Burberry to Shoot Runway Show with Apple's iPhone 5s
Apple and Burberry have announced a partnership that will see Burberry using Apple's new iPhone 5s to capture its Spring/Summer 2014 runway show.
The show, which takes place on September 16, will showcase the improved camera capabilities of the iPhone 5s as Burberry uses it to shoot photos and videos of the event.
Apple® and Burberry today announced that iPhone® 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, September 16.
Using the all-new iSight® camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments. The collaboration is reimagining how Burberry engages consumers, paving the way for significant changes in how they capture and share their content.
Apple's iPhone 5s camera offers several improvements over the iPhone 5 camera, including an increased sensor size and an f/2.2 aperture, both of which provide a 33 percent increase in light sensitivity for clearer shots, especially in low-light conditions. The phone also includes a "True Tone" dual-LED flash, built-in image stabilization, and new camera modes.
Teaser video shot with iPhone 5s
Burberry will begin showcasing photos and videos on its social media channels and its
website beginning today. The fashion house also plans to broadcast the event on Monday, September 16 at 2:30 PM GMT+1.
Apple's iPhone 5s, which will not be available for pre-order, can be purchased from Apple and several third-party retailers on September 20.
Popular Stories
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports.
In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models.
According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware.
iOS 16.4 and associated releases are also right around the corner with some new ...
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below.
Note: MacRumors is an affiliate partner with some of these ...
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports.
Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular.
Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and...
Top Rated Comments
$995 t-shirt (http://us.burberry.com/store/menswear/polos-t-shirts/prorsum/prod-44880431-studded-cotton-t-shirt/)
Yo, that's $1000 for a t-shirt
What I heard so far are excuses:
Sure, if only I get good lighting.
They only show the good ones.
Can't tell how bad a camera is because it's used by a pro.
Come one people, don't underestimate yourself. You can do it. It's not rocket science. You can take great photos with the current iPhone 5, or iPhone 4 for that matter. The fact that the pros are going show what they can do with the new iPhone 5s should be an encouragement of what a tool you will have. With a bit of effort you can take great photos too, may be some that are better than theirs.
"But...but they are pros, there is no hope for me." Well, with an attitude like that, there is no hope for you. Imagine looking at a pencil and say, "there is no point: I am not a writer." Everyone has a story to tell, and everyone has a photo to take, and it will be interesting as long as you do it your way.
The worst thing you can do is to give up before you even start.
So? Just because you can take (presumably) great pictures with the 5S, that doesn't mean you cannot take bad ones.