Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Retail Store Logos Gain Green Leaves in Honor of Earth Day
In celebration of Earth Day, which takes place on April 22, Apple has started updating the logos of some of its retail stores with green leaf accents, a departure from the standard white logo.
For example, Apple's massive Nanjing East retail store in Shanghai has been updated with the green Earth Day logo, as it is just after 8AM on April 22 in China.
Image courtesy of Instagram user znnina
As noted last week by 9to5Mac, Apple is planning to celebrate Earth Day at multiple retail locations around the world, changing its logo and encouraging employees to wear special green shirts. The company is also planning to hold a special event at its headquarters in Cupertino, California.
Earlier today, Apple launched its "Better" environmental campaign, highlighting its efforts to lower its carbon footprint. Included in the campaign was a video detailing the construction of Apple Campus 2, which will be powered by 100 percent renewable energy sources.
(Thanks, Nina!)
For example, Apple's massive Nanjing East retail store in Shanghai has been updated with the green Earth Day logo, as it is just after 8AM on April 22 in China.
As noted last week by 9to5Mac, Apple is planning to celebrate Earth Day at multiple retail locations around the world, changing its logo and encouraging employees to wear special green shirts. The company is also planning to hold a special event at its headquarters in Cupertino, California.
Earlier today, Apple launched its "Better" environmental campaign, highlighting its efforts to lower its carbon footprint. Included in the campaign was a video detailing the construction of Apple Campus 2, which will be powered by 100 percent renewable energy sources.
(Thanks, Nina!)
Tag: Apple retail
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71 months ago
Wouldn't it be more in the spirit of Earth Day to turn off the logos worldwide rather than color them green? Turning it green just seems like pandering & feel-goodism w/o sacrifice.
71 months ago
Not to mention the manufacturing impact of a wear-once special shirt for thousands of employees.
I haven't worked for Apple retail for several years, but still use the shirts around the house and yard. "Wear once at work" doesn't mean these shirts are "wear once only and then destroy", IMO. :)
71 months ago
I wonder what the environmental impact was to make the green covers used for this?
Just playing devils advocate.
My Jeep gets 5mpg, so clearly I'm not an environmentalist type.
EDIT: It does look good though.
Just playing devils advocate.
My Jeep gets 5mpg, so clearly I'm not an environmentalist type.
EDIT: It does look good though.
71 months ago
:-) I agree but it's so obvious that the environmentalist movement is all about intent and nothing about actually doing anything for the environment. All of their current "green" technologies are worse for their environment than the non-"green" predecessors.
Oh yeah, because completely renewable energy powered data centers are worse for our environment than ones powered by coal. And building the largest private solar plant isn't really doing anything either.
71 months ago
I wonder what the environmental impact was to make the green covers used for this?
Just playing devils advocate.
My Jeep gets 5mpg, so clearly I'm not an environmentalist type.
EDIT: It does look good though.
Not to mention the manufacturing impact of a wear-once special shirt for thousands of employees.
71 months ago
Brought to you by ChinaCoal, making air quality in Chinese cities better every day.
71 months ago
:-) I agree but it's so obvious that the environmentalist movement is all about intent and nothing about actually doing anything for the environment. All of their current "green" technologies are worse for their environment than the non-"green" predecessors.
Should we drill in America with better technology, cleaner regulations, etc
or
Should we buy oil from the middle east with very little clean initiatives, then put it on 30 year old tankers and bring it across the oceans to American, then unload it.
Which is better for the environment? But again, its about "intent" and not really doing anything for the environment :-)
Just my opinion on the OBVIOUS. No need to spam the hate :-)
The OBVIOUS way to go is to abandon oil altogether, and switch to sustainable energy sources. But you knew that, right?
And if it's not that much trouble: turn down the heat, switch off the lights and maybe... skip the yearly cycle of iToys.
You mention the environmentalist movement as something detached from reality. While the so called green washing you mention is off course internalized by today's capitalism.
A lot of people in Europe finally realize that it's not a choice: economy or ecology, trees or jobs. It's both! Moving foreword means you can no longer have one without the other. And that requires a change in mindset. That's the OBVIOUS.
Apple seems to be realizing this. They mention in the video they still have a long way to go. They're not claiming that buying an iPhone is environmentally friendly. It's not, it's very polluting, but at least they're working on it. In my opinion, that's not green washing, but a realistic view and an ambitious goal for the hopefully not too distant future.
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