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Apple Snaps Up Several '.Guru' Domain Names on Launch Day
The first of hundreds of new generic top-level domains (gTLDs) began rolling out this week, and it should be no surprise that Apple is looking to protect names related to its products and brands. Among this initial batch of gTLDs being released, Apple has already secured several domains in the ".guru" family, presumably due to its similarity to Apple's "Genius" naming for the company's in-store support staff and recommendation features in its digital stores.
Domains in the .guru family that have already been registered by Apple and pointed to the company's name servers include:
- apple.guru
- iphone.guru
- ipad.guru
- mac.guru
Several others including appletv.guru, macbook.guru, and ipod.guru are currently blocked from registration, presumably at Apple's request.
The new domains registered by Apple are not yet active, although at some point the company may choose to redirect them to either its general home and product family pages or support pages. Some browsers with unified search and URL bars, including Apple's own Safari, have also yet to be updated to recognize the new domains as URLs. Safari currently directs such entries to searches rather than attempting to access the addresses themselves unless the HTTP protocol is specifically included in the text entry.
Apple routinely moves to protect domain names associated with its business, and the rapidly increasing number of gTLDs is only complicating that effort. Among the most notable expansions, Apple in 2012 applied for control of a new ".apple" top-level domain through a program that appears to still be in progress with Apple having passed initial review last June.
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66 months ago
presumably due to its similarity to Apple's "Genius" naming for the company's in-store support staff and recommendation features in its digital stores.
"Guru" is the name of the equivalent of Geniuses in a Microsoft Store.
They stand at a counter with stools that they originally named the "Guru Bar".
And guess how the staff dresses?
66 months ago
I'm sure this was done because apple.genius was not available.
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in 5 minutes all the rest will be taken over by squatters.
Domain squatters are just as bad a patent trolls.
66 months ago
I'll take metal.guru
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On a serious note, I for one don't want to need a little card in my wallet to let me know all the TLD I have to use. I hope companies don't start going nuts with this stuff.
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On a serious note, I for one don't want to need a little card in my wallet to let me know all the TLD I have to use. I hope companies don't start going nuts with this stuff.
66 months ago
The only people who will benefit from these new TLDs are the domain registers. There'll be a huge landgrab and 1000's of squatters will waste their money buying domains that no serious bit hitter would bother with.
Over here in Europe, years ago they released a .eu TLD when there was still only the original .com, .net, etc. They completely made a mess of the process and domain bots registered everything that corporations hadn't paid a large sum to pre-register.
The domain was never taken seriously and sank immediately into oblivion.
The new domains will be nice for amateur photographers, bloggers etc, but that's about it.
Over here in Europe, years ago they released a .eu TLD when there was still only the original .com, .net, etc. They completely made a mess of the process and domain bots registered everything that corporations hadn't paid a large sum to pre-register.
The domain was never taken seriously and sank immediately into oblivion.
The new domains will be nice for amateur photographers, bloggers etc, but that's about it.
66 months ago
Why does it matter to you?
Because I sometimes consult with clients about their online presence, and having to deal with hundreds of TLDs (instead of a handful) which might duplicate their names and make it more difficult for their clients just makes the job more difficult. The only people who benefit from this are domain squatters, registrars, and lawyers, none of whom do anything particularly useful for society. Thanks for pretending to care.
66 months ago
Oh dear gods, what a complete and utter waste of human energy these new TLDs are going to be. All so that a few people can charge other people money to register more worthless domain names.
It'd be so much simpler to just cancel the zillions of "squatted" domains that no one's doing anything useful with and start selling them to people who'll actually use them.
It'd be so much simpler to just cancel the zillions of "squatted" domains that no one's doing anything useful with and start selling them to people who'll actually use them.
66 months ago
Why?
Why do they keep coming out with these stupid extensions? Seriously there needs to be a ".app" extension. Not "Guru". What's next? .rabbi? .pastor? .buddha? It just doesn't make any sense.
Why do they keep coming out with these stupid extensions? Seriously there needs to be a ".app" extension. Not "Guru". What's next? .rabbi? .pastor? .buddha? It just doesn't make any sense.
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