Apple Highlights Video Detailing Environmental Friendliness of Campus 2 Project

As part of the "Better" environmental campaign that was initially unveiled this morning, Apple has posted a video of its Apple Campus 2 project, displaying a series of renderings of the building along with some details on the site from campus designer Norman Foster.

Foster speaks on Jobs' inspiration for the campus, noting his love of both Stanford and the area that he grew up in. "The idea is to bring California back to Cupertino," said Apple's senior arborist David Muffly, who is in charge of the flora that will be added to Apple's campus.


Along with the video, Apple outlines its plans to make its second campus more environmentally friendly. The site will be "the most energy-efficient building of its kind," powered by 100 percent renewable energy sources, including a massive solar energy installation.

The company also plans to have huge amounts of open space, which will be accompanied by both fruit and shade trees, and commute alternatives will see 15,000 Cupertino employees using biofuel buses, public transit, bikes, and more instead of cars.

applecampus

The building itself is just part of the story. Just under 80 percent of the site will be open space, populated by more than 7000 trees — including more than 6000 newly planted shade and fruit trees. Drought-tolerant plants will be used throughout the landscape to minimize water use.

While the Apple Campus 2 video shared by Apple was initially unveiled in October during a session with the City of Cupertino, this is the first time Apple has released the video in high quality to the public. Apple is hoping to complete its second campus by 2016.

Top Rated Comments

dannyyankou Avatar
126 months ago
Yawn.

It's not that I don't care about the environment. I do.

It's that most of this stuff makes no real difference, nor will it ever. I hate that Greenpeace and other groups use the force of public perception to get companies to do stuff like this instead of spending their time innovating and doing things that, through technological change, protect the environment.

I wonder how the world would be if everyone thought this way?
Score: 24 Votes (Like | Disagree)
keterboy Avatar
126 months ago
Yawn.

It's not that I don't care about the environment. I do.

It's that most of this stuff makes no real difference, nor will it ever. I hate that Greenpeace and other groups use the force of public perception to get companies to do stuff like this instead of spending their time innovating and doing things that, through technological change, protect the environment.

I think it very much does matter. As Apple sets a new standard in being a role model of how we should use our environment, and thereby Apple sends that message along with their products that reach so many people around the world. This world desperately needs to be re-educated, and Apple sets the tone on how to do so, starting with the care of your environment.

You should yawn on Samsung's blog site. If you don't get the message Apple sends you, you're not worthy of their products ;)

:apple:
Score: 16 Votes (Like | Disagree)
Dave.UK Avatar
126 months ago

You should yawn on Samsung's blog site. If you don't get the message Apple sends you, you're not worthy of their products ;)

:apple:

And there we have it.

Are some Apple users so insecure that they have to mention Samsung at every opportunity?
Score: 12 Votes (Like | Disagree)
gopnick Avatar
126 months ago
Yawn.

It's not that I don't care about the environment. I do.

It's that most of this stuff makes no real difference, nor will it ever. I hate that Greenpeace and other groups use the force of public perception to get companies to do stuff like this instead of spending their time innovating and doing things that, through technological change, protect the environment.
Score: 11 Votes (Like | Disagree)
diddl14 Avatar
126 months ago
Nice! Now can we get FaceTime fixed?
Score: 9 Votes (Like | Disagree)
MattSepeta Avatar
126 months ago
I wonder how the world would be if everyone thought this way?

Do you disagree with his premise?

Example: Apple is estimated to have spent $5 Billion on campus 2.

Common sense dictates that if this money was spent on researching more energy efficient assembly techniques, or sourcing more renewable materials, or developing more power-conscious devices it would have a better net impact on our environment than building a $5Billion building with a few bikes and "drought-resistant plants" would.
Score: 8 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
apple card 1

Apple Ending Apple Card Partnership With Goldman Sachs

Tuesday November 28, 2023 3:09 pm PST by
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
iOS 17

Everything New in iOS 17.2 Beta 4

Tuesday November 28, 2023 12:18 pm PST by
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
anker new xmas

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
paramount plus logo

Apple and Paramount Considering Discounted TV+ Streaming Bundle

Friday December 1, 2023 4:40 am PST by
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...