MacRumors

Apple CEO Tim Cook has sent an internal email to employees (via The Telegraph) to commemorate the fourth anniversary since the death of late Apple co-founder and CEO Steve Jobs, who passed away October 5, 2011 following a lengthy illness.

Cook described Steve as a "brilliant person," encouraging Apple employees to ask their co-workers about "what he was really like," and reminded his staff about the "privilege and responsibility" of continuing the work that he "loved so much."

Team,

Today marks four years since Steve passed away. On that day, the world lost a visionary. We at Apple lost a leader, a mentor, and many of us lost a dear friend.

Steve was a brilliant person, and his priorities were very simple. He loved his family above all, he loved Apple, and he loved the people with whom he worked so closely and achieved so much.

Each year since his passing, I have reminded everyone in the Apple community that we share the privilege and responsibility of continuing the work Steve loved so much.

What is his legacy? I see it all around us: An incredible team that embodies his spirit of innovation and creativity. The greatest products on earth, beloved by customers and empowering hundreds of millions of people around the world. Soaring achievements in technology and architecture. Experiences of surprise and delight. A company that only he could have built. A company with an intense determination to change the world for the better.

And, of course, the joy he brought his loved ones.

He told me several times in his final years that he hoped to live long enough to see some of the milestones in his children’s lives. I was in his office over the summer with Laurene and their youngest daughter. Messages and drawings from his kids to their father are still there on Steve’s whiteboard.

If you never knew Steve, you probably work with someone who did or who was here when he led Apple. Please stop one of us today and ask what he was really like. Several of us have posted our personal remembrances on AppleWeb, and I encourage you to read them.
Thank you for honoring Steve by continuing the work he started, and for remembering both who he was and what he stood for.

Tim

Cook replaced Jobs as Apple CEO on August 24, 2011 and introduced the iPhone 4S, alongside the launch of iOS 5 and iCloud, on the day prior to Jobs' death. He has shared similar tribute messages for Steve over the past three years.

Apple has retained the number one spot in Interbrand's annual ranking of the world's most valuable brands, a position it has held onto since 2013 when it knocked Coca-Cola out of the top spot. Following close behind the Cupertino-based company are brands like Google, Microsoft, and Samsung in second, fourth, and seventh place, respectively.

Since last year's ranking, Apple has grown in brand value a total of 43 percent, earning it one of Interbrand's "Top Riser" designations. Overall, the company increased from $118.9 billion last year to $170.3 billion in this year's survey, up a total of about $51.4 billion in brand valuation from 2014 to 2015. Other companies like Amazon and Facebook, which saw increased growth in 2015, also earned a "Top Riser" spot.

A handful of big launches helped make Apple's 2015 a notable one, including the Apple Watch's release in April and the announcement and launch of the iPhone 6s and iPhone 6s Plus just a few weeks ago in September. In their opening weekend alone, the new iPhones sold a record-breaking thirteen million units, beating out last year's ten million units for the iPhone 6 and iPhone 6 Plus. The company also announced the iPad Pro, all-new Apple TV, and a handful of new Apple Watch features and bands at its "Hey Siri" event on September 9.

Adobe is hosting its annual Adobe MAX creativity conference today, where the company is announcing new mobile apps, updates to a number of Creative Cloud products, and unveiling new services.

The two new mobile apps Adobe is releasing today include Photoshop Fix and Capture CC. Photoshop Fix was highlighted on stage at Apple's recent iPad Pro unveiling, where it was used on the new 12.9-inch tablet. Photoshop Fix [Direct Link] is an image retouching and restoration-focused app that includes powerful Photoshop tools like the Healing Brush and Liquify.

Capture CC [Direct Link], Adobe's second new mobile app, combines the capabilities of several existing Adobe apps including Adobe Brush, Adobe Shape, Adobe Color, and Adobe Hue, making the tools from each of these apps accessible in a single app. Several other Adobe apps like Lightroom for iPhone and iPad, Photoshop Mix, Photoshop Sketch, Illustrator Draw, Premiere Clip, and Comp CC are also receiving minor updates today.

