Everything Apple Announced at the September 2025 Event - MacRumors
Skip to Content

Everything Apple Announced at the September 2025 Event

Apple on Tuesday held its "Awe Dropping" fall event to debut new iPhone 17 models, the super-thin iPhone Air, the Apple Watch Series 11, SE3, and Ultra 3, new AirPods Pro 3, and more. It took Apple more than an hour to introduce the new devices, but we've recapped everything in a quick 13-minute video for our readers who want a short but detailed overview of what's new.


We've also rounded up our full event coverage, so make sure to take a look at our articles to avoid missing any key details about Apple's updated devices.

iPhone Air

iPhone 17 Pro and Pro Max

iPhone 17

AirPods 3

Apple Watch Series 11

Apple Watch SE 3

Apple Watch Ultra 3

Software

Other News

The Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods 3 can be pre-ordered today. The ‌iPhone Air‌, ‌iPhone 17‌, ‌iPhone 17‌ Pro, and ‌iPhone 17‌ Pro Max will be available for pre-order starting at 5:00 a.m. Pacific Time on Friday. All of the new devices will launch on Friday, September 19.

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Apple Logo Gradient 16x9 1

Apple Isn't Done With 2026: Here's What's Still Coming

Monday November 2, 2026 7:27 am PST by
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around. Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
Apple Store Logo

Apple Store in UK Permanently Closing Later This Month

Tuesday November 3, 2026 7:34 am PST by
Apple today announced that its Festival Place store in Basingstoke, England will be permanently closing on Saturday, November 21. Apple Festival Place Apple had already announced that the store would be closing in November, but it had not provided the public with a specific date until now. Apple's store inside the Festival Place shopping center opened in 2011, so it had a 15-year run....

Top Rated Comments

15 months ago
i miss the product releases of the Jobs era
Score: 20 Votes (Like | Disagree)
sza Avatar
15 months ago
Honestly? Not much to get excited about.

If you’ve already got an iPhone 15 or 16 Pro, this release probably isn’t for you. The upgrades feel pretty minor, and I’m not sure who Apple’s really aiming at here.

The iPhone 17 seems to be the most cost-effective phone ever made, I guess it will be much more popular compared with earlier releases. It has the 120Hz screen with ProMotion. This is the top feature why people bought the Pro model. But at this low price point, how much would it contribute to Apple's revenue even it gets most popular...

For the AirPods Pro 3...who will buy it just for talking with foreigner? LOL. I mean Apple has to add some AI-powered features to be in line with other competitors. However, I don't see why people would upgrade. The previous version is good enough.

Forget about the new Apple watch series if you already have one...
Score: 13 Votes (Like | Disagree)
gugy Avatar
15 months ago
Snoozefest for me. I see no reason to upgrade my AWU V1, iPhone Pro Max 14 and AirPods Pro 2. Maybe next year. I would only consider the iPhone upgrade if T-Mobile gives me an awesome deal.
Score: 10 Votes (Like | Disagree)
15 months ago
Apple proves yet again that the company of Steve Jobs has become a data-mining Google tribute act. Other than Mac Os and cloud privacy better is everywhere else.
Score: 9 Votes (Like | Disagree)
15 months ago
13 minutes is way too long... you can easily skim the MacRumours(TM) live updates in about three minutes.
Score: 8 Votes (Like | Disagree)
macduke Avatar
15 months ago
13 minutes? This video could've been a bullet point list:

* AirPods Pro

* Better bass and ANC
* Longer earbud battery life, shorter case battery life
* Heart rate sensor for some reason even though many users have Apple Watch

* Apple Watch

* Blood pressure monitoring, including last-gen devices
* Little bit longer battery life
* SE is actually a pretty good deal now
* Ultra can connect to satellites

* iPhone

* Brighter and slightly larger display with Pro motion
* Center Stage camera with dual recording
* 48MP ultra wide camera
* Faster charging and Qi 2
* Apple N1 chip for efficient wireless networking

