Imagination Technologies Extends PowerVR Licensing Agreement With Apple
Imagination Technologies today announced that it has extended its licensing agreement with Apple. The financial terms of the deal were not revealed, but Imagination confirmed the deal signed was a multi-year, multi-use agreement that provides Apple with access to the company's PowerVR graphics and video hardware.
Imagination Technologies Group plc (LSE: IMG, "Imagination") announces that Apple has extended its multi-year, multi-use license agreement, which gives Apple access to Imagination's wide range of current and future PowerVR graphics and video IP cores.
Under the terms of the above licensing arrangement, Imagination will receive on-going license fees, and royalty revenues on shipment of SoCs (Systems on Chip) incorporating Imagination's IP.

Imagination also recently announced its Series6XT PowerVR GPUs, which will replace the current Series6 graphics used in Apple's A7 chipset. In detail, the company claims that its newer GPU chips will deliver a 50% benchmark performance increase when compared to similar configurations of previous generation cores. The technology is expected to debut in devices sometime in 2015.
Apple has used Imagination's PowerVR graphics architecture in all of its iPhone models to this point, and is a major investor in the company with a 10% ownership stake.
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Top Rated Comments
For iPhone, I find the A7 to be way more than enough. Instead of boasting more power, it would be sweet if A8 was exactly as powerful, but double the battery(half the battery usage, not bigger battery).
iPad can get a little more powerful, since it's battery is already out of this world
Also, Apple owns like 10% or so of this company! wonder why they won't just buy them to keep off the competition.
Lastly, I remember Imagination Technologies boasting 1tflop gpu with the series 6, what happened? A7 doesn't even come close and if true than A8 will only improve 50%? We were promised xbox 360/ps3 graphics long time ago from this company along with Qualcomm and nvidia but we are not even half way there yet!
The Mali design has appeared in a few Samsung and Chinese designs, but no consistent history of big design wins. Since using it, Samsung has also used ImgTec or just outright used a Qualcomm SoC (and their Adreno graphics) in some major territories like the US.
Since Nvidia doesn't license their GPUs out (they do offer licenses, but have no design wins), they compete at the SoC level. As an overall SoC package, they have only a mixed history of success. They're particularly weak in their radio offerings, which is why Qualcomm gets so many wins.
The actual GPU used in SoCs has pretty low visibility with most smartphone buyers because they simply don't care. The common denominator in graphics moves forward, their phone can play the latest game they want, and that's all most care about.
Furthermore, K1 will show up the latter half of this year with a 32 bit ARMv7s design. By then, Samsung and Qualcomm have moved onto 64 bit. K1 won't be there until second half of this year if on schedule. Their overall SoC offerings still aren't that compelling when treated as a complete package.
Moving to a larger screen size and keeping 326 dpi means increasing the resolution which means a more powerful GPU is needed.
As for battery life, the tech powering these devices is not the issue, its the battery technology we currently have. The tech field should put their cash into that research instead of better DPI displays or lower power CPU/GPU.