have here...

I live in Brazil too and recognise violence is an endemic problem in our country, so, why are you so offended? "Mongrel" complex??

Just to refresh you memory:

http://translate.google.com/translate?sl=pt&tl=en&js=n&prev=_t&hl=en&ie=UTF-8&u=http%3A%2F%2Fnoticias.r7.com%2Fsao-paulo%2Fnoticias%2Fcarga-da-apple-avaliada-em-r-3-5-milhoes-e-roubada-em-viracopos-20121023.html&act=url
Score: 2 Votes (Like | Disagree)
nnn3 Avatar
133 months ago
Inferiority complex

To strategicthinke:

I live in Brazil, and I find the general inferiority complex quite annoying. Why does every potential criticism require an angry response? You could have interpreted the comment as saying that demand will be astronomical. Just relax, no one is picking on you or your country, at least not more then people make fun of other countries.
Score: 2 Votes (Like | Disagree)
brdeveloper Avatar
133 months ago
At least the "cariocas" will be able to return their Retina Macbooks because of screen issues in store, without having to send it to Apple by their own expenses as other brazilians have to do.

Anyway, it's a new era for consumer rights in Brazil if Apple keeps the same return policies they apply in developed countries. I live in Porto Alegre, so I'm still unable to enjoy the benefits of having an Apple Store nearby.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
m3 mbp space black

M4 Macs Are Expected to Launch in This Order Starting Later This Year

Sunday April 14, 2024 10:40 am PDT by
Bloomberg's Mark Gurman recently reported that the first Macs with M4 series chips will be released later this year, with more models to follow next year. In his Power On newsletter today, Gurman shared a more specific roadmap for these Macs. Here is the order in which Gurman expects the Macs to launch:1. A low-end 14-inch MacBook Pro with the M4, coming around the end of 2024. 2. A 24-inch ...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...