MacRumors

Steve Jobs was infamous for his temper, with a famous story about him blowing up at the MobileMe team following a rocky rollout of that service in 2008.

However, Jobs isn't the only employee at Apple with a short fuse. A profile in The Information studies Kim Vorrath, Apple's vice president in charge of "program management" for both iOS and OS X. She supervises Apple's thorough testing process to discover bugs and is the final arbiter of deadlines to ensure that software updates come out on time.

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One story in particular, relayed by Business Insider, tells of Vorrath's displeasure when she found out a co-worker was leaving work early before the launch of the first iPhone in 2007.

Ms. Vorrath, who has worked on all seven iOS releases, generally operates by asking lots of questions of engineers, sticking to the facts and getting them to explain in plain English why a particular feature should be included in the operating system. She’s easy to get along with, say former colleagues, who recall playfully mocking her 1990s feathered hairstyle and late 1980s fashion sense. But she isn’t known for chitchat and has been known to “blow up” on occasion when people miss deadlines or make excuses, colleagues say.

During a tense time before the first release of iOS software in 2007, Ms. Vorrath grew irate when a colleague was heading home early before another marathon weekend meeting. She slammed her office door so hard that the door knob broke, and she locked herself in. Mr. Forstall grabbed a baseball bat to try to break her out, people who worked at Apple at the time recall.

The Information says Vorrath has been working at Apple since 1987, starting as an intern and eventually becoming chief of staff for Scott Forstall. Now, she is said to be working directly beneath Apple executive Craig Federighi, who is in charge of Apple's software engineering teams.

A research note (via Barrons) from Christopher Caso, an analyst with Susquehanna Financial Group, reiterates previous analyst reporting about the iWatch, saying Apple is looking to enter production with a pair of screen sizes in the fourth quarter of 2014.

Caso says Apple has production targets of 5-6 million units, but believes the iWatch will "essentially replace the iPod in the consumer portion of AAPL's product lineup" and will see lowered iPod sales as a result of customers choosing the iWatch instead. The note says the iPod is not expected to be updated this year.

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Apple CEO Tim Cook said earlier this year that the iPod "is a declining business", with sales dropping to under $5 billion in 2013, down from a peak of more than $8 billion in 2008. Apple's iPod lineup has not seen a significant update since Fall 2012, other than a minor color change to match the rest of Apple's portable offerings. The iPod Classic has not been updated in several years.

Apple has worked hard to have products at a variety of price points, from the $49 iPod Shuffle up to the 128GB iPad Air at $799, and then to the various Mac products.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)
Related Forum: iPod touch and iPod

airport_utility_iconApple today released AirPort Extreme and AirPort Time Capsule Firmware Update 7.7.3 for AirPorts with 802.11ac. The update includes security improvements related to SSL/TLS.

AirPort Base Station Firmware Update 7.7.3
Available for: AirPort Extreme and AirPort Time Capsule base stations with 802.11ac

Impact: An attacker in a privileged network position may obtain memory contents

Description: An out-of-bounds read issue existed in the OpenSSL library when handling TLS heartbeat extension packets. An attacker in a privileged network position could obtain information from process memory. This issue was addressed through additional bounds checking. Only AirPort Extreme and AirPort Time Capsule base stations with 802.11ac are affected, and only if they have Back to My Mac or Send Diagnostics enabled. Other AirPort base stations are not impacted by this issue.

Earlier this month, an OpenSSL bug known as Heartbleed made headlines, with Apple releasing a statement noting that iOS, OS X, and its "key web services" were unaffected by the security flaw, but it appears that the company's AirPort Extreme and AirPort Time Capsule were vulnerable.

The 7.7.3 update is recommended for all models of the AirPort Extreme and Time Capsule that support 802.11ac Wi-Fi, other AirPort base stations do not need to be updated.

Related Forum: Networking

Google is covering lawyer fees and potential damage awards with regards to four patents in the ongoing Apple/Samsung patent case, according to a report from Re/code, quoting deposition testimony from a Google attorney that Apple introduced in court today.

Google's contractual obligations to defend Samsung relate to a "Mobile Application Distribution Agreement" between the two companies related to the distribution of Google applications, including Gmail on Samsung's Android devices. Samsung called several Google employees as witnesses as part of its defense.

The case between Apple and Samsung is seen by many as a proxy for the larger battle between Google and Apple over the company's respective mobile operating systems.

