Apple Watch Expands to John Lewis and Currys Stores in the United Kingdom

After being sold at a few high-end boutiques around the United Kingdom in the Spring, it was recently announced that the Apple Watch would begin hitting some more mainstream UK-based department stores, including John Lewis (via Wareable) and Currys. Besides the high-end locations, prior to this announcement the only place for UK customers to purchase an Apple Watch was in an Apple Store.

478248-apple-watch-bands
Currys' impending sale of the Apple Watch was discovered in late August, but no specific date was known at the time. With the announcement of the Apple Watch coming to John Lewis department stores, it appears that Apple's new wearable will launch at both locations on the same day, September 18. Thirty-seven of John Lewis' forty-four stores in the UK will be getting the Apple Watch, with four more confirming availability by Christmas.

"We believe Apple Watch will be one of the most sought after gifts this Christmas," said Will Jones, head of buying communication technology at John Lewis. We expect a couple more British retailers to follow but Apple isn't going to rush to remove the air of exclusivity around the Watch it is still just about maintaining.

Currys is a bit more proliferated in the UK than John Lewis, with 295 superstores and 73 high street stores located in both the United Kingdom and Ireland. Both John Lewis and Currys will also provide online support for Apple Watch sales, with Currys letting customers put in a pre-order for the device on their website right now. As of writing, the John Lewis website just has a simple placeholder page with information for customers about the new device.

The expansion of the Apple Watch has been growing since its launch in April, with Best Buy stores now widely selling the device -- and even AppleCare and a few of its accessories -- in the United States and Canada. Fnac locations in France also began selling the Apple Watch in late August. The recent confirmation of John Lewis and Currys locations joining in the support of selling the wearable device on September 18 will come just two days after the release of watchOS 2, as well.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

Unggoy Murderer Avatar
74 months ago
I've had nothing but dreadful customer service and after sales support from Currys/PC World. Please, if you're wanting to buy an Apple Watch (or anything else to be honest) go somewhere else.
Score: 5 Votes (Like | Disagree)
RichTF Avatar
74 months ago
John Lewis and Currys cover very different demographics. I guess it makes obvious business sense for Apple, but feels kinda weird seeing those two brands mentioned together…

For context, Currys is where that John Browett guy came from, the one with (thankfully) a very short stint as the Apple head of retail. John Lewis on the other hand, they're a very respected retailer known for truly excellent customer service — a lot of people recommend buying Apple gear from them instead of an Apple Store, because they provide an additional year's warranty for free.
Score: 5 Votes (Like | Disagree)
CB1234 Avatar
74 months ago
You seem to indicate in this article that the Apple Watch is out in Ireland.. It is not, we don't have the Apple Watch anywhere here. Yes currys is in Ireland but the Apple Watch isn't. (Do I sound p*ssed off and annoyed? Yes cos I am, it's so annoying that Apple doesn't release the Apple watch here! WHY? Every iPhone and iPad comes out here within weeks of launch but months and months later still nothing.)
...not to mention that Apple have offices in Cork, Ireland....
Score: 3 Votes (Like | Disagree)
iolinux333 Avatar
74 months ago
('https://www.macrumors.com/2015/09/14/apple-watch-expands-united-kingdom/')


After being sold at a few high-end ('https://www.macrumors.com/2015/02/19/apple-watch-parisian-store/') boutiques ('https://www.macrumors.com/2015/03/01/apple-watch-selfridges-shop/') around the United Kingdom in the Spring, it was recently announced that the Apple Watch would begin hitting some more mainstream UK-based department stores, including John Lewis (via Wareable ('http://www.wareable.com/apple-watch/john-lewis-stores-uk-1669')) and Currys. Besides the high-end locations, prior to this announcement the only place for UK customers to purchase an Apple Watch was in an Apple Store.



Currys' impending sale of the Apple Watch was discovered in late August ('https://www.macrumors.com/2015/08/28/currys-pc-world-apple-watch-sales-uk/'), but no specific date was known at the time. With the announcement of the Apple Watch coming to John Lewis department stores, it appears that Apple's new wearable will launch at both locations on the same day, September 18. Thirty-seven of John Lewis' forty-four stores in the UK will be getting the Apple Watch, with four more confirming availability by Christmas.
Currys is a bit more proliferated in the UK than John Lewis, with 295 superstores and 73 high street stores located in both the United Kingdom and Ireland. Both John Lewis and Currys will also provide online support for Apple Watch sales, with Currys letting customers put in a pre-order for the device ('http://www.currys.co.uk/gbuk/apple-smart-tech/smart-tech/smart-watches-and-fitness/smart-watches/551_4338_31984_267_xx/xx-criteria.html') on their website right now. As of writing, the John Lewis website just has a simple placeholder page ('http://internal/tab?url=http%3A%2F%2Fwww.johnlewis.com%2Felectricals%2Fapple%2Ffind-out-more-about-apple-watch%2Fc9200800064%3Frdr%3D1%26intcmp%3Deht_brand_Apple_Banner_Watch_100915&referrer=about%3Ablank&target=_blank') with information for customers about the new device.

