Tim Cook Talks iPhone 6s, Social Responsibility, and More on 'The Late Show With Stephen Colbert'

Apple CEO Tim Cook appeared on the "The Late Show with Stephen Colbert" tonight, with the interview covering a number of topics including the iPhone 6s, the possibility of an Apple Car, and Cook's and Apple's efforts in social responsibility.

During the portion of his monologue highlighting the show's guests, Colbert poked fun at Apple with a couple of jokes, initially announcing Cook as "Cello Apple Time Cook" thanks to autocorrect and joking that the interview would be great but that Cook would release a cooler updated version of it in three months.

cook_colbert_3
The interview kicked off with Colbert showing off a rose gold iPhone 6s before proceeding to ask Cook about the device, leading with making sure the charger hasn't changed. Colbert and Cook then discussed and showed off 3D Touch and Live Photos, with Colbert quipping regarding 3D Touch "If I hang up on someone hard enough, will it actually hit them on the other side?"

Addressing comments from Uber CEO Travis Kalanick during an interview on The Late Show last week about Apple working on a car, Cook brushed off the question with a variation of his standard comment: "We look at a number of things along the way, and we decide to really put our energies on a few of those," with Colbert making sure to record the response on his iPhone 6s.

On the topic of recent movies about Steve Jobs, including the upcoming "Steve Jobs" film by Aaron Sorkin and the just-released "Steve Jobs: The Man in the Machine" documentary by Alex Gibney, Cook noted he hasn't seen the films but that he objects to some of the negative portrayals of Jobs.

I haven't seen them, but the Steve I knew was an amazing human being. He's someone that you wanted to do your best work for. He invented things that I think other people could not. He saw things other people could not. He had the uncanny ability to see around the corner, and to describe the future, not an evolutionary future, but a revolutionary future. And he was a joy to work with. And I love him dearly and miss him every day. I think a lot of people are trying to be opportunistic and I hate this. It's not a great part of our world.

One of the key topics of the interview was Cook's emphasis on charity and responsibility to future generations, with Cook noting "We want to leave the world better than we found it" and pointing toward his own decision to come out as gay last year as an example of a sacrifice made to help others. Cook cited Martin Luther King, Jr.'s quote of "What are you doing for others?" as his daily inspiration.

Every day I come to work, right in front of my desk I have a photo of Robert Kennedy and a photo of Dr. King. And every day I sort of ask myself...it was Dr. King's quote that said "Life's most persistent and urgent question is 'What are you doing for others?'"

And it became so clear to me that kids were getting bullied in school, kids were getting basically discriminated against, kids were even being disclaimed by their own parents, and that I needed to do something. And where I valued my privacy significantly, I felt that I was valuing it too far above what I could do for other people. And so I wanted to tell everyone my truth.

Many people already knew, and so for many people it was no revelation. It's like discovering something your iPhone has always done, but you didn't quite know it, right? And so it wasn't a revelation to a lot of people that I worked with, but it was maybe for the broader world. And I felt a tremendous responsibility to do it.


That sense of social responsibility extends to Apple's business, Colbert noted, with Cook highlighting Apple's code of conduct for suppliers and efforts in human rights and the environment, noting "We want to leave the world better than we found it."

We've taken it across the board. You know, in our supply chain we train everybody on their rights, and that's their rights as we see them, and we have a really high bar. And so we do a lot of things. We bring college classes to our manufacturing plants, because we want people to grow and move up their own career ladder.

And just like our products are meant to give tools to everyone to do better things, to empower them to do things they couldn't do otherwise, we want to leave the world better than we found it. And for us that means focusing on education, it means focusing on the environment, it means focusing on human rights, and so we put a lot of ourselves into these things.

colbert_iphone_6s
Colbert wrapped up the segment by noting Apple has added some special Siri responses related to Cook's appearance, with Colbert querying Siri about what he should ask Cook and Siri responding "Do me a favor. Ask him when I'm going to get a raise."

Top Rated Comments

zephonic Avatar
83 months ago
Lol, I asked Siri what to ask Tim Cook, and this is what I got:


Attachment Image
Score: 41 Votes (Like | Disagree)
Sinjun Avatar
83 months ago
"Open up a little"? You mean descend into mediocrity. Steve Jobs focused on his products, his PR was concentrated into Apple media events, he did not engage in hypocritical "charity", and he avoided politics.

Tim Cook does the exact opposite: he produces scatter-brained, buggy software (iOS), retrograde hardware (Mac Mini), useless new products (Apple Watch); he appears everywhere on the media and allows Jony Ive to do the same; he has acquiesced to pressure to reroute Apple profits to "charities", which are invariably of dubious moral standing (admittedly, Jobs succumbed to this as well with "Product red"); and he engages in ridiculous gender and race politics in which he should refrain from involving Apple.

What you are celebrating is the very identifiable downfall of Apple. You celebrate mediocritization. Why?
Giving to charity is dubious and hypocritical? What the hell is wrong with you?
Score: 22 Votes (Like | Disagree)
Yakuzahi Avatar
83 months ago




Sorry but CBS removed that from YouTube.
Score: 19 Votes (Like | Disagree)
lk400 Avatar
83 months ago
"Open up a little"? You mean descend into mediocrity. Steve Jobs focused on his products, his PR was concentrated into Apple media events, he did not engage in hypocritical "charity", and he avoided politics.

Tim Cook does the exact opposite: he produces scatter-brained, buggy software (iOS), retrograde hardware (Mac Mini), useless new products (Apple Watch); he appears everywhere on the media and allows Jony Ive to do the same; he has acquiesced to pressure to reroute Apple profits to "charities", which are invariably of dubious moral standing (admittedly, Jobs succumbed to this as well with "Product red"); and he engages in ridiculous gender and race politics in which he should refrain from involving Apple.

What you are celebrating is the very identifiable downfall of Apple. You celebrate mediocritization. Why?
You forgot to type "in my humble opinion" before your well considered and balanced post.

Steve Jobs was a founder and leader of the company. He ran it in a very extreme way which suited his style, and was able to squeeze out some very good products during his time. All businesses have ups and downs, businesses are like civilisations and empires, they may rise, but all fall. Apple will fall at some point. Who is to say that Steve jobs would have overseen the release of any more game changers (if you consider the watch useless, for example, you must have very high expectations). It could have just as well gone the other way of his extreme views blinding him to market movements such that apple may have been on a downfall now (because, despite what you say, based on any logical or rational measure, they certainly aren't under Tim Cook).

As for broader issues, people in power do have a certain responsibility toward the greater good. In many ways very famous people have more power than politicians to change the world, or our day to day lives. Tech CEOs are a new kind of celebrity. Apple is immensely powerful. What a sad world where people would advocate the kind of selfish management of the company that Steve jobs championed, over something a little more human that Tim Cook is trying to achieve.

It is up to the leader of the day how they choose to lead. Of course Tim Cook runs things differently to his predecessor - and that's about all you established in your post. For him to try to lead in a way he didn't believe in would be a sure way to fail. And remember, Steve Jobs himself put Cook in place.

Do you think he would be surprised how the company is being run?
Score: 18 Votes (Like | Disagree)
cyberdogl2 Avatar
83 months ago
anyone catch Samsung CEO on the Late Late Show tonight?
Score: 15 Votes (Like | Disagree)
nostaws Avatar
83 months ago
Colbert is funny. Cook is a good sport to go on the show.

I've been impressed by the show so far by the guests that have been on. Not just brainless movie stars but a good mix of newsmakers, entertainers, etc.

Colbert = douche. Nuff said.
Score: 14 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...