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Apple played deposition testimony from Google lawyer James Mccoun, who verified e-mail in which Google agreed to provide partial or full indemnity with regards to four patents as well as to take over defense of those claims.

A Samsung representative said he could not immediately say which if any claims in the case for which Google is in fact providing the defense and indemnity.

Yesterday, Samsung argued that, if it lost at trial, it would only owe Apple $40 million in damages, substantially less than the $2 billion that Apple says it is owed for infringement of five of its patents.

ElevationLab today launched a new Kickstarter project for the Elevation Stand, an aluminum stand designed for the iMac and Apple displays. Aimed at improving posture, the Elevation Stand is milled from a single piece of aluminum to match the seamless look of the iMac and Apple’s displays.

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According to ElevationLab, the Elevation Stand has the smallest footprint of available iMac stands, along with a minimalistic design that hides extras like hard drives, USB hubs, cables, and more. It raises the monitor by 68mm, encouraging users to sit up straighter.


The company is also debuting the Elevation Anchor, made to keep headphones out of sight but within reach. Constructed from medical-grade silicone, it mounts under a desk to hide headphones.

ElevationLab previously produced the Elevation Dock, an aluminum iPhone dock that raised more than 1.4 million dollars.

The Elevation Stand can be preordered via a Kickstarter pledge of $59, while the Elevation Anchor can be preordered for $25. A $79 pledge gets backers a Stand and two Anchors, while additional colors are available at $85 and $99 price points. All products are expected to ship in September of 2014.

Alongside iOS 7.1.1, Apple has introduced a new OS X beta program that will see non-developers given an opportunity to download OS X betas before they are released to the public. Previously, participating in OS X betas required a developer account, priced at $99 per year.

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Join the OS X Beta Seed Program and accept the Beta Seed and Confidentiality Agreement. Apple will provide a Beta Access Utility for your Mac, which gives you access to pre-release versions of OS X in the Mac App Store Updates panel.

Users can apply to join the beta program on Apple's new Appleseed Beta website, which allows users to apply using an Apple ID.Apple requires everyone who signs up to sign a confidentiality agreement, which prevents users from disclosing, publishing, or disseminating confidential information to anyone not also enrolled in the Appleseed program.

After agreeing to keep beta information confidential, Apple asks users to make a backup on their Macs before downloading a special Beta Access Utility App which allows a Mac to be enrolled for beta software updates. All updates will be delivered via the Mac App Store, similar to standard OS X updates.

As part of iOS 7.1.1, released earlier today, Apple has implemented some minor changes to the iOS App Store to make it more clear which apps offer in-app purchases.

Apple has provided an "Offers In-App Purchases" disclosure on individual app detail pages since March of 2013, but now the App Store has been updated to include a small "In-App Purchases" notification for apps in Top Charts listings and on specific featured apps listings, such as in the "Great Free Games" category.

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Old Top Charts view on left, new Top Charts view with in-app purchase disclosure on right

This expanded in-app purchase view allows users to determine which apps on the Top Free, Paid, and Grossing charts offer in-app purchases. The disclosure is also available on top category listings as well.

Apple's new in-app purchase warnings come following a January settlement with the FTC that saw Apple providing $32 million in refunds to parents whose children purchased unauthorized in-app items. Apple was also required to obtain express consent from consumers before billing them for an in-app purchase, a measure that it initially implemented with iOS 7.1.

In-app purchases have long been an issue for Apple, first landing the company in hot water with the FTC in 2011 after multiple parental complaints over children over-spending within apps. Apple has made many updates to its in-app purchase policies since that time, including requiring a separate passcode entry for initiating an in-app purchase and providing multiple notifications before a purchase is made.

Along with changes to the App Store, iOS 7.1.1 also includes improvements to Touch ID, Safari support for top-level domains such as .photo, and a few bug fixes. It can be downloaded over-the-air via the Software Update tool in the Settings menu.

Update 3:40 PM PT: Apple has notified developers that it is also adding new app content descriptions to the App Store.

You can now use the following descriptions: Medical/Treatment Information, Gambling and Contests, and Unrestricted Web Access (for apps that permit navigating and viewing web pages, for example with an embedded browser).

There are also new territory specific restrictions based on rating.

Related Forum: iOS 7

Logitech today announced a new version of its Logitech Ultrathin keyboard cover for the iPad Air, iPad mini, and iPad mini with Retina display, offering a new design that includes a flexible multi-angle slot that allows the iPad to be adjusted to different viewing angles.