Each of Adobe's apps interfaces with its range of Creative Cloud desktop apps via CreativeSync technology, allowing files to be transferred and worked on between mobile and desktop devices.

Most of Adobe's desktop apps are receiving new features today, with the changes for more popular apps listed below.

Both InDesign CC and Illustrator CC are being updated with new Touch workspaces. Illustrator CC is also gaining a new Shaper tool that combines 12 tools and panels in one, non-destructive Live Shapes, and improved Smart Guides, while InDesign CC is getting new online publishing features. Premiere Pro CC includes expanded UltraUD support for editing 4K to 8K video footage, plus it will gain support for HDR workflows.

Photoshop CC is gaining Artboard features for better visualization of design layouts. Adobe's Design Space design-centric Photoshop layout is also now available to all customers. Lightroom CC is gaining improved importing tools and integrated training content for beginners, while Lightroom for web is being enhanced, adding Photoshop editing capabilities for adjusting exposure, temperature, white balance, and more.

Several of Adobe's apps, including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, and Premiere Pro CC are being updated with new Touch capabilities usable on Windows tablets and Apple trackpad devices. Adobe Fuse CC is being added to existing Creative Cloud plans.

On the services side, Adobe is adding video support to its Adobe Stock feature, allowing users to download and purchase video content right within the CC desktop apps. Adobe is also announcing Adobe Portfolio, which is free with any Adobe Creative Cloud plan. With Adobe Portfolio, Adobe customers can create simple portfolio websites that are powered by Behance.

Adobe will also be debuting a new CC desktop app that's being developed under the codename "Project Comet." Details on Project Comet will be available at the MAX conference.

Adobe's mobile apps are all available for free beginning today and updates to Creative Cloud desktop software will ship to Creative Cloud members before the end of the year. Adobe's software is available from its website, and pricing can be found here.

Philips today announced its first HomeKit-enabled product, debuting the Hue Bridge 2.0, an updated version of its original Hue Bridge. With the Hue Bridge 2.0, its line of Philips Hue lights are able to work with Apple's home automation platform, allowing all existing and future Hue bulbs to be controlled with Siri voice commands.

Commands like "Turn lights red" can be used for specific colors, while commands like "Set the lamp to 30 percent" can be used for dimming. Lighting scenes that have long been available in the Philips Hue app can now be turned on using Siri. With HomeKit integration, an entire household of lights can be manipulated with a single command.

While most HomeKit apps support other HomeKit products, the Hue app will work differently. It can be used to control the Hue line of lights and set up light-specific scenes, but it is not able to incorporate other HomeKit products. Hue lighting scenes will be made available in other HomeKit apps, however, so it is possible to group the Hue lights with other products, using one command to do things like unlock a door and turn on the lights at the same time.

"Lighting is the most accessible aspect of the connected home, and as the lighting expert for the Internet of Things we are taking connected lighting to the next phase," said Eric Rondolat, Chief Executive Officer at Philips Lighting. "By integrating Philips Hue with Apple HomeKit, we are broadening people's experience of light beyond what has been previously possible, providing seamless interoperability with other connected home devices."

The new Hue Bridge 2.0 looks similar to the existing Hue Bridge, but it is square like the Apple TV rather than round. Along with the new bridge, Philips is also debuting a new set of lights. The new Hue bulbs are somewhat brighter at 800 lumens instead of 600 lumens.

The original Hue Bridge will not be updated with HomeKit compatibility as it does not have the necessary hardware, but Philips plans to continue to support it with software updates. Original Hue Bridge owners will need to purchase a Hue Bridge 2.0 to access HomeKit, but will get a discount of $20 on the product.

The new Hue Bridge 2.0 is priced at $60, but customers who own an existing Hue Bridge can get it for $40. The full lighting kit with new bulbs and the new bridge is priced at $200. All new Hue products are available beginning October 6 from Apple retail stores, Best Buy, and Amazon.

