Apple Reportedly Begins Filing for 'iWatch' Trademarks - MacRumors
Skip to Content

Apple Reportedly Begins Filing for 'iWatch' Trademarks

Russian newspaper Izvestia reports [Google translation, via AppleInsider] that Apple has filed for a trademark [Google translation] on the term "iWatch" in Russia, supporting rumors that the company is planning to launch a smart watch as soon as later this year.

The Russian trademark filing, made on June 3 through law firm Baker & McKenzie, claims a priority registration date of December 3, 2012 in Jamaica. Apple and other companies frequently file first in Caribbean countries such as Jamaica and Trinidad & Tobago where records are not easily searchable online, using those priority dates to help secure protection in other countries at later dates.

iwatch_russia_trademark_application
According to the filing, Apple has applied for protection on the "iWatch" name in two trademark classes: Class 9, which includes computers and peripherals; and Class 14, which includes various types of jewelry such as watches.

continuous

Drawing from Apple patent application for a "slap bracelet" video accessory resembling a smart watch

Izvestia reports that Apple faces a bit of competition for the iWatch name in markets around the world, including in the United States where multiple companies have received trademarks on variations of the term in Class 9. Even in Russia, another company's 2011 application for the iWatch trademark in Class 14 was denied due to similarities to an existing "iSwatch" trademark held by Swiss watchmaker Swatch.

While efforts by Apple to protect the "iWatch" name are suggestive of plans to launch such a product, they are by no means definitive. In the lead-up to the iPad launch, we discovered that Apple had been seeking to secure rights to iSlate trademarks and domain names, only to later discover evidence that it was also protecting the iPad name. Both of those efforts were performed with the use of dummy corporations designed to hide Apple's role in securing the names, but it appears that Apple is not resorting to such measures with the iWatch name.

(Thanks to Anastasia Spilnick of PATENTUS for directing us to the actual filing.)

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Popular Stories

apple watch s12 ultra 4

Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation

Wednesday October 7, 2026 12:02 pm PDT by
Some Apple Watch Series 12 and Ultra 4 owners have experienced unexpected skin irritation with the new models, according to reports on the MacRumors forums and Reddit. Affected users complain of a burning sensation and redness under the sensor area. The Apple Watch Series 12 and Ultra 4 measure heart rate every five seconds, and some people have wondered if that's the cause of the skin...
apple watch series 3 design

Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch

Sunday November 1, 2026 3:34 am PST by
Apple has published a support document describing what to do if your Apple Watch continues to show time that's off by one hour after daylight savings time changes. "This incorrect time appears only on the Always On display when your wrist is down," says Apple. "When you activate the display by tapping it or raising your wrist, the time changes to the correct hour." To fix the issue, Apple says ...
southern straps 3 1

MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps

Friday October 9, 2026 10:20 am PDT by
For this week's giveaway, we've teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it. Southern Straps is a California-based company that has been making high-quality bands for the Apple Watch since the device first launched in 2015, and the company's selection of bands offer a an...

Top Rated Comments

175 months ago
I'd be embarrassed to wear any type of watch in public including the iWatch.

Uhhh, why? Are you embarrassed to wear hats, sunglasses, your wedding ring, or clothing in public?
Score: 13 Votes (Like | Disagree)
D.T. Avatar
175 months ago
Uhhh, why? Are you embarrassed to wear hats, sunglasses, your wedding ring, or clothing in public?
Hahaha, exactly. Embarrassed to wear a watch is definitely the "Silly Post of the Week" :D
Score: 11 Votes (Like | Disagree)
175 months ago
Hmmm to me a watch is more about fashion. I don't really understand why I would want a smart watch when I have a smart phone sitting in my pocket that does the same things better and with a bigger screen.
The only benefit would be for working out and it having bluetooth or some type of wireless audio and have storage so I don't have to carry my phone on me. also relaying and tracking heart rate would be handy.

Still probably not worth what I'd have to spend on it I'll just keep using my phone for music when I work out. Its not that heavy. :p

A few years ago people would have said "I don't understand why I would want a smart phone when I have a laptop sitting on my desk that does the same things better and with a bigger screen." ;)
Score: 8 Votes (Like | Disagree)
175 months ago
I should trademark the iPatch before they come out with that too
Score: 8 Votes (Like | Disagree)
0098386 Avatar
175 months ago
I'd be embarrassed to wear any type of watch in public including the iWatch.

Post of the year right here folks.
Score: 6 Votes (Like | Disagree)
175 months ago
Have to say... I think Apple may pull something out of the hat on Monday. The WWDC invitations seem to me to hint at a watch. Roman numerals, and the first W is cut off and looks to me like it is meant to look like a watch hand.
Score: 6 Votes (Like | Disagree)
Latest Stories
Apple CEO Ternus Says iPhone Duo Shortages Have No End Date in Sight
Apple CEO Ternus Says iPhone Duo Shortages Have No End Date in Sight
23 minutes ago
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
48 minutes ago
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
4 hours ago
John Ternus Hosting His First Earnings Call as Apple CEO Today
John Ternus Hosting His First Earnings Call as Apple CEO Today
5 hours ago
Here's What Spotify Looks Like on Apple's HomeView
Here's What Spotify Looks Like on Apple's HomeView
6 hours ago
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
6 hours ago
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
7 hours ago
Best Early Black Friday Deals on Apple Products Available Now
Best Early Black Friday Deals on Apple Products Available Now
7 hours ago
Apple Isn't Done With 2026: Here's What's Still Coming
Apple Isn't Done With 2026: Here's What's Still Coming
7 hours ago
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
7 hours ago
Apple TV 4K Pre-Order Discount Returns at Amazon
Apple TV 4K Pre-Order Discount Returns at Amazon
8 hours ago
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
8 hours ago
Canva Brings Free All-in-One Affinity App to iPad
Canva Brings Free All-in-One Affinity App to iPad
8 hours ago
iPhone Duo: Latest Buyer Wait Times
iPhone Duo: Latest Buyer Wait Times
10 hours ago
iPhone Duo Owners Can't Change Display Zoom After Setup
iPhone Duo Owners Can't Change Display Zoom After Setup
6 hours ago
Apple HomeView Could Double as a Security Camera
Apple HomeView Could Double as a Security Camera
12 hours ago
Apple Launching Five New Products This Friday
Apple Launching Five New Products This Friday
13 hours ago
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
1 day ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
1 day ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
1 day ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
1 day ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
3 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
3 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
3 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
3 days ago