The Logitech Ultrathin improves the flexibility and design of its predecessor with an even thinner and lighter keyboard cover and new flexible multi-angle slot that allows you to magnetically clip your iPad into the perfect viewing angle.

Like previous versions of the keyboard, the new Logitech Ultrathin is just a fraction of the weight of the iPad, measuring in at 6.4mm thick. It is designed from aluminum to match Apple’s iPads and the keyboard includes iOS shortcuts and keys spaced for optimal typing.

Alongside the updated version of the Ultrathin keyboard, Logitech has also announced several new protective cases for Apple’s iPads, including the Hinge, the Big Bang, and the Turnaround.

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Logitech Big Bang, Turnaround, and Hinge

The Logitech Hinge is an ultra flexible case designed to offer a wide array of viewing angles, while the Big Bang is an ultra-protective, rugged case designed to protect the iPad from drops, spills, and scratches. The Turnaround, like the Hinge, is a multi-angle stand that also allows the iPad to be rotated from portrait to landscape mode and folds up into a stylish clutch.

All of Logitech's new products can be preordered from the Logitech website, at the following price points:

- Ultrathin for iPad Air - $99.99
- Ultrathin for iPad mini/Retina mini - $89.99

- Big Bang for iPad Air - $99.99
- Big Bang for iPad mini/Retina mini - $79.99

- Hinge for iPad Air - $59.99
- Hinge for iPad mini/Retina mini - $49.99

- Turnaround for iPad Air - $59.99
- Turnaround for iPad mini/Retina mini - $49.99

appletv-326x-tjlOver the weekend, Apple's first-generation Apple TVs were unable to access iTunes, an issue that affected Apple TV owners worldwide.

It appears that Apple has resolved the problem as of Tuesday, with many first-generation Apple TV owners reporting on Apple's Support Communities that their Apple TVs are once again able to access iTunes.

Some iOS users have speculated that the Apple TV downtime, along with the downtime for FaceTime on iOS 6, could be caused by internal communication upgrades related to the Heartbleed security issue, but Apple denied that any of its “key services” were affected by Heartbleed.

Though the first-generation Apple TV appears to be functioning once again, many iOS 6 users are continue to be unable to access FaceTime.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Alongside iOS 7.1.1, Apple today released Security Update 2014–002 for Mavericks, Mountain Lion, and Lion users. The update includes fixes for several operating system vulnerabilities, detailed on Apple's support page.

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Apple recommends that all users download the update, which can be acquired via the Software Update tool in the Mac App Store or through the following links:

- Security Update 2014–002 (Mavericks) (80.5 MB)

- Security Update 2014–002 (Mountain Lion) (135.9 MB)

- Security Update 2014–002 (Lion) (126.9 MB)
- Security Update 2014–002 Server (Lion) (177.2 MB)

Apple today released iOS 7.1.1 to the public, a month and a half after releasing its first major update, iOS 7.1. While iOS 7.1 included several visual tweaks along with the addition of CarPlay, Siri improvements, and Touch ID enhancements, today's minor update focuses only on bug fixes.

iOS 7.1.1, labeled as build 11D201, offers additional improvements to Apple's Touch ID, fixes a bug that impacts keyboard responsiveness, and fixes a bug involving Bluetooth keyboards with VoiceOver enabled. The update also includes Safari support for some new top-level domains like .photo.

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This update contains improvements, bug fixes and security updates, including:

- Further improvements to Touch ID fingerprint recognition
- Fixes a bug that could impact keyboard responsiveness
- Fixes an issue when using Bluetooth keyboards with VoiceOver enabled

iOS 7.1.1 can be downloaded via the software update tool in the settings menu on iOS devices.

Apple has also released a 6.1.1 update for the Apple TV.

Related Forum: iOS 7

As part of a larger green initiative to help consumers recycle old iOS devices, Apple is now expanding its Reuse & Recycling program in the U.S. and Canada to include the iPad, reports 9to5Mac. Apple also is making it easier for consumers to purchase new devices with more flexible terms for applying in-store credits obtained when recycling an iOS device.

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Previously, Apple's in-store Reuse & Recycling program accepted only iPhone models, which customers could trade-in for a store credit that could be used to purchase a new iPhone. Under this new plan, Apple will accept either an iPad or an iPhone for trade-in and will issue a credit that can be used towards a new purchase.