The expansion of the Apple Watch has been growing since its launch in April, with Best Buy stores now widely selling the device -- and even AppleCare ('http://internal/tab?url=http%3A%2F%2Fwww.macrumors.com%2F2015%2F08%2F17%2Fbest-buy-applecare-september-13%2F&referrer=about%3Ablank&target=_blank') and a few of its accessories -- in the United States ('http://internal/tab?url=http%3A%2F%2Fwww.macrumors.com%2F2015%2F08%2F25%2Fbest-buy-accelerating-apple-watch%2F&referrer=about%3Ablank&target=_blank') and Canada ('http://internal/tab?url=http%3A%2F%2Fwww.macrumors.com%2F2015%2F08%2F14%2Fapple-watch-harvey-norman-australia%2F&referrer=about%3Ablank&target=_blank'). Fnac locations in France also began selling the Apple Watch ('http://internal/tab?url=http%3A%2F%2Fwww.macrumors.com%2F2015%2F08%2F20%2Fapple-watch-expands-france%2F&referrer=about%3Ablank&target=_blank') in late August. The recent confirmation of John Lewis and Currys locations joining in the support of selling the wearable device on September 18 will come just two days after the release of watchOS 2 ('http://internal/tab?url=http%3A%2F%2Fwww.macrumors.com%2F2015%2F09%2F09%2Fwatchos2-release-date-apple-watch%2F&referrer=about%3Ablank&target=_blank'), as well.

Article Link: Apple Watch Expands to John Lewis and Currys Stores in the United Kingdom ('http://internal/tab?url=http%3A%2F%2Fwww.macrumors.com%2F2015%2F09%2F14%2Fapple-watch-expands-united-kingdom%2F&referrer=about%3Ablank&target=_blank')
It seems to me that if Apple wants to sell more watches, rather than put it in more locations, they need to drop the price of this iPhone accessory down to $99 or so so it can be an impulse buy.

For $350, it needs to be an independent standalone device with a cellular radio.
Score: 2 Votes (Like | Disagree)
KPOM Avatar
74 months ago
Well then I'm confused. Why wouldn't Apple sell the watch in stores where it already sells other Apple products? OK maybe it won't come to Walmart but places like Best Buy and Currys don't surprise me at all. What's the equivalent to John Lewis in the US? Is it more Nordstrom or Bergdoff Goodman/Barneys?
I'd say John Lewis is a step above Macy's in the U.S. It's not as high end as Bergdoff Goodman (that's Selfridge's).
Score: 2 Votes (Like | Disagree)
markfc Avatar
74 months ago
Do Apple UK have a clue what they're doing?

John Lewis I get, but Currys/PC World?

Did they learn nothing from John Browett???
Score: 2 Votes (Like | Disagree)

Top Stories

apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
m1 ipad pro early customer

M1 iPad Pro Arrives Early for Lucky Customer

Saturday May 15, 2021 11:57 pm PDT by
Days ahead of their expected launch and seemingly before official review embargoes lift, one lucky customer has already gotten their hands on the brand new 12.9-inch M1 iPad Pro. Reddit User PeterDragon50 Posted on Reddit, u/PeterDragon50 has already received their 12.9-inch iPad Pro through retailer Nebraska Furniture Mart. The Reddit user says they placed their order when pre-orders...
2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
AirPods Lineup Not Lossless Feature

AirPods, AirPods Max and AirPods Pro Don't Support Apple Music Lossless Audio

Monday May 17, 2021 10:44 am PDT by
Apple today announced that starting in June, Apple Music songs will be available to stream in Lossless and Hi-Resolution Lossless formats, but lossless audio won't be supported on the AirPods, AirPods Max, or AirPods Pro. Apple's Lossless Audio is encoded as Apple Lossless Audio Codec files, with lossless quality ranging from 16-bit 44.1 kHz playback to 24-bit 48 kHz playback and Hi-Res...
Top Stories 60 Feature

Top Stories: M1 iMac Benchmarks, iPhone Battery Life Tips, Colorful MacBook Air?

Saturday May 15, 2021 6:00 am PDT by
Anticipation is building for the new iMac and iPad Pro models, which have started shipping out ahead of a launch around May 21. Benchmarks for the new machines are starting to come in, and the M1 chips inside of them are registering at around the same figures seen with other M1-based Macs, making for significant upgrades over previous-generation models. This week also saw some rumors about...
apple music spatial audio

Apple Music Launching Spatial Audio With Dolby Atmos and Lossless Audio in June at No Extra Cost

Monday May 17, 2021 6:06 am PDT by
Apple today announced that Apple Music will be gaining support for Spatial Audio with Dolby Atmos at no additional cost starting in June. At launch, Apple Music subscribers will have access to thousands of songs in Spatial Audio from artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and many others. Apple says this feature will provide a...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
apple music logo

Apple Music Teaser References 'Hi-Res Lossless' and 'Dolby Atmos'

Sunday May 16, 2021 4:04 pm PDT by
Earlier today, Apple Music began teasing a special announcement with the tagline "Get Ready – Music is About to Change Forever." This teaser comes amid a rumor that Apple is preparing to announce the third-generation AirPods alongside a HiFi, or lossless audio streaming tier for Apple Music on Tuesday, May 18. Now, references to "Apple Lossless," "Free Lossless," "Hi-Res Lossless," and...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...