Everything Apple Announced at the September 2025 Event - MacRumors
Skip to Content

Everything Apple Announced at the September 2025 Event

by

Apple on Tuesday held its "Awe Dropping" fall event to debut new iPhone 17 models, the super-thin iPhone Air, the Apple Watch Series 11, SE3, and Ultra 3, new AirPods Pro 3, and more. It took Apple more than an hour to introduce the new devices, but we've recapped everything in a quick 13-minute video for our readers who want a short but detailed overview of what's new.

Subscribe to the MacRumors YouTube channel for more videos.

We've also rounded up our full event coverage, so make sure to take a look at our articles to avoid missing any key details about Apple's updated devices.

iPhone Air

iPhone 17 Pro and Pro Max

iPhone 17

AirPods 3

Apple Watch Series 11

Apple Watch SE 3

Apple Watch Ultra 3

Software

Other News

The Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods 3 can be pre-ordered today. The ‌iPhone Air‌, ‌iPhone 17‌, iPhone 17 Pro, and ‌iPhone 17 Pro‌ Max will be available for pre-order starting at 5:00 a.m. Pacific Time on Friday. All of the new devices will launch on Friday, September 19.

Tag: September 2025 Apple Event

Popular Stories

Apple Event Logo

Apple to Release These 15 New Products Later This Year

Friday June 12, 2026 7:45 am PDT by
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year. Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
Read Full Article • 44 comments
iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Tuesday June 9, 2026 11:29 am PDT by
If you pay for extra iCloud storage on your iPhone, beyond the 5GB included for free, you might receive two more perks on iOS 27 at no additional cost. First, Apple said there will be daily usage limits for some of the new and enhanced Apple Intelligence features on iOS 27, including image generation. However, the company noted that "increased access" is available with "most" iCloud+ storage ...
Read Full Article
Apple Logo Top Half

Have One of These 16 Apple Devices? Software Support Ends This Fall

Saturday June 13, 2026 8:00 am PDT by
Apple will end software support for 16 devices this fall across four product lines, with the Apple Watch seeing the most sweeping cull in the product's history. The full extent of this year's software drops became clear with the announcements of macOS 27 Golden Gate, iPadOS 27, tvOS 27, and watchOS 27 at WWDC this week. The one bright spot is that iOS 27 features identical device support to...
Read Full Article • 231 comments

Top Rated Comments

P
psxp
10 months ago
i miss the product releases of the Jobs era
Score: 20 Votes (Like | Disagree)
sza Avatar
sza
10 months ago
Honestly? Not much to get excited about.

If you’ve already got an iPhone 15 or 16 Pro, this release probably isn’t for you. The upgrades feel pretty minor, and I’m not sure who Apple’s really aiming at here.

The iPhone 17 seems to be the most cost-effective phone ever made, I guess it will be much more popular compared with earlier releases. It has the 120Hz screen with ProMotion. This is the top feature why people bought the Pro model. But at this low price point, how much would it contribute to Apple's revenue even it gets most popular...

For the AirPods Pro 3...who will buy it just for talking with foreigner? LOL. I mean Apple has to add some AI-powered features to be in line with other competitors. However, I don't see why people would upgrade. The previous version is good enough.

Forget about the new Apple watch series if you already have one...
Score: 13 Votes (Like | Disagree)
gugy Avatar
gugy
10 months ago
Snoozefest for me. I see no reason to upgrade my AWU V1, iPhone Pro Max 14 and AirPods Pro 2. Maybe next year. I would only consider the iPhone upgrade if T-Mobile gives me an awesome deal.
Score: 10 Votes (Like | Disagree)
M
msm888
10 months ago
Apple proves yet again that the company of Steve Jobs has become a data-mining Google tribute act. Other than Mac Os and cloud privacy better is everywhere else.
Score: 9 Votes (Like | Disagree)
S
segfaultdotorg
10 months ago
13 minutes is way too long... you can easily skim the MacRumours(TM) live updates in about three minutes.
Score: 8 Votes (Like | Disagree)
macduke Avatar
macduke
10 months ago
13 minutes? This video could've been a bullet point list:

* AirPods Pro

* Better bass and ANC
* Longer earbud battery life, shorter case battery life
* Heart rate sensor for some reason even though many users have Apple Watch

* Apple Watch

* Blood pressure monitoring, including last-gen devices
* Little bit longer battery life
* SE is actually a pretty good deal now
* Ultra can connect to satellites

* iPhone

* Brighter and slightly larger display with Pro motion
* Center Stage camera with dual recording
* 48MP ultra wide camera
* Faster charging and Qi 2
* Apple N1 chip for efficient wireless networking

* iPhone Air

* It's thin and expensive
* Only one camera
* Battery kinda sucks

* iPhone Pro - iPhone upgrades plus:

* Vapor chamber with unibody for strength and heat dissipation
* 48MP telephoto that can do 8x 12MP compared to previous 5x
* 56% larger sensor in the main camera to improve image quality
* Actually great battery life improvements
* Lower display reflectivity to improve outdoor contrast
* ProRes RAW video that maybe 0.02% of people will use
* MOAR RAM

Score: 6 Votes (Like | Disagree)
Read All Comments