Customers may apply this credit towards a new iPhone or iPad, regardless of which device they are trading in, and they can even combine iPad and iPhone credits (with a limit of one of each device type) to apply toward the purchase of a new device. For example, a customer could trade-in an iPhone 5 and an iPad 2 to receive credits that can be combined to purchase a new iPad Air.

Apple yesterday confirmed it was expanding its Reuse & Recycling program to include all devices, regardless of their condition. Besides the iPad, Apple will accept for free any broken or older model Apple product providing customers with a way to easily recycle the device responsibly. If a recycled iPhone or iPad has some remaining value as determined by in-store Apple Specialists, Apple will issue a store credit.

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This expansion is part of Apple's Earth Day celebration that began with the company's "Better" environmental campaign, which highlighted Apple's environmental efforts across its supply chain, its data centers and in its new Apple Campus 2 project. Apple also is commemorating Earth Day at its retail stores by placing a green leaf on its traditionally white Apple logo and issuing green t-shirts to its retail employees.

Related Roundups: iPad, iPad mini
Related Forum: iPad

Nike is said to be trimming its Fuelband team as the company moves its efforts away from hardware in order to focus on its NikeFuel and Nike+ software. What is next for Nike for may be a partnership with Apple to produce a Nike fitness app that could pair with Apple's iWatch hardware, theorizes GigaOm.

If Nike exits the physical wearable market, as now seems likely, Apple will be the primary sensor maker for Nike’s future wearable apps given the length and depth of the two companies’ close ties. Although there are a handful of Nike apps available for Android, there is no app (on any other mobile platform aside from iOS) that supports NikeFuel, which Nike describes as the “heart of the Nike+ ecosystem.” In many ways, this is the culmination of a process that’s been taking place between the two companies for the better part of a decade: Nike will design the fitness app experience, and the hardware will be made by Apple.

In arguing for a Nike and Apple tie-up, GigaOm points out the long history between the two companies, which includes the 2006 Nike+iPod product, which paired a Nike sneaker first with an iPod Nano and later with the iPhone 3GS and iPod Touch second generation. Most recently, Nike was a featured partner in the iPhone 5s launch, releasing its M7-compatible Nike+Move app shortly after the smartphone's launch last September.

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Nike earlier this year also announced plans to open up its Fuel fitness system to third-party developers as part of its Nike Fuel Lab initiative. Though not mentioned as being included in the program, one of these Fuel Lab partners theoretically could include Apple. In this scenario, Apple would bring the hardware expertise that Nike lacks, while Nike has the name recognition among the fitness crowd and slick marketing that Apple could leverage.

Apple is rumored to be releasing its iWatch with a late 2014 target launch date. Recent predictions from KGI Securities analyst Ming Chi Kuo suggests the iWatch could be Apple's most important product of the year, surpassing even the highly anticipated iPhone 6.

Following our report yesterday about Apple expanding its trademark protection to use the "Apple" name in association with jewelry and watches in a number of countries, MacRumors has discovered that Apple may be quietly continuing to pursue trademarks on the "iWatch" name itself.

Evidence of Apple's interest in the iWatch name surfaced last June as the company began registering for trademarks on the "iWatch" name in a number of countries. Several major countries including the United States were not included in that list, and it was unclear whether Apple was holding off due to conflicts with pending trademark applications in those countries or if there were other issues in play.

At the time, reports mentioned several of those conflicting applications in the United States, but we now believe that one of those applications may in fact be Apple itself operating in disguise using a shell company by the name of Brightflash USA LLC. While MacRumors has yet to discover a smoking gun linking Apple to Brightflash, there are several pieces of circumstantial evidence pointing in that direction, thereby suggesting that Apple is indeed continuing to quietly lay the groundwork for an iWatch launch.

- Timing: Brightflash filed its iWatch trademark application in the United States on June 5, 2013, alongside the surge of applications by Apple in other countries during the span of June 3-5. While it is possible that the timing is a coincidence or the result of a separate company moving extremely quickly to apply for the mark after news of Apple's applications in other countries started breaking on June 5, this would appear to be unlikely.

- Concealed company structure and location: Brightflash is registered in Delaware, a common location for incorporation due to the state's business-friendly laws. According to state records, Brightflash was formed on June 27, 2012 and the company uses the Corporation Trust Center in Wilmington, Delaware as its address. That building serves as the home of hundreds of thousands of companies, streamlining the process of locating in Delaware and providing a level of anonymity for companies registering using the firm's services.