* iPhone Air

* It's thin and expensive
* Only one camera
* Battery kinda sucks

* iPhone Pro - iPhone upgrades plus:

* Vapor chamber with unibody for strength and heat dissipation
* 48MP telephoto that can do 8x 12MP compared to previous 5x
* 56% larger sensor in the main camera to improve image quality
* Actually great battery life improvements
* Lower display reflectivity to improve outdoor contrast
* ProRes RAW video that maybe 0.02% of people will use
* MOAR RAM

Score: 6 Votes (Like | Disagree)
Latest Stories
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
1 minute ago
Siri AI Waitlist Now Limited to Times of 'High Demand,' Says Apple
Siri AI Waitlist Now Limited to Times of 'High Demand,' Says Apple
2 hours ago
See Apple's Touchscreen MacBook Pro in Action
See Apple's Touchscreen MacBook Pro in Action
2 hours ago
MacBook Neo Shipments Expected to Double in 2027
MacBook Neo Shipments Expected to Double in 2027
3 hours ago
HomeView Code Suggests Future Support for AI Chatbot Apps, Anti-Spoofing Protection
HomeView Code Suggests Future Support for AI Chatbot Apps, Anti-Spoofing Protection
3 hours ago
Got an iPhone Duo on Launch Day? Tomorrow Could Be Your Last Chance to Return It
Got an iPhone Duo on Launch Day? Tomorrow Could Be Your Last Chance to Return It
4 hours ago
Apple Launching Five New Products Tomorrow
Apple Launching Five New Products Tomorrow
6 hours ago
Apple Releases Safari Technology Preview 256 With Bug Fixes and Performance Improvements
Apple Releases Safari Technology Preview 256 With Bug Fixes and Performance Improvements
15 hours ago
Apps Can Now Try to Stop You From Canceling Subscriptions
Apps Can Now Try to Stop You From Canceling Subscriptions
15 hours ago
'Super Mario Odyssey' Can Now Run on Apple TV Thanks to AI
'Super Mario Odyssey' Can Now Run on Apple TV Thanks to AI
16 hours ago
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
17 hours ago
HomePod Mini 2's Amount of RAM Confirmed
HomePod Mini 2's Amount of RAM Confirmed
17 hours ago
Apple TV's '12 Days of Snoopy' Special Arrives November 13
Apple TV's '12 Days of Snoopy' Special Arrives November 13
18 hours ago
Apple is Putting Employees on an AI Budget
Apple is Putting Employees on an AI Budget
19 hours ago
Apple Releases Xcode 27.3 Beta With Three New Features
Apple Releases Xcode 27.3 Beta With Three New Features
20 hours ago
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
20 hours ago
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
21 hours ago
Apple TV Reportedly Planning 'Silo' Spinoff
Apple TV Reportedly Planning 'Silo' Spinoff
22 hours ago
Is It Worth Buying a Titanium Apple Watch?
Is It Worth Buying a Titanium Apple Watch?
22 hours ago
macOS 27.3 Includes an Important Security Fix
macOS 27.3 Includes an Important Security Fix
23 hours ago
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
1 day ago
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
1 day ago
macOS 27.3 Makes Markdown Files Easier to Read
macOS 27.3 Makes Markdown Files Easier to Read
1 day ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
1 day ago
Apple May Phase Out Non-Touch High-End MacBook Pros
Apple May Phase Out Non-Touch High-End MacBook Pros
1 day ago
Apple's Insider Trading Policy Now Covers Prediction Markets
Apple's Insider Trading Policy Now Covers Prediction Markets
1 day ago
'Stick' Season 2 Premieres Today on Apple TV
'Stick' Season 2 Premieres Today on Apple TV
1 day ago
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
1 day ago
Google Maps Updated to Fully Support iPhone Duo Displays
Google Maps Updated to Fully Support iPhone Duo Displays
1 day ago
Everything New in the iOS 27.3 Beta
Everything New in the iOS 27.3 Beta
2 days ago