One of the key features of the new Apple TV set to launch later this month is universal search, which allows users to find content across a number of different services using text entry or, in some countries, Siri voice search. Universal search will work across iTunes, Netflix, Hulu, HBO, and Showtime at launch, but it was initially unclear whether the feature would be expanded to include additional content sources over time.

In a follow-up story on his interview with Tim Cook last month, BuzzFeed's John Paczkowski relates some additional details on Apple TV shared by Cook, including word that developers will indeed be able to make their content available to universal search via an API.

“At launch we’ll have iTunes, Netflix, Hulu, Showtime, and HBO — so we’ll have five major inputs into universal search initially,” Cook said. “But we’re also opening an API, so that others can join in.”

And Apple’s confident that they will do just that. “I think that many, many people will want to be in that search,” Cook said. “And that’s great for users. Think about your experience today. Even if you’re fortunate enough to have the content you want to watch in an app, you sometimes don’t remember exactly where that show is, so you’re going to Netflix or Hulu or Showtime. You shouldn’t have to do that. It should be very simple.”

Cook went on to note that universal search will be intelligent enough to know which services the user is subscribed to, highlighting which sources are available free or with existing subscriptions. This is true even when different services offer only a portion of a television series' seasons, such as a show where older seasons are available through Netflix with an existing subscription but newer seasons may need to be purchased through iTunes or through a new HBO subscription.

Apple has purchased VocalIQ, a startup located in the United Kingdom that has developed a natural language API to allow computers and people to have a more natural dialogue, reports Financial Times. According to VocalIQ's website, the company has developed a self-learning dialogue API built on 10 years of natural language research, belief tracking, decision making, and message generation.

It's not always clear how Apple uses the technology from companies that it purchases, but with this acquisition, it's likely Apple will use the API to improve its voice-based personal assistant, Siri. Financial Times also believes Apple could use the technology for its upcoming car project, as VocalIQ specialized in in-car applications among other things.

While VocalIQ's speech processing and machine learning technology could be incorporated into devices from wearables to the connected home, the company was particularly focused on in-car applications. This included a collaboration with General Motors.

In a blog earlier this year, VocalIQ described how a "conversational voice-dialog system" in a car's navigation system could prevent drivers from becoming distracted by looking at screens. Its "self- learning" technology allows "real conversation between human and the internet of things", VocalIQ wrote.

VocalIQ has criticized Siri in a past blog post, calling the virtual assistant a "toy" unable to understand context. The difference between VocalIQ's system and traditional speech-recognition services like Siri and Cortana is its ability to learn.

The reason for this state of affairs is that while Apple, Google and the some others have mastered how the use machine learning for speech-recognition, they are still stuck with medieval approach when it comes of conversational voice dialog. They are still using pre-programmed flow-chart based response that don't learn.

The consumer demand for a self-learning multi-domain conversational voice system where consumers can freely talk about movies, restaurants, music, hotel bookings and the meaning of life, is huge and undeniable. The first one to meet that demand will rule the smartphone and wearables market for the next decade.

Apple confirmed its purchase of VocalIQ with its usual statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Apple's fourth-generation Apple TV includes support for a full App Store, making it possible for developers to create games and apps for the device for the first time. A platform like the Apple TV seems well-suited to multiplayer games, but it appears the new Apple TV will only support two Bluetooth controllers at once and three Bluetooth-connected devices total.

Our sister site TouchArcade got in touch with several developers who have Apple TV Dev Kits to test the limits of multiplayer gameplay on the devices, and these developers found they were only able to connect two controllers in addition to the Apple Remote control.

That means that at the current time, the Apple TV supports a total of three players for local gameplay using controllers, which will likely be the preferred method of control for games like first person shooters and platformers. Attempting to connect more than two controllers causes one of the first connected controllers to disconnect, and multiple Made for iPhone (MFi) controllers were tested by various developers.

Well, this is a bit of a bummer. We just got word from one of the developers who were lucky enough to win the Apple TV dev kit lottery (Who we're not naming because we don't want to cause more Apple TV NDA drama!) who raced out and bought a ton of MFi controllers with the hopes of making a 8 player party game.

