Nike is said to be trimming its Fuelband team as the company moves its efforts away from hardware in order to focus on its NikeFuel and Nike+ software. What is next for Nike for may be a partnership with Apple to produce a Nike fitness app that could pair with Apple's iWatch hardware, theorizes GigaOm.

If Nike exits the physical wearable market, as now seems likely, Apple will be the primary sensor maker for Nike’s future wearable apps given the length and depth of the two companies’ close ties. Although there are a handful of Nike apps available for Android, there is no app (on any other mobile platform aside from iOS) that supports NikeFuel, which Nike describes as the “heart of the Nike+ ecosystem.” In many ways, this is the culmination of a process that’s been taking place between the two companies for the better part of a decade: Nike will design the fitness app experience, and the hardware will be made by Apple.

In arguing for a Nike and Apple tie-up, GigaOm points out the long history between the two companies, which includes the 2006 Nike+iPod product, which paired a Nike sneaker first with an iPod Nano and later with the iPhone 3GS and iPod Touch second generation. Most recently, Nike was a featured partner in the iPhone 5s launch, releasing its M7-compatible Nike+Move app shortly after the smartphone's launch last September.

fuelbandse.png
Nike earlier this year also announced plans to open up its Fuel fitness system to third-party developers as part of its Nike Fuel Lab initiative. Though not mentioned as being included in the program, one of these Fuel Lab partners theoretically could include Apple. In this scenario, Apple would bring the hardware expertise that Nike lacks, while Nike has the name recognition among the fitness crowd and slick marketing that Apple could leverage.

Apple is rumored to be releasing its iWatch with a late 2014 target launch date. Recent predictions from KGI Securities analyst Ming Chi Kuo suggests the iWatch could be Apple's most important product of the year, surpassing even the highly anticipated iPhone 6.

Top Rated Comments

Patriot24 Avatar
90 months ago
I have been saying this (https://forums.macrumors.com/showpost.php?p=18010734&postcount=8) forever. It is utterly baffling that it took the media this long to figure it out. Connecting the dots was not difficult at all, even a year or so ago the handwriting was on the wall.

Did anyone think Tim was going to leave the board of Nike and compete directly with the company he's been helping to build for some time now rather than partner? Did anyone think that the Nike Move app released in partnership alongside the 5s was a coincidence (test run of integrating Nike software with Apple hardware)? Did we all forget about Nike + iPod?

Oh, and while I'm at it, the plant in Mesa, AZ is manufacturing sapphire crystal display covers for the watch face. No, they are not making displays for phones (at least not yet).
Score: 4 Votes (Like | Disagree)
512ke Avatar
90 months ago
I hope Nike does something exclusive for Apple rather than providing Windows and Android phones with the same capabilities.
Score: 1 Votes (Like | Disagree)
JaySoul Avatar
90 months ago
As an avid FuelBand user - it genuinely changed my life - I'm a bit disappointed but long knew this moment was inevitable. It's a nice but niche product, and you have to wholeheartedly buy into the "Fuel" methodology.

With Tim Cook on the Nike board and the rumoured iWatch really gunning for health/fitness capabilities, a fusion of Nike's software (which is excellent and constantly improved/updated) and Apple's hardware expertise makes perfect sense.

It will happen.
Score: 1 Votes (Like | Disagree)

Top Stories

imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...
bloodoxygenapplewatch

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...
hlh030121feafutureoffitness012 1614286673

A Look Inside Apple's 23,000 Square-Foot Fitness+ Studio

Friday March 5, 2021 10:59 am PST by
Apple Fitness+, the latest service to join the Apple family, integrates tightly with the Apple Watch to offer a comprehensive and growing selection of workout and exercise videos made by a team of professional trainers. Apple Fitness+ Studio (via Men's Health) Apple curates and records all of the videos at a location in Santa Monica, California, and each video features a similar background...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
microsoft edge vertical tabs

Microsoft Edge 89 Brings Vertical Tabs and New History View

Friday March 5, 2021 4:06 am PST by
Microsoft has officially released version 89 of its popular Chromium-based Edge browser, bringing its long-trialed vertical tabs feature to Mac for the first time. Vertical tabs are intended to make more efficient use of screen space, and should prove a welcome addition for users browsing on 16:9 ratio displays in particular. Users can click vertical tabs to switch between them and...