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- Few leads on company representatives: Efforts to determine Brightflash's executives and representatives have proven difficult as well, with the initial trademark application using attorney John Sullivan at the same Corporation Trust Center address. Last month, Brightflash filed a change of attorney form with the U.S. Patent and Trademark Office listing a David Harris also at that address, with that document signed by a manager "J. Yori". It is possible that this is Joan Yori, an executive with Stewart Management Company, a firm offering services for establishing so-called special purpose entities.

SMC offers a full service domicile management package including office space, employees, officers and directors, accounting services, and coordinates services with recommended local legal and banking providers.

- Legal links from Ecuador: As we noted yesterday, Apple filed for a trademark on the "Apple" name in Class 14 (jewelry and watches) in Ecuador last December, and the attorney who facilitated that application was Alejandro Ponce Martinez, a principal attorney with Quevedo & Ponce in Quito. Ponce has helped Apple with a number of other trademark applications, including recent filings for iOS 7 icons and iPad Air, and just weeks prior to the Apple jewelry filing he helped Brightflash file its application (PDF: page 164) for the "iWatch" mark.

In an initial response to Brightflash's U.S. application for the iWatch trademark, the examiner cited several prior pending applications from other firms that would potentially be confusing with Brightflash's desired usage. As a result, Brightflash late last month filed its own response requesting that its application be put on hold until the other pending applications were either granted or abandoned. Last week, the patent examiner issued a letter granting the suspension of Brightflash's application for the time being. If Brightflash is indeed Apple, the company would very likely make an effort to acquire the rights to any of the other trademarks if they are granted.

Brightflash continues to file trademark applications in other countries, including Australia and Macau. And just last month, United Kingdom and Denmark were added to the list, indicating that the firm is indeed still interested in protecting the iWatch name. As noted by French site Consomac [Google Translate], Brightflash is pursuing registration of the iWatch name in at least four dozen countries around the world.

Brightflash is also attempting to trademark the "Brightflash" name itself in a number of countries, and it is unclear whether this is simply part of the process of pursuing the iWatch mark or if there is an additional feature or product that could use the Brightflash name.

In the background of any efforts by Brightflash or Apple to secure a U.S. trademark on the iWatch name is a years-long battle between Swiss watchmaker Swatch and New York firm M.Z. Berger. MZB applied for a U.S. trademark on the iWatch name back in July 2007 and the application was nearly approved before Swatch opposed the mark on two fronts: potential confusion with the Swatch brand and a lack of intent by MZB to actually use the iWatch name.

An appeals board has ruled that MZB should not be awarded the trademark on the basis that there is no evidence of MZB's intent to use the iWatch name at the time of filing, although Swatch's claim of potential confusion was not found to be warranted. Both parties appealed the respective decisions against them late last year, and the case remains unresolved.

Apple's potential use of Brightflash as a shell company to hide its efforts to protect intellectual property would certainly not be the first time the company has engaged in such tactics. Last November, the company created an entity by the name of CarPlay Enterprises to file a U.S. trademark application on the term "CarPlay", which last month became the new name for the previously named iOS in the Car feature in iOS 7.1.

In an earlier example leading up to the launch of the iPad, Apple used a shell company by the name of Slate Computing to protect "iSlate" and "MagicSlate" while using a separate firm under the name IP Application Development to secure the "iPad" name.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Apple today was awarded a patent by the U.S. Patent and Trademark Office (via AppleInsider) that describes technology to partially disable a phone when the user is driving. The patent details several different lockout mechanisms that block functions like texting and SMS in order to reduce distracted driving.

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U.S. Patent No. 8,706,143 describes two main methods to block select iPhone features. The first method requires no input from the car and uses the iPhone's accelerometer and other on-board sensors to determine when a user is driving. Another method uses direct input from a car, which sends a signal to the iPhone that blocks a user from text messaging and using other mobile phone functions while behind the wheel.

The lock-out mechanisms disable the ability of a handheld computing device to perform certain functions, such as texting, while one is driving. In one embodiment, a handheld computing device can provide a lock-out mechanism without requiring any modifications or additions to a vehicle by using a motion analyzer, a scenery analyzer and a lock-out mechanism. In other embodiments, the handheld computing device can provide a lock-out mechanism with modifications or additions to the vehicle, including the use of signals transmitted by the vehicle or by the vehicle key when engaged with the vehicle.

