Imagination Technologies Extends PowerVR Licensing Agreement With Apple

Imagination Technologies today announced that it has extended its licensing agreement with Apple. The financial terms of the deal were not revealed, but Imagination confirmed the deal signed was a multi-year, multi-use agreement that provides Apple with access to the company's PowerVR graphics and video hardware.

Imagination Technologies Group plc (LSE: IMG, "Imagination") announces that Apple has extended its multi-year, multi-use license agreement, which gives Apple access to Imagination's wide range of current and future PowerVR graphics and video IP cores.

Under the terms of the above licensing arrangement, Imagination will receive on-going license fees, and royalty revenues on shipment of SoCs (Systems on Chip) incorporating Imagination's IP.

PowerVR-Series6XT-GPU
Imagination also recently announced its Series6XT PowerVR GPUs, which will replace the current Series6 graphics used in Apple's A7 chipset. In detail, the company claims that its newer GPU chips will deliver a 50% benchmark performance increase when compared to similar configurations of previous generation cores. The technology is expected to debut in devices sometime in 2015.

Apple has used Imagination's PowerVR graphics architecture in all of its iPhone models to this point, and is a major investor in the company with a 10% ownership stake.

Top Rated Comments

(View all)
Avatar
87 months ago
Enough power

For iPhone, I find the A7 to be way more than enough. Instead of boasting more power, it would be sweet if A8 was exactly as powerful, but double the battery(half the battery usage, not bigger battery).

iPad can get a little more powerful, since it's battery is already out of this world
Score: 4 Votes (Like | Disagree)
Avatar
87 months ago
I thought Apple was going to design their own gpu moving forward (with all the gpu based hiring and all).

Also, Apple owns like 10% or so of this company! wonder why they won't just buy them to keep off the competition.

Lastly, I remember Imagination Technologies boasting 1tflop gpu with the series 6, what happened? A7 doesn't even come close and if true than A8 will only improve 50%? We were promised xbox 360/ps3 graphics long time ago from this company along with Qualcomm and nvidia but we are not even half way there yet!
Score: 3 Votes (Like | Disagree)
Avatar
87 months ago

I've known people who worked at IMG; apparently they wouldn't really be a great acquisition for Apple in terms of culture-fit and they reckon it'll be hard for them to keep their technology at the cutting edge as the competition heats up.

They also compete in spaces that Apple has no interest in. For example, their line of dedicated ray tracing hardware has only professional applications at this point. They also just acquired MIPS, which is found in set top boxes and other closed box type hardware that Apple isn't in.

ARM are investing heavily in their own GPU IP, and are apparently a much better long-term bet.

The Mali design has appeared in a few Samsung and Chinese designs, but no consistent history of big design wins. Since using it, Samsung has also used ImgTec or just outright used a Qualcomm SoC (and their Adreno graphics) in some major territories like the US.

Of course, the elephant in the room here is Nvidia. They recently announced that their desktop and mobile GPUs will share the same cores. That brings huge benefits to physics simulation and lighting, and means that they'll all support DirectX 11.1, OpenGL 4.4 and all the rest of it, so developers can port their games across extremely easily and make best use of the hardware they already know.

Because of their massively-parallel architecture, GPUs scale pretty nicely - you can add or remove cores to tune the performance/power characteristics of the parts. Nvidia claims their K1 chip can trounce a PS3 or Xbox 360 while consuming only 5W of power (that's about the same kind of ballpark as the PowerVR chips Apple use, if not less). This chip can even out-perform an Intel Haswell (http://www.slashgear.com/nvidia-tegra-k1-out-performs-intel-haswell-in-early-benchmarks-13312939/)!

The K1 is mainly aimed at tablets, but the fact that Nvidia are now sharing core designs between mobile and desktop parts is huge. The company's entire resources are now being spent optimising and improving that core. It would be nothing short of a miracle if IMG managed to stay competitive with that.

Since Nvidia doesn't license their GPUs out (they do offer licenses, but have no design wins), they compete at the SoC level. As an overall SoC package, they have only a mixed history of success. They're particularly weak in their radio offerings, which is why Qualcomm gets so many wins.

The actual GPU used in SoCs has pretty low visibility with most smartphone buyers because they simply don't care. The common denominator in graphics moves forward, their phone can play the latest game they want, and that's all most care about.

Furthermore, K1 will show up the latter half of this year with a 32 bit ARMv7s design. By then, Samsung and Qualcomm have moved onto 64 bit. K1 won't be there until second half of this year if on schedule. Their overall SoC offerings still aren't that compelling when treated as a complete package.
Score: 1 Votes (Like | Disagree)
Avatar
87 months ago

I agree with the focus on battery life instead of just performance. It'll be interesting to how the rumours of a bigger iPhone impact this though. If Apple does play the resolution/dpi race and move to 1920x1080, that will require a 2.9x more powerful GPU just to maintain the same performance/pixel of the 1136x640 iPhone 5S. That's why I'm generally supportive of the iPhone moving to a larger screen, but keeping the same 326 dpi so that you're not using GPU performance and power driving extra pixels that I don't think substantially improve display quality.


