Interbrand

By MacRumors Staff

Interbrand Articles

Apple Earns Top Spot as World's Most Valuable Brand for Sixth Consecutive Year

Thursday October 4, 2018 5:10 am PDT by
Apple remained the world's most valuable brand this year, according to Interbrand's Best Global Brands Report for 2018. With its position at the #1 spot again, Apple has topped Interbrand's annual rankings for the sixth consecutive year. Apple's brand value grew by about 15 percent and increased to $214.5 billion, up from $184.1 billion in 2017. Apple beat out Google ($155.5 billion), Amazon ...

Apple Named World's Most Valuable Brand for Fifth Consecutive Year

Tuesday September 26, 2017 5:26 pm PDT by
Apple was named the world's most valuable brand in Interbrand's 2017 Best Global Brands ranking this week, marking Apple's fifth consecutive year in the position. Apple's Interbrand valuation was up three percent, coming in at $184.15 billion to beat out Google ($141.7B), Microsoft ($80B), Coca-Cola ($69.7B), Amazon ($64.8B), and Samsung ($59.3B). Apple and Google together have held the top...

Apple Remains World's Most Valuable Brand Despite First-Ever Drop in iPhone Sales

Wednesday October 5, 2016 5:58 am PDT by
Apple remains the world's most valuable brand this year, topping Interbrand's annual rankings for the fourth consecutive year. Apple's valuation rose 5% to $178.1 billion, ahead of tech rivals like Google, Microsoft, and Samsung, despite iPhone sales declining for the first time this year in line with the company's first revenue decline since 2003. Apple's brand value has steadily risen...

Apple Remains World's Most Valuable Brand Per Latest Interbrand Rankings

Monday October 5, 2015 6:01 am PDT by
Apple has retained the number one spot in Interbrand's annual ranking of the world's most valuable brands, a position it has held onto since 2013 when it knocked Coca-Cola out of the top spot. Following close behind the Cupertino-based company are brands like Google, Microsoft, and Samsung in second, fourth, and seventh place, respectively. Since last year's ranking, Apple has grown in brand ...