The technology would contain a provision that would allow a phone to be used in a car by the passenger. This feature uses visual input and sensor data to determine whether a person is in the driver's seat or sitting in the passenger seat of the car .

As with all patents, this is proposed technology that may or may not make its way into a future device. Apple's in-car efforts now focus on the Siri-controlled CarPlay, which provides voice-controlled access to Maps, phone, messages and music.

The in-car technology initially debuted as a factory-installed option in new 2014 luxury models from Ferrari, Mercedes-Benz and Volvo and will be available as an aftermarket add-on via Pioneer and Alpine-branded receivers. It also will debut in 2015 Sonata models from Hyundai.

According to Taiwan's Industrial and Commercial Times [Google Translate, via G for Games] Apple's larger 5.5-inch iPhone 6 has been delayed and will launch in 2015. The report notes that the company is struggling with finding a sufficient battery that measures 2 mm or less to fit in the device's "very thin" profile.

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Renderings of iPhone 6 (4.7'') and iPhone 6 (5.7'') based on leaked schematics

The report also notes that Apple suppliers are referring to the 5.5-inch iPhone 6 as the "iPhone Air", which has not been finalized as an official name for the device. If the claims are true, however, an iPhone Air would join Apple's MacBook Air and recently released iPad Air in carrying a similar name and delivering a product with a slim chassis.

Past reports have indicated that Apple's 4.7-inch iPhone 6 will launch first this fall, and have shared similar details about the 5.5-inch version being delayed due to production issues. A report from Reuters last month noted that Apple was having issues with in-cell production technology in the 5.5-inch version's display, with Japan Display, LG Display, and Sharp set to produce screens for the device.

In addition to a larger screen and thinner design, Apple's next-generation iPhone is expected to include a new A8 processor, Touch ID fingerprint sensor, and an upgraded camera featuring optical image stabilization. Apple is also said to be negotiating with carriers to increase the price of the iPhone 6 by $100.

Related Forum: iPhone

Apple is honoring Earth Day in a new ad found on newspapers across the UK that appears to also include a jab at rival Samsung, reports CNET.

The ad, which comes with a headline stating "There are some ideas we want everyone to copy," includes two paragraphs that allude to the company's ongoing patent trial with Samsung. Apple notes that there is "one area" where the company "encourages others" to imitate, calling for initiatives that are similar to its recent environmental efforts.

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There's one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We'd be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.

Of course we know we can continue to do better. We've set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet's limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.

Apple and Samsung are currently in their second legal battle over accusations of patent infringement, with the former requesting $2 billion in damages from the latter. In its defense, Samsung stated that it only owes Apple $40 million, as the trial is expected to conclude and head into jury deliberations sometime this week.

The ad is one part of Apple's "Better" environmental campaign launched yesterday ahead of today's Earth Day event, which included a video about the ecological efforts of its Apple Campus 2 project and the expansion of its recycling program to include all products at its stores. Apple will be updating its store logos with green leaf accents and encouraging its employees to wear commemorative green shirts, as an event at its headquarters in Cupertino, California is also planned.

Update: The newspaper ad is also appearing in Australia, and presumably other countries as well.

Tag: CNET

apple_green_logosApple will now begin accepting old products for recycling at all of its retail stores worldwide, reports The Associated Press. While the company has had a recycling program for quite some time, the terms for trading in a product would vary by device category.

For instance, those looking to trade in a Mac or iPad for recycling were limited to filling out an online form and shipping it with a prepaid label, while those looking to drop off an iPhone or iPod could bring it into an Apple Retail Store or ship it to a recycling center.

Now, customers are welcome to bring in all products to any of its retail locations, where the company will recycle them for free. While all devices will be accepted for recycling at no charge, those who bring in products that are in fair condition will also receive a store gift card.

Apple made changes to its recycling program in 2011, expanding the program to include more devices and older computers. Last year, Apple also introduced an iPhone trade-in program that allowed customers to trade in a device for a gift card that could be used toward the purchase of a new iPhone, which has since expanded to multiple countries.

The move comes as Apple launched its "Better" environmental campaign yesterday ahead of Earth Day, which included a video detailing the environmental efforts of its Apple Campus 2 project. Apple will celebrate Earth Day at its retail locations around the world by giving its logos green leaves and having its employees wear special green shirts. The company will also reportedly hold an event at its main campus in Cupertino, California.