Apple Reportedly Begins Filing for 'iWatch' Trademarks

Russian newspaper Izvestia reports [Google translation, via AppleInsider] that Apple has filed for a trademark [Google translation] on the term "iWatch" in Russia, supporting rumors that the company is planning to launch a smart watch as soon as later this year.

The Russian trademark filing, made on June 3 through law firm Baker & McKenzie, claims a priority registration date of December 3, 2012 in Jamaica. Apple and other companies frequently file first in Caribbean countries such as Jamaica and Trinidad & Tobago where records are not easily searchable online, using those priority dates to help secure protection in other countries at later dates.

iwatch_russia_trademark_application
According to the filing, Apple has applied for protection on the "iWatch" name in two trademark classes: Class 9, which includes computers and peripherals; and Class 14, which includes various types of jewelry such as watches.

continuous

Drawing from Apple patent application for a "slap bracelet" video accessory resembling a smart watch

Izvestia reports that Apple faces a bit of competition for the iWatch name in markets around the world, including in the United States where multiple companies have received trademarks on variations of the term in Class 9. Even in Russia, another company's 2011 application for the iWatch trademark in Class 14 was denied due to similarities to an existing "iSwatch" trademark held by Swiss watchmaker Swatch.

While efforts by Apple to protect the "iWatch" name are suggestive of plans to launch such a product, they are by no means definitive. In the lead-up to the iPad launch, we discovered that Apple had been seeking to secure rights to iSlate trademarks and domain names, only to later discover evidence that it was also protecting the iPad name. Both of those efforts were performed with the use of dummy corporations designed to hide Apple's role in securing the names, but it appears that Apple is not resorting to such measures with the iWatch name.

(Thanks to Anastasia Spilnick of PATENTUS for directing us to the actual filing.)

Related Roundup: Apple Watch Series 8
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

monaarts Avatar
122 months ago
I'd be embarrassed to wear any type of watch in public including the iWatch.

Uhhh, why? Are you embarrassed to wear hats, sunglasses, your wedding ring, or clothing in public?
Score: 13 Votes (Like | Disagree)
D.T. Avatar
122 months ago
Uhhh, why? Are you embarrassed to wear hats, sunglasses, your wedding ring, or clothing in public?
Hahaha, exactly. Embarrassed to wear a watch is definitely the "Silly Post of the Week" :D
Score: 11 Votes (Like | Disagree)
monaarts Avatar
122 months ago
Hmmm to me a watch is more about fashion. I don't really understand why I would want a smart watch when I have a smart phone sitting in my pocket that does the same things better and with a bigger screen.
The only benefit would be for working out and it having bluetooth or some type of wireless audio and have storage so I don't have to carry my phone on me. also relaying and tracking heart rate would be handy.

Still probably not worth what I'd have to spend on it I'll just keep using my phone for music when I work out. Its not that heavy. :p

A few years ago people would have said "I don't understand why I would want a smart phone when I have a laptop sitting on my desk that does the same things better and with a bigger screen." ;)
Score: 8 Votes (Like | Disagree)
chainprayer Avatar
122 months ago
I should trademark the iPatch before they come out with that too
Score: 8 Votes (Like | Disagree)
0098386 Avatar
122 months ago
I'd be embarrassed to wear any type of watch in public including the iWatch.

Post of the year right here folks.
Score: 6 Votes (Like | Disagree)
spacehog371 Avatar
122 months ago
Have to say... I think Apple may pull something out of the hat on Monday. The WWDC invitations seem to me to hint at a watch. Roman numerals, and the first W is cut off and looks to me like it is meant to look like a watch hand.
Score: 6 Votes (Like | Disagree)

Popular Stories

AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
Apple Watch 6 New Features Feature 2

Six New Apple Watch Features Coming Later This Year

Friday September 23, 2022 8:12 am PDT by
With new Apple Watch Ultra and Series 8 models now in the hands of customers, Apple has brought a host of smart new features to many people's wrists. But there's more to come. Apple has a handful of additional features in store for Apple Watch Series 8 and Apple Watch Ultra owners before the year's end, and some of them are watchOS 9 functions, which means they will even work on older Apple ...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...