Moving to a larger screen size and keeping 326 dpi means increasing the resolution which means a more powerful GPU is needed.

As for battery life, the tech powering these devices is not the issue, its the battery technology we currently have. The tech field should put their cash into that research instead of better DPI displays or lower power CPU/GPU.
Score: 1 Votes (Like | Disagree)

Top Stories

Leaker: 'iPhone 12 mini' and iPhone 12 Storage Capacities Start at 64GB, Pro Models at 128GB

Tuesday September 29, 2020 2:31 am PDT by
Rumors suggest Apple's iPhone 12 launch event will be held on October 13, with the more affordable 5.4 and 6.1-inch devices set to ship out ahead of the more expensive 6.1-inch and 6.7-inch Pro devices, and this morning hit-and-miss leaker Jon Prosser has further committed to that date by providing alleged details on Apple's first shipment of finalized iPhone 12 units. Prosser claims the...

Hands-On With iOS 14.2's New Shazam Music Recognition Toggle in Control Center

Monday September 28, 2020 2:35 pm PDT by
Shortly after launching iOS 14, Apple introduced an upcoming iOS 14.2 update, which is now available to developers and public beta testers ahead of a public release that could come at some point in October. Subscribe to the MacRumors YouTube channel for more videos. The iOS 14.2 update mainly focuses on the Control Center, introducing a new Music Recognition toggle that deepens the Shazam...

iPhone 12 'Pro Max' Model to Sport Unique High-End Features [Updated]

Wednesday September 30, 2020 2:01 am PDT by
The upcoming "iPhone 12 Pro Max" is anticipated to have a number of unique high-end features not found on any other iPhone, such as its screen size, LiDAR scanner, faster 5G, and potentially a higher display refresh rate. The iPhone 12 Pro Max is also expected to be the largest ever iPhone, with a 6.7-inch display. Previously, the largest iPhones have been 6.5-inches in the iPhone XS Max and ...

DigiTimes: 12.9-inch Mini-LED iPad Pro Arriving Early 2021, Mini-LED MacBook Coming Later

Tuesday September 29, 2020 4:18 am PDT by
Apple will launch a 12.9-inch mini LED-backlit iPad Pro in early 2021 and a mini LED-backlit MacBook in the second-half of next year, according to DigiTimes. The Taiwan-based industry publication claims Epistar will supply the over-10,000 mini LEDs used in each iPad Pro tablet. Meanwhile, Apple is expected to recruit Osram Opto as another supplier of mini LEDs for use in a new "high-end"...

iOS 14.2 Suggests Apple Won't Include EarPods in the Box With iPhone 12

Tuesday September 29, 2020 2:19 pm PDT by
Rumors have suggested that Apple's iPhone 12 models will not include power adapters or EarPods in the box, and a minor code tweak in iOS 14.2 seemingly confirms Apple's plan to sell the new devices without EarPods. In iOS 14 and earlier versions of iOS, there's a mention of reducing exposure to RF energy by using the "supplied headphones," which is the same wording that Apple has used for...

iPhone 12 Production Lines at Foxconn's Zhengzhou Factory in China Running '24 Hours a Day'

Tuesday September 29, 2020 3:38 am PDT by
Apple contract manufacturer Foxconn is running its massive Zhengzhou factory in China 24 hours a day to produce the new iPhone 12, according to Chinese media reports. Apple's main iPhone manufacturer in China is said to be cancelling workers' holidays and introducing mandatory overtime with additional bonuses for longer-serving staff, according to information garnered from employees,...

iPhone 12 May Launch Earlier Than Usual in South Korea

Monday September 28, 2020 5:24 am PDT by
The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald. South Korean telecoms firms speaking to The Korea Herald have said that the iPhone 12 lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea ...

iOS 14.2 Beta 2 Adds New Emoji Characters like Ninja, Pinata, Bubble Tea, Polar Bear and More

Tuesday September 29, 2020 11:22 am PDT by
The second beta of iOS 14.2 introduces the new Emoji 13 characters that Apple previewed earlier this year as part of World Emoji Day. New emoji options include ninja, people hugging, black cat, bison, fly, polar bear, blueberries, fondue, bubble tea, and more, with a list below. Faces - Smiling Face with Tear, Disguised Face People - Ninja, Person in Tuxedo, Woman in Tuxedo, Person...

Epic Games Unlikely to Win Injunction in Ongoing Fortnite Battle With Apple, Jury Trial Possible

Monday September 28, 2020 1:14 pm PDT by
The ongoing legal dispute between Apple and Epic Games continued on today, with a preliminary injunction hearing taking place this morning. We're still waiting to hear the judge's official ruling, but it looks like Epic is not going to be granted an injunction to allow Fortnite back into the App Store as the case unfolds. Many of the arguments that lawyers for Apple and Epic Games made were...

Apple Releases Ninth Beta of macOS Big Sur to Developers

Tuesday September 29, 2020 10:07 am PDT by
Apple today seeded the Ninth beta of an upcoming macOS Big Sur update to developers for testing purposes, a week after releasing the eighth beta and more than two months after the new update was unveiled at the Worldwide Developers Conference. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be...