These hopes were quickly dashed as they realized that the new Apple TV will only connect to two external Bluetooth devices at once, along with the included remote.

The limitations on Bluetooth-connected devices do not extend to the iPhone, which can also be used as a controller in multiplayer games. Implementing iPhone control methods is tricker than simple MFi controller support, however, as it requires developers to build custom iPhone support into apps.

All tvOS games and apps are required to include touch-based controls for the Siri remote, so most titles should work with simple iPhone controls, but many gamers may prefer using MFi controllers. Apple's decision to force developers to build games around touch support has not been a popular one, as it limits games to very basic control schemes.

Apple may be planning to expand the number of controllers supported by the Apple TV ahead of its October launch, but for now, it looks like the device will only support two controllers simultaneously, further limiting the gaming capabilities of the Apple TV.

Originally tested in an iOS 9 public beta back in August, AT&T ultimately held back on a wide public release for Wi-Fi calling due to its decision to wait for an FCC waiver that would temporarily relieve the carrier of needing to offer support options for deaf and hard-of-hearing people. The Federal Communications Commission's rules state that all calling services need support for a teletypewriter (TTY) service for the deaf, but AT&T wants the old-fashioned TTY replaced with real-time text (RTT) support instead.

Both TTY and RTT offer support for the deaf and hard-of-hearing to conduct non-voice conversations, but AT&T's RTT service wouldn't be ready until 2016, leading to the carrier's request for a temporary waiver from needing to implement TTY support until then. Yesterday, AT&T resubmitted its request for such a waiver to get its Wi-Fi calling service off the ground, simultaneously calling out Sprint and T-Mobile for deciding to move forward with similar services without supporting the FCC's rules (via Fierce Wireless).

The company stated that the original launch date for Wi-Fi calling was set to be September 25, alongside the launch of the iPhone 6s and iPhone 6s Plus, but without the proper waiver from the Federal Communications Commission, the carrier decided to hold off on the launch of the service for now.

"This past Friday, September 25, was the date on which AT&T intended to introduce Wi-Fi calling services in competition with other competitors in the market, namely T-Mobile and Sprint," AT&T wrote in its filing. "Those carriers have been offering Wi-Fi calling services for a significant period of time, well over a year on Android devices and for months on iOS devices.

Neither of those carriers has approached the FCC to request a waiver of the TTY rules. Because the commission has not granted AT&T's waiver petition, we are not in a position to provide Wi-Fi calling services to our customers even while our competitors provide those services in defiance of the commission's rules."

Wi-Fi calling was introduced into the iOS ecosystem with iOS 8 and lets calls be placed over Wi-Fi instead of a cellular network so users can take advantage of a potentially faster Wi-Fi signal when their carrier's connection strength is particularly weak. Since the feature was made available in the iOS 9 public beta, a limited number of AT&T subscribers have been able to test out Wi-Fi calling on their iPhones despite AT&T's delay of the full rollout.

Popular retailer Target this morning announced that the Apple Watch would begin arriving at some of its stores this week, with a plan to have the wearable device available at all of its United States retail locations by October 25. Customers who are interested in buying the device online on Target's website can do so beginning October 18. The move sees Target gearing up for the holiday season, calling Apple's wearable "one of the season’s hottest gift items."

The retailer says it will carry a total of 20 models of the Apple Watch, in both 38mm and 42mm sizes, specifically noting the availability of space gray and rose gold color options. "Select models and bands" will be available for customers at Target's physical locations, but the company notes that an "expanded assortment" of Apple Watch and Apple Watch Sport will be found online. Prices are said to range from $349 to $599, so undoubtedly customers can expect the aluminum and stainless steel options of the Apple Watch at Target stores.

In the beginning, Apple Watch was available exclusively at Apple's own retail and online storefronts -- and some select high-end boutiques -- but now the company has begun expanding the device's reach and availability for customers. In August, Best Buy began selling the wearable, along with some first- and third-party Apple Watch accessories, followed by an expansion into department stores in the United Kingdom, and then the physical locations of carriers like T-Mobile and Sprint.